Zimbabwe All Media & Products Survey

2021 First Half Report

23 June 2021
PRESENTATION OUTLINE
1.0: Research background
2.0: Research methodology
3.0: Respondents profile
4.0: Telecommunications
5.0: Electronic & print media
6.0: Financial services
7.0: FMCG sector
8.0: Retail & pharmaceuticals
9.0: NGO sector.
1.0: ABOUT ZARF & ZAMPS

❑ The Zimbabwe Advertising Research Foundation (ZARF) is the custodian of the Zimbabwe All Media and
Products Survey (ZAMPS)(www.zarf.co.zw).
❑ Since 1997 the study has provided insights to marketers & advertisers to guide media buying and planning

❑ The survey provides market sizing (penetration), market structure and customer profiling information
❑ This report shows findings of the 2021 First Half survey.
❑ Key sectors covered included traditional media, digital & social media, telecoms, banking, insurance, mobile
money, FMCG, retail & NGOs).
❑ Data collection for the 2021 First Half ZAMPS survey was conducted in May 2021.
2.0: RESEARCH APPROACH

WHAT was done :

WHERE HOW:
Quantitative research Zimbabwe urban &
Telephonic interviews
rural in all provinces
CAPI at home

with WHOM:
1500 adult
Zimbabweans
2.1: QUALITY ASSURANCE

❖Industry quality assurance protocols

• Experienced team for the survey

• Effective briefing/training
• Dummies and pilots
• Online data quality tracking
• Back checks (30%)

❖Supervision by the ZARF Technical Committee.

TOPLINE RESEARCH SOLUTIONS (TRS)

www.toplineres.com
3.0: RESPONDENTS PROFILE
3.1:AGE PROFILE
National Urban Rural
20%
17% 17% 17%
16% 16%
15%
15% 14%
13%13%13% 14% 13%
12%12%12%
11%
10% 10%
10%
7% 7% 7% 7% 7% 7%

5% 4% 4% 3%

0%
16 - 20 years 21 - 25 years 26- 30 years 31 - 35 years 36 - 40 years 41 - 45 years 46 - 50 years 51 - 55 years 55+years
3.2: PERSONAL INCOME PROFILE
40% National Urban Rural
37%
35%
35% 33%

30%

25%

20% 18%
17%17%17%
16%
15%
15% 14%
13% 13%
10%
10% 8% 8%
7%
6%
5%
5% 4% 4% 4%

0%
<ZWL 5000 ZWL 5 001 - 10 000 ZWL 10 001 - 15 000 ZWL 15 001 - 25 000 ZWL 25 001 - 50 000 ZWL 50 001- 75 000 ZWL 75 000>
3.3: SOURCES OF INCOME

National Urban Rural

30%
25%
25% 22%
21%
19% 19%
20% 18%

15% 13% 13% 14%

12% 12% 11% 12%
10% 9% 8%
6% 5%
5% 3%
0%
Permanent job Part time job Own business Farming Local family members Diaspora family
members
4.0: TELECOMMUNICATION SECTOR
4.1: TELECOMMUNICATIONS -VOICE PENETRATION

Mat South 97%

National 91% Bulawayo 97%
Midlands 95%
Masvingo 96%

Urban 96% Manicaland 94%

Harare 92%
Mat North 92%

Rural 86% Mash East 87%

Mash West 85%
Mash Central 76%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
4.2: VOICE SERVICE PROVIDERS CHOICE DRIVERS

Consistent network 73%

Affordable service charges 62%

Accepting all modes of payment 35%

Voice clarity 31%

Low call dropout rate 25%

Quality of customer service 19%

 4.3: COMPANIES USED FOR VOICE

100%
90%

80%

60%

40%
29%

20%
10%
2%
0%
Econet NetOne Telecel Telone
5.0: DIGITAL & SOCIAL MEDIA
 5.1: COMPANIES USED FOR INTERNET
100% National Urban Rural

90% 88% 86% 90%

80%
70%
60%
50%
40%
32%
30% 28% 26%
20%
12%
10% 6% 5% 8%
3% 2% 2% 3% 1% 1% 2%
0%
Econet Netone Telone ZOL Liquid Telecel
5.2: INTERNET PROVIDERS CHOICE DRIVERS

