SOCIAL RESPONSIBILITY PROJECT

(SRP) GUIDELINES

Department of MBA
Acharya Bangalore B School
Bengaluru

2021
INTRODUCTION
The M.B.A department of ABBS strives to hone the students in acquiring social responsibility
acumen. In order to sensitise students in this the department has introduced SRP (Socially
Responsibility Project) which requires every student to study a ‘Social Cause’ gripping the society
and thereby understand it, and propose sustainable solution or even come up with business plans
which act as a solution to the social cause. Every student is required to do SRP as a partial
fulfillment of the course during Second Semester.

OBJECTIVES
The objectives of the SRP are:
a. To sensitize students towards social responsibility.
b. To facilitate students to explore sustainable solutions for the social problems.
c. To hone the Student’s ability to collect, analyze, interpret and synthesize information/data.
d. To motivate students to ‘develop’ business plan to address social problems.

PROCEDURE
 Choose a ‘Social Problem’ of your interest and discuss the same about the feasibility with
the allocated guide.
 Have an Activity shortlisted to work on the chosen area.
 Prepare Problem Statements which you intend to study, Objectives of the study,
Methodology of the study and the Activity you plan to work on.
 Collect data about the current scenario on what is happening in the community about the
cause. Study about Private and Public organizations working on the cause.
 Identify the causes, probable solutions, sustainable business opportunities therefrom.
 Submit synopsis based on research done. Primary data collected, analyzed and presented
in synopsis will be given more weightage.
 Implement the activity, make videos and take photographs.
 Note the learnings from the above activity.
 Deliberate on Scope of Corporate and Government involvement in the chosen area. (To be
documented in Corporate Connect Chapter)
 Prepare report and submit.

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  As part of the project, students are required to create a five – seven minute VIDEO of the
work done (Project and Activity) and upload the same on YouTube Link of ABBS.

STRUCTURE OF THE PROJECT REPORT

 Understanding the social problem.
 Discuss about various organizations (Private and Public) working in this area.
o How they are creating awareness in the society?
o How do they plan their activities?
o How do they carry out their mission of working for a social cause?
o What are the resources required and how do they try to meet this requirement?
o What are the challenges being faced by them? Etc.
 Clear planning of your activity which is intended to overcome the social problem.
 Detail write up about the social cause. Include solutions and business opportunities.
 The project work can contain tables, charts, photos etc. to make it more interesting.

POINTS TO REMEMBER
 Select a social cause which has impact on the society and requires solution.
 Study and identify the causes
 Strive to find sustainable solutions/business opportunities
 Present the same in a report form.

GUIDELINES FOR PRINTING

 Avoid grammatical errors.
 The report should be submitted in MS-Word document only.
 Important to include Bibliography.
 The synopsis should be 7~10 pages
 Report should be between 60~70 pages (excluding Annexure)

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SYNOPSIS
 Introduction
 Review of Literature
 Research Gap
 Need for the study
 Statement of Problem
 Scope of the study
 Objectives of study
 Research Methodology
 Research Design
 Sources of Data
 Sample Design
 Tools and Techniques
 Limitations of the Study
 Chapterisation
 Bibliography

CHAPTER SHEME
Final report:
 Chapter One: Introduction
 Chapter Two: Review of literature
 Chapter Three: Research Methodology
 Chapter Four: Data Analysis and Interpretation
 Chapter Five: Business Proposition/ Sustainable solutions
 Chapter Five/Six: Findings, Suggestions, and Conclusion
o Bibliography
o Appendices / Annexure.
o Questionnaire

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GUIDELINES FOR CREATING THE VIDEO
 Capture the cause or the activity in action and its importance.
 Ideal flow in the video clip:
Sl. No. Context Approximate time
1 Introduction about social cause and its importance 1 min
Video about the Activity which you undertake. If
2 feasible you can also interview and add testimonial 4 – 5 min
from few people who benefited.
3 Concluding remarks 1 min

 Student has to submit one video and not many clips. Animation, PPT, voice, music etc. can
be added at relevant places to make it interesting.
 Do not use video clips from the website of NGO as it is violation of copy rights.

SUBMISSION
The students are required to submit;
1. One Hardcopy of the project report.
2. Soft copy of the project report and Video clip in a CD.

REJECTION OF PROJECT
 In case of a student failing to submit the project report in time, he/she is not eligible to
get course completion certificate.
 The student then has to redo the project and make a new video clip in the next semester.

IMPORTANT DATES
Finalization of Topic: 26th July, 2021. (Annexure I)
Synopsis Submission: 2nd August, 2021(Annexure II)
Synopsis Presentation: 10th August, 2021.
Interim Reports: Fortnightly. (Annexure III)
Last Date for project submission: 22nd September, 2021
Viva Voce: 30th September, 2021
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PRESENTATION OF THE REPORT:
a. Typing should be done on one side of the A-4 size paper.
b. The left side margin should be 1.75 inches, the right, top and bottom margin should be 1 inch
each.
c. Font size: Chapter heading: 18; Sub-heading: 14 and text of the running matter: 12.
d. Fonts to be used are Times New Roman.
e. The text of the project should have 1.5 line spacing; quotations and foot notes should be in
single-line space.
f. Chapter heading should be capitalized and should be kept at center.
g. Tables, graphs and diagrams should have respective number, captions and source.
h. The body of the report must not be less than 60 pages.
i. All pages in main text should carry the Arabic numerals placed on the bottom at the centre. The
Title page, Acknowledgement, Table of contents etc. should be numbered in lower case Roman
numerals.
j The numbering of chapters, divisions and sub-divisions should be done, using Arabic numerals
only. For example, sub-division 2 under division 4 of chapter 3 should be numbered as 3.4.2.
k. Table and Figures appearing in the main text should have appropriate numbers and captions.
The third table in Chapter Two, the number of Table should be assigned as 2.3. Tables and Figures
should appear at the centre.

