Professional Documents
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Panel 1 To 7
Panel 1 To 7
CTI_Lux_Early stage_SW_B737_HV
Recruitment
Random
Panel 1 Panel 2 Panel 3 Panel 4 Panel 5 Panel 6 Panel 7
Quotas
53% 117 21 22 -1 21 23 -2 21 22 -1 21 22 -1 21 21 0 21 21 0 21 18 3
to be 18 to 34 years
Age
maintai
47% 103 19 17 2 19 19 0 19 19 0 19 17 2 19 16 3 19 14 5 19 19 0
ned 35 to 45 years
Soft 28% 62 5 5 0 5 5 0 5 5 0 5 5 0 5 5 0 5 4 1 5 5 0
S15 D Medium Lux White Velvet users
Quota
57% 125 12 13 -1 12 13 -1 12 13 -1 12 9 3 12 10 2 12 10 2 12 11 1
Heavy Lux White Velvet users
Total 100% 220 40 39 1 40 42 -2 40 41 -1 40 39 1 40 37 3 40 35 5 40 37 3
Quotas
Usershi 50% 110 20 20 0 20 21 -1 20 21 -1 20 18 2 20 18 2 20 17 3 20 18 2
to be Lux White Velvet Touch users
p
maintai Other brand users 50% 110 20 19 1 20 21 -1 20 20 0 20 21 -1 20 19 1 20 18 2 20 19 1
Total 100% 220 40 39 1 40 42 -2 40 41 -1 40 39 1 40 37 3 40 35 5 40 37 3
Core/
Non- 20 21 20 18 18 17 18
Core Natural Lux White Velvet Touch Core users
Users Fallout
(Rando 0 0 1 0 0 0 0
m) Lux White Velvet Touch Non-Core users
Total 100% 220 20 20 0 20 21 -1 20 21 -1 20 18 2 20 18 2 20 17 3 20 18 2