School of Management, Operations and

Marketing

MARK101: Marketing Principles

Subject Outline
6 credit points

Subject Information
PSB Trimester 1, 2021, PSB Academy
On Campus (delivered under Remote Study Mode**)

** Remote Study Support Site: In addition to the Subject Moodle site, the Remote Study Support Moodle site
(TCHR054_20) is accessible to support your studies from remote locations around the globe until you can return
to on campus study. This site will appear as an additional site on your list of active Moodle subject sites.

This site contains comprehensive information with a range of resources related to teaching and learning as well
as other student support information

Lecture Information:

Pre-requisites: Nil
Co-requisites: Nil
Restrictions: Not to count with MARK213
Contact Hours: Not specified
Online Subject Material: Nil

Faculty Vision, Mission and PRME

The Mission of the Faculty is to promote responsible leadership and sustainable business practice, and
contribute to a stronger economy and a more just society. The Faculty Vision, Mission and Values statements
can be found at https://business.uow.edu.au/vision-mission/index.html

The Faculty is also a signatory to the Principles of Responsible Management Education (PRME) and supports
the realisation of the United Nations Sustainable Development Goals. More information on PRME can be found
at https://business.uow.edu.au/about/index.html

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 1 of 26

Teaching Staff
Teaching Role
Name Dr Kevin Cheong
Telephone (Mobile) 96353795
Email kckcheong@uow.edu.au
Room
Consultation Times By appointment

Teaching Staff Additional Information

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 2 of 26

Email Etiquette: Consultation with your subject coordinator and/or teachers via email
Your teachers receive many emails each day. In order to enable them to respond to your emails appropriately
and in a timely fashion, students are asked to observe basic requirements of professional communication:

Consider what the communication is about

 Is your question addressed elsewhere (e.g. in this subject outline or, where applicable, on the subject's
eLearning site)?
 Is it something that is better discussed in person or by telephone? This may be the case if your query
requires a lengthy response or a dialogue in order to address. If so, see consultation times above and/or
schedule an appointment.
 Are you addressing your request to the most appropriate person?

Specific email title/ header to enable easy identification of subject related/ student emails

 Identify the subject code of the subject you are enquiring about (as your teacher may be involved in
more than one subject) in the email header. Add a brief, specific header after the subject code where
appropriate.

Professional courtesy

 Address your teacher appropriately by name (and formal title if you do not yet know them).
 Use full words (avoid 'text-speak' abbreviations), correct grammar and correct spelling.
 Be respectful and courteous.
 Academics will normally respond within 1-2 business days. If the matter is urgent, you may wish to
telephone the teaching staff whose contact details are given in this subject outline or contact the
School.
 Please ensure that you include your full name and identify your seminar or tutorial group in your email
so that your teachers know who they are communicating with and can follow-up personally where
appropriate.

Cyber Bullying

The University is committed to providing a safe, respectful, equitable and orderly environment for the
University community, and expects each member of that community to behave responsibly and ethically.
Students must comply with the University's Student Conduct Rules and related policies including the IT
Acceptable Use Policy and Bullying Prevention Policy, whether undertaking their studies face-to-face, online or
remotely. For more information on appropriate communication and etiquette in the online environment please
refer to the guide Online and Email Etiquette.

Use of computers or other mobile devices during lectures or tutorials

If permitted by the lecturer or tutor, students may use computers or other mobile devices in order to take notes
or interface with material provided for the subject during lectures or tutorials. Students are discouraged from
using any devices in ways that may distract them or those around them from the lecture or tutorial at hand.
Devices should not be used for any activity that has not been approved by the lecturer or tutor. If you are
instructed to switch off or turn your device to silent you should do so.

Copyright
Commonwealth of Australia
Copyright Regulations 1969

© 2020 University of Wollongong

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 3 of 26

The original material prepared for this guide is covered by copyright. Apart from fair dealing for the purposes of
private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by
any process without written permission.

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 4 of 26

Table of Contents
Section A: General Information...........................................................................................................................5
Learning Outcomes.............................................................................................................................................5
Student Learning Outcomes...........................................................................................................................5
Subject Description.........................................................................................................................................5
Course Learning Outcomes............................................................................................................................5
eLearning, Readings, References and Materials.................................................................................................5
Subject eLearning...........................................................................................................................................5
Major Text(s)..................................................................................................................................................6
Key References...............................................................................................................................................6
Recommended Background and Further Reading..........................................................................................6
Lectures, Tutorials and Attendance Requirements..............................................................................................6
Lecture Times *..............................................................................................................................................6
Lecture Program *..........................................................................................................................................7
Lecture Recording...............................................................................................................................................8
Your Privacy - Lecture Recording......................................................................................................................8
Tutorial/Seminar/Workshop Times................................................................................................................8
Tutorial/Seminar/Workshop Program............................................................................................................8
Additional Tutorial/Seminar/Workshop Comments.....................................................................................13
Attendance Requirements - Participation/Contribution to Lectures/Tutorials/Seminars/Workshops...............13
Recent Improvements to Subject.......................................................................................................................13
Extraordinary Changes to the Subject Outline..................................................................................................13
Learning Analytics............................................................................................................................................13
Section B: Assessment..........................................................................................................................................14
Assessment Summary........................................................................................................................................14
UOW Grade Descriptors..............................................................................................................................18
Assessment Learning Outcome Matrix.............................................................................................................19
Minimum Performance Requirements..............................................................................................................19
Types of Assessment and Collaboration...........................................................................................................20
Submission, Retention and Collection of Written Assessment.........................................................................20
Submitting Assessment Tasks......................................................................................................................20
Extensions.....................................................................................................................................................20
Faxing, Posting and Emailing Assessment Work.........................................................................................21
Late Submission of Assessment Tasks.........................................................................................................21
Collection......................................................................................................................................................21
Retention.......................................................................................................................................................21
Scaling...............................................................................................................................................................21
Supplementary Assessment...............................................................................................................................21
Review and Appeal of Academic Decisions.....................................................................................................21
Assessment Quality Cycle.................................................................................................................................22
Assurance of Learning (What will students learn in their degree?)..................................................................22
Academic Integrity............................................................................................................................................22
Plagiarism Prevention...................................................................................................................................22
Referencing........................................................................................................................................................23
Why do you need to reference?....................................................................................................................23
The Harvard System of Referencing............................................................................................................23
Section C: General Advice for Students - Policies and Procedures.................................................................23

