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FACEBOOK ANALTICS
Facebook Analytics is a metrics tool that lets you see how Facebook users are interacting
with your page, your websites, your apps and your Messenger bots. It’s completely free, and
you don’t even need a Facebook login to use it.
Few Kpis of FB are

FOLLOWER DEMOGRAPHICS
Getting to know your audience is one of the most important Facebook KPIs that can define
your overall channel strategy. By breaking your follower demographics into Gender,
Country, City or Language, you can discover how many of them are engaging or converting
with your content.

PAGE VIEWS BY SOURCES

The Page Views metric can determine from which sources your Facebook Page has been
visited and viewed. Additionally, you can track that metric over a specific period to see
which channels bring you a higher number of referrals. It Evaluate the amount of referring
channels and determine the source of traffic that brings the most value to your Facebook Page
in relation to your complete social media strategy.

ACTIONS ON PAGE
One of the most important Facebook metrics to get to know your audience and deliver them
the best content possible, is the Actions on Page KPI. This metric shows the exact amount of
clicks on your Action Button, Get Directions, Phone Number and Clicked Website. Establish
which Actions on Page are relevant to your strategy and customize your content to deliver the
maximum amount of results. If you’re a local business, increase the Get Directions and Phone
Number clicks.

POST ENGAGEMENT RATE

Your Engagement rate is certainly one of the crucial metrics to follow and track on your
social media channel. The number of link clicks, comments, likes, and shares can make or
break your post value, regardless of the time spent to create and prepare it. This Facebook
KPI can be divided by the type of the post, so you can easily spot what kind of production
you need to concentrate on: video, photo, written status or link. Make sure you know which
engagement is important to your business and which post types you need to create and
combine for better results.

Top Tools for Creating a Facebook Analytics Report for Your Business
1. Whatagraph
Whatagraph allows tracking important KPIs, such as: 
Demographics of your audience: location, age, and gender;
Interactions and engagement are driven by your client's content;
The top-performing posts and best times for sharing.
With Whatagraph, you can replace the default logo with your one. Finally, it allows you to
schedule the data report delivery by days, weeks, or months. Your client will get data reports
automatically without having to ask for one always. 

2. Sprout Social
It's an intuitive analytics tool that allows monitoring and managing Facebook data. Using this
analytics tool, you'll get access to:
The number of organic and paid likes your client's page received during a selected period;
The top-performing posts alongside with the number of likes, comments, and shares people
have given your page; 
An insight into how your post is traveling across the platform: you'll see how information is
shared, including the number of stories created (posts, mentions, comments, etc.) and the
number of people sharing the content; 

3. Brandwatch
It's a tool that provides you with the number of people talking about your client's content on
Facebook. You can also track reach, likes, and many other Facebook metrics. Brandwatch
provides the topic of clouds and sentiment analysis features. And, it gives information on
which exact posts or users are converting.

4. Hootsuite
It's a tool that allows adding up to 200 different metrics to your data report.
Using this tool, you can create, download and share reports with other people, including your
team or a client. Hootsuite supports PDF, Excel, CSV, and PowerPoint formats. 

That’s all frm my side over to you Pranay