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INDOMITUS

AGS CAMPUS STUDY 2.0

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IIM RAIPUR
DIKSHANT DAHIYA (20pgp127@iimraipur.ac.in)
HARSHIT GUPTA (20pgp075@iimraipur.ac.in)
PADHMAJA K (20pgp138@iimraipur.ac.in)
 CUSTOMER VIEWPOINT
• Buying products online is cheaper for customers as they get discounts.
• Online platforms tend to sell more branded products, which attract customers
more than the local products.
• Fresh products like fruits and vegetables are preferably bought from the local
markets.
• Shopping online results in significantly higher contactless shopping.
• Inability to touch and feel the products especially perishable products like fruits
and vegetables.
• Inaccurate or incomplete descriptions of products - around texture, dimensions etc.
leading to a futile buy.

Reason for buying online No. of Purchases per month Electronics

No Interest How many times in a month do you order Before COVID
online after COVID? Apparels After COVID
How many times in a month do you order
online before COVID? Footwea Grocery
Easy Returns
FOOD
Brands

Convinience Cosmetics
medicine

Discounts

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35
MERCHANT VIEWPOINT
“The biggest advantage of shifting is global
Their expansion”
inclination
Type of Merchant Findings through Interviews
towards
Inventory management of local
shifting
vendors and showing the same on the
Small Scale merchants find it difficult to account
Groceries it and they work on Customer Loyalty. Online platform would be difficult
platforms work on Pricing Strategies
COVID’19 has forced the shops like Photys to Small vendors must invest in
Apparels shift to online selling though they prefer offline
mode of sales computers and have system to manage
Retailers love to shift to the Online platforms as
inventory and update the same in real
Beauty and Fashion it reduces their operating cost time
The merchant are ready to sell on the e-
Consumer Durables platform due to the large number of stock Difficulty in advertising their products-
purchased by the local retail outlets
Digital Advertising is dynamic
The brands prefer an omnichannel system – the
Mobiles and Electronics offline shops help them maintain the brand
visibility
Website insecurity and Inefficient
The restaurants are overwhelmed to sell in
online platforms as it increases their revenue. traffic maintenance. 40% Shoppers
Food But at the same they have apprehensions about avoid the retailers due to the breaches
the cost of running the Restaurant with less
occupancy
The doctor though have shifted to online mode Online shoppers (68%) abandon their
Medicine gradually, they do not prefer online mode of
treatment
carts
 How they earn ?
Platform • No inventory cost

Viewpoints •
•
Take commission from merchants
Some companies take delivery charges on min cost

BRANDS SERVICES STRENGTHS GEOGRAPHICS COVERED

Going deep in selected cities, organic growth, covers bigger radius
Bangalore, Pune, Gurgaon, Hyderabad,
Dunzo Medicines, Food, Grocery for food delivery, powerful investors like google, wide range of
Delhi, Chennai, Jaipur, Mumbai
products, good user interface
Diagnostics, medicines and
1mg healthcare
Hyper local model, covers everything related to healthcare, discounts Available in 100+ cities

Powerful investors, fast delivery, real time tracking of orders, good

Grofers Grocery
marketing strategies, powerful app
Available in 27 cities

Substantial customer acquisition strategy, Robust customer base, Fast

technology for better customer experience Secure and steady
JioMart Grocery endorsement of parent company Reliance Industries, Brand Available in 200+ cities
management and control, Rapid and ample network, Various
offerings under a single name.
Product range, Exotic range, discounts, convenience, target group,
Big Basket Grocery
low fixed cost business model
Available in 23 cities

First mover advantage, fast expansion, fantastic design of apps,

All major parts of India for food delivery,
Zomato Food Delivery, Grocery number of users, focused approach, multiple acquisitions, good
grocery in 80 cities
marketing initiatives
Fast delivery, neat user interface, trained employees, wide selection,
Swiggy Food Delivery
neat packing
All major parts of India

Targeted approach, good user interface, multiple acquisitions,

Milk Basket Dairy products, bread, juices, eggs
aggressive growth plan
Noida, Bangalore, Dwarka, Hyderabad

Urban
Horizontal Gig Marketplace Wide range of services, trained employees, convenience All major parts of India
Company
Platform Technology
Viewpoints Viewpoints
Marketing Initiatives
AI 1. Accurately forecast
• Very active on social media
demand
• Personal connect with people by sharing sensitive tweets like
“Food has no religion” 2. Personalized
• Meme marketing ML Customer Basket
• Email Marketing
• Giving recommendations in notifications
• Keeping the customers updated with offers in nearby stores 1. Python and Java-
• Customer reviews are most important to increase sales WEBSERVER
Stack Technology
• Expanding in various cities
• Giving discounts to gain more customers
2. Search,
• Company logo on packaging, dresses of delivery boy so Customizations,
people get to know that this service is available in our city API Stacking and
• Banners on partnered stores Cashinh
• Low commission percentage for small scale merchants to
increase partners
• Persuade merchants by telling about how they can increase Companies : Konstant Infosolutions, Fusion
customer base and use technology as this is the future of retail Informatics, Openxcell, IndiaNIC
so it’s better to partner as early as possible
THE NEXT BIG STEP

• Right now all the companies are focusing on cities but 65% of
Indian market is semi-urban and rural. So we can focus on
these market as well
• Collaborate with companies who give technology solutions to
inventory management and other equipment's required to
small scale vendors. So we can give these solutions to
merchants in less amount.
• There is demand in rural and semi-urban areas especially for
medicines and grocery as there is less product range available
• As JioFiber and AirtelXtream will be available, so overall
infrastructure of internet will be better so demand will shoot
up in coming years
• If we build our network in these untapped markets, then first
mover advantage will be there.
 YOU
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