Digital

Marketing
with Cannes Lions
 Course overview

Digital marketing is a skill that’s in high-demand. As more and more industries go digital, the ability to effectively market themselves
to an online audience is becoming paramount. This course takes a fundamental look at the online marketing landscape and shares
both the theory and best practice behind effective campaigns.

You’ll also get access to over 90 global best practice Cannes Lions case studies for inspiration as well as insights from some
incredible global through leaders from companies such as Google and Ogilvy. It covers everything from social to email marketing,
display to UX/UI design, and from search to marketing with data. And many more. Your journey to becoming a digital marketing
superstar starts here.”

35 bite sized lessons.

Each lesson approx. 10mins. Learn in your own time with lifetime access.

BRAINS BEHIND THE COURSE

FURA REI RORY BEN AUDREY KAREN

JOHANNESDOTTIR INAMOTO SUTHERLAND JONES TAMIC BOSWELL

Fura hails from the beautiful
country of Iceland. After
R/GA, she joined Publicis
Sapient where she led the
experience capability across
their international offices.
Most recently she joined
Huge where she leads the
global design team.
Named in Forbes
Magazine’s “The Top 25
Most Creative People in
Advertising”, Rei is one of
the most influential
individuals in the
marketing industry today.
In early 2016, Rei founded
Inamoto & Co, now IxCo, a
business invention firm
that creates best-in-class
customer experiences.
Rory Sutherland is the Vice
Chairman of Ogilvy UK. He
has variously been
President of the IPA, Chair
of the Judges for the Direct
Jury at Cannes, and has
spoken at TED Global. He
writes regular columns for
the Spectator, Market
Leader and Impact
magazine.
Ben is a Creative Director
who runs the Unskippable
team at Google. His team
looks at top-performing
ads globally to identify
breakthrough
opportunities in creative
effectiveness, and they
partner with brands and
their agencies to lead
experiments in content to
understand their value.
Audrey started her career
in 2003 after completing a
degree in Literature and a
diploma from the
prestigious École des Arts
Décoratifs, Paris. She is
currently the ECD of
Proximity, Paris and has
been a jury member at
Cannes.
Karen was the winner of
the IPA’s 2016 Women of
Tomorrow awards in Tech
& Innovation, named as
one Google’s ‘Top 10
Female Creatives to Watch
for 2017 and 2018, the
Drum’s Most Influential
Top 100 Digerati for 2017,
2018, and one of the
Drum's Top 25 Women
shaping digital 2019.

PATRICK HANAN JAMES THOMAS MYKIM

COLLISTER BELARBI ROSENTHAL CRAMPTON CHIKLI

Currently the non-exec
Creative Director at start-up
Ad-Lib and previously the
Creative Director of Google
ZOO (NACE). Patrick was ECD
and Vice-Chairman of Ogilvy
& Mather in 1998. In 2007, he
became the Editor of
Directory magazine, which he
also publishes.
Hanan is the Head of
Data, EMEA at R/GA in the
UK. Working at the
crossroad between data,
technology and business,
Hanan has spent her
career helping clients
become data-informed.
James is Google's Director
of Global Agency. His role
involves liaising with
advertising agencies to
ensure they are making
the best use of the wide
range of technologies
Google has developed.
Thomas Crampton has
worked in the social media
landscape since its very
beginning. He started
Ogilvy’s original Social
Media specialist team and
regularly speaks at events
like Davos, Cannes Lions
and many more.
Mykim is the CEO of
Performics UK, the Publicis
Media agency that
specialises in performance
marketing. Previously, she
was COO of Publicis Media,
Greater China. Before that,
she was the CEO of the
ZenithOptimedia Group,
China.

AN INTRODUCTION TO
DIGITAL MARKETING
An overview of how we got to where we
are and the key skills involved.
1) What exactly is Digital Marketing?
2) Digital isn't just a Channel
3) The Importance of Mobile
4) Key Digital Trends
MARKETING WITH
DATA
Is data really the 'new oil'? If so, how
can you best make use of it?
1) An Introduction to Marketing with Data
2) Gathering Data
3) Working with Personas
4) Putting your Data to Work
5) Data Privacy
EXPERIENCE
DESIGN
Discover the world of UX, UI, CX and all
the other related acronyms that make
up this fascinating field in Digital
Marketing.
1) What exactly is Experience Design?
2) Why is Experience Design important?
3) What makes a great User Experience?
4) How to improve your website's User Experience
5) Behavioural Science and Experience Design
6) 'Non-line' marketing
COLIN B. UK
UK
More fun than I expected. Covers all
the basics. Mix of videos, text and
links. Would try another course from
these guys.
Topics covered
ONLINE AN OVERVIEW
ADVERTISING OF SEARCH MARKETING
Learn all about the world of online
advertising, how it all started, and An overview of the world of search
where we are now inc programmatic marketing.
and retargeting.
1) An Overview of Online Advertising 1) An Introduction to Search Marketing
2) The Language of Online Advertising 2) How Search works
3) Measuring Online Advertising 3) Ranking Factors
4) Programmatic Advertising 4) Finding Keywords
5) Retargeting 5) Getting results with paid search
SOCIAL MEDIA
EMAIL MARKETING
MARKETING
How can you best use social media for A jolly good overview on the world of
your marketing? What's the difference email marketing with some key tips and
between organic and paid? tricks to master.
1) An Introduction to Social 1) An Introduction to Email Marketing
Media Marketing 2) Segmentation is key
2) Running a Social Media Campaign 3) How to grow your list
3) 'Organic' social media 4) Email - Dos and Don'ts
4) Paid Social Media
5) Working with Influencers
6) Content Planning
AVE. RATING 5
JOHN H REBECCA R.
SOUTH AFRICA GERMANY
A really good introduction to the topic. Lots Loved the case studies, and the questions
of case studies and plenty of practical were very practical and the templates are
exercises sprinkled throughout. Wish it was also very helpful. The course is also fun
a bit longer. and was easy to follow.
Would recommend.
 The smart way to stay on top

Tired of online courses that go on forever? Frustrated that they often unnecessarily complicate things and don’t really
help in the real world? We were too!

42courses teams up with real world business leaders to deliver you certified knowledge and practical skills that make
you more successful. It’s like taking an internship - fast, fun, practical, but without the coffee-making.

SPECIAL FEATURES

LEARN ON BITE SIZED 24-7

ANY DEVICE LESSONS SUPPORT

PROGRESS GAMIFIED BRANDED

ANALYTICS LEARNING CERTIFICATION
ON COMPLETION

BLENDED LEARNING
The learning is brought to life through a mix of video, text and illustrations. Every lesson is told as a short story
and at the end of each lesson there’s a question to help make sure you understood what you just learned.

WHY THE NUMBER 42?

We chose the number 42 because it’s the "Answer to the Ultimate Question of Life, the Universe, and
Everything", calculated by an enormous supercomputer named Deep Thought over a period of 7.5 million years. Don’t believe us?
Google “Answer to the Ultimate Question of Life, the Universe, and Everything”.
“The illiterate of the 21st century will not be those who
cannot read and write, but those who cannot learn,
unlearn, and relearn.”

- Alvin Toffler