Consistent network 70%

Affordable tariffs 69%

Internet speed 55%

Accepting all modes of payment 31%

Voice clarity during WhatsApp calls 23%

Quality of customer service 20%

5.3: WHAT INTERNET IS USED FOR
80% 74%
70%
61%
60% 58%

50% 45%
40% 36% 36%
30% 27%
23% 21%
20% 17%

10%
0%
5.4a: SOCIAL MEDIA PLATFORMS USED

Overall
Harare Bulawayo Mash East Mash Central Mash West Manicaland Midlands Masvingo Mat North Mat South Urban Rural
WhatsApp 99% 100% 100% 100% 100% 100% 100% 95% 96% 100% 100% 99% 99%
Facebook 55% 63% 71% 64% 50% 55% 48% 68% 61% 36% 44% 65% 48%
Youtube 29% 49% 34% 43% 30% 7% 12% 27% 23% 18% 45% 38% 23%
Instagram 20% 37% 35% 32% 26% 4% 8% 15% 10% 16% 22% 29% 13%
Twitter 15% 21% 34% 21% 12% 7% 6% 12% 13% 13% 23% 25% 9%
Tiktok 14% 14% 16% 19% 11% 1% 7% 34% 24% 4% 12% 16% 13%
Snapchat 7% 13% 16% 16% 2% 1% 5% 8% 4% 1% 8% 12% 3%
Telegram 5% 7% 10% 17% 1% 3% 0% 6% 0% 2% 6% 6% 4%
LinkedIn 3% 4% 10% 1% 7% 1% 2% 5% 2% 1% 2% 6% 1%
Likee 3% 5% 5% 1% 1% 0% 4% 4% 2% 3% 7% 6% 1%
5.4b: USES OF SOCIAL MEDIA PLATFORMS
National Urban Rural

90%
79%
80% 76%
73%
70%
60% 56%
50% 48%
42%
40% 35% 35%
30% 30%
30% 27% 26% 25% 25%
21%
20% 17% 19% 15%
19%
14% 12%
10% 9% 11%
10% 7% 8% 6%
0%
Personal Entertainment Personal research Networking Online learning for Business Latest News Banking Business/Work
communication myself communication transactions platform
6.0: RADIO & TELEVISION
6.1a: TV VIEWERSHIP
Qn: Which TV did you watch in the past 4 weeks?: BASE : Adult Zimbabweans

OVERALL Mat
Harare Bulawayo Mash East Mash Central Mash West Manicaland Midlands Masvingo Mat North South Urban Rural
Total 8080190 660350 309690 763535 808494 982490 1102653 1037229 938256 584605 892888 2828182 5252008

Any TV Channel 64% 86% 90% 78% 63% 56% 60% 56% 57% 46% 69% 83% 44%
ZBC TV 33% 50% 19% 52% 41% 42% 39% 30% 24% 9% 18% 39% 30%
DSTV 33% 61% 48% 47% 24% 36% 29% 24% 30% 13% 32% 48% 25%
OVHD 17% 25% 46% 7% 12% 1% 10% 16% 19% 25% 34% 30% 10%
You Tube 11% 38% 29% 16% 6% 5% 7% 7% 4% 4% 13% 25% 4%
Netflix 4% 16% 11% 10% 1% 3% 1% 2% 2% 3% 5% 9% 2%
6.1b: TV VIEWERSHIP
Qn: Which TV did you watch in the past 4 weeks?: BASE : TV viewers

OVERALL Mat
Harare Bulawayo Mash East Mash Central Mash West Manicaland Midlands Masvingo Mat North South Urban Rural
Total 5169445 566904 278148 595643 508753 551565 666566 581482 532787 268833 618764 2354371 2815075

ZBC TV 52% 58% 22% 67% 65% 75% 64% 53% 42% 20% 26% 47% 56%
DSTV 52% 71% 54% 61% 38% 64% 48% 43% 53% 29% 46% 58% 47%
OVHD 27% 29% 52% 9% 18% 2% 17% 29% 33% 54% 50% 36% 19%
You Tube 17% 44% 32% 21% 10% 9% 11% 12% 8% 9% 19% 30% 7%
Netflix 7% 19% 12% 13% 1% 5% 1% 3% 4% 6% 7% 11% 4%
 6.2: RADIO LISTENERSHIP
WHAT RADIO STATIONS DID YOU LISTEN TO DURING THE PAST FOUR WEEKS? :
Base: radio listeners