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 5 of 26

Section A: General Information
Learning Outcomes

Student Learning Outcomes

On successful completion of this subject, students will be able to:

1. Demonstrate an understanding of the key concepts and principles of marketing

2. Describe the marketing planning process
3. Recognize and demonstrate the role of social responsibility and ethics in improving marketing
performance
4. Explain how different elements of marketing mix can be used to address a range of marketing issues
facing organizations
5. Demonstrate in a written report critical analysis and problem solving competencies when approaching
marketing issues
6. Demonstrate an understanding of the use of specified Information Communication Technologies (ICT)

Subject Description

Marketing is a set of activities and processes for creating, communicating and delivering offerings and
facilitating satisfying exchange relationships in a way that delivers value for consumers and society.
Organisations need to know how to define and segment a market and how to position themselves strongly by
identifying marketing opportunities and problems, and developing products, services, experiences and ideas for
chosen target markets more effectively than their competitors. Marketing is essential for all organisations
including manufacturers, wholesalers, retailers, professional services firms including lawyers, accountants and
architects, and non-profit institutions including charities and museums. The subject examines the fundamental
concepts underpinning the marketing process and theories relevant to the study and practice of marketing. It
serves as a foundation for further studies in business by developing an overview of where marketing fits within
organisations and what framework marketing provides for enhancing and enabling the conduct of a business.

Course Learning Outcomes

Course Learning Outcomes can be found in the Course Handbook

https://www.uow.edu.au/handbook/index.html.

eLearning, Readings, References and Materials

Subject eLearning

The University uses the eLearning system Moodle to support all coursework subjects. The subject Moodle site
can be accessed via:

https://moodle.uowplatform.edu.au/course/view.php?id=23365

IN ADDITION TO THE UOW ONLINE WOLLONGONG DISTANCE MOODLE SITE YOU WILL ALSO
HAVE ACCESS TO THE REMOTE STUDY SUPPORT SITE.
Remote Study Support Moodle site (TCHR054_20) is accessible to support your studies from remote locations
around the globe until you can return to on campus study. This site will appear as an additional site on your list
of active Moodle subject sites.

This site contains comprehensive information with a range of resources related to teaching and learning as well
as other student support information.

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 6 of 26

Major Text(s)

Marketing, 4th Edition, Elliott, Rundle-Thiele, Waller, Smith and Eades and Bentrot, Wiley, 2018 ISBN:
9780730333739.
Students please go to the link below and purchase the interactive e-text book for $65. 
http://www.wileydirect.com.au/buy/marketing-4th-edition
Hard copies can be purchased at the Uni Bookshop for $137.95.
A YouTube link showing the features of the e-book and a PowerPoint presentation on how to purchase the book
on Wiley is available on your Moodle site.

Textbook details are available online from the University Bookshop at https://unishop.uow.edu.au/

Key References

Referring to marketing related articles listed in the Recommended Background and Further Reading section
below will help you considerably with MARK101.

Recommended Background and Further Reading

Academic Journals: 
Australasian Marketing Journal Industrial Marketing Management
Journal of the Academy of Marketing Science Journal of Advertising 
Journal of Business Research  Journal of Business Ethics
Journal of Marketing  Journal of Marketing Research 
Journal of Retailing  Journal of Services Research
 
Business and Marketing Magazines/Newspapers:
Adnews                         Australian Financial Review
B&T Weekly                             Business Review Weekly
Harvard Business Review Business Week
Marketing News The Sydney Morning Herald 
Online Sources:
UOW Library Databases                CHOICE Magazine,  http://www.choice.com.au/

This is not an exhaustive list of references. Students should also use the library catalogue and databases to locate
additional resources.

Lectures, Tutorials and Attendance Requirements

Lecture Times *

Lectures will be held on:

Day Start Time End Time Room

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Lecture Program *

Week Date Topics Covered Readings

Welcome to Marketing Principles
Subject Overview
Communication and discussion of:
•              Subject  learning outcomes (objectives),
•              Linking  assessments to learning outcomes (objectives),
•              Assessment tasks and assessment criteria,
•              Relevance of subject to degree programs,
•              Provision of feedback on assessments,
1 Chapter 1
•              Teaching and learning strategies for this subject
o     Access lecturer,
o     Access to other assistance,
o     Learning tasks,
o     Learning resources,
o     e-learning.      
•              Satisfaction with the quality of this subject.
 Introduction to marketing
Market Research: how companies find out about their customers! Chapter 2
2 Know your UOW library  
Marketing Environment and Market Analysis  Chapter 3
Marketers and Customers  
3 Consumer Behaviour and Influences Chapter 4
Business Buying Behaviour Chapter 5
4 Segmentation, Targeting and Positioning Chapter 6
Product Chapter 7
5
Price Chapter 8
Promotion Chapter  9
6
Place (Distribution) Chapter 10
7 Services Chapter 11
8 Digital Marketing (ICT) Chapter 12
  Mid-Session Recess
  Mid-Session Recess
9 The Marketing Planning Process Chapter 15
10 Data Analytics Chapter 16
Marketing specialisations: The ‘P’s of marketing
B2C and B2B
11 Chapter 13
Relationship marketing, services marketing, international marketing and
digital marketing.
Place marketing and tourism marketing, sports marketing, social
marketing, not-for profit marketing, and political marketing.
12 Chapter 14
Current Issues in Marketing.
Careers and Jobs in Marketing. 
Review of
13 Course Review
text
  Study Recess
  Examinations
  Examinations

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 8 of 26

* The above times and program may be subject to change. Students will be notified of any change via SOLS.

Lecture Recording

The University of Wollongong supports the recording of lectures as a supplemental study tool, to provide
students with equity of access, and as a technology-enriched learning strategy to enhance the student experience.

If you make your own recording of a lecture you can only do so with the explicit permission of the lecturer and
those people who are also being recorded.

