TOW

S Analysis

Bajaj Electricals
(Kitchen Appliances)
Mohammed Khatri
Roll Number: 1530
XIMR MMS (2020-2022)

Template 1: (SWOT analysis)

Positiv Negativ
es es
I S W
nt 1. Brand Recognition 1. Only present in the Indian Market
er 2. Availability 2. Very competitive market space
na 3. Pricing
l 4. Product Differentiation
to 5. Post sales service
Or
ga
ni
za
ti
on
E O T
xt 1. Expansion to global markets 1. Competitive Pricing
er 2. Innovations in existing kitchen 2. Many substitutes available
na appliances (smart appliances) 3. Local manufacturers of appliances
l 3. Green/eco friendly products with smaller overheads
to 4. Cheap generic appliances made in
Or China for example, or other
ga countries.
ni
za
ti
on
Template 2: (TOWS Matrix)
External
Factors
Opportunities:
1. Expansion to global
markets
2. Innovations in existing
kitchen appliances
(smart appliances)
3. Green/eco friendly
products
TOWS MATRIX
Strengths: S/O strategy: Maxi-Maxi
1. Brand Recognition 1. Brand recognition and
existing distribution
2. Availability channels can be used to
3. Lower pricing than model business ventures into
other incumbents international markets.
4. Product Differentiation 2. Bajaj should look to enter
markets of countries with
5. Post sales service similar per capita income to
6. Access to distribution India and in towns and
channels and supply metropolitan cities of those
chain countries.
3. Product differentiation will
7. Capital availability be further boosted if Bajaj
includes greener products in
its lines which use less
energy or are produced from
recycled materials. The
company can use green
marketing strategies which
can improve public
perception of the brand as
well
Weaknesses: W/O strategy: Mini-Maxi
1. By entering the global
1. Only present in the market space in a region
Threats:
1. Competitive Pricing
2. Many substitutes
available
3. Local manufacturers
of appliances with
smaller overheads
4. Cheap generic
appliances made in
China for example,
or other countries.
S/T strategy: Maxi-Mini
1. Bajaj can do a marketing
campaign raising
awareness of off-brand
appliances and dangers
of not using BIS certified
appliances in order to
educate people and
encourage them to buy
higher quality, safer
appliances instead of
generic ones.
2. In localities where
appliance market is
dominated by small
private firms, Bajaj can
utilise its distribution
channels and competitive
pricing to bleed out the
competition and then
later take the place of the
leader in that local
market (such as in a town
or city)
W/T strategy: Mini-
Mini
1. The competitive market
space within which Bajaj
 where market concentration
Indian Market is not as high as in India,
2. Very competitive Bajaj can make a place for
market space itself in the global market.
The competitiveness of the
kitchen appliance industry in
India can be a motivating
factor to push some business
outside the country.
functions is more of a
weakness for small
private rival firms. Bajaj
can also buy out private
firms and use their
infrastructure/distributio
n channels to expand
their own.

Template 3: (Strategies)

Sl Strategic Action area / TOWS Strategy

. Objective
1 Strength: Brand Recognition
Opportunity: Expansion to global markets
2 Strength: Product Differentiation, Capital
availability for R&D
Opportunity: Innovations in existing kitchen
appliances (smart appliances), Green/eco friendly
products.
Bajaj should look to enter markets of
countries with similar per capita income to
India and in towns and metropolitan cities of
those countries.
The company can use green marketing
strategies which can improve public
perception of the brand as well

3 Strength: Capital availability Bajaj can do a marketing campaign raising

Threat: Cheap generic appliances made in China for
example, or other countries.
Competition from cheap generic appliances
4 Strength: Access to distribution channels and supply
chain
Threat: Local manufacturers of appliances with
smaller overheads
Competition from local private firms who
manufacture and sell kitchen appliances
5 Weakness: Only present in the Indian Market
Opportunity: Expansion to global markets
Entry to global market
6 Weakness: Very competitive market space
Threat: Local manufacturers of appliances with
smaller overheads
Expansion by acquiring local rival firms
awareness of off-brand appliances and
dangers of not using BIS certified appliances
in order to educate people and encourage
them to buy higher quality, safer appliances
instead of generic ones.
In localities where appliance market is
dominated by small private firms, Bajaj can
utilise its distribution channels and
competitive pricing to bleed out the
competition and then later take the place of
the leader in that local market (such as in a
town or city)
By entering the global market space in a
region where market concentration is not as
high as in India in terms of the HHI, Bajaj
can make a place for itself in the global
market.
The competitive market space within which
Bajaj functions is a weakness for small
private rival firms as well. Bajaj can buy out
private firms and use their
infrastructure/distribution channels to expand
their own.