International Conference on Business,

IT, and Enterprise Architecture

ICBIT 2020
25th & 26th September, 2020 in online mode

(Resurgence of Business and Economy-Post Covid-19)

 Conference Background
Digital transformation is the
reimaging of business with digital
technology at its core serving both
as an enabler and a strategic driver.
Digitization profoundly impacts our
society and economy and the way
we live, work, learn, communicate,
collaborate, and decide. New business
opportunities are being created by
leveraging the Internet and related
digital technologies, such as the
Internet of Things, cloud computing,
services computing, artificial
intelligence, machine learning, big
data analytics, mobile platforms, and
collaborative networks. Enterprises are
transforming their strategy, culture,
processes, and their information
systems to become more digital. The
digital transformation deeply disrupts
existing enterprises and economies
and sets the base for new digital
services and digitized products.
Digitization fosters the development
of IT environments with small and
distributed structures, for instance, the
Internet of Things. This has a strong
impact on the process of architecting
digital services and products, which
includes both technological and
business aspects. The change from a
closed-world modelling perspective to
more flexible open-world and living
software and system architecture
defines the moving context for
adaptable, evolutionary, and resilient
service-oriented software approaches,
which are essential to enable the
digital transformation of business,
society, technologies, and information
systems.
One of the largest digitalization
initiatives in the world is Digital India,
which aims to transform India into
a digitally empowered society and
knowledge economy. The NITI Aayog
has set a target of US$ 1 Trillion by
2025 for the digital economy in India.
Transformation of this scale and
complexity needs to be orchestrated
and architected. The role of enterprise
architecture in making this happen
cannot be overemphasized. In
realizing the criticality, the Ministry
of Electronics and Information
Technology has taken the lead
to develop a national framework
for enterprise architecture called
the India Enterprise Architecture
Framework.
In this fast-paced era, the organization
leaders need to rely on innovation to
understand customers and embrace
disruptive information technologies.
This requires an holistic thinking
and a deep understanding of how all
the seemingly disparate dimensions
come together to provide sustained
differentiation and competitive edge.
Competing on processes and products
is outdated. Organizations today,
are creating digital platforms and
building ecosystems anchored around
such platforms. Platform-enabled
ecosystems are making new business
models possible and accelerating
network effects by creating value
and participation. The pace of
digitalization in India has been
exponentially increasing since 2010,
especially after the demonetization
phase. In HR, Marketing, Operations,
and Finance, digitalization has had
a remarkable impact. It helps the
customer in providing goods &
services on time. It helps businesses
in getting competent by recruiting
the right manpower, measuring the
responsibility and accountability in
the activity chain, increasing business
revenue, leading brand promotion
campaigns with better and wider
visibility, forecast sales, understand
customer’s lifetime value, price,
competitor’s strategy, plant capacity
upgradation, and layout designing. But
digitization of businesses also faces
challenges from various stakeholders.
The pros and cons of the digitalization
are debatable. However, by adapting
ourselves to digitalization, if the
world productivity increases with a
sustainable model for development,
the change is most welcome.
There is clearly a need for greater
understanding of current and
emerging trends, the opportunities
that are being created constantly and
the challenges faced in taking full
advantage of such opportunities.
The corona pandemic has changed
the business landscape considerably,
further enhancing the scope of
digitization. As more organizations are
opting for ‘Work from Home’ for their
employees, educational institutions
are opting for online classes for their
students. There is a significant change
in the marketplace as well, as people’s
movements are restricted. As a result,
more and more people are opting
for digital marketplaces and digital
payment options.
The ICBIT 2020 conference will foster
the multidisciplinary discussion
about Digitalization and Business
Management from both the scientific
and practitioner perspectives, and
its impact on current enterprises.
Our goal is to inspire researchers
to share theoretical and practical
knowledge of different aspects related
to Digitalization, Data Science, and
Security, and Businesses.
 Broad Tracks (Indicative List)
but not be limited to

