CONTENTS

Chapters Topic Page No.

Chapter 1 INTRODUCTION
• Objectives of the study
• Scope of the study
• Research Methodology

Chapter 2 ORGANISATIONAL STUDY

• Industrial Profile
• History
• Organisational Goals
• Organization Structure
• Department profile
• SWOT Analysis
• Vision & Mission

Chapter 3 PRODUCT PROFILE

• Major Products of V-Guard
• Product Process
• Quality Policy

Chapter 4 REVIEW OF LITERATURE

Chapter 5 THEORETICAL FRAMEWORK
Chapter 6 DATA ANALYSIS
Chapter 7 FINDINGS
SUGGESTIONS
CONCLUSION
APPENDIX
BIBLIOGRAPHY

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 CHAPTER 1
INTRODUCTION

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INTRODUCTION
Amul is an Indian dairy cooperative society, based at Anand in the
Indian state of Gujarat.[3] Formed in 1946,[4] it is a cooperative
brand managed by a cooperative body, the Gujarat Co-operative
Milk Marketing Federation Ltd. (GCMMF), which today is jointly
owned by 36 lakh (3.6 million) milk producers in Gujarat, and the
apex body of 13 District Milk Unions, spread across 13,000 villages
of Gujarat. Amul spurred India’s White Revolution, which made
the country the world’s largest producer of milk and milk
products.
In 1946, the farmers of this area went on a milk strike refusing to be cowed down by

The cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like

Morarji Desai and Tribhuvandas Patel, they formed their own cooperative in 1946.

This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. Began

With just two village dairy co-operative societies and 247 litres of milk and is today

Better known as Amul Dairy. Amul grew from strength to strength thanks to the

Inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed

Professionalism of Dr Verghese Kurien, who was entrusted the task of running the

Dairy from 1950.

The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach

Should become the basis of a National Dairy Development policy. He understood that

The success of Amul could be attributed to four important factors. The farmers owned

The dairy, their elected representatives managed the village societies and the district

Union, Â they employed professionals to operate the dairy and manage its business.

Most importantly, the co-operatives were sensitive to the needs of farmers and

Responsive to their demands.

At his instance in 1965 the National Dairy Development Board was set up with the

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Basic objective of replicating the Amul model. Dr. Kurien was chosen to head the

Institution as its Chairman and asked to replicate this model throughout the country.

Objectives Of The Study

Scope Of The Study

• The study is confined to gain some knowledge about the culture and structure of the
organization and the functions of departments of V-Guard Industries Ltd., Cochin.
• Practical knowledge and general understanding on the topic that would help me in my
future career.
• To have an understanding on smooth functioning of an organization.

Research Methodology

The organization study has been conducted by using qualitative form of analysis.
Research Methodology is a systematic analysis of a problem and reach a conclusion. It may
be understood as a science of studing how research is done scientifically.

1.Source Of Data
The study is done through collecting PRIMARY DATA AND SECONDARY
DATA.
But SECONDARY DATA are used to complete the project.

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 • SECONDARY DATA
Secondary data are those data collected by the investigator indirectly. Data are those
which have been collected by some other person for his purpose. They are usually in shape of
finished products.
Secondary data are collected by:
❖ Official Website Of V-Guard
❖ Annual Reports of V-Guard Industries Limited
❖ Company manual, brochures, circulars, magazine, catalogue and various other
internet documents.

2.Area Of Study
NAME OF THE INDUSTRY : V-Guard Industries Limited
LOCALITY : Vennala, Kochi
DISTRICT : Ernakulam
TYPE OF INDUSTRY : Electrical Appliances

3.Nature Of Study
NATURE OF STUDY : Industrial Training
NAME OF THE INDUSTRY : V-Guard Industries Limited
KIND OF INDUSTRY : Electrical

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 CHAPTER 2
ORGANISATIONAL STUDY