You may only use recorded lectures, whether they are your own or recorded by the university, for your own
educational purposes. Recordings cannot be altered, shared or published on another platform, without
permission of the University, and to do so may contravene the University's Copyright Policy, Privacy Policy,
Intellectual Property Policy, IT Acceptable Use Policy and Student Conduct Rules. Unauthorised sharing of
recordings may also involve a breach of law under the Copyright Act 1969.

All lectures in this subject will be recorded, when they are scheduled in venues that are equipped with
ECHO360 lecture recording technology, and made available via the subject Moodle site within 48 hours.

Your Privacy - Lecture Recording

In accordance with the Student Privacy & Disclosure Statement, when undertaking our normal teaching and
learning activities, the University may collect your personal information. This collection may occur incidentally
during the recording of lectures in equipped venues (i.e. when your identity can be ascertained by your image,
voice or opinion), therefore the University further advises students that:

 Lecture recordings are made available to students, university staff, and affiliates, securely on the
university's Echo360 ALP (Active Learning Platform) and via the subject Moodle eLearning site;
 Recordings are made available only for the purpose for which they were recorded, for example, as a
supplemental study tool or to support equity and access to educational resources;
 Recordings are stored securely for up to four years

If you have any concerns about the use or accuracy of your personal information collected in a lecture recording,
you may approach your Subject Coordinator to discuss your particular circumstances.

The University is committed to ensuring your privacy is protected. If you have a concern about how your
personal information is being used or managed please refer to the University's Privacy Policy or consult our
Privacy webpage https://www.uow.edu.au/privacy/

Tutorial/Seminar/Workshop Times

The Faculty of Business and Law uses the SMP Online Tutorial System and tutorial times and locations can be
found at https://www.uow.edu.au/student/timetables/index.html. Please note that tutorial times on the timetable
are provisional and may change.

The Faculty of Business and Law ensures that students can complete the minimum requirements of the Bachelor
of Commerce, that is, the core subjects and a major study, within the specified time. If you are undertaking more
than one major, or a major and minor(s), timetable clashes may occur. If you find that two or more of your
chosen subjects are scheduled for the same time you must gain approval from the Head of School before
proceeding with your enrolment.
Students must attend the tutorial to which they have been allocated.

Tutorial/Seminar/Workshop Program

Due to the Coronavirus Pandemic this subject has been adjusted for remote delivery and tutorial arrangements
will be provided by your Subject Coordinator. Please check Subject Moodle site regularly -
https://moodle.uowplatform.edu.au/course/view.php?id=23365

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 9 of 26

 Week
Week Topics Covered Readings and Activities
Commencing

1 No tutorials

Introductions.
1. You have decided to start a small business with some
friends - say a coffee shop. Discuss what factors might be
important to contributing to the likely success of the business.
2. Say you are out with some friends next weekend. You tell
Chapter 1: them you are doing marketing at UOW. One of your friends
2 Introduction to asks, 'what is marketing?'. What is your answer?
marketing 3. Discuss what is meant by:
a. Exchange of value
b. The marketing mix
4. Identify a firm or a person who you think is great at
marketing. Why are they so?
5. Is marketing good or bad for society? Discuss.
1. What is meant by internal marketing? Can you provide an
example from your current or previous work experience? 
2. Why is there a need to align internal marketing with
external marketing?
3. Identify the components of The Marketing Plan (Figure
2.6). [This will be relevant to your report due in Week 11].
4. What are marketing metrics? Why are they important to
marketers?
Chapter 2 & Chapter 3 5. How does Aldi compete with Coles and Woolworths?
Market research: how (Think about the marketing mix).
companies find out 6. If you had say up to $200 to purchase one ticket to see an
3 about their customers! entertainer (musician/s) who would you see? Would you
Marketing expect everyone in your tutorial to make the same decision as
environment and you? Why/why not?
market analysis 7. Why is research fundamental to the marketing concept?
8. Explain three types of research used by marketers?
9. What are the two types of data available to marketers? Give
an example of each.
10. By way of example, explain what is a population and what
is a sample.
11. Distinguish between quantitative and qualitative research
by providing four examples (2 of each) to show how
quantitative and qualitative research is used.
1. When you were at High School how influential were your
friends when it came to buying clothing or mobile phones? If
so, why might their influence be important?
2. Why do marketers need to understand consumer buying
Chapter 4 & Chapter 5
behaviour?
Marketers and
3. Products (brands) can have both functional and symbolic
Customers
benefits. Provide at least one example and discuss which
4 Consumer Behaviour
benefit might be the most influential in the decision to buy.
and Influences
4. Identify the three levels of involvement in decision making
Business Buying
behaviour and provide one example of each.
Behaviour
5. [As a potential marketing graduate, many of you will work
for B2B suppliers]. What are the key differences between
marketing to businesses and marketing to consumers?
7. What is meant by derived demand? Provide an example.
5 Chapter 6 1. Why is it not usually viable to 'mass market'?
Segmentation, 2. What is one-to-one marketing? Give an example.

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 10 of 26

 3. Explain the difference between product specialisation,
market specialisation and product-market specialisation.
Provide an example of each. [See Figure 6.4 in your text]. 
4. Explain geographic, demographic, psychographic and
behavioural segmentation categories. Provide an example of
each. Give an example of a segment which is based on
Targeting and
variables from at least three of the above segmentation
Positioning
categories. [Hint: consider Chanel No. 5]
5. What criteria might you use to select target segments?
6. What is positioning? How would you identify the existing
positioning of a product within its target segment?
7. What are the two steps involved in positioning?
8. Why and how would you adjust the marketing mix?
1. What are the levels of product? Which level(s) can be used
to position (even differentiate a product)?
2. By way of examples, explain the meaning of shopping
products, convenience products, specialty products, and
unsought products.
3. What are the three categories of business products. Give an
example of each.
4. List the stages of the product lifecycle. Identify where the
profit and loss situations are likely to occur. Identify and
justify at least one marketing strategy for each stage of the
product lifecycle.
5. Identify and explain the four classifications of a new
product.
6. Identify the categories of product adopters. Where are you
located with regard to a mobile phone?
Chapter 7 & Chapter 8 7. What is a brand? Why might brands be important to
6
Product and Price consumers and also to companies?
8. Identify and discuss at least two purposes of packaging.
What is a contemporary issues regarding packaging? [Have
you been following the news?]
9. For those who have a bottled water or the like in class
discuss the labelling.
10. By way of examples explain Ansoff's growth strategy
matrix.
11. Explain how price is different form the other components
of the marketing mix?
12. Distinguish between elasticity and inelasticity of demand.
Provide an example of each.
13. Based on your experience as a consumer, discuss the
pricing strategies of airlines. Why do they do 'what they do'?
14. Provide at least three examples of pricing tactics. [See
Table 8.5].
7 Chapter 9 & Chapter 1. What is the difference between that part of the marketing
10 mix called 'promotion' and 'sales promotion'?
Promotion and Place 2. What are the components of marketing communications
(distribution) (promotion mix)? Why should they be 'integrated'?
3. Using household paint as an example (e.g. Dulux, British
Paints, Taubmans) explain the difference between a pull and
push policy (strategy).
4. Identify the key steps in an advertising campaign.
5. What is your favourite ad? Why?
6. What is meant by public relations? Give an example of a
current issue where PR has been used.
7. Identify four types of consumer sales promotions and
discuss one which you have experienced recently as a

