Find key points on how different companies approached their launch of new

products.
Compare them.
Provide your opinion for each of them.
Apple– Apple is one of the most successful company. Loyal customer of apple they
believe that these products made their life easier, more fun and cooler. In the launch
event it clearly showed apple products are easy to use, they design their product to
work better together and they design them to be secure and protect the privacy. They
have 5g speed connectivity, super-fast high quality video streaming, HDR quality video,
high technology. They have intelligent assistant Siri which will give faster performance,
involved accuracy. They have reduced carbon emission to their product. Apple focuses
on their unique value proposition; beautiful design works right out of the box with
smaller packaging. Apple focuses on the entire product and every single feature also it
has a resale value.
Samsung- Samsung has a very competitive marketing strategy with a goal of developing
products also building an image of Samsung as a stylish, high quality brand with a
premium price. In their launch event they introduced their five new phones with 5G
flagship lineup, better gaming, AI camera technologies and also it is built for the future
of communications. They claimed that 5G will change the communication system and
we can experience the whole world around us. Galaxy will make our live easier and
better.
OnePlus- OnePlus is rising one of the fastest growing companies and has a tagline
“Never Settle”. It is facing competition against Samsung. OnePlus has positioned itself
value for money device and the flagship killer. OnePlus 8T has super smooth 120hz
display also delivers super-fast charging. It will give 5G connectivity, better gaming.
Overall, It’s a top spec, well priced and an excellent phone.
Both Apple and Samsung are rival to each other. iPhone 12 has 5G connectivity,
improved cameras with nightmode and sleeker design with ceramic shield display and
also gives better performance than any android phone. Though they didn’t give any
charger because they want to reduce carbon emission. Samsung gives more versatile
camera and larger battery. However, Galaxy note 20 is not a cheap phone and it’s
battery life is not that great as it claims. On the other hand, OnePlus is the new
competitor for Apple and Samsung. It also has a better camera, fast charging and 5G
connectivity but OnePlus is known for low cost with high specification but this time the
price is high.
iPhone 12 is a good phone as it will give the customer best features without any doubt
but because of lack of charger and headphone customer may find it little difficulty.
Samsung S20 also gives the customer better service but the battery life is shorter than
they claim also the price is little bit higher. OnePlus 8T is the new competitor in the
market. But at this high price rate I would prefer ecosystem, customer value and resale
value phone such as Apple.