Professional Documents
Culture Documents
UF CJC Online Informational Packet January2019
UF CJC Online Informational Packet January2019
edu
1
TABLE OF
CONTENTS
OUR PROGRAMS 5
CURRICULUM FOR THE 21ST CENTURY 7
10 REASONS TO ATTEND GRAD SCHOOL AT UF 9
AUDIENCE ANALYTICS 10
DIGITAL STRATEGY 13
GLOBAL STRATEGIC COMMUNICATION 14
POLITICAL COMMUNICATION 17
PUBLIC INTEREST COMMUNICATION 19
PUBLIC RELATIONS 21
SOCIAL MEDIA 23
WEB DESIGN 25
GRADUATE CERTIFICATES 27
ADMISSIONS 30
2 3
OUR PROGRAMS
4 5
CURRICULUM FOR
With the flexibility of our online courses, there’s no need to quit your job
INVEST IN to make time for classes. Our courses are 100% online, giving you the
freedom to work, care for your family, and live your life. You never need
T H E 2 1 ST C E N T U RY
to come to campus – except to walk across that stage at graduation. And
YOUR even then, it’s not a requirement.
FUTURE With small class size, personalized advising and coaching, and our focus
on learning by doing, you master skills and strategies to take into work
with you the very next day. There’s nothing more immediate than that.
Our eight specializations represent the most sought-after skills in
the communications industry giving you an unmatched experience
in academics, professional development, and communications.
RANKINGS
• Ranked in the top 5 Best Value College by Forbes (2017-).
• Ranked #2 Best Online College by TheBestSchools (2016-). “The knowledge I have gained from my
• UF is ranked No. 8 of Public Universities by U.S News & interactions with students and professors
World Report. in the program has been invaluable to my
• Ranked #1 Best Online Master’s in Communication by Best professional growth. If it weren’t for the
Colleges. (2018) foundation I received from the University
• Ranked #1 online Master’s in Communications Programs of Florida, I wouldn’t have my dream job
and #1 online Master’s in Media Communications today.”
Programs by The Best Schools. (2018)
• Ranked #5 Best Communication Degree Program and Best
E-Learning Platform by onlinemasters.com. (2019) – Kimberly Devitt,
Marketing Manager, Corkcicle
UF MA ‘16
UF CJC
Online
97% $55k $18K
of graduates median starting change in salary CAREER-FOCUSED WORLD-RENOWNED FLEXIBLE WITHOUT
secured positions salary from program start CURRICULUM INSTRUCTORS COMPROMISING
Facts QUALITY
within 3 months of to finish
& Figures graduation
Your road to professional
success begins here. Our
Our faculty are embedded
You will gain a strong
professionals at the top of
curriculum is designed to their respective industries, foundation in your
give you a distinct identity giving you a unique and specialization, providing
and valuable set of skills important perspective you with a specific skill
Leading companies from around the world hire our students and graduates. in the competitive job outside of the traditional set desired by employers.
The following is just a sample: market. Each specialization academic program. Your curriculum also
is led by an advisory allows for three or four
Aramark New York Times The Walt Disney Company council, with members more additional electives,
Coursera Pratt & Whitney Tieks by Gavrieli from leading companies enabling you to customize
ESPN Rakuten Universal Studios including Adobe, Microsoft, your education in a variety
Houston Astros Spirit Airlines US Department of Defense and Netflix. of disciplines.
LA Times The Boeing Company US Department of State
6 7
10 REASONS TO ATTEND
GRAD SCHOOL AT UF
1. CHANGE YOUR LIFE 6. EDUCATION UPGRADE
Our graduates report: Maybe your knowledge of your field is
97% employment rate at graduation. outdated. Do you find it difficult to keep
78% of our alumni received a raise, up with trends? Getting an advanced
WHAT WILL
promotion or both after graduation. degree can help.
$18,000 average change in salary from
program start to finish.
7. TEACHING OPPORTUNITIES
YOU 2. GREATER SALARY
Depending on your field, you can expect to
earn $20-$39k more than someone with only
Getting a master’s degree can lead to a
teaching position at a university or college.
39 credit hours
AUDIENCE ANALYTICS
Total Cost: $34,544
Application Deadlines: Uncover Actionable Insights. Tell the Story Hidden in the Data.
Spring Semester: November 1
Give your company a competitive edge by learning about and using tools to effectively identify
Summer Semester: April 1 trends and communicate those findings through meaningful presentations.
Fall Semester: July 1
This program focuses on: Careers in Audience Analytics
CONSUMER BEHAVIOR Specific positions you may qualify for upon
How people select and use products, services, graduation include:
experiences to satisfy their needs.
• Audience and Consumer Analyst
DATA ANALYSIS • Brand Analyst
Identify trends and patterns; translate data into • Brand Manager
stories to help companies make better decisions. • Campaign Analyst
• Consumer Behavior and Market Researcher
MEDIA AND AUDIENCE RESEARCH • Data Analyst
Carry out quantitative and qualitative research; • Media Researcher
apply media research and audience analysis to • Political Researcher
address company goals. • Researcher in Product Development
36 credit hours
DIGITAL STRATEGY
Total Cost: $17,441
14 15
UF CJC ONLINE
POLITICAL COMM Master of Arts in Mass Communication
specializing in
QUICK FACTS
38 credit hours
POLITICAL COMMUNICATION
Total Cost: $18,410
Application Deadlines: What is Different about Political Messaging in the Digital Age? Everything.
Spring Semester: November 1
Our students harness the tools of modern campaigning to help increase political
Summer Semester: April 1 engagement and drive change.
