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    Orange Beam Media

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    NIKITA_7
    This document discusses different advertising mediums and their effectiveness in reaching target audiences. It then introduces advertising on paper tea cups as an innovative way to promote brands. Advertising on tea cups is described as cost effective, providing better targeting of audiences and measurable results compared to more traditional above-the-line advertising methods like television, radio, magazines and newspapers. It also allows brands to build trust and exposure through distributing branded tea cups to tea vendors across their network, with each cup potentially reaching 4 or more additional people. Contact information is provided to learn more about advertising package options using this innovative tea cup marketing approach.

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    Orange Beam Media

    Uploaded by

    NIKITA_7
    9 views18 pages
    This document discusses different advertising mediums and their effectiveness in reaching target audiences. It then introduces advertising on paper tea cups as an innovative way to promote brands. Advertising on tea cups is described as cost effective, providing better targeting of audiences and measurable results compared to more traditional above-the-line advertising methods like television, radio, magazines and newspapers. It also allows brands to build trust and exposure through distributing branded tea cups to tea vendors across their network, with each cup potentially reaching 4 or more additional people. Contact information is provided to learn more about advertising package options using this innovative tea cup marketing approach.

    Original Description:

    cup advertising scope

    Original Title

    orange beam media

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    This document discusses different advertising mediums and their effectiveness in reaching target audiences. It then introduces advertising on paper tea cups as an innovative way to promote brands. Advertising on tea cups is described as cost effective, providing better targeting of audiences and measurable results compared to more traditional above-the-line advertising methods like television, radio, magazines and newspapers. It also allows brands to build trust and exposure through distributing branded tea cups to tea vendors across their network, with each cup potentially reaching 4 or more additional people. Contact information is provided to learn more about advertising package options using this innovative tea cup marketing approach.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    9 views18 pages

    Orange Beam Media

    Uploaded by

    NIKITA_7
    This document discusses different advertising mediums and their effectiveness in reaching target audiences. It then introduces advertising on paper tea cups as an innovative way to promote brands. Advertising on tea cups is described as cost effective, providing better targeting of audiences and measurable results compared to more traditional above-the-line advertising methods like television, radio, magazines and newspapers. It also allows brands to build trust and exposure through distributing branded tea cups to tea vendors across their network, with each cup potentially reaching 4 or more additional people. Contact information is provided to learn more about advertising package options using this innovative tea cup marketing approach.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 18

    Best Way to Reach Consumers

    TELEVISION
    HOARDINGS
    MAGAZINE

    NEWSPAPER RADIO
    ABOVE THE LINE ADVERTISING

    WHERE DO YOU MARKET?


    PERSONAL MEETINGS
    EVENTS & EXHIBITIONS

    ONE 2 ONE CALLS

    SOCIAL MEDIA SEO & SEM

    BELOW THE LINE ADVERTISING

    WHERE DO YOU MARKET?


    We Got More Innovative Reaching The
    TARGET AUDIENCE
    We Make You Reach Your Customer’s
    Hand…
    Make Them Talk About You …
    Make Them See Your Brand – Your Advert Only.
    We keep your Brand on
    CONSUMER’S Favorite
    Beverage CUPS
    How?
    • We keep Your brand ad on tea paper cups and
    will distribute them to all our tea vendors
    serving your prospective customers.
    WHY TEA CUPS?

    If you are cold, tea will warm you;


    If you are too heated, it will cool you;
    If you are depressed, it will cheer you;
    If you are excited, it will calm you.”
    ― William Ewart Gladstone
    *(as reported by The Associated Chambers of Commerce of India in a December 2011 report) **(Statista data for yr 2016)
    Way too Expensive

    Poor Recall ROI Non Measurable

    Cluttered with Specific Targeting not Possible


    many ads

    Cluttered
    with lots
    of Ads

    Limited Exposure

    Costly Medium Limited


    Audience
    Low Exposure
    V. Expensive Medium
    Costly Medium
    Newsp
    Phone Online
    Radi aper/ Orange
    Factors TV Mails Calls/ Adverti Events
    o Magazi Beam
    Visits sing
    ne

    Mass
    Yes Yes Yes Yes No Limited Limited Yes
    Audience

    As
    Frequency High High Low Limited Low Low Limited
    Needed

    Brand 30 30 2 min. 10 min.


    - - 10 sec -
    Visibility sec sec max. minim.
    Builds
    Brand Yes Yes Yes Limited No Limited Yes Yes
    Awareness
    Modera Modera
    ROI Low Low Low High Low High
    te te
    Newsp
    Phone Online
    Radi aper/ Orange
    Factors TV Mails Calls/ Adverti Events
    o Magazi Beam
    Visits sing
    ne
    Low-
    Increase High to Phone
    Mediu Mediu Mediu
    Brand High High Mediu calls High
    m m m
    Trust m High-
    Visits

    Cost Per
    V.
    Conversio High High Low Low Low V. High Low
    High
    n

    New
    Low Low Low Low High High High High
    Customers
    Mediu Mediu Mediu Mediu
    Response Mediu
    Low Low Low m to m to m to m to
    Rate m
    high high high high
    Measurabl
    No No No Yes Yes Yes Yes Yes
    e Results
    W
    H
    Y
    Caffeine Effect
    C
    U
    Cost Effective More Exposure
    P

    A
    D
    V
    E Measurable Results
    Better Targeting
    R
    T
    I
    S
    I
    Build Trust Eco-Friendly
    N
    G
    ? 4+ People Exposure/Cup
    Our Network

    …..alone in Ahmedabad
    For Packages and more Details Contact:

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