Enterprise Architecture and Marketing in Digital Era

Information Management
in Digital Era
• Enterprise Architecture & Business
• Architecture Vision & Business
Strategy
• Enterprise Information Systems
Architecture
• Technology Architecture
• Business Security
• Cloud Computing
• Enterprise Architecture and
Business Agility Practices
• Data Analytics for Strategic
Decision Making
• AI, Big Data and ML
• Block chain impact on Business
• Recent Trends in IT and Business
• Design Thinking
• Digital Entrepreneurship
Cases
• Case Studies on Business
& IT, Business Enterprise
Architecture Implementation
in Government, Agriculture,
Healthcare, Education,
Banking, Manufacturing etc.
• Student White Papers/
Posters at the intersection of
Business & IT.
Finance in Digital Era
• Marketing Analytics
• Digital-Marketing
• Consumer Behaviour
• Digital Banking and Mobile
• Branding
Payment Disruption
• Sales and Distribution
• Fin Tech
Management
• Risk Management and
• Retailing
Compliance in Digital Era
• Product Management
• Financial Information
Systems
• Financial Markets
• Cost Management
• International Finance
Human Resource &
• Digital Intervention in
OB in Digital Era
Banking and Financial
Institutions
• HR Analytics
• Digital Financial Inclusion
• Human Resource
• Digital Financial Innovation
Information Systems
• Knowledge Management
• Strategic HRM
• Organization Development
Business Innovation in • Performance Management
post COVID period System
• Talent Management
• Business Process Remodelling
using IT
• Self-Reliant India
• Disruption and Realignment in
Operations in Digital Era
Global Supply Chain
• Innovation in Agriculture
• Operations Strategy
Supply Chain in India
• Logistics Management
• Resurgence of MSME Sector
• Lean & Agile Systems
• Reimagining India’s Public
Transport System • Operations Optimization
• Digital Distribution
• Post Corona Pandemic

There will be two edited books, one with selected research papers and the other one
with selected case studies to be published by a reputed publisher.
*All accepted papers will be published as part of conference proceedings in ebook form (with ISBN).
**Springer has expressed interest in publishing selected papers from the
conference (after rigorous review by conference editorial board) in the form of
an edited volume, subjected to Springer’s review process.
There will be ‘Best Paper’ award for each category of presenters.
 Keynote Speakers
Dr. Sanjit Kumar Roy
Dr. Sanjit Kumar Roy is an Associate Professor of Marketing at UWA Business School, The University of Western
Australia. He is a Fellow at the Centre for Business Data Analytics at UWA Business School. He is a certified LEGO®
SERIOUS PLAY® Facilitator. He is an Associate Editor at European Journal of Marketing and on the editorial boards
of Journal of Business Research, Journal of Services Marketing, Journal of Service Theory & Practice and Journal
of Strategic Marketing. He is Guest Editing special issues for Journal of Marketing Management and International
Journal of Information Management. His research interests include Marketing of Services, Impact of New Technology
on Marketing, and Transformative Service Research. He has published in journals including European Journal
of Marketing, Journal of Business Research, Journal of Marketing Management, Internet Research, Information
Systems Frontiers, International Journal of Information Management, Journal of Services Marketing, and Journal of
Service Theory & Practice among others. He also co-edited three case books published by Springer (1) Marketing
Cases for Emerging Markets; (2) Services Marketing Cases in Emerging Markets – An Asian Perspective; and (3)
Strategic Marketing Cases in Emerging Markets. He was a visiting scholar at Bentley University (USA) and visiting
research fellow at Middlesex University (UK). He was awarded UWA’s Vice Chancellor’s Early Career Investigators
Award 2015 and selected in UWA’s Emerging Research Leader programme in 2018.

Prof. (Dr.) Jyotsna Kumar Mandal

Professor in Computer Science and Engineering, University of Kalyani, India. Former Dean Faculty of Engineering,
Technology & Management 2008-2012 (two consecutive terms), 32 years of teaching and research experiences.
Honorary Chairman of CSI Kolkata Chapter 2016-17. Working in the field of Network Security, Steganography,
Remote Sensing & GIS Application, Image Processing, Wireless and Sensor Networks. Domain Expert of Uttarbanga
Krishi Viswavidyalaya, Bidhan Chandra Krishi Viswavidyalaya for planning and integration of Public domain
networks. Chief Editor, Advanced Computing: An International Journal, Associate Editor (Guest), Microsystem
Technologies, Springer, Chief Editor, CSI Journal of Computing, Editor of Proceedings of ETCS 2012, NIDS-98 and
ERC-95 of CSI. 23 scholars awarded Ph.D., One submitted till January 2017 and 8 scholars are pursuing for their
Ph. D. degree. Published five books from LAP- Lambert Academic Publishing, Germany and one book from IGI
Global publishers, Indexed by Thomson Reuters. Published more than 400 papers including 180 publications
in various International Journals. Edited fifteen volumes as volume editor from Science Direct, Springer, CSI
etc., Organizing various international Conferences of Springer and Science Direct. Director, IQAC, University of
Kalyani, Chairman, Center for Information Resource Management (CIRM), Kalyani University. He has successfully
executed five Research Projects funded by AICTE, Ministry of IT Government of West Bengal. Department of
Higher Education. Has been awarded Government “Siksha Ratna” award by Govt. of West Bengal in 2018.

