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Business Communications Short Report
Business Communications Short Report
Gwyneth Duus
Professor Henning
Abstract
This report presents the current status of the Internet of Things and the automobile industry, the
impacts of the IoT on the automobile industry, current issues and proposals on how to resolve
them, and future impacts the IoT may have on the automobile industry. The connections between
the IoT and the automobile industry will be explained, as well as the concerns of having
connected vehicles.
Table of Contents
Abstract 2
Summary 4
Introduction 6
Conclusion 11
References 12
THE IOT AND THE AUTOMOBILE INDUSTRY 4
Summary
The purpose of this report is to inform the readers of the Internet of Things and its current
and future impacts on the automobile industry as well as benefits and issues, and ways these
The Internet of Things, which is often referred to as connected devices, can be seen all
over in our society today. There are many different “smart” and connected devices and they are
constantly evolving to fit into our everyday lives. The IoT has had a significant impact on the
The IoT has impacted the automobile industry in many ways. Many connected vehicles
today have hands-free calling, built-in GPS systems, and infotainment systems. Some connected
vehicles may also include real-time updates on the condition of the vehicle itself, which can
There are also issues with connected vehicles. Hacking is a big concern with connected
vehicles since it can put the owner’s safety and data at risk. While companies can release updates
to combat hacking, these are not long-term solutions, but hacking and data privacy and safety are
Improving cybersecurity in connected vehicles is the most effective way to address the
issues of hacking and improving data safety in connected vehicles. Since hacking can cause
serious danger to owners of connected vehicles, staying one step ahead of hackers will improve
not only combat the hacking, it will also help with data privacy and improve the safety of the
Automobile industries will have to find ways to address the previously mentioned issues
in order for the IoT to continue impacting the auto industry. This is a big step in making sure
connected vehicles continue to be successful in the future. Some companies are looking at new
platforms that can allow owners of connected vehicles to have more control over their data,
which could help the future of the IoT and the automobile industry as well.
THE IOT AND THE AUTOMOBILE INDUSTRY 6
Introduction
In our world today, the Internet and connected devices are everywhere. It has become an
important part of our lifestyles. Almost everyone has a smartphone, smart tv, smart car, or some
sort of “smart” device. These devices are all part of the Internet of Things or the IoT. For this
report, the main industry that will be focused on is the automobile industry. The IoT is important
to the automobile industry because it helps to improve the safety of the vehicles and drivers. This
report will consider this claim by discussing what the IoT is, the current status of the IoT in the
auto industry, issues concerning connected vehicles and how to solve them, and the future
The Internet of Things is often referred to as connected devices. This is because the IoT
is exactly that: a bunch of devices that are connected to and through the internet that are able to
send and collect data. In the auto industry, examples of connected devices would be “smart” cars,
vehicles with infotainment systems, self-driving vehicles, and any vehicle that is connected to
the internet in some way. Bhavya and Radhika say that “the Internet has become ubiquitous, has
touched almost every corner of the globe, and is affecting human life in unimaginable ways”
(2018, p. 169). Wheaton somewhat mockingly describes the IoT as such: “Your fridge is going
to keep an eye on your milk supply. Your toothbrush is going to rat you out to your dentist”
(2015). The IoT has made a large impact on our world today, and there are many impacts and
benefits that come from having connected vehicles resulted in the IoT’s impact on the
automobile industry.
THE IOT AND THE AUTOMOBILE INDUSTRY 7
The IoT has made its way into the auto world and has made a significant impact. We have
vehicles with infotainment systems, smart cars, and even self-driving cars. Coppola and Morisio
(2016) explain how “original electronic equipment for cars consisted of a small number of
Electronic Control Units (ECUs)” and how they are all separate and serve their own individual
functions. The following image, taken from the same journal article, shows examples of ECUs
on modern cars.
Figure 1
Connected cars have many benefits that can be useful to owners. There are infotainment
systems, which allow owners of these vehicles to use GPS systems, make hands-free calls,
connected their phone (along with their contacts and music) to their vehicle, and even listen to
music through services such as SiriusXM. These infotainment systems, while they may seem
distracting, make it easier for owners to make hands-free calls as well as easier for them to
answer calls. The GPS function also cuts out using a cellphone for GPS, which is more
THE IOT AND THE AUTOMOBILE INDUSTRY 8
distracting than the infotainment system. The infotainment system makes it easier to use GPS
and make/answer calls so drivers will not be tempted to use their phones.
Another benefit that some vehicles may have are real-time updates on the condition of the
vehicle itself. This improves the safety of drivers as well. If, for example, there was a serious and
dangerous issue that the driver would not be able to easily notice, this function would be very
useful. It is hard to always know when something is wrong with a vehicle, and in some cases the
owners may find out when it is too late. Real-time updates on the condition of the vehicle can be
incredibly useful and even life-saving for the owner. As connected vehicles continue to advance
While there are many benefits to having connected vehicles, there are also many concerns
that come with them as well. Wheaton mocked the IoT and how outrageous some of the
connected devices we have now are (such as fridges) but he also says that “it’s just that mundane
appearance that seems to paper over how frightening all of this stuff can be” (2015). While
Wheaton may be mocking how many connected devices we have now, he acknowledges that all
these connected devices can be frightening due to how big of a role they play in our everyday
lives.