Base: radio listeners

Total Harare Bulawayo Mash East Mash Mash West Manicaland Midlands Masvingo Mat North Mat South Urban Rural
Central
OVERALL 4694284 404932 134773 639916 647816 410468 715731 520868 541161 232341 446278 1444984 3249301
Radio Zimbabwe 51% 46% 30% 44% 35% 57% 51% 73% 70% 58% 34% 42% 55%
National FM 43% 45% 15% 56% 74% 65% 36% 21% 29% 25% 34% 28% 50%
Power FM 30% 51% 34% 56% 14% 61% 25% 22% 17% 11% 12% 36% 27%
Star FM 23% 52% 40% 40% 11% 57% 7% 11% 12% 17% 8% 34% 18%
Zi FM 19% 32% 17% 32% 2% 45% 9% 13% 11% 4% 25% 20% 18%
Diamond FM 11% 2% - 18% - 3% 50% 1% - - - 9% 12%
98.4 9% 8% 2% 3% - 19% 1% 33% 1% 2% 17% 13% 7%
Yaa FM 8% - 2% - - - - 46% 13% - 11% 1% 11%
VOA/Studio 7 5% 3% 4% 3% - 13% 4% 3% 13% 19% - 6% 5%
Hevoi FM 5% - - - - - - 1% 37% - 5% 8% 4%
Khuluma FM 4% - 47% 3% - 7% - - - 4% 14% 6% 3%
Classic263 3% 9% - 9% - 3% 1% 2% 4% - - 5% 2%
Nyami Nyami FM 3% 1% - - - 15% - - - - - 2% 4%
Skyz Metro 3% - 45% - - 1% - - - 7% 8% 6% 1%

National Urban Rural

58% 54% 62%
7.0: DAILY & WEEKLY NEWSPAPERS
7.1a: DAILY NEWSPAPERS READ IN PAST 4 WEEKS
HARD ONLINE ONLINE HARD COPY
COPY Harare 18%
19%

19%
National 12% 13% Bulawayo 15%
Midlands 5%
6%
8%
Urban 15%% 18% Mash East 6%
Manicaland 10%
9%
Mash Central 16%
Rural 8% 9% 19%
Masvingo 13%
5%
Mash West 10%
9%
Mat South 12%
12%
Mat North 20%
20%
0% 10% 20%

Q: Thinking about daily newspapers which of these have you read in the past 4 weeks?
7.1b: OVERALL DAILY NEWSPAPER READERSHIP

DAILY NEWSPAPERS HARDCOPY ONLINE

The Herald 49% 43%
Dailynews 28% 34%
Chronicle 28% 25%
H-Metro 15% 25%
NewsDay 13% 23%
Manica Post 2% 1%
Kwayedza - 1%
Zimeye - 11%
iHarare - 5%

Q: Which daily newspapers do you usually read online/hard copy?

7.2a: WEEKLY NEWSPAPER READERSHIP
ONLINE HARD COPY
Harare 16%
HARD COPY ONLINE 17%
Bulawayo 12%
9%
Midlands 6%
National 10% 9% 6%
Mash East 4%
4%
Manicaland 10%
Urban 15% 15% 13%
Mash Central 18%
19%
Masvingo 4% 7%
Rural 7% 6%
Mash West 7%
9%
Mat South 4%
6%
Mat North 16%
18%
0% 10% 20%

Q: Thinking about weekly newspapers which of these have you read in the past 4 weeks?
7.2b: OVERALL WEEKLY NEWSPAPER READERSHIP

WEEKLY NEWSPAPERS HARDCOPY ONLINE

Sunday Mail 43% 41%
B-Metro 15% 15%
Kwayedza 12% 12%
dailynews on Sunday 11% 15%
Manica Post 10% 10%
Zimbabwe Independent 7% 9%
Business Weekly 6% 9%
Financial Gazette 5% 5%
Sunday News 5% 9%
The Mirror 3% 5%

Q: Which daily newspapers do you usually read online/hard copy?

