A Study on digital marketing and its impact

on revenue generation
By
RAVINANDAN KUMAR
IV Semester BBA
ROLL NO-18347

Under Guidance of
Dr Chandra Singh
A Project Report Submitted to Aryabhatta Knowledge University
In partial Fulfillment for the Award of the Degree of
“BACHELOR OF BUSINESS ADMINISTRATION
(MARKETING)” (2018-21)

L.N.MISHRA INSTITUTE OF ECONOMIC DEVELOPMENT & SOCIAL

CHANGE

AFFILIATED TO ARYABHATTA KNOWLEDGE UNIVERSITY,PATNA

(Approved by AICTE & RECOGNISED AND AIDED BY THE H.R.D
,GOVT. OF INDIA)

1,Jawaharlal Nehru Marg, Patna-800 001,Bihar

 PREFACE

As a part of BBA curriculum and in order to gain practical knowledge in

the field of management, we are required to make a report on any one of
the various research topics under selected field of management. My
project report is on study of digital marketing and its impact on revenue
generation to ODigMa The basic objective of doing this project is to
acquire knowledge about various factors that affect an Organisation.
Doing this project helped me in enhancing my knowledge regarding the
factors that influence the level of commitment of an employee towards
an organization. The project has also helped me in learning facts about
data collection, organization, presentation, and data analysis.
 STUDENT DECLARATION

This is to certify that I have completed the Summer Project titled“(a study of
digital marketing and its impact on revenue generation to ODigMa)’’under the
guidance of “(Dr. Chandra Singh)” in partial fulfillment of the requirement for the
award of Degree of Bachelor of Business Administration at L.N.Mishra Institute of
Economic Development & Social Change, Patna. This is an original piece of work
& I have not submitted it earlier elsewhere.
Date:
Signature:
Place:
Name:

University Enrolment No.

CERTIFICATE FROM THE INSTITUTE GUIDE

Dr. Chandra Singh

Professor
This is to certify that the summer project titled “a study of digital marketing and its
impact on revenue generation to ODigMa”is an academic work done by
“Ravinandan Kumar” submitted in the partial fulfilment of the requirement for the
award of the degree of Bachelor of Business Administration at L.N.Mishra
Institute of Economic Development & Social Change, Patna. Under my guidance
& direction.
To the best of my knowledge and belief the data & information presented by him
in the project has not been submitted earlier.

(Dr.Chandra Singh)
 CERTIFICATE

This is to certify that the project work entitled study on digital marketing and its
impact on revenue generation submitted to L.N.Mishra Institute of Economic
Development & Social Change, Patna in partial fulfilment of the requirements
for the award of the degree of Bachelor of Business Administration in marketing is
a record of the original work done by Ravinandan Kumar under my supervision
and guidance and this project work has not formed the basis for the award of
Degree or similar title to any candidate of any University.

Signature of Registrar.
 ACKNOWLEDGEMENT

The completion of this project will be incomplete without mentioning of few names .I takes this
opportunity to acknowledge the efforts of the many individuals who helped me to complete this
project.. I would like to thank Dr. Chandra Singh (project guide) for his support and guidance
throughout the project study. The co-operation is much indeed appreciated.I would like to thank
my Institute Faculty of Marketing for making this experience of this project.The learning from
this experience has been immense and would be cherished throughout life.
I would also like to take this opportunity to express gratitude to my parents and family members,
who have constantly supported and encouraged me in shaping my career and L.N Mishra
Institute of economic development and social change, Patna and my faculty member for
providing me such an opportunity to do this project work on the topic study on digital
marketing and its impact on revenue generation to ODigMa..

Ravinandan Kumar
Roll No-18347