FINAL EXAMINATION

NAME: SAIFULLAH SIDDIQUI

FATHER NAME: NAYYER SHAMS SIDDIQUI
SEAT NO: EP 19721077
SUBJECT: STRATEGIC MARKETING
DEPARTMRNT: MPA
DTEACHER’S NAME: NOMAN AHSAN
Max Marks: 40 Time: 1.5 hrs.
Q1: MCQs (10 Marks)
i. b. Control mechanism
ii. b. Strategic planning
iii. a. porter
iv. a. seven
v. a. repetitive, predictable
vi. b. Evolutionary
vii. c. Change
viii. c. None of these
ix. a. Informal
x. a. Artificial Intelligence
Q2: True or False (10 marks)
i. True
ii. False
iii. True
iv. True
v. True
vi. True
vii. True
viii. False
ix. True
x. true

Q3: Answer the following questions to the point (20

Marks)

i. Draw competitive intelligence cycle.

1)
planning and
direction

4) CI 2)
dessemination
cycle collection

3)
analysis

ii. Write down the phases of strategic marketing also define each
briefly.
The marketing process of any company will make or break the placement of its brand as well as
the satisfaction of its consumers. It is a planning mechanism that lays out parameters for the
overall marketing process and ensuring that the correct markets are reached along with the
tracking of the priorities and objectives of the company. The mechanism offers an actionable
means to assess the status and progress of initiatives.

3 Phases of Strategic Marketing Process:

Planning phase

The strategic marketing design process is particularly critical because it assesses the company's
current status and assesses its internal strengths and weaknesses, technical shifts, external
competitiveness and the cultural change of business.
 The four main components of this preparation process are:
 Swot analysis
 Pestel analysis
 Marketing program
 Goal setting and market-product focus

Implementation Phase

In the strategic marketing process, this is the main course of action. It is necessary to determine
whether the organization is in a position to accomplish the goal. If the schedule is competently
structured, it can be executed by means of a sales estimate and a budget using the following four
components.
 Executing the marketing plan
 Designing marketing organization
 Developing of planning schedules
 Obtaining resources
Evaluation or Control Phase

This is the process of verification which ensuring that the outcomes of the strategy are compatible
with the priorities set. Any deviations in the schedule should be found and corrected immediately.
The evaluation of a marketing strategy's efficacy requires the emphasis on:
 Measurable as against vague
 Strategy as against tactic
 Actionable as against contingent
 Marketing strategy

iii. Define any 2 organizational assets.

Systems:
Information and database processing systems and general predictive analytics technology.
Marketing assets:
Marketing assets are critical in the development of marketing strategy.
iv. Write down the objectives of sbus.
Targets of the Strategic Business Unit (SBU). This hierarchy would have an additional level of
company (or SBU) priorities in an enterprise with a divisional structure. These will be taken from
the goals and policy of the executive level and will then be integrated into the objectives of the
practical level.

v. Describe the formulation of strategy with the help block diagram.

Formulation of strategy:

The method of using the available information to record a company's expected course and the actionable
measures to achieve its objectives is the formulation of strategy.
Competitive Industry position Product/ market strategy
advantage

 Generic  Market position  Ansoff matrix

strategy  Offensive  PIMS
 Identify strategy  PLC
advantage  Defensive
 Experience strategy
/ value

Strategic formulation