8.0: OUTDOOR MEDIA
8.1a: WHETHER SEEN BILLBOARDS
Qn: Do you remember seeing any billboard/s in the last 4 weeks? : BASE : Adult Zimbabweans

100%
89%
90% 81%
86%
37% 80%
70%
No 60% 53%
Yes 50%
63%
40%
30%
20%
10%
0%
Urban Rural Harare Bulawayo
8.1b: SOME OF THE TOP OF MIND BILLBOARDS
8.1c: BILLBOARDS SEEN
Qn: Do you remember seeing any billboard/s in the last 4 weeks? : BASE : Those who saw billboards

Total Harare Byo Mash East Mash Mash Manicaland Midlands Masvingo Mat Mat
Central West North South

Econet 16% 13% 22% 17% 23% 22% 4% 2% 14% 34% 30%

Chicken Inn 12% 15% 17% 12% 14% 14% 4% 17% 24% - 6%

Covid-19 7% - 8% 1% 11% 1% 9% 13% 6% 10% 15%

Zimgold 5% 9% 1% 6% 5% 1% 3% 9% 7% 8% 5%

Coca-Cola 5% 5% 1% 10% 1% 8% 6% - - - 7%

Chicken 4% 7% - 2% 7% 6% 3% 2% 6% - -
Slice
Passion Java 1% 11% - 1% - - - - - -
9.0: FINANCIAL SERVICES
9.1a: BANKS USED IN URBAN AREAS
Urban 48%
40%
Rural 40%
35%
35% National 44%
30%
25%
25%
20% 18%
15% 13%
11% 11%
10% 9% 9% 9%
5% 5%
5%
0%
Steward CABS CBZ ZB Bank AFC BancABC POSB NMB FBC Stanbic First Capital
Bank Bank Bank

Q: Which of the following commercial bank/s do you currently have an active account with?
9.1b: BANKS USED
50%
47%
45%
Harare Bulawayo
40%

35%

30%

25% 24%

20% 18% 18%

17% 17%
15% 13%
12%12% 12%
10% 9% 9% 9%
7% 7% 7% 7%
6% 6%
5%
5% 4% 4% 4% 4% 4%
2% 2%
0%
Steward CABS CBZ ZB POSB NMB AFC BancABC FBC Stanbic Nedbank First Capital Ecobank SCB Empower
Bank Bank
9.1c: BANKS USED IN RURAL AREAS
25%
22%

20% 19% 19%

15%
15%
13%

10% 9%
7%

5% 4% 4% 4%
2%

0%
Steward CABS CBZ AFC ZB Bank BancABC POSB NMB FBC Stanbic First Capital
Bank Bank Bank

Q: Which of the following commercial bank/s do you currently have an active account with?
9.2: BANK CHOICE DRIVERS
Affordable service charges 66%

Cash availability 45%

Adherence to Covid – 19 protocols 38%

Availability of loans 35%

Link to mobile money 34%

Easily accessible services 31%

9.3: BANKING PLATFORMS USED
Internet Banking 17%

Mobile banking App 29%

ZIPIT 36%

Point of Sale (POS) 46%

Branches 52%

Mobile Banking USSD 58%

0% 10% 20% 30% 40% 50% 60% 70%

9.4: MOBILE MONEY USAGE
100% 97%
National 87%
80%
Urban 90%
60%
Rural 83%
40%

20% 12%
1%
0%
EcoCash One Money Telecash

Total Urban Rural Harare Bulawayo Manicaland Masvingo Midlands Mash East Mash West Mash Central Mat South Mat North
Ecocash 97% 97% 97% 97% 96% 99% 95% 95% 99% 98% 98% 100% 96%
OneMoney 12% 12% 12% 11% 11% 16% 9% 17% 9% 8% 8% 13% 22%
TeleCash 1% 1% - 2% - 1% 1% - - - - - 1%
9.5: MOBILE MONEY CHOICE FACTORS
Affordable tariffs 58%

Ease of transacting 52%

Ability to be linked to bank account 41%

System reliability 27%

Branch network 24%

Ease of registering process 23%

9.6: INSURANCE POLICIES & PLANS

30% National Urban Rural

25% 23%
25% 38% 12%
20%

10% 8%
2% 2%
0%
Any policy Funeral assurance Medical aid Life insurance Short term
insurance

Which of the following insurance types do you have?

