Stand out during

Festive Season
With Creative & Innovative Solutions
How do brands stand out
with innovative solutions?
Unlocking opportunities:

BUSINESS
INSIGHTS + CREATIVITY + INNOVATION = IMPACT
Unlocking opportunities:

BUSINESS
INSIGHTS + CREATIVITY + INNOVATION = IMPACT

Ideas built to
connect deeply and
resonate broadly

CULTURE BEHAVIOR PLATFORM

Unlocking opportunities:

BUSINESS
INSIGHTS + CREATIVITY + INNOVATION = IMPACT

Ideas crafted to move

brands toward more
meaningful connections

BRANDS PEOPLE
Unlocking opportunities:

BUSINESS
INSIGHTS + CREATIVITY + INNOVATION = IMPACT

Ideas are unique to

our platforms and
unlock new ways to
transform the industry
Let's take a closer look at how
brands stand out with the innovative
solutions on the platform.
 #1

CULTURAL AUGMENTED BUSINESS

+ CREATIVITY + =
INSIGHTS REALITY IMPACT
Interest in AR is undeniable

80% 4 OUT OF 5 90%

SEARCHING CONNECTING BUYING

People surveyed in VN People surveyed in VN People surveyed in VN

agrees that AR can help thinks that AR is a fun way open to band-led features
bridge the gap between to interact with brands in AR
online and offline

Facebook IQ source: “Emerging Trends Research” (Facebook-commissioned survey of 12,500 online people ages 18–64 in AR, AU, BR, CO, GB, ID, IN, MX, NG,
PH, SA, TH, US and VN) by Ipsos, Sep 2020. In all markets, N=1,000, except for benchmark markets (AU, GB, US), where N=500.
AR/VR are serious business

75%
BY 2023

75% of business leaders surveyed see

themselves deploying AR/VR

Facebook IQ source: “Augmented or Virtual Reality” by Bain, Sep 2020

 Augmented reality
is collapsing consumer journeys
Driving discovery Turning awareness Getting new customers Finding leads and
and anticipation into engagement to consideration enticing them to apply
#1: A.R. Filter & Ads

Innovate the
way people
make wishes, The Experience
Fun fortune readings give
emotional connections

get fortune with audience

reading and Hand Gestures

Combined traditional insights

lucky charms
& modern hand gesture trends
to remind people to keep
hands clean

for the new Brand

year into a fun

Show limited edition Lucky
Charm sleeves on the product

A.R. effect.
Health, Wealth, Safety, Relationship, Kinship

Brand: Unilever Lifebuoy Vietnam

Collaborators: TBWA\Group, StarCom, DigiTop
#1: A.R. Filter & Ads

Redefined the
meaning of
women and give
people a chance
to show their
support and
express
themselves.

Brand: L’Oreal New York

Collaborators: TBWA\Group, StarCom, DigiTop
 #2

A.R.
CULTURAL BUSINESS
+ CREATIVITY + PRODUCTION =
INSIGHTS IMPACT
TOOL
Influencers play a key role
in helping shoppers
discover their Mega Sale
Day purchases

45%
Said they discovered
67%
Agree that “influencer
ideas or browsed for involvement is important
inspiration for year to what I buy”2
end through social
media influencers1

Source:
1) 2020 Facebook Seasonal Holidays Study: Surveyed 1,540 adults in Vietnam, aged 18+, in partnership with
YouGov from Dec 9 to 29, 2020

1) 2020 Unboxing Singles Day Study: Surveyed 999 online shoppers in Vietnam, aged 18-64, in partnership with
Crowd DNA on Nov 2020. Qualifying respondents made an online purchase at least once a month and used any
social media channel at least once a week.
#2: A.R. Production Tool

How can we help brands and influencers partner to

generate mobile-first content quickly, easily, and at
scale, with unified branding and strong recall?
 influencer
Paid Partnership with Brand

Enable brands to build

assets in the 15s it takes to
record an Instagram Story
leveraging influencers and
AR as a one-stop recording
and editing tool, built with:

BRANDING @USERNAME EDITABLE PRODUCT INFO

EDITABLE PRODUCT IMAGE COUPON CODE/CTA

#2: A.R. Production Tool

Tiki
Sponsored

They partnered
influencers who
were given the
A.R. production
tool to create
ads for each
category on Tiki
Birthday Sale.