Fall Semester: July 1
33 credit hours
PUBLIC RELATIONS
Total Cost: $19,330
38 credit hours
SOCIAL MEDIA
Total Cost: $30,999
onlinemasters.jou.ufl.edu/social-media
22 23
UF CJC ONLINE
Master of Arts in Mass Communication
WEB DESIGN specializing in
QUICK FACTS
24 25
G R A D U AT E C E RT I F I C AT E S
TO LEARN MORE VISIT
onlinemasters.jou.ufl.edu/graduate-certificate
WHAT IS A GRADUATE CERTIFICATE?
A graduate certificate is ideal for a student who is not pursuing a formal graduate degree.
Students complete a shorter term of study, generally four courses (12 to 14 credit hours)
compared to 11-13 courses with the master’s degree (33-39 credit hours). The graduate
certificate signifies completion of the foundational courses of a specialization. A student may
pursue a master’s degree after the completion of the graduate certificate and these courses will
transfer toward those degree requirements.
12 credit hours
Total Cost: $6,148
MEDIA SALES
Application Deadlines:
Spring Semester: November 1 Speak the Language to Drive Sales.
Summer Semester: April 1 Our students leverage tools of the digital age to provide creative and effective sales solutions
Fall Semester: July 1 for customers. Instructors teach students how to harness the power of presentation to increase
your success as a sales professional. Showcase your value to your employer and to your
customers by sharpening your existing skills and increasing your knowledge in today’s changing
media landscape.
Sales for a Digital Age The Right Tools for Better Results.
The requirements to be a great Through real-world scenarios, you will learn
salesperson have changed in the how to integrate both traditional and digital
digital age. Gone are the days of the media sales. Improve your presentation skills
traveling salesman. Today, sales people by practicing quick thinking and expressing
are expected to deliver extraordinary new ideas in a way every customer can
results that prove a substantial return understand.
on investment. Now is the time to
take control of your selling success by
sharpening your skills.
onlinemasters.jou.ufl.edu/media-sales
28 29
B E C O M I N G A G ATO R
ADMISSIONS REQUIREMENTS
Our admissions committee takes a holistic approach when reviewing each application. The most Admission Requirements
important objective is to find students with the qualities to become true industry leaders.
Applicants must meet the following requirements in order to be accepted into either the
We evaluate candidates in three key areas:
certificate or master’s degree programs:
ACADEMIC ABILITY CAREER OUTLOOK
Bachelor’s degree from a regionally accredited college or university
A bachelor’s degree is required for admission, A statement of goals is required for admission. GPA of 3.0 or better for overall undergraduate studies
and the admissions committee will evaluate your The statement allows the admission committee GPA of 3.0 or better for all upper-division undergraduate work
transcripts and performance. The minimum to understand why you are interested in pursuing Submit a statement of goals
GPA required is a 3.0 for overall undergraduate your graduate educations and your career Submit a current resume
work as well as for upper division coursework. aspiration.
Additionally, we require students to take the
GRE and obtain at least a score of 156 on the
Additionally, applicants for the master’s program must:
verbal portion and 146 on the quantitative
portion. If you have another advanced level Earn suitable scores on the General Test of the Graduate Record Examination (GRE)
degree such as a Ph.D., M.D., or J.D from a FIND OUT MORE Minimum GRE requirements: 156 verbal and 1 46 quantitative GRE score
regionally accredited institution you may be Submit three letters of recommendation
eligible for a GRE waiver. To learn more about admissions go to
onlinemasters.jou.ufl.edu/admission-
requirements/
PROFESSIONAL EXPERIENCE PREPARE
*Certificate applicants do not need to submit
No specific prerequisite industry experience GRE scores or letters of recommendation. 1. Write statement of purpose.
is required for admission. The admission Certificate applicants apply here admissions. 2. Update resume and save a copy as a PDF for submission.
committee evaluates your resume and letters ufl.edu/apply/more/ 3. Contact recommenders.
of recommendations to learn more about your • Gather their info: full name, title, company/institution, mailing address, telephone number,
personal and professional experiences. and email address.
• Alert them about UF request for letter of recommendations.
4. Research how to obtain official transcripts from ALL undergraduate and graduate (if
Apply as early as possible. Admission is competitive and limited to the most qualified
applicants. Full details of requirements are available on our website.
30 31
B E C O M I N G A G ATO R
TO APPLY
Complete the UF application online. Send the following materials ONLY after you have
completed the application online and PAID the fee.
• If you are applying for Summer, you must
apply for Summer C. Mail CJC official transcripts from ALL institutions
• Copy/paste statement of purpose into you attended.
application.
• Submit resume. College of Journalism and Communications
• Enter self-calculated GPA. University of Florida
• Unofficial transcripts from ALL institutions ATTN: Distance Education
you attended. 1060 Weimer Hall
• Residency classification. P. O. Box 118400
• Letters of recommendation requests. Gainesville, FL 32611-8400
• Pay the application fee by credit card (We
cannot see your application unless this is Mail UF Admissions official transcripts from ALL
paid.) institutions you attended. Send official GRE scores
• Alert UF College of Journalism & (UF school code is 5812). Transcripts must come
Communications ( by emailing directly from the institution. Include English
distancesupport@jou.ufl.edu) that you have translation of transcript.
completed your application.
University of Florida
Note: It is an applicant’s duty to ensure Office of Admissions
that the materials he/she submits for 201 Criser Hall
the application packet are accurate and PO Box 114000
display their full potential as a prospective Gainesville, FL 32611-4000
admitted student.
Check for recommendation completion and
reminders using the UF online application portal.