Case Analysis about Resort

I. Company Profile

II. Problems Currently Encountered

III. SWOTS Analysis

IV. Alternative Courses of Actions

V. Recommendation

VI. Strategic Plan

Company Profile

Nauvoo Farm Resort is nestled at the foot of Mt Arayat , Brgy Ayala, Magalang,

Pampanga. Onsite amenities include a function hall and a swimming pool. It provides

easy access to Banal Na Bundok, a life size Station of the Cross which is popular

religious destination during lenten season. Our guests can choose from a variety of

accommodation choices, ranging from cozy studio bedroom to spacious 14 pax capacity

Villas. Onsite amenities include a function hall and a swimming pool. Our facilities are

open for venue hosting to celebrate special occasion.

Problem Currently Encountered

As COVID-19 pandemic decimated, tourism like resorts were affected their business

due to limited customers and strictly precautionary measure that was needed to

implement. Due to this reason, some of the resorts were force to close their business

because of bankruptcy. With that, Nauvoo Farm Resort has been also affected by the

pandemic and encountered a problem about the community protocols to close

temporarily in compliance with Magalang Town guidelines to reduce the alarming

spread of COVID-19. Therefore, the virus caused a lot of damage and affect all the
tourism industry in the Philippines especially the Nauvoo Farm Resort. This business

could not openly receive big events like weddings, baptism, birthdays, and etc. because

of the guidelines from IATF in following the set of protocols.

Areas of consideration/ SWOTS Analysis

 Strengths

- Unique and highly ventilated accommodation.

- Combination of farm and resort tourism.

- Well trained employee, good services and quality food service.

- High level of customer satisfaction.

 Weaknesses

- Not good at forecasting product demand.

- Limited person to be accommodated per room.

- Need more investment in some technologies.

 Opportunities

- Open place for any gatherings or event.

- New trends in customer behavior.

- Low inflation rate.

- Upgrading social media platform.

 Threats

- The demand is highly seasonal in nature.

- Uncontrollable and undesirable social effect.

- Global community lockdown due to spreading of viruses.

 - Community guidelines which can lead to limited accommodation of

customers.

Alternative Courses of action

In response to the current situation of Nauvoo farm resort we recommend offering the

other face of tourist attraction which is farm tourism. Farm tourism is one of the highest

demands nowadays when the covid-19 pandemic hits the entire world. Farm tourist will

add different flavor of activity for customers inside the resort. Some tourist customers

are not just looking for a place where they can just sit down or lean their bodies on the

bed just to relax, other customers are looking for a tourist destination where they can

engage themselves in other activities while nurturing the nature and feel relaxing. These

kinds of tourism are best to offer for every age of generation and with the combination of

this tourist attraction in one place more customers will have the drive to visit. However,

viruses are still living around us we must still follow the health protocols and guidelines

for the safety of our customers, employees and ourselves.

REFERENCES:

https://www.facebook.com/nauvoofarmresort/about/?ref=page_internal