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Appendix I
SRP 2021
Registration Form

1. Name of the Student :

2. Register Number :

3. Name of the Guide :

4. Social Cause :

5. Location :

6. Proposed research topic :

7. Write a brief note on your topic: (Minimum 150 words)

Student’s Signature: Guide’s Signature:

Date: Date:

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 Appendix II
Format of Synopsis
 The synopsis should be between 7~10 pages.
 The cover page of the synopsis shall be the same as the cover page of the dissertation
 The content of the synopsis:
 Introduction
 Review of Literature
 Research Gap
 Need for the study
 Statement of Problem
 Scope of the study
 Objectives of study
 Research Methodology
 Research Design
 Sources of Data
 Sample Design
 Tools and Techniques
 Limitations of the Study
 Chapterisation

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Appendix III
WORK DIARY

Date of the Topics discussed Progress as on date Signature of

meeting the faculty

The Guide and student are expected to meet at regular intervals.

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 Appendix IV
COVER PAGE & TITLE PAGE

Title:

SRP submitted in partial fulfillment of the requirements for the

award of the Degree of

MBA
of

ACHARYA BANGALORE B SCHOOL

By
Name:

Register Number

Under the guidance of

Name of guide:
Designation of guide:
Acharya Bangalore B School

2021

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Appendix V

DECLARATION BY THE STUDENT

I hereby declare that “Title of the SRP ” is the result of the project work carried out by me under
the guidance of Name of the Guide in partial fulfillment for the award of Master’s Degree in
Business Administration by Acharya Bangalore B School.

I also declare that this project is the outcome of my own efforts and that it has not been submitted
to any other University or Institute for the award of any other Degree or Diploma or Certificate.

Place: Name :

Date: Register Number:

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Appendix VI

CERTIFICATE OF ORIGINALITY
(To be given by the Institution on its letterhead)

Date:

This is to certify that the SRP titled”------------------------------------------------------------------------

”is an original work of Mr./Ms.____________________ , bearing register number 20YUCMD___,
is submitted in partial fulfillment for the award of the Master’s Degree in Business Administration
of Bangalore University. The report has not been submitted earlier either to this University
/Institution for the fulfillment of the requirement of a course of study

SIGNATURE OF GUIDE SIGNATURE OF DIRECTOR

DATE: DATE:

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Appendix VII

Table of Contents

CHAPTER NO. PARTICULARS PAGE NO.

List of Tables
List of Figures
List of Abbreviations
Executive Summary

Bibliography

Appendices/Annexures
Questionnaire

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Appendix VIII

LIST OF TABLES

Table No. Description Page No.

1.1 Types of Products 09

2.1 Advertising Gains 46

Appendix IX

LIST OF FIGURES/GRAPHS

Figure No. Description Page No.

1.1 Map of India 08

3.1 24

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Appendix X

Bibliography (System of Referencing) should be presented in APA style.

References should be indicated in your dissertation in the following format:

Books
Abraham, K. (2001) The Dynamics of Economic Reforms (Economic Liberalization and Political
Transformation), New Delhi: McGraw Publishers.

Edited Volume
Aharoni, Y. (2009) “On Measuring the Success of Privatisation”, in Ramamurthy, R. and Vernon,
R. (eds) Privatisation and Control of State Owned Enterprises. Washington, D.C.: World Bank.

Journals
Boardman, D. and Vining, S. (1989) “Ownership in Competitive Environments: A Comparison of
the Performance of Mixed, Private and SOEs”, Journal of Law and Economics, April, Vol. 1,
No,32, pp.16-9.

Reports and Gazettes

Asian Development Bank (2008) India: Statistical Abstract 2008, April, 2008, Manila, ADB.

Newspapers and Magazines

Ahluwalia, M. (2003) ‘Some of the criticism directed at the IMF is not valid’, an exclusive
interview, D+C [Development & Cooperation], September, vol.30.

Websites
Ministry of Finance(2008) “Privatization”, Viewed on 06/11/2003 in the MoF Website,
http://www.mof.in/~epa/Privatise/index.html.
Ram Mohan, T.T. (2004) “Privatisation in China: Softly, Softly Does it”, accessed on 02/10/2010
at http://www.iimahd.ernet.in/publications/public/Fulltext.jsp?wp-no=2004-09-04

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FINAL REPORT PRELIMINARY PAGES
 Cover Page and Title Page (Format – Appendix IV)
 Certificate from the NGO
 Declaration by the student (Format – Appendix V)
 Certificate of Originality by the Institution(Format-Appendix VI)
 Acknowledgements
 Table of Contents (Format- Appendix VII)
 List of Tables (Format – Appendix VIII)
 List of Graphs (Format – Appendix IX)
 Executive Summary (Not exceeding 500 words)

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