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Campus Greenwich Maritime/International Partners

Faculty Business

Department Marketing, Events & Tourism

Module Code CATE 1171

Module Title Event Venue Management

Level 6

Duration 2 HOURS

Date July 2021

Module Leader: Jessica Templeton

Answer TWO questions in total. Answer Section 1, which is compulsory and choose ONE
question only from Section 2.

Please make clear the number of the question you are answering.

Both questions carry equal marks.

Please note and adhere to the word count indicated for each question.

Please indicate all supporting citation and a reference list for each question where appropriate.

This is an open book examination.

TAKE HOME EXAM

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Event Venue Management
CATE 1171
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SECTION 1: BUDGET MANAGEMENT

Compulsory Question

1. Using an essay structure, appraise the role of budget management in the

planning and managing of resources for the running of events venues. Critically
evaluate the management options available to commercial venue managers
when budget variance occurs.

Credit will be given for detailed discussion of each budget type (including
content and role) and their relationship to each other, using illustrative examples
of their use for venue management. Name and discuss the information sources
use by venue managers for budget preparation. Credit will be given for
demonstration of a clear understanding of the rationale for the use of these
information sources for budget preparation. Define and discuss the role of
budgetary variance analysis in venue management decision-making processes.

Provide in text citation and a reference list for your answer.

Word Count: 1250 Total: 50 Marks

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Event Venue Management
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SECTION 2: VENUE OPERATIONS

Answer ONE of the following questions:

Question 1: OUTSOURCING AND THE TENDER PROCESS

Adopting a management perspective, consider the key questions involved in choosing venue
activities for outsourcing and the risks associated with this assessment to be mitigated through
good management practice. Explain the stages of the tender process from a venue business
and operations perspective and describe the key content and considerations required to produce
the final Service Level Agreement. Assess the key management considerations, including
risks, at each stage of the process, to manage for successful and profitable venue organisational
outcomes.

Provide in text citation and a reference list for your answer.

Word Count: 750 words Total: 50 marks

Question 2: SITE VISITS AND SALES AT EXHIBITIONS

“The complexity of the tourism experience creates limitations and barriers in obtaining
information about the experience prior to consumption. The information must be
influential to make an impact on the event planner to reach the key decision makers
(Alexander et al., 2012).” Using Media Richness Theory, explain the role of site visits
and sales at exhibitions in communicating the ‘experience’ of the event venue to buyers
and buyer intermediaries.

Credit will be given for demonstration of a clear understanding of the role of these
sales and marketing techniques at different stages in the sales cycle.

Word Count: 750 words Total: 50 Marks

Provide in text citation and a reference list for your answer.

Refer to relevant academic literature and event examples to support your answers.

July 2021
Event Venue Management
CATE 1171
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