Season One Episode 1:

Machiavelli

A prince should have no other aim or thought but war

and its organisation and discipline. Niccolo Machiavelli
(1469 – 1527)
Machiavelli was a diplomat, civil servant, political philosopher and writer from Florence in
Italy who served the Medici for many years and after whom the adjective ‘Machiavellian’ is
named. Most famously he wrote The Prince, which may be described as a practical guide to
the ‘new’ political rulers of that time who gained their position through their own efforts
rather than heredity. His description of the amoral way in which a leader needs to operate in
order to succeed led to his name becoming synonymous with being ruthless and
underhand. This is probably an unfair legacy since, although he did say ‘the end justifies the
means’, much of the end he has in mind revolves around republicanism, democracy and
rule of law. Despite the co-operative nature of Danish coalitions, the makers of Borgen see
politics as a form of warfare. Business is sometimes viewed in the same way.

Season One Episode 2:

The Prince knows that it is far safer to be feared than
loved. Niccolo Machiavelli (1469 – 1527)
Some commentators believe that there is a degree of comic irony behind Machaivelli’s
detached realism. Fear is not considered the best way to inspire a modern workforce or
population.

Season One Episode 3:

Democracy is the worst form of government, except
all others that have been tried. Winston Churchill (1874
– 1965)
Churchill was a British politician and Prime Minister. Despite many setbacks and failures,
his qualities of leadership came to the fore when he led Britain to victory in the Second
World War. His political and military experience, his knowledge of history, his sense of
humour and his great oratorical skill combined to make him an historical giant and eminently
quotable.
Season One episode 4:
Denying the existence of a ghost will only make it
grow bigger. Greenland Proverb
Greenland is an autonomous country within the kingdom of Denmark, mainly populated by
Innuits. It has one of the highest suicide rates in the world. The proverb makes the point that
problems have to be faced head on, whether in politics or business.

Season One Episode 5:

Hence it comes that all armed prophets have been
victorious and all unarmed prophets have been
destroyed. Niccolo Machiavelli (1469 – 1527)
Another quote from The Prince. Despite his own skill and success as a writer and diplomat,
Machiavelli’s observations of successful leaders led him to conclude that, when you can’t
persuade someone with words, you need to be able to use force. The US overseas policy
encapsulated by President Theodore Roosevelt as ‘Speak softly and carry a big stick’ and
Mao Zedong’s aphorism ‘Power grows out of the barrel of a gun’ both seem to illustrate
Machiavelli’s point. Some, like Ghandi, would argue that without conquering hearts and
minds, gains are short term.

Season One Episode 6:

Politics is war without bloodshed. War is politics with
bloodshed. Mao Zedong (1893 – 1976)
A politician and military leader, Mao led a communist revolution in China that resulted in
The People’s Republic of China. Despite his success in modernising China, making it a
world power and generally improving the welfare of the population, he is also remembered
for abuse of human rights and a disastrous move from agriculture to industry that resulted in
famine and over 40 million deaths. Mao was a prolific writer on politics. This quote dates
from 1938.

Season One Episode 7:

Trust is good, control is better. Vladimir Lenin (1870 –
1924)
A politician who led the communist revolution in Russia in 1917. His philosophy based on
the theories of Karl Marx and known as Marxist-Leninism was hugely influential in the 20th
century, inspiring leaders like Mao Zedung, Fidel Castro and Ho Chi Minh. The central
control of communist states is one of the reasons for their ultimate failure. In the modern
world of business and indeed democratic countries, trusting people is seen as leading to
more economic success than attempting to control them or perhaps, considering all the data
governments now acquire on their populations, it’s just that today’s methods of control are
more subtle.

Season One Episode 8:

History is a nightmare, from which I am trying to
wake. James Joyce (1882 – 1941)
Joyce was an Irish writer. His works include Ulysses, Finnegan’s Wake, Dubliners and A
Portrait Of The Artist As A Young Man. He pioneered modernism in literature with his use of
stream of consciousness and varying styles within the same book, and was a major
influence on 20th century writing. Even though it is set in 1904, Ulysses was written
immediately after the First World War and the quote was probably a consequence of the
horrors of that event. Entrepreneurs and politicians might feel that the nightmare of the past
and the dream of the future are both needed if we are to learn and move forward.

