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    MBA Internship 2021: Pre-Interview Assignment

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    Travis Scott
    The document outlines short-term and mid-term initiatives for an MBA internship at GoldenScent. The short-term initiative involves offering samples of similar products to customers who order excessively or recurrently, as well as providing vouchers and offers to customers who make unboxing videos tagging GoldenScent. The steps of execution include tracking high-volume customers and obtaining samples from other big brands. The mid-term initiative focuses on expanding into the international market by updating features, pricing in multiple currencies, attractive packaging, and delivery partners to drive outreach and growth opportunities abroad.

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    MBA Internship 2021: Pre-Interview Assignment

    Uploaded by

    Travis Scott
    17 views9 pages
    The document outlines short-term and mid-term initiatives for an MBA internship at GoldenScent. The short-term initiative involves offering samples of similar products to customers who order excessively or recurrently, as well as providing vouchers and offers to customers who make unboxing videos tagging GoldenScent. The steps of execution include tracking high-volume customers and obtaining samples from other big brands. The mid-term initiative focuses on expanding into the international market by updating features, pricing in multiple currencies, attractive packaging, and delivery partners to drive outreach and growth opportunities abroad.

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    Siddharth_Agrawal

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    The document outlines short-term and mid-term initiatives for an MBA internship at GoldenScent. The short-term initiative involves offering samples of similar products to customers who order excessively or recurrently, as well as providing vouchers and offers to customers who make unboxing videos tagging GoldenScent. The steps of execution include tracking high-volume customers and obtaining samples from other big brands. The mid-term initiative focuses on expanding into the international market by updating features, pricing in multiple currencies, attractive packaging, and delivery partners to drive outreach and growth opportunities abroad.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views9 pages

    MBA Internship 2021: Pre-Interview Assignment

    Uploaded by

    Travis Scott
    The document outlines short-term and mid-term initiatives for an MBA internship at GoldenScent. The short-term initiative involves offering samples of similar products to customers who order excessively or recurrently, as well as providing vouchers and offers to customers who make unboxing videos tagging GoldenScent. The steps of execution include tracking high-volume customers and obtaining samples from other big brands. The mid-term initiative focuses on expanding into the international market by updating features, pricing in multiple currencies, attractive packaging, and delivery partners to drive outreach and growth opportunities abroad.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 9

    MBA Internship 2021

    Pre-Interview Assignment

    Presented By:
    01 Understanding of GoldenScent

    02 Short-term initiative

    03 Steps of Execution

    Agenda 04 Mid-term Initiative

    05 Steps of execution

    06 Conclusion
    Understanding of GoldenScent
    DELIVERY
    Countries, Delivery partner, Shipping.

    YOUTUBE
    Content and Subscribers.

    WEB EXPERIANCE
    User interface of website.

    APPLICATION
    ` Ratings and Reviews.

    PACKAGING
    Boxing and quality of deliverance.
    Short-term initiative
    Samples of similar products

    Aesthetic
    Packaging
    Steps of execution
    TRACKING
    Customers ordering from us which
    01 exceed a normal amount and, also
    recurring order can get quite a few SAMPLE FROM BRANDS
    samples of other similar products. As big brands always have
    02 something new & initiative lined
    up, so we can ask for their latest
    sample.

    UNBOXING
    Customers who make an unboxing
    03 video and product review along with OUTCOME
    tagging us on social media handles
    This wont cost too much to the
    can get exciting vouchers and offers
    on next orders
    04 us and in returns company will be
    able to increase its customer
    base and satisfaction.
    Mid-term Initiative

    International Market
    Steps of Execution
    1
    • Update the
    feature on
    app and
    website.
    2
    • Pricing
    conversion
    ▪ Attractive
    boxing and
    social media
    3
    outreach. o International
    • Multiple Outreach
    Currency ▪ Delivery
    Payment partner o Expansion
    opportunity.
    Conclusion
    Outreach
    Increases outreach
    on YouTube and
    Internationally

    Growth Product
    Significant Growth in Help in widening up
    Business, customers the product category
    satisfaction with many more
    brands
    THANK YOU

    "If you work hard, do the homework and research, and keep trying, you will never fail.“
    - Malik Al-Shehab

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