Dr. Shivam Gupta

Dr. Shivam Gupta is an Associate Professor at NEOMA Business School, France with a demonstrated history of
working in the higher education industry. Skilled in Statistics, Cloud Computing, Big Data Analytics, Artificial
Intelligence and Sustainability. He has previously worked at Montpellier Business School, France and has a strong
educational background with a PhD focused in Cloud Computing and Operations Management from Indian
Institute of Technology (IIT) Kanpur. Followed by PhD, postdoctoral research was pursued at Freie Universität
Berlin and SUSTech, China. He has completed HDR from University of Montpellier, France. He has been the recipient
of the International Young Scientist Award by the National Natural Science Foundation of China (NSFC) in 2017
and winner of the 2017 Emerald South Asia LIS award. He has published several research papers in reputed
journals like International Journal of Information Management, Information Systems Frontiers, International
Journal of Production Economics, Journal of Business Research, Annals of Operations Research, International
Journal of Production Research, IEEE Transactions on Cloud Computing, Technological Forecasting and Social
Change, Industrial Marketing Management, Production Planning & Control and many more. His specialization
domains are Industry 4.0, Big Data Analytics, Artificial Intelligence, Blockchain, Circular Economy, Sustainability.
Topic: Role of Quantum Computing in the Healthcare Sector Post Covid-19

Dr. Siba Kumar Udgata

Dr. Siba K Udgata is a Professor in the School of Computer and Information Sciences, University of Hyderabad
(Institute of Eminence). He served Centre for Modeling, Simulation and Design (CMSD) as a Director from 2012 to
2016. He is an alumnus of Berhampur University. He was a United Nations Fellow and worked in the United Nations
University/ International Institute for Software Technology (UNU/IIST), Macau as research fellow in the year 2001.
His research focus is on intelligent algorithms for wireless communication, mobile computing, sensor network and
applications. He has worked as principal investigator in many funded research projects (funding of Rs. 4.5 cores
approximately) in collaboration with Stanford University, University of California, IIT Delhi, and few others. He has
published research papers extensively in many peer reviewed international journals and conferences.
Topic: Business Intelligence - Artificial Intelligence Empowered Business Functions
 Organizing Committee
Patron For further details, you may
Prof.(Dr.) Atmanand contact:
Director, MDI Murshidabad
ICBIT 2020 Email Id:
icbit@mdim.ac.in
Conference Chair
Dr.Souvik Banerjee
Dr. Souvik Banerjee
souvik.banerjee@mdim.ac.in
Assistant Professor, MDI Murshidabad
Dr.Bikramjit Pal
Dr. Bikramjit Pal
bikramjit.pal@mdim.ac.in
Assistant Professor, MDI Murshidabad

Paper Submission Guidelines

Submit your paper to icbit@mdim.ac.in
All submitted papers should articulate original, unpublished research results, experimental or theoretical. Papers
submitted to the Conference should meet these criteria and must not be under consideration for publication
elsewhere. Manuscripts must follow the style of the Conference and will undergo both peer review and editing. All
‘others work’ you have included in your paper must incorporate in-text citation.

Submission Format
Manuscript Format: MS Word, single-spaced.

Font: Times New Roman, 12 point.

Text: Text should be justified, except for the article title and block quotations.

Quotations: Quotations longer than four lines should appear as blocked quotations, singled-spaced,
italicized and indented six spaces from the left hand margin.

Subheadings: Subheadings should be bolded and placed at the left hand margin, one double space
below the previous section.

Word limit: 8000 words (maximum) including endnotes, all figures, tables, References and
appendixes.

Tables: - Tables or charts must be in MS Excel compatible format.

- Tables, charts or images may be inserted in the text document.

Electronic images: Electronic images must be 300 dpi resolutions if they are to be included at full size and
reference.

Bibliographic References: Bibliographic References must appear at the end of the manuscript, NOT as footnotes on
each page.

Endnotes: Endnotes must be single-spaced, with one double space between each note.

Reference Style:
The reference list should appear at the end of your paper. Please include references of
all materials you have cited in your paper. Harvard-style referencing should be used
throughout the paper. That is, author(s) last name, first name(s) and year of publication,
followed by the source and the publisher. References should be listed in alphabetical
order and all lines other than the first line should be indented.
 Submission Deadline
The last date of submission of extended abstract is Last date of submission of full paper is
20th August, 2020 20th September, 2020
**Notification of extended abstract submission will be subjected to conference committee decision.

Review Process Important Dates

All manuscripts are subject to review and are expected
to meet standards of academic excellence. Manuscripts
Date of the Conference:
will be reviewed by peer-reviewers, whose identities will 25th & 26th September, 2020
remain anonymous to the authors.
Based on the reviewer’s comments, the organizing Abstract Submission Deadline:
committee will take one of the following decisions:
• Accept without revisions
20th August, 2020
• Accept with minor revision
Notification of Paper Acceptance:
• Accept with major revision
• Non acceptance 25th August, 2020
Registration Window Opens:
Mode of the Conference
The conference will be conducted in online mode. 25th August, 2020
Full Papers Submission Deadline:
Registration Fee 20th September, 2020
Indian (INR) *(Including Foreign
Type of delegate
SAARC Countries) (USD)*
Corporate 1000 15
Academician 500 8
Research Scholar/
250 4
Student/Delegates
* +18% GST extra