Season One Episode 9:

You won’t know what hit you before it’s too
late. American Arms Producer
Unclear whether this is a genuine quote or one made up for the arms procurement video
that is shown during the episode. It certainly describes many things that happen to us in life
and business.

Season One Episode 10:

A Prince never lacks legitimate reason to break his
promise. Niccolo Machiavelli (1469- 1527)
The first season ends as it began with a quote from Machiavelli’s The Prince. The Borgen
scriptwriters seem to share Machiavelli’s view of politics as amoral and pragmatic.  However
breaking promises is not a template for success in the business world unless, like
Machiavelli’s Prince, you can find a way of spinning the reasons to give yourself legitimacy.

Season Two Episode 1:

War is just when it is necessary. Niccolo Machiavelli
(1469 – 1527)
And Season Two begins as Season One began (and ended) with yet another quote from
Machiavelli. This quote continues ‘arms are permissible when there is no hope except in
arms.’ Machiavelli does not see war as a first resort but, dismissing the question of what
constitutes a ‘just war’, argues that one is justified in using weapons and waging war if there
is no alternative.

Season two episode 2:

Keep your friends close to you, but your enemies
closer. Sun Tzu (594 – 496 BC?)
Famously quoted in The Godfather II but originally articulated  by Sun Tzu, a Chinese
military general, philosopher and author of The Art Of War. This is a work popular with both
military and business people. Sun Tzu believed that war was best avoided but if it had to be
fought, make it quick. Knowing your enemy is key to victory. Another quote from Sun Tzu
very relevant to politics and business is ‘All warfare is based on deception.’
Season Two Episode 3:
Ours is a hollow victory. Thomas Nielsen (1917 – 1992),
former leader of the L.O.
The LO (Landsorganisationen i Danmark) is The Danish Confederation of Trades Unions,
an umbrella organisation for 18 blue collar unions. Nielsen was its Chair from 1967 to 1982. 
Not the first time the phrase hollow victory was used and certainly not the last. The term
Pyrrhic victory has been used for centuries and dates back to the victories over the Romans
by the Greek king Pyrrhus which were gained at huge cost. We in business can understand
the feeling that outright victory, for example a price war, comes at a cost and a win-win
situation is usually better.

Season Two Episode 4:

If an injury is to be done to a man, it should be so severe that
his vengeance need not be feared. Niccolo Machiavelli (1469
– 1527)
Back to Machiavelli’s The Prince and the exhortation not to do things by halves. But note
the ‘if’: Machiavelli thinks it best to avoid injury at all if possible and  favours the conqueror
who absorbs a defeated country through colonisation over the one who attempts to destroy
it. In politics and business, leaving an enemy able to fight another day is often unavoidable
and usually a mistake.

Season two Episode 5:

Much that passes as idealism is disguised love of
power. Bertrand Russell (1872 – 1970)
Russell was a British thinker and pacifist who developed Analytical Philosophy in which the
object of philosophy is the clarification of thoughts through logic. Greatly respected, he was
on speaking terms with a number of world leaders so may have formed his view of idealism
and power from first hand experience. His opposition to many wars from the Second World
War to Suez and Vietnam and his support of nuclear disarmament can be seen as idealistic
but he might have described his position as pragmatic.

Season Two Episode 6:

Love your enemies and pray for those who persecute you.
Matthew 5:44
A lurch away from the ruthlessness and cynicism of previous quotes. This is Jesus talking,
as reported by Matthew in the New Testament, and is a game changer from the Old
Testament commandment to ‘love thy neighbour’. He continues, ‘that you may be children
of your Father in heaven. He causes His sun to rise on the evil and the good, and sends
rain on the righteous and the unrighteous.’ Understanding your enemy and your common
ground may lead to recocniliation.