ORGANISATIONAL STUDY

Organisational study is done in order for the purpose of acquiring practical knowledge of
working and functioning of the company. This shows us how the different departments in an
organisation work and wins as a single unit. I choose to do my project in v guard industries
because it was a company which has created a niche for itself and has been nurtured by
quality consciousness, passion for hard work and will to succeed.
V GUARD industries being INDIA ‘S prestigious Electronically and manufacturing
company was established in the year 1977 from the vision of one man KOCHOUSEPH
CHITTILAPPILLY. It Plays a vital role for the economic development of our country. Their
untiring commitment for performance, cutting edge technology, innovative design ,
dependable service standards have lead to unrivalled product quality and trusted brand image.
V GUARD’S Product range deals into various ranges of products which cater the
requirements of consumer durable industry , agriculture and construction sectors of the
country. It has a strong distribution and marketing channel in small towns across India, which
helps in tapping the rural and the interior market.India being aimed to convert her into
developed nation has to make developments in all core sectors like infrastructure, power;

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consumer durables etc. and this in turn augment the growth of the corporate sector of the
country as a whole. As the economy is growing in a faster manner , the disposable income of
the people are also increasing and most of the population is brought under thespectrum for
spending for housing and white goods. The aspiration to own luxury goods is alsoincreasing
and this has resulted in a revolution of consumer durables. The company is confident of
capitalizing all these factors and increasing market presence across the country with focus on
thepenetrating the rural markets.

Industrial Profile

“Like every other industrial sector in India , the Indian electronic industry too is slowly
emerging from out of its “ protective cover” .For far too long has Indian industry remained
shackled and consequently inward looking .Over the past fifty years there was no exposure to
global players and competition , with the result that the industry grew up in a sheltered
environment , each of these interventions was aimed at securing protection for oneself and
ensuring growth of one‘s own organisation at the cost of industry and nation at large . Lack of
global competition encouraged a “cost plus” approach, where every conceivable cost increase
was passed on to the customer .There was thus no motivation to reduce cost. Since last
decade India has witnessed what global players have achieved and what they are capable of
achieving .We are becoming aware of competition on our turf. In this scenario, every
company complains of increases competition, lower order books and shrinking margins The
Indian electrical & electronic industry is of course further besieged by the fact that there is a
dearth of business on account of lack of investment in the power infrastructure.
The Indian electrical equipment manufacturing industry is witnessing a sustained growth
momentum, with the industry registering a double digit growth in the financial year 201011,
in spite of sustained imports, especially from China and South Korea. The domestic electrical
equipment manufacturing industry clocked a 16.6 per cent growth during the first quarter of
2011- 2012, the same as in the previous year, according to industry estimates. The Indian
Electrical and Electronics Manufacturers‘ Association (IEEMA),an industry association of
manufacturers of electrical, industrial electronics and allied equipment, has based these
growth figures on the production and sales data collected from its member organizations. The
electronics industry in India took off around 1965 with an orientation towards space and
defense technologies, which was initiated and controlled by the government. This was

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followed by developments in consumer electronics mainly with transistor radios, black and
white TV, and other audio products. In 1982, the government allowed thousands of color TV
sets to be imported into the country to coinciding with the broadcast of Asian games in New
Delhi. The year 1985 witnessed the advent of computers and telephone exchanges, which was
succeeded by digital exchanges in 1988. The period between 1984 and 1990 was the golden
period for electronics during which the industry witnessed continuous and rapid growth.
From 1991 onwards, there was first an economic crisis triggered by the gulf war which was
followed by political and economic uncertainties within the country. Pressure on the
electronics industry remained though growth and developments have continued with
digitalization in all sectors, and more recently the trend towards convergence of technologies.
After the software boom in mid 1990s, India‘s focus shifted to software. In recent years, the
electronic industry is growing at a brisk pace. It is currently worth $ 10 billion but according
to estimates has the potential to reach $ 40 billion by 2011. The largest segment is the
consumer Electronic Spare Part, which is also the largest export segment of components.
The electrical equipment industry comprises several products such as transformers,
switchgears, motors and control equipment. A typical electric equipment component has a
life of 20- 25 years. The raw material cost of electrical equipment manufacturers is estimated
at 50-60% of sales. The industry grew at 13.7 per cent in 2010-11. The growth rate of the
Indian electrical equipment industry decelerated to 6.6 per cent last fiscal.

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