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 11 of 26

 consumer.
8. Explain an advantage and disadvantage of promotion by
way of personal selling.  Provide an example of one
industry/sector where personal selling is still important. Why
might this be so?
9. Explain and provide one example for each of the following:
Ambush marketing
Guerrilla marketing
Product placement
Viral marketing
Permission marketing
Sponsorship
[Note: above are examples where the word 'marketing' is not
used in line with its definition]
10. Identify three types of distribution strategies and provide
an example of each.
11. Identify three types of specialty retailers and give an
example of each. What do you think is the future of the
retailing of clothing?
1. List and explain four unique characteristics of services.
2. What is the extended services marketing mix? Give an
example of each having regard to an airline.
3. Consider the extended services marketing mix for your
Marketing Principles subject
4. What are the five dimensions which customers typically use
to evaluate service quality?
8 Chapter 11 Services
5. Distinguish between search, experience and credence
qualities. Provide an example of each.
6. With reference to McDonalds, what do they do to: manage
service quality standards, manage customers' service
expectations, and measure employee performance?
7. Without breaching confidentiality, can you provide similar
examples (as in Q5) from a place where you have worked?

  Mid-Session Recess

  Mid-Session Recess

1. Explain what is meant by digital marketing and provide at

least three examples.
2. Identify and explain three methods marketers can gather
information about their customers in the digital environment.
Discuss your own experiences and identify any ethical issues.
3. Explain and give examples of paid, owned and earned
Chapter 12
media.
9 Digital Marketing
4. Explain search engine optimisation and search engine
(ICT)
marketing.
5. Subject to storage space on your mobile device go to
Google Play for Android or App Store for IOS and download
'My Game Guru' an app developed in Wollongong. Discuss
and critique the App from the perspective of a marketer.
6. What are the six online advertising marketing metrics? 

10 Reading week  No Tutorials 

11 Chapter 15 1. What are the four elements of the marketing cycle?

The Marketing 2. The marketing process is not a linear one. What does this
Planning Process mean?
  3. Search for two corporate mission statements. Assess if they

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 12 of 26

 are aligned to the marketing philosophy (concept).
4. Why is it important that the Human Resources function is
aligned to the marketing concept?
5. Identify four marketing objectives.
6. What is the SMART model? Why is this important in
developing a marketing plan?
7. What are some of the problems often encountered in
implementing a marketing plan? What processes (tactics) can
be used to improve the chance of success of a marketing plan?
8. When should evaluation of a marketing plan occur?
9. Why a marketing metrics important to marketers? Identify
and describe five marketing metrics. 
 
1. Identify ways companies collect data on you as a consumer?
2. Explain what is meant by a Customer Relationship Module
AND how it can be used by marketers.
3. What is meant by the Internet of Things (IoT)? Provide
at least two examples as to how IoT will potentially impact
Chapter 16 & Chapter you first as a consumer and second as a marketer.
13 4. With regard to international marketing distinguish between
12 Data analytics standardisation and customisation.
International 5. Go online and investigate Bunnings expansion into the
Marketing United Kingdom (UK). What is happening? Why?
6. Do you have any information on international clothing
stores which have set up in Australia and since ceased their
operations in Australia. Why did this happen? 
7. Identify and provide examples of the four main methods of
market entry into international markets.
1. What is meant by social marketing? Provide one example
and discuss a social marketing issues in social, health,
environmental and economic domains.
2. Explain not-for-profit marketing and give examples of NFP
organisations? As they are not-for-profit, explain why the
application of marketing principles should be important to
them?
3. Undertake a search for marketing positions on SEEK or the
Chapter 14 like. Identify positions from at least three different
Social Marketing and industries/sectors. What are the key duties specified? What is
13 Not-for-Profit the salary range?
Marketing 4. Say you are out with some friends next weekend. You tell
Careers in Marketing them you are doing marketing at UOW. One of your friends
asks, 'what is marketing?'. What is your answer?
And back to your first tutorial!
5. Discuss what is meant by:
a. Exchange of value
b. The marketing mix
6. Identify a firm or a person who you think is great at
marketing. Why are they so?
7. Is marketing good or bad for society? Discuss. 

  Study Recess

  Examinations

  Examinations

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 13 of 26

The above program may be subject to change.

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 14 of 26

Additional Tutorial/Seminar/Workshop Comments

IMPORTANT NOTICE:
1. You are required to attend the tutorial in which you are enrolled.
2. The tutor's role in MARK101 is one of facilitation and guidance - not just of the tutorial but of your
MARK101 learning. Tutors do not deliver mini-lectures or repeat lectures.
3. Although it is the intent, there may be some occasions where all assigned questions may not be covered in a
tutorial. For instance, when a tutor and/or students require greater emphasis on one question. Regardless, it is
each student's responsibility to prepare answers to ALL tutorial questions PRIOR to each tutorial. Ideally, you
should have your answers in dot-point form written in a book or on your computer.
4. At each tutorial, your tutor will call on students to answer and lead discussion of tutorial questions. How
students perform this task and contribute to overall discussion in tutorials will be used to calculate the tutorial
participation mark.