Season Two Episode 7:

The Dane is a skeptic, because Denmark’s history is
the story of the downfall of a powerful tribe. Johannes V
Jensen (1873 – 1950)
Major Danish author who won the Nobel Prize in Literature in 1944. Perhaps we have here
a clue to the writers’ cynicism. Denmark was the home of the Vikings who dominated
Western Europe in the 8th to 10th centuries. Jensen’s novel The Fall Of A King describes
the ten year reign of King Christian II, the last King to rule Denmark, Sweden and Norway.
Literary critic Martin Seymour-Smith describes it as an ‘indictment of Danish indecision and
lack of vitality, which Jensen saw as a national disease.’ Like many Danes, he was a great
admirer of the English: ‘Were one to determine the degree of maturity of each nation
according to its capacity for reasoning and comprehension, England would come out on top
for her sense of realism.’

Season Two Episode 8:

Take up the white man’s burden / The savage wars of
peace / Fill full the mouth of Famine / And bid the
sickness cease. Rudyard Kipling (1865 – 1936)
Kipling was a British author born in India, who wrote extensively about the experience of the
British Empire. Among his best known works are The Jungle Book, Kim, The Man Who Would
Be King and the poem If… This quote from his poem The White Man’s Burden, written when
the USA took over the Philippines from Spain, lays out Kipling’s imperialist etablishment
view of the necessary but thankless task of ruling ‘sullen peoples, half-devil half-child’.
Despite wanting to follow in the footsteps of Britain and the Netherlands, Denmark never
managed to establish an empire in other continents. Its ‘colonies’ remain close to home- the
now autonomous countries of the Faroes and Greenland.
Season Two Episode 9:
Success is not final, failure is not fatal: it is the
courage to continue that counts. Winston Churchill
(1874 – 1965)
Churchill becomes only the second person to be quoted more than once. Here he speaks
from his personal experience of being in the political wilderness in the 1930s then leading
Britain in World War Two only to be rejected in the subsequent general election and finally
come back again as Prime Minister in 1951. A lesson for polticians and entrepreneurs.

Season Two Episode 10:

To be or not to be. That is the question. William
Shakespeare (1564 – 1616)
This quote from the great English playwright and poet is so familiar as to be almost a cliche
but Hamlet’s dilemma over what to do remains potent. Initially he appears to be considering
whether to end his own life but as the soliloquy progresses, he moves on to consider
whether he should put aside his good nature and end the life of his father’s murderer.
Hamlet is a Prince of Denmark and the action is set in the Danish court. The play is based
on the Norse legend of Amleth.

Season Three Episode 1:

Halfway on my journey through life, I found myself in a
dark wood. Dante (c 1265 – 1361)
Dante Alighieri was an Italian poet who wrote Divine Comedy, an epic poem describing a
journey through Hell (Inferno), Purgatory and Paradise, which is an allegory for the soul’s
journey towards God. This line, in which he speaks of having strayed from the straight path,
marks the beginning of the narrator’s journey. The original Italian word ‘selva’ may be
translated as ‘wood’ or ‘forest’.

Season Three Episode 2:

We few, we happy few, we band of brothers… William
Shakespeare (1564 – 1616) Henry V
Shakespeare is quoted for the second time, on this occasion the famous line in which the
King exhorts his small group of soldiers to do great things in their forthcoming battle against
the mighty forces of the French. He uses his speech is to create a ‘them and us’ situation,
not as regards the French but regarding those other English who were not present on that
momentous day.

Season Three Episode 3:

Some men change their party for the sake of their
principles — others their principles for the sake of
their party. Winston Churchill (1874 – 1965)

Winston Churchill speaking in front of a portrait of Abraham Lincoln

Churchill is quoted for the third time. Churchill himself twice changed parties, first leaving
the Conservatives to become a Liberal on principle, because he was in favour of free trade,
and then rejoining the Conservative Party for the pragmatic reason that he was finding it
difficult to get himself re-elected into Parliament.

