Unit  

3  Vocabulary          
4   Tom  and  Ed  ________________  on  everything.  
Media   I’m  surprised  that  they  get  any  work  done.  
5   They  spread  __________________  about  the  
1   Complete  the  definitions  with  the  correct  words.   opposition  party  to  win  the  election.  
1   ____________________________________:   6   I  thought  he’d  recovered  from  the  illness,  but  his  
(n)  a  transmission  of  an  event  on  the  internet  in   symptoms  ________________  a  few  days  later.  
real  time    
2   ____________________________________:   Advertising  words  
(v)  becoming  a  popular  subject  of  posts  on  social  
media     4   Rewrite  the  sentences  using  advertising  words.  
3   ____________________________________:   1   We  need  to  increase  public  knowledge  of  our  
(v)  watch  multiple  episodes  of  a  series  in  one   product  by  having  famous  people  say  they  like  it.  
sitting     _______________________________________  
4   ____________________________________:     _______________________________________  
(n)  the  explanation  of  a  plot  detail  which   2   There’s  a  lot  of  positive  talk  about  our  product  
removes  suspense   among  the  people  we  want  to  sell  it  to.  
5   ____________________________________:     _______________________________________  
(v)  transmit  a  TV  or  radio  show     _______________________________________  
6   ____________________________________:   3   Our  planned  promotion  of  the  product  needs  an  
(n)  a  provider  of  online  TV  and  films,  typically  by   expression  that  is  easy  to  remember.  
subscription     _______________________________________  
   _______________________________________  
2   Rewrite  the  sentences  changing  the  words  in  
bold  with  words  from  Unit  3.  
Consolidate  
1   They  use  an  app  to  check  what  planned  TV  
shows  __________________________  are  on.  
5   Complete  the  blog  with  the  correct  words.  
2   I  love  reading  Ian’s  Twitter  posts  
__________________________.    
Nike  ®:  Just  do  it!  
3   You  can  watch  it  on  a  system  for  watching  TV  
In  the  late  1980’s  Nike  were  (1)  u__________  in  
shows  after  shown     the  sports-­shoe  market.  In  1988,  Nike  hired  an        
__________________________  later.   (2)  a__________  a___________  to  come  up  with  a  
4   I  saw  Joe’s  last  new  details  about  his  current   catchy  and  (3)  p__________  slogan  for  their  
situation  on  social  media  
 
advertising  campaign.  They  created  Just  Do  It.  
__________________________.   Over  the  next  ten  years,  sales  of  Nike  trainers  in  
5   Last  week  we  watched  an  entire  series  sold  as     the  US  (4)  s__________  from  just  18%  of  the  
one  unit  __________________________  of  our   market  to  43%.  It  became  one  of  the  major                    
favourite  show.   (5)  f__________  t__________  of  the  1990’s.  Now,  
 
6   All  recently  received  information  about  an   even  the  most  (6)  f__________  c__________  
event  __________________________  is  sent  to   buyer  can  purchase  (7)  l__________  Nike  trainers  
my  phone.     for  as  much  as  $100,000.  Nike  have  continued  to  
be  (8)  t__________  s__________  with  their  
innovative  adverts  shown  during  the                                          
Prefixes     (9)  c__________  b__________  of  sports  games  
such  as  the  Super  Bowl.  They  have  also  
3   Complete  the  sentences  with  suitable  words.    
successfully  run  a  (10)  v__________  
1   I  found  your  advice  very  __________________.   m__________  campaign  where  people  were  
 
In  fact,  it  made  things  worse.   invited  to  upload  videos  of  themselves  to  popular  
2   Sabine  __________________  the  recipe  and     video  site  YouTube  showing  how  they  Just  Do  It.  
used  20g  of  salt  instead  of  2g.   Nowadays,  thanks  to  this  campaign,  Nike  are  seen  
3   Why  do  you  always  __________________?       by  many  as  an  American  icon.  
  I  didn’t  mean  to  offend  you,  but  you  get  so  angry.      

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