Business Plan

STEM 12-RUTHERFORD
INTRODUCTION chapter i chapter iii chapter iv

chapter v plan layout operation flow chapter vi

SEOUL KORNER
Seoul Korner is an all-in-one store that
sells Korean products, from beauty
products, clothes, K-pop merchandise,
and foods. It also features two special
products that are made on-site. These
products are Korean-inspired with a
Filipino flavor twist.
BUSINESS PROPONENTS
Christalie Bea Fernandez Princess Soriano

Cathlene Grace Iniba Elijah Kyle Micu

Benneth Jay Palaganas Jonavelle Almuete

Threzelle Joy Berot Jasper Ramos

introduction CHAPTER I chapter iii chapter iv

chapter v plan layout operation flow chapter vi

BUSINESS CONCEPT
Seoul Korner is unique compared to other Korean stores because it
will be providing all the desires of its customers, including beauty
products, clothes, K-pop merchandise, and foods.

The Seoul Korner intends to give good products and service as well
as fashion, joy, and excitement to their customers.

The Seoul Korner will endeavor to meet the highest standards of

excellence through high-quality products and superb customer
service.

Aside from the products from South Korea, the Seoul Korner also
offers on-site made foods, which are the Mangoluscious and Mango
Pro.
 VISION
Our vision is to create a business that is
accessible and interesting to everyone. And be the
Earth's most customer-centric business, that has a
quality service, cleanliness, and value, so that we
make every customer full of smile. And also, be the
business where customers can find and discover
anything they might want to buy.
 MISSION
Our mission is to provide the best product that will cause
no unnecessary harm to customers. Also, to give customers the
most and best compelling shopping experience possible for
them. And to provide and create a better everyday life for many
people. Seoul Korner aims to be a cornerstone in the community
creating a neighborhood atmosphere where customers feel
comfortable and become instant regulars. And to contribute to
the community in a loving and giving manner.
PERFORMANCE TARGET
BUSINESS NAME
The business name is Seoul Korner
which came from the capital of South
Korea which is Seoul. The word 'korner'
originally came from the word 'corner', in
which we replaced the c with k to
emphasize the Korean vibes of the store.
We believe that Seoul Korner is a name
that will catch customer's attention.
BUSINESS SLOGAN
BUSINESS LOGO
NATURE OF BUSINESS
The nature of the business is a merchandising business.
Seoul Korner only focuses on very top-quality products. From
the silk that the clothes are made ofEditor,
to the top brand
Pressers and
cosmetics, and last but not the least, Publishing
the foods. All these
2015
assorted products from South Korea will reach the Filipinos
hearts with the help of Seoul Korner. Seoul Korner provides
top trends in all of these categories and ensures the quality
and the freshness of products are top-notch; because here at
Seoul Korner, the Filipinos deserve the best.
LOCATION OF THE BUSINESS

Seoul Korner
introduction chapter i CHAPTER III chapter iv

chapter v plan layout operation flow chapter vi

 organizational chart
Christalie Bea Fernandez
Business Owner

Cathlene Grace Iniba

Production Manager

Threzelle Joy Berot Princess Soriano

Benneth Jay Palaganas
Safety and Environmental Supervisor and Office
Marketing Manager Manager Manager

Jonavelle Almuete Elijah Kyle Micu

Purchasing Manager
Sales Associate

Jasper Ramos
Cashier
introduction chapter i chapter iii CHAPTER IV

chapter v plan layout operation flow chapter vi

TARGET MARKET
introduction chapter i chapter iii chapter iv

CHAPTER V plan layout operation flow chapter vi

MACROENVIRONMENT
(Porter's Five Forces Model)
 1.THREAT OF NEW ENTRANTS
MACRO To retain Seoul Korner’s

ENVIRONMENT dominance over the competition,

the company ensures the highest
quality of its products and services.
 2.THREAT OF SUBSTITUTES
The Seoul Korner can prioritize the
consistency of its products. Then as the
response, consumers would choose its
MACRO products and services, which deliver

