Various Platforms to increase the reach of the Firm

NAME WORK MODE OF AUDIENCE

REGISTRATION
i-Probono It strengthens civil Free The proactive team
society, litigates for at iProbono will scout
people in need, for lawyers whose legal
advocates for equal expertise best fits the
justice. requirements, and
connect with the two.
Holding conferences & Build a community, Paid\Unpaid Refers to identifying
lectures Share your expertise the group of
attendees that will be
specifically
susceptible to your
event marketing
efforts.
Partnership with Non- To provide support to Free Primary audience.
Governmental an organisation's
organisations objectives, and
participation on
an NGO board which
can help inform and
direct future strategic
litigation in accordance
with an organisation's
aims and objectives.
Civil Society Groups Associate themselves Paid/unpaid Primary audience
with the groups to take
pro bono case.
Public Relations Paid Targeted audience
Creating Visibility,
Reinforcing
Credibility, Fuelling
Growth .
Opening offices To increase the reach Paid Overseas audience as
overseas. globally. well as local
appreciation.
Providing information Giving the Free Students, clients.
online. comprehensive
information online
about them, including
their partners and areas
of expertise.
Building of profile It may provide an Paid/Unpaid To acquire new clients
effective solution and generate leads.
because it's ideal for
amplifying the good
reputation that the firm
has already developed
through its existing
client base.

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 Various Platforms to increase the reach of the Firm

Free legal aid provision of assistance
to people who are
unable to afford legal
representation and
access to the court
system
Holding Moot court To come in the
competition limelight between the
law schools and
students studying in
them.
Sponsoring the events Showing the name by
sponsoring any legal
function taking place in
order to get fame.
Training Workshops Gives a trainee
solicitor the
opportunity to
demonstrate to
their firm of legal
department.
Setting up the Contribute to the
foundation altruistic missions.
An interactive and Giving the
informative website comprehensive
information online
about them, including
their partners and areas
of expertise.
Timely Newsletter To provide information
related to any current
news.
Publishing blogs on To provide the
articles of relevant information on any
topic. particular issue.
Facebook To be at the forefront
of their minds when a
legal matter arises for
which they need
representation
Instagram To be at the forefront
of their minds when a
legal matter arises for
which they need
representation
Twitter it may want to start
following target
audience, or retweeting
and commenting on
relevant tweets. This
sort of approach helps
draw attention
Paid/Unpaid Trust of the clients and
reach in the legal
system.
Paid Law schools and its
students.
Paid Attention of the crowd.
Paid / Unpaid Direct as well as
indirect audience
Paid/ Unpaid Beneficiaries
Paid Students, clients, other
beneficiaries, direct as
well as indirect
audience.
Paid Students, clients, other
beneficiaries, direct as
well as indirect
audience.
Paid Students, clients, other
beneficiaries, direct as
well as indirect
audience.
Free potential clients,
connect with referral
sources, network with
colleagues
Free potential clients,
connect with referral
sources, network with
colleagues
Free potential clients,
connect with referral
sources, network with
colleagues

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 Various Platforms to increase the reach of the Firm

to Twitter feed.
Linked In IT can be filed in the
courts for any matters
of public interest and to
get publicity.
Publishing the blogs of To give the
employees and of other encouragement to the
resources. people who work in the
firm as well as the
other people who
provide various
information.
Ask your clients To take the feedback of
you clients
Electronic Book Informative as well as
attract new business to
your practice.
Hard cover Book Informative as well as
attract new business to
your practice.
Organizing Seminars To give information as
well as they can
advertise the event
through media.
By intaking interns To give the practical
knowledge regarding
the functioning of law.
By providing legal To increase the reach
course like certificate of the various students
course. by offering them
courses.
Filing PIL It can be filed in the
courts for any matters
of public interest and to
get publicity and fame.
Participation in To show up the
domestic and global presence of the firm.
events.
Paid/Unpaid Connect with
Colleagues and Clients
Paid/ Unpaid Colleagues and clients.
Will also increase the
trust among clients
Free To strengthen the
referral audience as
well as to develop trust
with the clients
Paid Targeted audience
Paid Targeted audience
Paid Students, clients, other
beneficiaries, direct as
well as indirect
audience.
Paid/ Unpaid Targeted Audience and
referrals.
Paid/ Unpaid Targeted Audience and
referrals.
Paid/Unpaid Public attention, media
attention.
Paid/ Unpaid Public attention,
Targeted Audience,
clients.