Levis

Market share

This statistic shows the global net sales of Levi Strauss from fiscal year 2010 to 2020. In 2020, Levi
Strauss' net sales reached 4.45 billion U.S. dollars. Levi Strauss & Co. is an American clothing
company mostly known for its denim jeans brand Levi's.

Levi Strauss

Levi Strauss & Co. (Levi's) is an apparel company that designs, markets and sells jeans, casual wear
and other related accessories for men, women and children. The company offers its products in
different brands including Levi's, Dockers, dENiZEN and Signature by Levi Strauss & Co. The company
was founded in 1853, by Levi Strauss himself, and is headquartered in San Francisco. Since its
establishment, the business has grown and expanded at an enormous speed; quickly rising from a
local outlet to an international business. The Americas region is the company's biggest market,
generating 53 percent of its total revenue from this region in 2020.

The foremost strength of the company is its brand name. Levi's is one of the oldest clothing brands
and as a result of having invented the blue jean, the company enjoys an elevated status in the eyes
of the consumer. The brand is considered to be a status symbol for design, comfort and reliability.