Brand: Tiki Vietnam

Collaborators: Quantum Universe, Tiki Creative Team
 #3

CULTURAL CONVERSATIONAL BUSINESS

+ CREATIVITY + =
INSIGHTS COMMERCE IMPACT
Shoppers are more likely to buy
if they are assured of quality
and communication

89%
of shoppers agree that
82%
of shoppers agree that
88%
of shoppers agree that
“I buy products because “high quality images and “I trust retailer/brands
they are well reviewed” video are important to that I can easily contact
any purchase I make” and communicate with”

Source:
2020 Unboxing Singles Day Study: Surveyed 999 online shoppers in Vietnam, aged 18-64, in partnership with Crowd DNA on Nov 2020. Qualifying
respondents made an online purchase at least once a month and used any social media channel at least once a week.
Being reachable is one way
to create a positive
shopping experience during
Mega Sale Days

54% 88%
Gen X MSD shoppers say they trust
retailers/brands that they can
said instant messaging easily contact and
is the easiest/most convenient communicate with2
method for them to reach a
business1

Source:
1) 2020 Facebook Seasonal Holidays Study: Surveyed 1,540 adults in Vietnam, aged 18+, in partnership with
YouGov from Dec 9 to 29, 2020
2) 2020 Unboxing Singles Day Study: Surveyed 999 online shoppers in Vietnam, aged 18-64, in partnership with
Crowd DNA on Nov 2020. Qualifying respondents made an online purchase at least once a month and used any
social media channel at least once a week.
INSIGHT

Many brands across categories like Tech, Telco,

Retail, CPG are always looking to excite fans
and create hype for product launches.

But these big launches faced various

challenges during this time.
STRATEGY

Leverage Messenger to create a long-term and

adaptable solution as part of Virtual Launch.
Queue Bot allowing brands to create hype, fans
to discover, experience and get products, all at
the comfort and safety of their home.
OBJECTIVE

Using CTM ads to lead users

to a virtual queuing system
within Messenger that
mimics the queueing
experience and delivering
the same experience online.
HOW-IT-WORKS
Customizable messages, in-bot creative and experience

CS Brand
Sponsored •

Be the first to get your hands on the new product

without queuing for hours. Join the queue now!

JOIN THE QUEUE NOW

PRODUCT DROP
2021.08.08

Opens in Messenger
Join the Virtual Queue Now Send Message

Entry Point Join the Virtual Queue While Queuing Conversion

CTM ads / comment-entry Opens with a conversation, Leveraging 24h messaging to follow-up Enable users to purchase
from Live to drive users to join and lead to registration within on the queue situation and creating product via the bot. Brand can
the Virtual Queue bot. the bot to get unique queue hype with more info. Users can get build relationship and up-sell
number. reminder when the launch arrives. post purchase.
 Samsung “Hypebeast” Virtual Launch

Pre-Launch Live Launch Event Queue Bot

Product Drops Pre-Live Unboxing AR

• Create hype for product launch with CTM ads • Extending the experience from Live to Messenger by • Users able to get queue number to pre-register
• Tease and get audience insights to create a people-first Live launching the Queue bot via #comments • Find out more about the phone specs and interact with it
• Polling: AR experience or music video performance? • >20K views in 1h Live before buying via an AR Unboxing
Most importantly:

Timeless brand building strategies are as

effective as ever when you embrace the
unique aspects of our platforms to amplify
them and connect with people and culture.
To stand out think about how
your brand can:

BUSINESS
INSIGHTS + CREATIVITY + INNOVATION = IMPACT

How can your brand How can your How can your How can the
weave in cultural brand's purpose brand build ideas measurement and
insights to be be front and that smash lift study show the
magnetic and centre in a category performance and
matter deeply? relatable way? stereotypes and learnings?
tropes?