SOPHIA NEUBAUM

(224) 623-9869 | sophianeubaum@gmail.com | www.linkedin.com/in/sophia-neubaum/

EDUCATION
Bachelor of Arts in Journalism News/Editorial and Journalism Advertising/Public Relations
Graduated Dec. 2020
University of Arkansas, Fayetteville

JOURNALISM & PUBLIC RELATIONS EXPERIENCE

PUBLIC RELATIONS ASSOCIATE DEC. 2020 - MARCH 2021
THE VEDA GROUP
◦ The Veda Group comprises special education and wellness specialists who offer a variety of services,
ranging from tutoring and education to crisis situations.
◦ Headed the group of interns and assisted with their individual projects
◦ Developed public relations materials to increase publicity and awareness
◦ Pitched to influencers, news organizations, and podcasts
◦ Authored persuasive blog posts and wrote copy

PUBLIC RELATIONS INTERN MAY 2020 - A UG. 2020

THE BORGEN PROJECT
◦ The Borgen Project is a non-profit organization that fights world poverty through advocacy, mobilization
and education
◦ Developed a branding campaign, conducted a focus group and reported the results, pitched to news
publications and influencers and created graphics for Instagram
◦ Achieved in raising over $1,000 in donations in seven weeks and mobilized 30 people to contact their
representatives in Congress
◦ Assisted the PR manager in reviewing the interns’ work and meeting with them

DIRECTOR OF MARKETING AUG. 2020 - DEC. 2020

ENACTUS
◦ Enactus is an international non-profit organization that uses innovation and entrepreneurial action to
implement the United Nations 17 Sustainable Development Goals in our community
◦ Increased the organization’s social media following by nearly 10% across all platforms in one semester
◦ Orchestrated a social media campaign to recruit new members and raise awareness
◦ Enhanced the website and redesigned the layout

STUDENT REPORTER AUG. 2019 - DEC. 2019

LEMKE DIGITAL MEDIA LAB
◦ Accepted as one of 11 journalism students for the semester-long block of classes that simulated a real
newsroom experience
◦ Found, pitched, and wrote stories using AP style that were published at The Razorback Reporter

PHOTOJOURNALISM STUDY ABROAD JUNE 2019

UARK STUDY ABROAD, BOLIVIA
◦ Conducted interviews with citizens in both rural and urban regions of Bolivia
◦ Published photographs and interviews on Instagram (@humans_of_bolivia_uark)
◦ Created a multimedia photo documentary essay and worked with Adobe Lightroom, Photoshop, and
Premiere Pro

LEADERSHIP & OTHER EXPERIENCE

RECEPTIONIST JULY 2021 - CURRENT
KNWA, FOX24
◦ Acted as the first point of contact between the stations and the public
◦ Provided excellent customer service by greeting guests, answering calls, and delivering messages
◦ Performed various clerical and miscellaneous duties as needed, including transcribing videos and
updating the community calendar
FOUNDER, PRESIDENT AUG. 2019 - DEC. 2020
HELPHER
◦ HelpHer is a registered student organization dedicated to assisting women of northwest Arkansas facing
adversity such as homelessness, sexual violence, and domestic abuse
◦ Formed the executive board, gathered 35 members in the first semester and crafted a constitution
outlining the purpose and regulations of HelpHer
◦ Coordinated a campus-wide clothing drive, a car show fundraiser, and volunteer opportunities with the
Northwest Arkansas Women’s Shelter

ASSISTANT SECRETARY AUG. 2020 - DEC.2020

NAACP UNIT 6908
◦ The National Associated for the Advancement of Colored People is an organization dedicated to
uplifting and creating equal opportunity for African Americans in the United States
◦ Maintained accurate records of all chapter proceedings and communicated reports to chapter chairs
◦ Worked with a diverse group of people to promote inclusion across campus

SHIFT LEAD AUG. 2018 - JULY 2021

PLATO’S CLOSET FAYETTEVILLE
◦ Delegated tasks for sales associates, supervised the floor and managed the registers
◦ Curated social media content for Instagram by selecting outfits, taking and posting pictures and replying
to customers’ comments
◦ Generated a positive environment for customers to shop and team members to thrive

PORTFOLIO
◦ Writing, public relations and digital content examples can be found at www.sophianeubaum.weebly.com