READING COMPREHENSION WORKSHOP

STUDENT

Diego Alberto González Dávila

TEACHER

Samy Regina roble

COURSE
MARKET MANAGEMENT
FILE
2176086

YEAR

2021
1. Match the Word with the correspondiente meaning.
 a. Supply __C____ Expensive
b. Demand __A____ Desire to buy any product
c. High price __D____ all people
d. Mass market __E___ the lifetime of goods and services.
e. Life cycle ___B____ disposition to offer products

2. According to the text, mention the things people take into account
to determine the demanda.

People take into account appearance, price and distribution

method

3. Write F for false or T for true

a. Production cost depends on technology

F (X) V ( )

b. As greater the expectations are, the lower Will be the offer

from the companies.

F (X) V ( )

c. One of the four Ps of marketing mix is package. F(X) V ( )

d. Price si the amount a costomer pays for the product.
 F ( ) V (X)
e. Planning is to transform and develop marketing objectives
to marketing strategies.
F ( ) V (X)

4. Answer the following question.

a. What is benchmarking?

Benchmarking is the process of comparing your

performance to that of your competition by adding a layer of
context to what success and failure means in your
circumstances and in your environment.

b. What is the process of benchmarking?

. an internal product, service or department to do the

evaluation.

. Determine the best companies in their class with which

you should make the comparison, with which organizations
you are going to compare your business.

. Gather information on your internal performance or

metrics.

. Compare the data from both organizations to identify gaps

in your company’s performance.

. Embrace the process and policies alongside best-in-class

performance.
 c. Number the aspects to be taken into account in
benchmarking:

To benchmark anything, you need to have quantitative data

available for study. That means breaking down the internal
process to calculate performance metrics. Quantify
everything, because only quantifiable information can be
correctly compared.

5. White the vocabulary ( 20 words ) from reading, and make a

glossary: organize the words in alphabetic order and write the
meaning of each Word.
warehouses: Establishment in which products are sold in large
quantities.

announcement: Message by means of which a certain thing is

announced or informed about it.

Appearance: Set of characteristics or circumstances with which a

person or thing appears or is presented to the eye or to the
understanding.

Cheap: That has a low price in relation to other similar goods.

Characteristics: Quality or circumstance that is proper or peculiar

to a person or thing and by which it is defined or distinguished from
others of the same species.
 Customers: Person who buys in a commercial or public
establishment, especially the one who does so regularly.

Demand: quantity and quality of goods and services that can be

purchased, at the different prices proposed by the market, by
consumers at a given time.

Exclusive: That is reserved for someone or something or excludes

others.

Elevated: Which is larger, altitude, intensity, etc., than normal.

Research: it is an activity aimed at obtaining new knowledge or

expanding its application to solve problems or questions of a scientific
nature.

Identify: Recognize or distinguish that a certain person or thing is

the same as the one sought or assumed.

Masses: A large group of people, animals or things of the same

nature, very close together and forming a homogeneous and defined
body.

Market: Theoretical place where the supply and demand for

products and services are found and prices are determined.

Method: An orderly and systematic way of proceeding to reach a

specific result or end
 Trademarks: Signal that allows to identify or distinguish something
or to give some information about it.

Materials: Elaborated or manufactured matter of which a thing is

made.

Needs: Fact or circumstance in which someone or something is

necessary.

Objective: That is based on facts and logic.

Price: Amount of money that allows the acquisition or use of a

good or service.

Promotions: Advertising campaign that is made of a certain product

or service for a limited time through an attractive offer.

6. Write a ten lines text that summarizes the topic of the Activity.

The subject of the activity is the marketing mix, therefore, it is the

set of variables, the set of tools, with which a company, or a
marketing manager, has to achieve the objectives that were
previously set. The marketing mix refers to that set of variables
that make up the company’s marketing strategy. For this reason,
it is closely linked to the marketing plan.

The marketing mix is very common in the business world and

especially in the marketing world.
As we said, it is the same as the marketing mix.