ENVIRONMENT higher quality at a lower cost, over

alternative products that offer similar
quality but at a higher cost. This would
mean that customers perceive the
company's service as exceptional that
can make its people stay.
 3.BARGAINING POWER OF
BUYERS

MACRO Customers can look up the cost

on the online shop or in some small K-

ENVIRONMENT store. Customers should hunt for a

more affordable and less costly price
that will satisfy them. Legit products
plus the good quality of service, the
consumer deserves.
 4.BARGAINING POWER OF
SUPPLIERS

MACRO For things like food, K-pop

merchandise, and K-trends products,

ENVIRONMENT the Seoul Korner relies on the

suppliers. The company will create a
unique force of strategy in selling
products from simple all in Korean
business to high-class K-company.
 5. RIVALRY AMONG EXISTING
COMPETITORS
With a creative approach that can

MACRO please its consumers better than other

companies, the Seoul Korner can
ENVIRONMENT provide high-quality service and goods
by ensuring that the customers know
they are valued as well as being given
the best quality for their spending.
 Strengths Weaknesses
Quality of staff No Business
Good Customers website
Service Limited Storage
High-Quality Space

SWOT Products
Good Location
Limited Costumers

Brand Image
analysis
Opportunities Threats
Develop new Customer’s attitude
product Environment effects
Hire new people Poor management
Open new strategies
stores/Area growth Emerging
Customers Loyalty Competitors
introduction chapter i chapter iii chapter iv

chapter v PLAN LAYOUT operation flow chapter vi

PLAN LAYOUT
introduction chapter i chapter iii chapter iv

chapter v plan layout OPERATION FLOW chapter vi

OPERATION FLOW

Choose a Get the Pay for the

product or product or chosen product
your order your order or order
introduction chapter i chapter iii chapter iv

chapter v plan layout operation flow CHAPTER VI

MANGOLUSCIOUS
Cost: Php 10.00 each
Ingredients:
Dough
All-purpose flour
Salt
White sugar
Instant dry yeast
Lukewarm milk
Cooking oil
Filling
Mangoes
White Sugar
Procedure (Dough):
1. Place lukewarm milk into a mixing bowl.
2. Add white sugar, instant dry yeast, salt, cooking oil, and stir it
well.
3. Add all-purpose flour and mix it with a rice scoop or by hand.
4. Let the dough rise. It should sit with the lid closed at room
temperature for 1 hour.
5. After an hour, the dough will rise to double its size. Knead it
to remove the gas bubbles in the dough.
6. Let it rise for another 10-20 minutes.
Procedure (filling):
1. Peel the mangoes and cut the flesh from the seed core.
2. Use a fork or potato masher to mash the mangoes well.
3. Place the mashed mango with sugar into the pot and combine
the ingredients.
4. Continue to cook your jam for a while so that it gets reduced
and starts to appear translucent.
5. Once ready, fill up your sterilized jar with the hot jam up to
the rim.
Procedure (Mangoluscious):
1. Cut the dough into pieces and flatten them out.
2. Add the mango jam filling at the center and seal it properly
to avoid leakage while frying it.
3. Once the color turns golden brown, it is the indication that it
is ready to go.
MANGO PRO

Cost: Php 15.00 each

Ingredients:
Mangoes
Condensed Milk
Yogurt
Graham Crackers
Ice
Procedure:
1. First, cut the mangoes into tiny pieces and crush them using a
blender.
2. In a small bowl, put a small amount of mango purée for the
toppings.
3. Add the yogurt and condensed milk to the remaining mango
purée and mix it well.
4. Prepare the crushed or shaved ice.
5. Put the crushed/shaved ice in a mixing bowl and add the
mango purée with yogurt and mix lightly but quickly as
possible.
6. After mixing, put the mixture into a glass, and top with
crushed graham crackers, mango bits, and mango purée.
7. Serve immediately.
THANK YOU.
seoulkorner@gmail.com

+6347 550 9502