 9.7: COMPANIES USED FOR FUNERAL ASSURANCE

60% 57%
50%
40%
30%
21%
20% 16%
10% 7%
4% 3%
0%
Nyaradzo EcoSure Doves Moonlight Kings and First Funeral
Queens
9.8: FUNERAL ASSURANCE CHOICE DRIVERS
Affordable premiums 76%

Variety of payment methods 36%

Effective communication 32%

Speedy processing of claims 32%

Branch network 31%

Quality of customer service 27%

 9.9: COMPANIES USED FOR MEDICAL AID
WHICH MEDICAL AID COMPANY DO YOU USE :
Base: medical aid users

Base: Medical aid users Mash

Total Harare Bulawayo Manicaland Midlands Mash East Mash West Central Mat South Mat North Urban Rural
Masvingo
OVERALL 668789 76547 31192 153112 113262 142471 68587 49362 21430 42890 69938 1444984 3249301
PSMAS 64% 30% 43% 82% 61% 90% 66% 61% 83% 70% 40% 43% 85%
CIMAS 23% 57% 21% 14% 20% 7% 16% 29% 8% 18% 42% 40% 6%
First Mutual Medical 4% 3% 21% 9% - - 13% - - 6% 6% 6% 3%
Benefit Fund
Corporate 24 2% - - - - - - - - 6% 19% 5% -
ProHealth 2% - - - 10% - - - - - - - 3%
Steward Health Fund 2% - - - 10% - - - - - - - 3%
MASCA 1% - 14% - - - - - - 6% - 2% -
Cellmed 1% - - - - 2% - - - - 6% 2% -
Old Mutual 1% 3% - - 2% - - - - - - 1% -
Generation Health 1% - - - 2% 2% - - - - - 1% -
9.10: MEDICAL AID CHOICE DRIVERS
Affordable shortfalls 63%

Affordable subscriptions /premiums 40%

Ease of registration 30%

Card acceptance by health care providers 29%

Convenient payment methods 28%

Brand image/reputation 23%

9.11: COMPANIES USED FOR SHORT TERM INSURANCE
50%

42%
40%

30%

20%
16% 15% 14%

10% 9% 8%
6%
3% 3% 3% 2%
0%
Champion CBZ Zimnat Clarion Nicoz Old Mutual Alliance FBC Evolution Moovah Quality
Insurance Insurance Insurance Insurance Diamond Insurance Insurance Health Insurance

Q: Which companies do you use for short term insurance?

9.12: INSURER CHOICE DRIVERS

Affordable premiums 79%

Capacity to pay claims 57%

Accepting all modes of payment 48%

Number of years in operation/stability 38%

Reputation in the market 37%

Quick claims processing 36%

9.13: COMPANIES USED FOR LIFE INSURANCE
30% 28%
25% 24%
22% 21%
20%

15% 14%

10%
7% 6%
5% 3% 2%
0%
Zimnat Ecosure Nyaradzo First Mutual ZB Life Old Mutual Heritage Fidelity CBZ Life
Life

Q: Which life assurance companies do you use?

10.0: FMCG SECTOR
10.1a: FOODS PRODUCT CATEGORY

90% 81%
80% 76%
70% 67% 67%
70%
60% 57%
50%
40%
30%
20%
10%
0%
Cooking oil Bread Rice Sugar Flour Mealie meal

Q: Which of the following commercially produced products did you buy in the past four weeks?
10.1b: FOOD PRODUCTS SOURCE: LOCAL vs IMPORTS

Local Import
100% 4% 3% 5%
90% 14% 20% 18%
80%
70%
60%
50% 96% 97% 95%
40% 86% 80% 82%
30%
20%
10%
0%
Cooking oil Sugar Rice Flour Bread Mealie meal
10.2a: ALCOHOLIC DRINKS CATEGORY

20%
15%
15%
11%
10% 9%

5%

0%
Clear beer Opaque Beer Alcoholic Fruit Beverages/ Ciders

K1a: Which of the following commercially produced products did you buy in the past four weeks?
10.2b: ALCOHOLIC DRINKS SOURCE: LOCAL vs IMPORTS

Local imports
100% 6%
10%
90%
80% 37%
70%
60%
50% 94%
90%
40%
30% 63%
20%
10%
0%
Clear beer Opaque Beer Alcoholic Fruit Beverages/ Ciders
10.3a: HOME & PERSONAL CARE PRODUCTS
80% 78%
72%
70%