The issues that come with connected vehicles are especially worrying since they can
cause real, physical harm if something goes wrong. Hessman says that “as the industry moves
more towards the next generation of self-driving cars and vehicle-to-vehicle communication,
carmakers are starting to worry about the risks that are accompanying all of the ports of the
technologies driving it: The Internet of Things” (2013, p. 44). There are many small issues that
THE IOT AND THE AUTOMOBILE INDUSTRY 9
car owners have with their connected vehicles, such as with their infotainment systems which
Newcomb says “continue to frustrate car owners” (2016, p. 42). One of the bigger and more
Hacking has always been an issue with any connected and electronic device. People hack
computers, phones, and even hit big companies which have been issues in the past. Now that
connected cars are becoming more and more common, so is the issue of hacking them, which is
practically a sport at this point according to Hessman (2013, p. 44). One big example of this is
when two security researches remotely hacked a 2014 Jeep Cherokee and this resulted in Fiat
Chrysler recalling 1.4 million of the vehicles (Rash, 2015), and they hacked into it through the
vehicle’s “Uconnect radio system, controlling various aspects of the vehicle, like the radio
volume, the head, the door locks, the wipers–oh, and the steering” (Wheaton, 2015). According
to Rash (2015), it was possible to hack into the Jeep’s Uconnect system because it uses a data
Another concern is, as Newcomb says, that “car companies are forced to hand over
valuable data that’s potentially the most lucrative aspect of connected cars” (2016, p. 42).
Owners of these connected vehicles want to know and make sure that their data is safe, as with
any other smart device. Improving and guaranteeing the safety of data is another issue that
The issues presented can cause a lot of concern about having vehicles connected to the
IoT. The example of a connected car being hacked is very concerning, especially since the two
who hacked it were able to control the steering. This could be putting the lives of individuals
THE IOT AND THE AUTOMOBILE INDUSTRY 10
who own connected cars at risk. While Fiat Chrysler released a software patch that fixed the
issue soon after the recall and hacking, Wheaton says that while it’s “great that the company can
fix the problem” it also “sort of implies it can be unfixed just as quickly” (2015). This can be
these connected vehicles. By making sure these vehicles have up-to-date security that would
protect them from being hacked, it would improve the safety of the vehicles, their owners, and
the data that is being sent and collected. However, as with any connected device, there will
always be updates in order to make sure the security is as up-to-date as it can be since hackers
are always working to find ways around security. Improving cybersecurity in connected vehicles
seems like the most effective way to improve physical and data safety when it comes to the
The IoT and the auto industry will continue to expand, but in order for connected cars to
retain their success and popularity among people, the auto industry will have to make
improvements and changes. Fiat Chrysler released an update to combat the hacking of their
vehicles, but other companies will have to improve their cybersecurity. Hessman quotes Michael
Assante, who is an advisor and director for the National Board of Information Security
Examiners, saying “[Assante] says ‘We’ve got to work as integrated teams” to help inform
engineers so they can “‘make better engineering decisions’” (2013, p. 44) and this is important
because the safety and lives of owners of these connected vehicles is at stake when someone is
able to hack the vehicle and completely take control of it. For the future of the IoT in the
automobile industry, this is one of the largest obstacles automobile companies will have to face.
THE IOT AND THE AUTOMOBILE INDUSTRY 11
As stated before, improving cybersecurity can also help to protect the data of owners of
these vehicles. Inrix, which is a “prominent traffic and parking data provider” has “positioned
itself to provide car owners with more choices and automakers with a different option – the
ability to control their own car data” through their platform Open Car (Newcomb, 2016, p. 42).
By making it so owners of connected cars can control their data, they would likely feel as though
their data is more secure. If companies continue to provide platforms that allow more control of
data and more freedom for owners of these connected vehicles, the IoT and the automobile
Conclusion
The internet is an important part of our society today, reaching across the globe, and
connected devices can be found in some way throughout the lives of many people. The Internet
of Things impacts people’s lives in many ways, and one way is through connected vehicles. The
IoT is important to the automobile industry because it helps to improve the safety of the vehicles
and drivers. This report considered this claim by discussing what the IoT is, the current status of
the IoT in the auto industry, issues concerning connected vehicles and how to solve them, and
the future impacts the IoT may have on the auto industry. While there are issues with connected
vehicles, the IoT has helped the automobile industry keep up with the technologically evolving
world.
THE IOT AND THE AUTOMOBILE INDUSTRY 12
References
Bhavya, B., & Radhika, P. (2018). A Frame Work Based On IOT for Car Safety Management
System. International Journal of Recent Research Aspects (Special Issue), 169–174.
Retrieved from
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Coppola, R., & Morisio, M. (2016). Connected Car: Technologies, Issues, Future Trends. ACM
Computing Surveys, 49(3), 1–36. https://doi.org/10.1145/2971482
Hessman, T. (2013). Rethinking Safety in the IoT World. Industry Week/IW, 262(12), 44.
Retrieved from
http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=92977622&site=bsi-
live
Newcomb, D. (2016). Connected Cars Are Hardly “Smartphones On Wheels.” PC Magazine,
42–44. Retrieved from
http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=114171838&scope=sit
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Rash, W. (2015). Fiat Chrysler Auto Recall Highlights Rising Fears About IoT Hacking. EWeek,
1. Retrieved from
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Wheaton, K. (2015). The Connected World Is a Better, Safer Place, as Long as You Don’t Turn
Your Back on Your Car. Advertising Age, 86(15). Retrieved from
http://search.ebscohost.com.ssuproxy.mnpals.net/login.aspx?direct=true&db=aph&AN=1
08784529&scope=site