jonol Behaviour
18 Orgoniz
Five megatrends reshaping organizational life
‘As stated eailier, five of these megatrends have a major impact on the life of people in
business organizations. For each ofthe five megatrends, an arrow indicates what we ate
moving uway from and what we seem to be moving towards. These megatrends are as,
follows:
Industrial society > Information society. In today's service economy. more than
60% of available jobs involve creating, provessing, and distributing information. Naisbitt
sums up the US economic history in the following three words: farmer, labour. clerk.
In the information society, Naisbitt believes generalist managers will replace specialists.
Generalists, he contends, can adapt, whereas specialists soon become obsolete due to
rapid turover of information and knowledge. Managers are challenged to deal effectively
with information overload.
Forced technology + High-tech/high-touch. The typical modern employee resents
being forced to interact with cold, impersonal machines. Naisbitt contends that very
few employees will be content to stay at home in their “electronic cottages” tapping
‘out computerized messages to their employer’s office. Organizations are alternatives
to isolation. Many people need and enjoy the chance to visit and gossip with other
employees during breaks, not to mention face-to-face interaction with the boss and the
usual office politics. Basic human need for interpersonal interaction and support are
fostering development of human workplace innovations.
Representative democracy — Participatory democracy. At thie heart of this,
megatrend isthe growing desire of individuals to have « direct say in the key political and
organizational decisions that affect their lives. According to Naisbitt, just as we seek a
greater voice in political decisions through initiatives and referenda, we are reformulating
corporate structures to permit markets, shareholders, consumer, and community leaders
a larger say in determining how corporations will be run. A key feature of this scenario
js the trend towards greater worker participation and employec rights (Naisbitt 1982).
Naisbitt believes that today’s leader/manager needs to be a factitator, not simply an order
giver or dictator.
Hierarchies + Networking. Traditionally, government and business organizations
have been oriented strongly towards a vertical authority structure. The trend today is
the movement away from a vertical orientation and toward a horizontal, overlapping,
and multi-directional link between individuals and groups. Networks tend to develop
spontaneously and are characterized by informality and equality in competence and not
on arbitrary status,
ither/or ~+ Multiple options. Naisbitt says we five ina Baskin-Robbins society
where all manner of things now come in 31 flavours, including jobs and fife styles. The
long-standing 40-hour 5-day workweek is being pushed aside in favour of work schedule
innovations such as flexitime, part-time, and compressed workweeks (e.g, four 10-hour
days). Self-employment is increasing, and highly personalized work-leisure patterns are
evolving. Given these multipte options, individuals now have more personal choices and
responsibility for their life experiences.
In view of the above megatrends, it can be concluded that successful professionals
ust be able to work with people. To handle these vatied kinds of changes and situations,
although strong analytical and quantitative skills are important, organizations have to
‘emphasize on skills that enable employees to become effective members of a team,
division, oF corporation.
Developing Skills
Skills arc abilities related to performance that can be teamed. Professional skills can
be divided into four groups (Katz 1974): technical, interpersonal, conceptual, and
communication,Menaging Organizational Behaviour 19
Technical
Technical skills involve the ability to apply specific methods, procedures, and techniques
in a specialized field. Managers use these skills in varying degrees, depending on the
problems they face. Technical skills change as a manager's responsibility increases.
Generally, people ate promoted into management because of their technical skills, First-
lime managers need to be technically skilled to train new employees and supervisors in
the technical aspects of their work. AS managers’ responsibilities increase, they may have
less need for hands-on detailed knowledge. But they still have to keep up with changes
while learning new skills, such as problem solving and negotiating, that are essential to
their jobs.
Interpersonal skills
Interpersonal skills inctude the abilities to lead, motivate, manage conflict, conduct
group meetings, and work with others. It involves working with people. Because every
‘organization’s most valuable asset is its people, interpersonal skills are a key part of
every manager's job.
Managers with excellent interpersonal skills encourage participation in decision
‘making and let others express themselves without fear of embarrassment. People with
good interpersonal skills respect other people and are respected by them. Such managers
are able to implement decisions, defend the interest of their work groups, and oblain
special reward for deserving subordinates. They understand the balance between personal
and work lives, help others reach their goals, and develop ways to reduce stress in the
workplace. Managers who lack effective interpersonal skills may be rude, abrupt, and
‘unsympathetic and make employees feel resentful.
Conceptual skis,
Conceptual skills involve viewing the organization as a whole and applying planning
and thinking abilities. Managers with good conceptual skills are able to see how an
corganization’s departments and fimctions relate to one another. Poor conceptual skills
ofien lead managers to conceptual ruts where they rely on habitual ways of thinking
rather than look for new ways to solve problems.
Communication skills
Communication skills involve the ability to send and receive information and to convey
and understand thoughts, feelings, and attitudes. Gender, cultural, and ethnic diversity
dlemands new and better communication skills
‘Communication skills serve as the building blocks forthe development of other skills.
Vo.use technical or conceptual skills effectively, managers must be able to communicate
well with others
Managerial Roles
Inv addition to the skills required by managers to do their jobs effectively, they also need
to perform certain roles in the organizations, According to Henry Minteberg, there are 10
Alilferent managerial roles (Mintzberg 1973). Role can be defined as a set of behaviours
associated with ¢ particular job in an organization. Figure 1.1 (a-c) shows that these 10
roles fall into three major categories: interpersonal, informational, and decisional
Ithas to be pointed out that
I. Every manager's job consists of some combination of rales. *
2. The roles played by the managers often influence the types of skills needed,
1. Although described separately to aid understanding, roles actually ‘are highly
integrated.
4. The importance of these roles may vary considerably by managerial level (frst-ine,
tiddle or top) and organization,
Tachnical Skills: Technical
skills involve the ability fo
‘opply specific methods,
procedures, ond techniques
ipa spociozed fil.
Interpersonel
‘Skills: Interpersonal skis
lnchade the abies lead,
‘motivate, manage confi,
conduc! group meetings,
fond work with other.
Conceptvcl Skils:
Concepivel sls ivolve
sewing the ergenization
‘or whole ond applying
planning ond thinking
bilities
Communication Sill:
Comerurication silts
involve the ability 10 send
‘ond receive information ond
to convey and understand
thoughls, feelings, and
atiudes
Role: Role can be defined
28 0 set of behaviours
associoled with o particular
Job in on exgonizotion20 Organizational Behaviour
Interpersonal Roles:
Interpecsonal cles reer to
felotionehips wih ethers
‘ond low direc from a
rronager’s forme! authority
+ Figurehead role: The
figuiehead rale includes
handling of eymbolic
‘ond ceremonial losts
for 0 department or
lomganizoion.
+ Leadership role
The leodesship role
involves directiog ond
‘coordinating the tosks
‘of subordinotes io
trder to accomplish
‘ergarigotional goals
Liaison role: The lioison
role i concerned wih
the development of
information source, both
inside and ouside the
organization.
Informational
Roles: Through their
informational coles,
managers build 0 network
of contacts
+ Monitor roe: Inthe
monitor cole, monagers
soak and receive
‘nfoemation
+ Dizseminotos role: In
the dsseminatoe ele,
‘managers shore ond