60%
54%
50%

40%

30%

20% 17%
13%
10% 8% 7%

0%

K1a: Which of the following commercially produced products did you buy in your household in the past four weeks?
10.3b: HOME & PERSONAL CARE PRODUCTS: LOCAL vs
IMPORT
Local Imports
100% 5% 3%
90% 23% 25% 26%
28% 29%
80%
70%
60%
50% 95% 97%
40% 77% 75% 74%
72% 71%
30%
20%
10%
0%
Bath soap Laundry bars Dishwasher Detergent Surface Toilet cleaners Bleach
paste cleaners
10.4a: OTHER PRODUCTS CATEGORY

30%
26%

21%
20%

12% 12% 12% 12%

10%

0%
Instant porridge Cornflakes Tinned fish Tinned beef Cement Stockfeds

H1: Which of the following commercially produced products did you buy in the last month?
10.4b: OTHER PRODUCTS: LOCAL vs IMPORT
Local Imports
100% 5% 3%
90% 22% 26%
80% 39%
70% 51%
60%
50% 95% 97%
40% 78% 74%
30% 61%
20% 49%
10%
0%
Instant porridge Cornflakes Tinned fish Tinned beef Cement Stockfeeds

K1a: Which of the following commercially produced products did you buy in your household in the past four weeks?
11.0: RETAIL incl PHARMACEUTICALS
11.1a: MAIN GROCERY OUTLET
35% 33%

30% 29%
27% 27%
25% 24%
22%
20% 19%

15%
12%
10%

5%

0%
OK Pick and Pay/TM Neighbourhood Other General Store N.Richards Vendors Informal trader
tuckshops neighbourhood or hawker
supermarkets

QK2: At which of these shops do you normally do your main food and grocery shopping?
11.1b: MAIN GROCERY OUTLET
50%
45%
47% Urban Rural
45%

40%

35%
31%
30%
25% 26%
25%

20% 18%
16%
15% 13% 13% 13%
10% 11%
10%
6% 7%
5%

0%

OK PnP Gen Stores N Richards Spar

Gen Stores Choppies Zapalala
11.2: GROCERY OUTLETS CHOICE DRIVERS

Affordable prices 86%

Variety of payment methods 56%

Adherence to Covid – 19 protocols 31%

Variety of stock 24%

Availability of local brands 21%

Branch network/ easy physical accessibility 20%

 11.3: CLOTHING & FOOTWEAR OUTLETS
80%
68%
60% 51%

40%
29%
20% 12% 10% 10% 8%
0%
11.4: CLOTHING/FOOTWEAR OUTLETS CHOICE DRIVERS

Affordable prices 88%

Accepting all modes of payment 42%

Availability of quality clothing/footwear 23%

Availability of trendy clothing/footwear 21%

Adherence to Covid-19 protocols 20%

Variety of Stock 18%

 11.5: PHARMACIES USAGE
80%
73%
70%

60% National Urban Rural

50%
91% 94% 89%
40%

30%

20% 17%
10%
10% 4% 4% 3% 2% 1% 1%
0%
Local pharmacy PSMI Pharmacy Greenwood New Horizon Booties QV Pharmacy Diamond Kenlink Medox
Pharmacy Pharmacy Pharmacy Pharmacy Pharmacy Pharmacy

Q: Which pharmacies do you usually buy from?

11.6: CHOICE DRIVERS FOR PHARMACIES

Affordable prices 84%

49%
Accepting all modes of payment

Adherence to Covid19 protocols 28%

Branch network/ easy physical accessibility 19%

Variety of stock 19%

Cleanness of the outlet 18%

11.7: LIKELIHOOD OF TAKING VACCINATION?
90%
81%
80% 78%
73%
70% 68%
66%
62% 61% 61%
60%
60% 55%
52%
49%
50%

40%

30%

20%

10%

0%
Harare Bulawayo Mash East Mash Central Mash East Manicaland Midlands Masvingo Mat North Mat South URBAN RURAL
12.0: NON-GOVERNMENTAL ORGANISATIONS
12.0: WHICH NGOs DO YOU KNOW?

National Urban Rural

60% 56% 56%
54% 53%
52%
50% 46% 45%
40% 40%
40% 36%
32% 31%
30% 29%29%29% 29%
30% 26% 27% 27%
25% 26% 25% 24%
23% 22% 22%
19%
20% 16%
14%14%14% 13%
12% 12%11%12% 11%
9%
10%

0%
World Vision UNICEF Red Cross CARE Christian Plan Msasa US Aid Camfed UNESCO Action Aid Mercy Corps FACT
Care International Projects
THANK YOU!!