Attendance Requirements - Participation/Contribution to

Lectures/Tutorials/Seminars/Workshops

The Faculty of Business and Law expects all students to actively use and review all online content provided for
subject. Participation with remote delivery content will be monitored and is required in order to have a
reasonable attempt at this subject

Under the Immigration and Checkpoints Authority of Singapore (ICA) regulations, all international students
who are holding a Student Pass must not be absent from classes for a continuous period of 7 days or more, or
have the percentage of attendance falling below 90% in any month of the course without any valid reason. PSB
Academy reports monthly to the ICA of the students who fail to comply with ICA regulations. In such event(s),
the Student Pass may be cancelled or no renewal will be granted to the student.

Recent Improvements to Subject

The Faculty of Business and Law is committed to continual improvement in teaching and learning. In assessing
teaching and learning practices in a subject, the Faculty takes into consideration student feedback from many
sources. These sources include direct student feedback to tutors and lecturers, feedback through Business and
Law Central, responses to the Subject and Course Evaluation Surveys. These important student responses are
used to make ongoing changes to subjects and courses. This information is also used to inform systemic
comprehensive reviews of subjects and courses.

The current and ongoing COVID-19 crisis is having a major impact on our lives. Not only have our social
activities been impacted, substantial changes have occurred in our working lives and in your case your
university life. Most likely, some of the changes at universities would have occurred, although the rate of
change was not anticipated. We now hear the term, 'the new normal' being used.
What is important to me during this time is that you maintain, possibly even work on improving, your health and
happiness. As to marketing principles, although the marketing mix has changed (you will know what this means
as you proceed with the subject), it is important that you successfully complete the subject, that is, achieving the
learning outcomes stated in your subject outline.

Extraordinary Changes to the Subject Outline

In extraordinary circumstances the provisions stipulated in this Subject Outline may require amendment after
the Subject Outline has been distributed. All students enrolled in the subject must be notified and have the
opportunity to provide feedback in relation to the amendment, where practicable, prior to the amendment being
finalised.

Learning Analytics

Learning Analytics data (such as student engagement with Moodle, access to recorded lectures, University
Library usage, task marks, and use of SOLS) may be used by the Subject Coordinator and your faculty's Head of

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 15 of 26

Students to assist in analysing student engagement, and to identify and recommend support to students who may
be at risk of failure. If you have questions about the kinds of data the University uses, how we collect it, and
how we protect your privacy in the use of this data, please refer to
https://www.uow.edu.au/about/privacy/index.html

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 16 of 26

Section B: Assessment
Assessment Summary

Assessment Item Form of Assessment %

Assessment 1 Participation 10%
Assessment 2 Quiz 30%
Assessment 3 Report 20%
Assessment 4 Exam 40%
TOTAL MARKS 100%
Please note: Copies of student work may be retained by the University in order to facilitate quality assurance of
assessment processes.

A formative assessment activity (with written or verbal feedback) will be conducted before census date

Assessment 1: Participation - Tutorial participation

Marking Criteria See 'IMPORTANT NOTICE' in your Tutorial Program.
Your active participation in tutorial discussion and activities is an important
component of the subject as it is through this that your communication,
analysis and critical evaluation skills are developed. You need to prepare
answers to ALL assigned tutorial questions (as provided in the Subject
Outline) prior to the tutorial. The marks you obtain for tutorial participation
is dependent upon your contribution to discussion.
Merely attending tutorials, whilst almost always avoiding any attempt to
contribute to classroom discussion will result in ZERO (0) marks. In other
words, NO marks will be awarded for just attending tutorials.
When grading your tutorial participation, your tutor will consider if: (1) your
responses indicate you have prepared the assigned material, (2) you go
beyond repetition and facts to make analysis and recommendations, (3) you
are a good listener and communicator, and (4) you have shown evidence of
understanding and integrating what has been discussed in the subject so far.
The following marking criteria will be used to judge your level of
engagement:
 9 - 10 Marks       
A student who receives these marks for participation typically comes to each
tutorial (punctually) with answers to questions prepared. This student
engages other students in discussion of his/her ideas and responds to the
comments of others with ideas that carry the discussion to a different level. In
doing so, the student provides evidence of critical thought; evidence of
outside reading; learning from ideas of others; and demonstrates high level of
interpretative and analytical ability.
 7 - 8.75 Marks             
A student who receives these marks for participation has completed all the
questions, but does not always arrive totally prepared with answers and
reflections. While such a student is courteous and articulate in expressing
their own views, and is insightful, he/she does not necessarily relate his/her
comments to the general direction of the discussion or respond to the
opinions and ideas of others. This student sometimes provides evidence of
outside reading and learning from ideas of others; though consistently
demonstrates a high level of interpretative and analytical ability.
 5 – 6.75 Marks         
A student who receives these marks gives some indication of having
prepared, but enters into the discussion after others express their views on the

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 17 of 26

 subject. So, the student is to a degree, passive, however, contributes to a
discussion by providing similar examples. While this student is a laggard,
he/she consistently demonstrates an acceptable level of interpretative and
analytical ability. The student demonstrates learning from ideas of others, but
there may be other objectives that are not achieved.
3 - 4.75 Marks            
A student who achieves these marks demonstrates some understanding of
most of the basic subject matter. Such a student though participates more
than occasionally in a discussion after others express their views, he/she may
not have prepared for the class and sometimes takes the discussion on
irrelevant tangents. The student occasionally demonstrates an acceptable
level of interpretative and analytical ability.
 1 - 2.75 Marks            
A student who receives these marks demonstrates only partial understanding
of basic subject material. Such a student occasionally participates in
discussion, though does not respond meaningfully to questions posed.
Answers provided by such students include simply nodding their head
indicating agreement, or saying ‘yes’, ‘no’, ‘it depends’, ‘I guess so’ etc.
Many times such a student makes very less effort to enter into discussions.
 0 Marks                   
This student almost always avoids any attempt to contribute to classroom
discussion.
Length The tutor will facilitate and guide the discussion. A tutor will appoint a
student to answer a question to lead the discussion. Usually between three
to five+ minutes will be allocated to each tutorial question.
Weighting 10%
Assessment Due
Type of Collaboration Individual assessment
Style and format A verbal presentation/discussion of each of the assigned tutorial questions.
Assessment submission No formal submission required. Tutors will keep a record of student
attendance and participation.
Assessment return Marks will be posted on SMP by the end of Week 13.
Detailed information Learning outcomes 1, 2, 3, 4, and 6 are assessed.

