This document outlines how a company's products and services should address customer needs or "jobs". Specifically, products and services should aim to relieve pains or negative outcomes customers experience, while also helping customers achieve gains or positive outcomes. By focusing on relieving pains and enabling gains, a company can ensure its value proposition properly fits what customers are trying to accomplish.
This document outlines how a company's products and services should address customer needs or "jobs". Specifically, products and services should aim to relieve pains or negative outcomes customers experience, while also helping customers achieve gains or positive outcomes. By focusing on relieving pains and enabling gains, a company can ensure its value proposition properly fits what customers are trying to accomplish.
This document outlines how a company's products and services should address customer needs or "jobs". Specifically, products and services should aim to relieve pains or negative outcomes customers experience, while also helping customers achieve gains or positive outcomes. By focusing on relieving pains and enabling gains, a company can ensure its value proposition properly fits what customers are trying to accomplish.