Subject:

Principles of Retailing

SUBMITTED BY:
Name: Jaimin Sagpariya

Class: MBA-2

SUBMITTED TO:
Prof. Tejas Joshi
Product Industry Brand Marketed
category name by

Bed Furniture Kurl-on Kurl-on PVT LTD

Bed sheet Furniture sleepwell Sleepwell Foundation
Blanket Furniture sleepwell Sleepwell Foundation
Phone Electronics apple Apple
Internet provider Telecom Jio Reliance industry
Brush Oral care Colgate Colgate-Palmolive
Company
Pest Oral care Amway Amway Corp
Shampoo Hair care Amway Amway Corp
Soap Skin care Amway Amway Corp
Trimmer Skin care Philips Koninklijke Philips
N.V.
Face wash Skin care Garnier Garnier – L’Oreal
Group
Bag Stationary Sky bag VIP
Notebook Stationary Classmate ITC
Pen Stationary Cello Cello
Laptop Electronics HP Hewlett-Packard
Company
Milk Food Amul Amul
Tea Food Tata Tea TATA Consumer
Product
Bike Motorcycle Suzuki General Motors
Television Electronics Sony Sony
Light Electronics Syska Syska Group
Water bottle MIlton Hamilton Groups
Companies
R.O. Electronics Kent KENT Water Fountain
Wallet Stationary Tommy Hilfiger Tommy Hilfiger Group
Watch Electronics Fastrack Titan Watches
Earphones Electronics Apple Apple
Shoes Foot were Nike Nike
Phone charger Electronics Apple Apple
Product : pen

Brand name : cello

Our History
Founded in 1995, Cello® Pens is India's most recognized stationery brand and the leading manufacturer and
distributor of writing instruments. Cello ® started its journey in 1995 by manufacturing & marketing wide
range of classic ball pens with imported tips and German inks. Focusing on innovation, high quality pens
and leading edge technologies, Cello soon became India’s most loved writing instruments brand over the
years. In December, 2015, the French stationary major BIC ® acquired 100 percent ownership in
Cello® writing and the company was renamed as "BIC Cello (India)".

Cello has expanded its magnitude to stationery products like:

 Permanent markers

 White bord markers

 Fountain pains

 Roller pens

 Colour markers

 Office and school stationery

Cello® pens are the No. 1 choice of the consumers in India, selling over 5 million pens every day!
Cello® also exports a broad portfolio of products to North America Europe, Africa, Middle East and Asia.

We, at BIC Cello, focus on developing innovative new products and ink flow systems, delivering
significant value to the writing experience of the customers. We have consistently introduced modern
technology & maintained International standards. We take pride in being a leader in introducing
contemporary products to Indian consumers. We have a well-trained team of passionate employees, a
rigorous quality control system. Our Research & Development team focuses on continuous improvement
to ensure that we provide an exclusive writing experience. A robust and growing distribution network
makes our products accessible across demographics and geographies. Empowered by our vision and
values, we work to make a difference in the lives of all our stakeholders.

Our manufacturing expertise, consumer requirements, constant research on tips and inks and offering of
broad range of writing instruments makes the company the market leader in the category.

Over the years, BIC Cello has expanded its product portfolio offering world-class products in stationery
categories like permanent markers, white board markers, colour markers, mechanical pencils, roller pens,
fountain pens & office & school stationery products.

The French stationery giant, BIC® is a world leader in stationery, lighters and shavers. With an eye on India
as the 2nd most populous country in the world with fast improving literacy, education levels and
government reforms driving economic growth, BIC® decided to invest in India by acquiring 40% stake in
Cello® Pens. Writing instruments being ancillary aspect of education, has made India one of the biggest
markets with great potential for pen manufacturers. In Dec 2015, BIC acquired 100% equity interest in
Cello® writing group companies. For more than 60 years, BIC® has honored the tradition of providing
simple yet high-quality, inventive yet reliable choices for everyone, everywhere, every time and BIC Cello
will continue to adhere to the same values.