Assessment 2: Quiz - In-session Test

Marking Criteria Detailed and defendable marking criteria will be used to mark the test. This
will be discussed in class following the completion of marking and the
release of marks for this task to ALL students on SMP.
Length Two (2) hour test. 
Students will be allocated 2 hours to complete the test once it is commenced
by each student.
Weighting 30%
Assessment Due Friday 04 March 2021
Type of Collaboration Individual assessment
Style and format One hundred (100) multiple choice questions (1 mark each).The questions
will be drawn from Lectures 1 to 5 and the related tutorials. 
More details will be provided closer to the exam date. 
Assessment submission Online via Moodle
Assessment return Marks will be released to students via SMP no later than two weeks from the
date of the test.

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 18 of 26

Detailed information Learning outcomes 1, 3 and 4 are assessed.
Please make casual/part time work arrangements in advance as you will
not be given academic consideration for missing the exam due to work
commitments.

Assessment 3: Report
Marking Criteria Report: Structure and Marking Criteria
Executive Summary (5 marks) - ½ page  
A well written executive summary that gives a clear and accurate /5 
overview of the work that is about to be read – and provide the
reader with incentive to read on!
Table of Contents and Compliance with Requirements (5  
marks) -1 page   
 
 A well-presented Table of Contents, List of Figures/List  
of Tables.   /5 
 Compliance with the presentation requirements – e.g.
correct cover sheet,
 Use of appropriate font, spacing and margins.

[12 font Times New Roman, 1.5 line spacing, 25mm

margins.]
1. Introduction (10 marks) - up to 1.5 pages
An introduction and background to the product (a good) selected.
Include a picture (no more than 6cm x 6cm) of the product.  
Provide some data to aid the explanation of your product. For  
example, sales figures and market share. /10 
2. Key Marketing Concepts and Principles (15 marks) -  up to
2  pages
Supported by relevant secondary data, identify and discuss current
segmentation and positioning strategies relative to the product you
have selected. Critique what is being done well and what is not
being done or in need of improvement. Your argument should be  
supported by marketing language/concepts. /15 
3.Marketing Mix Considerations  (15 marks)  - up to 2 pages  
Identify and discuss how the elements of the marketing mix for the  
good you have selected are currently being used. /15 
4. Socially Responsible and Ethical Issues (10 marks)  - 1 page
Identify and discuss at least two socially responsible and/or ethical
issues which currently (or are likely to) relate to the product you
have selected.  
/10 
5. Information Communication Technologies  (10 marks)  - 1
page
Explain how the product currently uses ICT in one or more
components of the marketing mix. /10 
6. Marketing Plan (10 marks)  - 1 page
Explain how you would develop a marketing plan for the product
you have selected. For instance, explain the key steps and  
resources required. /10 
Use of Theory and Referencing (10 marks) /10 
The report should make use of marketing theory from credible

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 19 of 26

 sources and be appropriately referenced. [At least 8 references
from varying sources]
Presentation of Report (10 marks)
Logical structure, correct spelling, grammar, visual impact &
compliance with page limits
[Could this report be presented to an employer and/or client?] /10 
Total /100
Length No more than 11 pages including Executive Summary and References.
Students must use the six (6) numbered headings as shown in the above
marking criteria Any part of a section which exceeds the page limit
specified will not be marked.
Weighting 20%
Assessment Due 2
Type of Collaboration Individual assessment
Style and format See information in marking criteria.
Assessment submission Online via Moodle

This assessment has been set up to be checked by Turnitin, a tool which helps
you check whether you have referenced correctly. You can submit your
assessment task to Turnitin prior to the due date and Turnitin will give you an
originality report. You may then make any changes that may be required and
resubmit your final version by the due date.
Assessment return Marks will be posted via SMP.
Overall feedback will be provided at the last lecture and/or via email to
students.
Detailed information Students are to select a product to be the focus of their report. The product in
this case should be a good. The good must be a grocery item (e.g. tomato
sauce, breakfast cereal, milk). The item you select must be very specific. This
will be discussed in lectures.
Some advice about your selection of a good!
Take time to examine Figures 6.2 to 6.6 in your text. This will help you
assess whether the product is 'doable' for your report. Don't select a product
which is overly complex. You need only focus on the product in one
geographic area - a country in most cases. Don't deal with
international/global markets. Most will focus on Australia but international
students are welcome to select a product (good) from their home country.
Importantly, have a look at the marking criteria. You will see you have to
provide secondary data on the product and the market you selected. No point
selecting a product or a market if you cannot gain access to the relevant data.
Some guidance on data collection will be provide in Lecture 2 and Tutorial 3.
The subject coordinator and/or tutors may provide you with some guidance
with the selection of a product. There may be cases where students have
selected the same product - a coincidence or otherwise. Regardless, this is an
individual assessment and it would be expected there will be substantial
differences between the content and interpretation within each section. All
reports with high similarity will be investigated. It is your responsibility to be
aware of the University's policy regarding academic integrity and plagiarism.
Details and relevant links are in this subject outline.
------
All learning outcomes for this subject are assessed.

Assessment 4: Exam - Final Assessment

Marking Criteria Detailed and defendable marking criteria will be used to mark the exam. This

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 20 of 26

 can be made available to students upon request of a meeting with the subject
coordinator AFTER the release of grades for this subject.
Length PART 1: Two (2) hours (multiple choice)
PART 2: One week for 3 short answer questions and 1 essay question.
Weighting 40%
Assessment Due The final exam will be held during the UOW exam period. It is your
responsibility to source the time and date of the final examination via SOLS
(Student ONLINE Services) when details become available.
Type of Collaboration Individual assessment
Style and format Fifty (50) multiple choice questions (1 mark each) and 3 short answer
questions (each question worth 10 marks) and 1 essay question worth 20
marks. The multiple choice questions and the short answer questions will be
drawn from Lectures 6 to 13 and the related tutorials.
Short answer questions may consist of parts although the total answer will
not exceed 1 page. The essay question will require an answer of 2 to 3 pages. 
The essay question will provide you with an opportunity to demonstrate your
overall understanding of marketing and you will need to draw on knowledge
gained from the entire subject. 
Detailed information Learning outcomes 1, 2, 3, 4, 5 and 6 are assessed. 

