7/28/2021 Marketing Revision (N5 Business Management) | Print - Quizizz

NAME :

CLASS :
Marketing Revision (N5 Business Management)
DATE :
14 Questions

1. How do sales perform during the growth stage of the

product life cycle?

a) Sales are at their peak b) Sales rise

c) Sales begin to fall

2. At which stage of the product life cycle does the testing of

prototypes occur?

a) Introduction b) Decline

c) Development

3. Which characteristic describes the introduction stage of the

product life cycle?

a) When sales are at their peak b) When the product is not available on the
market yet

c) When the product is launched on the

market

4. Which characteristic describes the maturity stage of the

product life cycle?

a) When sales are at their peak b) When sales begin to fall

c) When sales begin to rise

5. Which characteristic describes the decline stage of the

product life cycle?

a) When sales begin to fall b) When the product is not available on the
market yet
c) When the product is launched on the
market

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6. Which of these is an advantage of branding?

a) Low price b) Competitive pricing

c) Premium pricing

7. Which of the following is needed to build and maintain a

brand?

a) Labour b) Advertising
c) Low price

8. Which of the following is an example of field research?

a) Newspaper articles b) Observation

c) Government reports

9. Which method of market research is most expensive to

undertake?

a) Telephone interview b) Postal survey

c) Face-to-face interview

10. Which of the following is a disadvantage of desk research?

a) May be out of date b) Expensive to collect

c) Time consuming

11. What is meant by a target market?

a) The percentage of a market held by an b) The process of grouping potential

organisation customers together

c) A group of consumers to whom a company

wants to sell its products or services

12. Which type of market segmentation could be used for

computer games?

a) Location b) Age

c) Religion
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13. Which of the following is not a benefit of target marketing?

a) Products can be tailored to customers’ b) More effective marketing

needs

c) Less complaints

14. What is meant by market segmentation?

a) The process of grouping potential b) When a business develops new products

customers together

c) The percentage of a market held by an

organisation

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Answer Key
1. b 5. a 9. c 13. c
2. c 6. c 10. a 14. a
3. c 7. b 11. c
4. a 8. b 12. b

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