New Product Development Activity 1:

A product should meet a need or provide a solution for a consumer. The changing needs and
requirements of the customers give rise to development in the products in the form of new or modified
products.

In this activity you need to complete the table – sometimes you need to identify the consumer’s need and
sometimes you need to identify the product solution. Several examples have been provided to get you
started.

Table 1

Sr. No. Consumers need or problem Product Solution

Eg. 1 Contact lens are trouble to clean Disposable contact lens
Eg. 2 Kids quickly grow out of there roller skates Size adjustable skates
Eg. 3 Can’t see whether you took a good Screens on cameras
photograph
1 Travel Suitcases are heavy to carry choose lightweight suitcase or carry only
Needful things.
2 Safety Measures for car Air bags in cars
3 Parents are having busy schedule with their Child care
work
4 Want to study but can’t get to classes Go for Online study material or online classes
5 Don’t want to get sun burnt can use Full Sleeve cloths, use sunscreen
lotion or avoid going out in the hottest part of
the day.
6 Don’t have own PC ,Laptop or Internet Internet cafes
Connection.
7 want to do office work with conveniently Laptop Computers
8 Tired and stressed Get a good sleep,do Meditation or Yoga.Eat
Healthy.
9 Want to lose weight Do Exercise on daily basis, Jogging and Eat
Healthy.
10 Can’t drive in heavy rains Appoint Driver or just while raining find space
,Pull over your car and Stop for while.
11 If Petrol prices are going high Electronic cars
12 Need smart watch Internet of things; measuring pulse rate and
BP with the help of watch
13 No time for routine chores Appoint any helper or Maid
14 Send gift to a best friend in other country Go to the International Courier Office
15 Don’t have time to buy the newspaper and E News Paper
also want to contribute to save an
environment.

Activity Brief: Products designed according to the customer’s needs. Introduce new product
development concept
New Product Development Activity 2:

Design a new product for the marketing:

Is the idea viable?

Will the product be accepted by the people?

What is the estimated market for the product?

Select the best of all the groups.