UOW Grade Descriptors

The UOW Grade Descriptors are general statements that communicate what our grades represent, in terms of
standards of performance, and provide a frame of reference to ensure that assessment practice across the
University is appropriate, consistent and fair. Grade Descriptors are expressed in general terms so that they are
applicable to a broad range of disciplines. For more information on the UOW grade descriptors see:
https://www.uow.edu.au/curriculum-transformation/aqc/uowgradedescriptors/index.html

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 21 of 26

Assessment Learning Outcome Matrix

Measures - Assessment weighting

Tutorial In-session Final
Report
Learning Outcomes participation Test Assessment

(10%) (30%) (20%) (40%)

Demonstrate an understanding of the key concepts and
✔ ✔ ✔ ✔
principles of marketing
Describe the marketing planning process ✔ ✔ ✔
Recognize and demonstrate the role of social responsibility
✔ ✔ ✔ ✔
and ethics in improving marketing performance
Explain how different elements of marketing mix can be
used to address a range of marketing issues facing ✔ ✔ ✔ ✔
organizations
Demonstrate in a written report critical analysis and
problem solving competencies when approaching ✔ ✔
marketing issues
Demonstrate an understanding of the use of specified
✔ ✔ ✔
Information Communication Technologies (ICT)

Minimum Performance Requirements

To be eligible to pass this subject, students must complete all assessment tasks for this subject. In addition, you
must achieve a total mark of 50% or over and obtain a minimum of 50% in the final examination or major piece
of assessment (where there is no final exam).

In accordance with the General Course Rules where a student gains a mark of 50 or greater and does not meet
the specified level in an assessment task required to pass the subject, a Technical Fail (TF) grade for the subject
will appear on their Academic Transcript. Where a Technical Fail is given the following applies:

a. Failure of the subject;

b. a TF without a mark will be granted;
c. a TF will be presented on the student's academic transcript;
d. The allocated mark of 49 will be used as the WAM calculation for subjects at all levels.

Failure to complete all assessment tasks will normally result in failure of the entire subject, other marks
notwithstanding.

Students should note that UOW policy equates 1 credit point with 2 hours of study per week that includes
lectures and tutorials/workshops/practical. For example, in a 6 credit point subject, a total of 12 hours of study
per week is expected.

Students who fail a subject may be eligible for a supplementary exam depending on the final mark obtained for
the subject and the final exam mark, or for other extenuating circumstances as approved by the relevant Head of
School and Faculty Assessment Committee in line with University of Wollongong and Faculty of Business and
Law guidelines. Students who believe they may be eligible, and who have not already been advised accordingly,
should consult their lecturer or subject coordinator.

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 22 of 26

Types of Assessment and Collaboration

Collaboration between students during the preparation of subject assessment tasks or case studies is only
permitted dependent upon the category of assessment task declared by the subject coordinator and as printed in
the Subject Outline.

Type 1 - Take home exams: No collaboration of any kind is permitted between students or anyone else during
formation and preparation of the contents of the student submission.

Type 2 - Group work: Collaboration is permitted between students in the same group but not with students in
other groups.

Type 3 - Individual assessment: Collaboration is permitted between students only in the form of general
discussion pertaining to relevant concepts or potential issues to be dealt with in completing the assessment.
However, collaboration must not proceed to the point where it contributes directly to the final submission
produced by the student. Joint planning of the actual contents of a student's submission is not permitted. Where
the assessment requires formulation of a set of recommendations, a problem solution, or a specific course of
action, collaboration is not permitted during their formulation. Needless to say, collaboration is not permitted
during the actual preparation and writing of the student submission.

Type 4 - Open assessment: Collaboration with other students is permitted, subject to the normal rules governing
plagiarism. That is, direct use of ideas contributed by others must be acknowledged.

Type 5 - Individual assessment and group work: Collaboration is permitted with other members of your group,
but not with other groups for the group work component. No collaboration is permitted with other members of
your group for the individual component.

Submission, Retention and Collection of Written Assessment

Assessed work must be handed in by the date and time listed under each assessment task. All assessment tasks
must represent the enrolled student's own ORIGINAL work and must not have been previously submitted for
assessment in any formal course of study.

If a student does not attend a required in-session test/examination, and also fails to produce satisfactory medical
or other reasons for this (See Section C: General Advice for Students), a deferred examination will NOT be
offered, and the student may be deemed to have failed the subject, other marks notwithstanding.

Submitting Assessment Tasks

Students are required to submit original work which will provide a basis for the certification of competence in
this subject. These assessments may include: examinations, tests, take-home examinations, quizzes,
assignments, essays, laboratory reports, demonstrations, folio of creative works, performances, tutorial
presentation and participation.

A Faculty of Business and Law assignment cover sheet must be attached to each piece of written assessment
task. This cover sheet can be obtained from the website:
https://business.uow.edu.au/businesscentral/UOW155483.html. Students should ensure they receive a receipt of
submission and retain this for proof of submission.

Extensions

Extensions of time to submit material for assessment can only be requested in advance of the due date for an
assessment activity through the Academic Consideration process on SOLS. For more information please refer to
the Student Academic Consideration Policy at: http://www.uow.edu.au/about/policy/UOW058721.html

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 23 of 26

Faxing, Posting and Emailing Assessment Work

Students may not e-mail, post or fax assessment tasks unless specifically requested by or with the prior approval
of the subject coordinator.

Late Submission of Assessment Tasks

Assessed work submitted late will be penalised by the deduction of 10 percent of the maximum possible mark
for that assessment per working day or part thereof. The operation of this rule will not result in a negative mark
being carried forward.