Season Three Episode 4:

Danish pigs are healthy — they’re bursting with
penicillin. Mikael Witte (born 1952)
Witte is a Danish artist who produced a notorious poster in 1978 featuring the slogan
quoted. Many attempts were made by the Federation of Danish Bacon to ban it, initially
supported by the courts. Over the 1980s and 90s Witte produced several versions of the
poster in a number of languages. Danish Bacon is world renowned for its taste. The country
slaughters around 25 million pigs a year or 5 for every Dane. 75% are exported and account
for 6% of Denmark’s exports. The Danish Crown co-operative is responsible for 90% of pork
and bacon production.  Much of the curing and processing is now done more cheaply in
other countries and even some Danish pigs are actually reared elsewhere.

Season Three Episode 5:

The road to hell is paved with good intentions. Old
saying
There is some debate as the meaning of the saying. It could be that we intend to take action
but don’t which leads to a disaster, or that we take action for good reasons but the result is
a disaster. The originator of the saying or at least the sentiment is thought to be Saint
Bernard of Clairvaux who said in the middle of the 12th century, ‘Hell is full of good wishes
and desire.’

Season Three Episode 6:

I like the dreams of the future better than the history of
the past. Thomas Jefferson (1743 – 1826)
Jefferson was US President from 1801 -1809. He was the principal author of the
Declaration of Independence. His principles regarding government may be enshrined in
these words, ‘Rightful liberty is unobstructed action according to our will within limits drawn
around us by the equal rights of others.’ Among other things, he favoured separation of
Church and State and decentralised government. He is one of the four presidents depicted
in stone at Mount Rushmore. The epigraph echoes the one from James Joyce’s Ulysses at
the beginning of Season One Episode 8.

Season Three Episode 7:

You can fool some of the people all of the time, and all
of the people some of the time, but you cannot fool all
of the people all of the time. Abraham Lincoln (1809 –
1865)
No quotes from American presidents for 25 episodes then two come in rapid succession.
Lincoln became President in 1861 and was in charge at the time of the Civil War. His victory
preserved the United States and led to the abolition of slavery and the modernisation of the
economy. The quotation is attributed to Lincoln in a speech made in 1858 but there is no
direct record of him having said those words. Lincoln’s three minute speech in 1863, known
as the Gettysburg Address, set out the American nation’s principles of equal rights, liberty
and democracy. It included the words, ‘government of the people, by the people, for the
people, shall not perish from the earth.’

Season Three episode 8:

Know well what leads you forward and what holds you
back— and choose the path that leads to
wisdom. Buddha (c563 – c483 BC)
Gautama Buddha was an Indian wise man on whose teachings Buddhism was founded. He
taught that there are Four Noble Truths about human existence and that our suffering can
be alleviated by following the Noble Eightfold Path to enlightenment. The words immediately
preceding this quote are ‘Meditation brings wisdom; lack of meditation leaves ignorance.’

Season Three Episode 9:

To dare is to lose one’s footing momentarily. Not to
dare is to lose oneself. Soren Kierkegaard (1813 – 1855)
Hard to believe it’s taken until the penultimate episode to quote Denmark’s greatest
philosopher. He is the inspiration of Existentialism, the philosophy that proposes that each
individual gives meaning to their own life.

Season Three Episode 10:

Nearly all men can stand adversity, but if you want to
test a man’s character, give him power. Abraham
Lincoln (1809 – 1865)
Given the adversity and the power that Birgitte Nyborg has experienced over the three
seasons, this is an appropriate quotation from America’s most revered President with which
to end the series . We have seen her tested and watched her pass with flying colours.
Centuries before Lincoln, the Greek philosopher Plato said, ‘The measure of a man is what
he does with power.’ A few years after Lincoln, Lord Acton pronounced, ‘Power tends to
corrupt, and absolute power corrupts absolutely.’ This is why most democracies and
sensible workplaces have limitations placed on those in power. Borgen has shown us all
about the effects of power on the people who strive for it and on those who achieve it.