FOR THE PARTIAL FULFILLMENT OF THE SUBJECT :

ENTERPRENEURSHIP DEVELOPMENT IN TOURISM (TTM 504)

COCO BREW CAFÉ

SUBMITTED TO : SUBMITTED BY:

DR.ARUN BHATIA ISHAN VERMA
CUHP19MBATT08
COMPANY NAME COCO BREW CAFE
ADDRESS Near Lawrence Public School,
Rehlu Road ,
Shahpur , Kangra (H.P) 176-206,India
 TELEPHONE 7018353606
EMAIL cocobrewcafe@gmail.com

EXECUTIVE SUMMARY
• My MISSION is to will provide a friendly, comfortable atmosphere when the
customer are receive quality food , drinks , and service at reasonable price.
• My café will offer a variety of choices to the customers.
Cappuccinos , lattes , espressos , smoothies ,regular coffee , soft drinks and
tea of all sorts will be available.
• We will also serve deli-style breakfast sandwiches with the freshest
ingredient, muffins, croissants, cinnamon rolls, coffee cake, and tasty treats.
• Coffee café will be open from 6:00 A.M. To 5:00 P.M. Sunday – Saturday.

SWOT ANALYSIS
• STRENGTHS: Reasonable prices, wide variety of coffee an drinks, a lot of
home-made treats.
• WEAKNESSES: Turn down in the economy, start-up costs, new business ,
no reputation.
• OPPORTUNITIES: Job opportunities for the many unemployed, catering.
 • THREATS: Barista, Starbucks, McDonalds and other local cafes.

MARKET ANALYSIS
• TARGET MARKET: My target market will be anyone who enjoys coffee, but
I will mainly target people age 15 and older , both male and female, and
who are of the working class and students.
• COMPETITION: My competitors would be Barista, Starbucks, McDonalds
and other cafes. But major is collage cafes and restaurant in nearby vicinity.
• MARKET TRENDS: Coffee is the drink of choice for many people across the
world. Every morning fix to get going for the day. In India recently the trend is
increasing and more and more urban and semi-urban population is
switching to coffee over tea.
 MARKETING STRATEGY
• I will do as much as I can to get my business name known throughout
the locality. I plan to make flyers to put on cars that have my business
name , logo and address on them .It will state that if you bring the flyer in
through the first week of opening you can get 20% off any drink of any
size. I will also have two coupons in local newspaper for 35% off any
purchase over RS. 100 to create buzz . I will have responsible prices ,
but they will not be too high or too low.
LOGO
 PRODUCTS
Espresso Drinks Other drinks Coffees

• Americano • Hot Chocolate • Daily Brew-reg./Decaf.

• Breve • Hot Tea • Organic French Roast

• Cappuccino • Chai Tea Latte • World Tour Blend

• Latte • Kid’s Hot Cocoa

• Mocha • Fountain
Drinks

• macchiato • Juice
• White and Chocolate Milk
 PRODUCTS CONTINUED….
Bakery Smoothies Iced Drinks
• Coffee
• Croissants • Fruit • Jumpin’ Java

• Bagels • Blended Ice

• Iced Tea
Coffee drinks
• Assorted Brownies and
Cookies
• Pie and Cake by the Slice
•
Muffins
• Cinnamons Sandwiches
• Breakfast Sandwiches
• scones

LEGAL STRUCTURE
• My business will be run as a sole proprietorship.
• All debts and liabilities of this business will be my responsibility.
• I will pay personal income taxes on the profits made. This will make
accounting much simpler.
 • With having a sole proprietorship ,I can also deduct my business losses to
the extent of my total income that I may have from all sources.

FINANCIAL PROJECTION
START-UP COST
• First Month Rent: Rs 10,000/- Month
• Modernize Fee: Rs 1,00,000/- (calm, comfortable ,soft mood , light music,
painting make guests feel at home)
• Furniture Fee: About Rs 60,000/- (Sofa , Bar counter , Tables , Chairs)
• Equipment Fee: About Rs 1,80,000/- (Coffee Machine , Coffee-mill , Air
conditioning, Stereo, Cash Registers ,Water treatment etc.)
• Supplies Fee: About Rs 20,000/- (Coffee , Snack , Coffee Cups, Napkins,
Forks and Knives etc.)
• Advertising Fee: For first Month- Rs 5,000/-
TOTAL START-UP COST TO OPEN = Rs 4,00,000/-
THANK YOU