This penalty for late submission may be waived upon presentation of a medical certificate of illness for a
relevant period, or upon evidence of untoward or approved circumstances that fall under the Student Academic
Consideration Policy (See Section C: General Advice for Students).

Collection

Assessment items will normally be returned to students within three (3) weeks of the due date. Assessment tasks
which are relevant to the final examination for the subject will be marked and available for collection prior to
the study week before the final examination.

Retention

The university retains records of student academic work in accordance with the University Records
Management Policy and the State Records Act 1988 and uses these records in accordance with the University
Privacy Policy and the Privacy and Personal Information Protection Act 1998.

Scaling

Marks awarded for any assessment task or part of any assessment task, including an examination may be subject
to scaling at the end of the session. Marks will be scaled only when unpredicted circumstances occur and in
order to ensure fairness of marking across groups of students. The method of scaling will depend on the type of
scaling required by the circumstances. When scaling is deemed necessary, it will follow a detailed consideration
by the Unit Assessment Committee and/or the Faculty Assessment Committee of the marks of the group of
students concerned. Scaling will not affect any individual student's rank order within their cohort. For more
information please refer to Standards for the Finalisation of Student Results Schedule 1: Scaling Guidelines
https://www.uow.edu.au/about/policy/UOW039331.html for details.

Supplementary Assessment

Supplementary assessment may be offered to students whose performance in this subject is close to that required
to pass the subject, and are otherwise identified as meriting an offer of a supplementary assessment. The Subject
Coordinator will determine the precise form of supplementary assessment at the time the offer of a
supplementary is made. In some circumstances you may be offered a supplementary exam. For more
information about Supplementary Exams refer to: http://www.uow.edu.au/student/exams/aboutsupp/index.html

Review and Appeal of Academic Decisions

A student may request an explanation of a mark for an assessment task or a final grade for a subject consistent
with the student's right to appropriate and useful feedback on their performance in an assessment task. A student
may also seek further explanation for other academic decisions such as Academic Consideration, Supplementary
Assessment or Credit for Prior Learning. If a student is not satisfied with the explanation, or have further
concerns, they may have grounds for a formal review. For further information refer to
https://documents.uow.edu.au/about/policy/students/UOW189967.html

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 24 of 26

Assessment Quality Cycle

The UOW Assessment Quality Cycle provides a level of assurance that assessment practices across the
University are appropriate, consistent and fair. Quality assurance activities are undertaken to support the
continuous improvement of assessment and promote good practices in relation to assessment design, marking
and review of the subject prior to subsequent delivery.

Assurance of Learning (What will students learn in their degree?)

The Faculty of Business and Law ensures each degree has specified course learning outcomes which assure that
students attain knowledge, skills and competencies at the appropriate qualification level. These course learning
outcomes align with the curriculum. These are evaluated through existing assessment tasks within subjects.
The Faculty uses Assurance of Learning (AOL) to assess how students meet the specified course learning
outcomes and how well our graduates have achieved these. AOL collects and analyses student results data to
continuously improve degrees offered by the Faculty which leads to improved student learning.

Academic Integrity

The University's Academic Integrity Policy, faculty Moodle sites and subject guides clearly set out the
University's expectation that students submit only their own original work for assessment and avoid plagiarising
the work of others or cheating. Re-using any of your own work (either in part or in full) which you have
submitted previously for assessment is not permitted without appropriate acknowledgement. Plagiarism can be
detected and has led to students being expelled from the University.

The use by students of any website that provides access to essays or other assessment items (sometimes
marketed as 'resources'), is extremely unwise. Students who provide an assessment item (or provide access to an
assessment item) to others, either directly or indirectly (for example by uploading an assessment item to a
website) are considered by the university to be intentionally or recklessly helping other students to cheat.
Uploading an assessment task, subject outline or other course materials without express permission of the
University is considered academic misconduct and students place themselves at risk of being expelled from the
University.

Students should visit the following University website and become familiar with the University's policy on
plagiarism https://www.uow.edu.au/about/policy/UOW058648.html

Plagiarism Prevention

The Faculty of Business and Law has introduced an e-learning module which aims to orientate you with the
knowledge and resources to:

 avoid problems related to plagiarism

 develop your capacity to integrate evidence into your arguments
 reference correctly.

The online module is openly available for use by students at any stage in their degree. You are strongly
encouraged to use the module to help in assessing the academic integrity of your written work. The module can
be accessed via https://moodle.uowplatform.edu.au/course/view.php?id=5679

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 25 of 26

Referencing

Why do you need to reference?

At university it is necessary to acknowledge the sources of information and ideas that you have incorporated in
your assessment tasks. Failure to do this thoroughly may result in accusations of plagiarism: this is the academic
equivalent of stealing (because by not acknowledging someone else's work, you are presenting it as your own).
Plagiarism is taken very seriously by the University and may result in expulsion from the University.

Referencing is not only about acknowledging other people's work; accurate referencing and lists of references
are beneficial when researching a topic as they allow the reader to follow up information and read further in the
area. In a sense, references provide readers with clues to help them explore different avenues of a topic. This
aspect of referencing will become more valuable to you as you progress in your studies.

There is a correct procedure that must be followed when referencing and using footnotes. Not complying with
these set techniques and format will most likely result in loss of marks. When writing an essay it is easiest to
reference as you go, making sure you are writing down all relevant information. This will save hours trying to
find the source again in the library.

The Harvard System of Referencing

The Faculty of Business and Law uses the Harvard system of referencing. This system makes use of short
references within the body of the text. It is supplemented by a detailed list of references at the end of the text,
which provides all the information necessary to find the source material. In-text references include the author
and year of publication, and where necessary the page number(s).

It is necessary for students to reference all sources used in their written work, including file transfer protocol
sites, worldwide web sites, telnet sites, synchronous communications (MOOs, MUDs, IRC, etc.) GOPHER
sites, email, Listserv and Newsgroup citations.

It is the responsibility of students to ensure that they are familiar with the Harvard system of referencing and
with the accepted Faculty of Business and Law practice for referencing electronic material and that they use it
accurately in all written work submitted. Students should consult the following University Library website for a
detailed explanation of the Harvard system of referencing and examples of how to reference electronic material:
http://uow.libguides.com/refcite/uowharvard

Section C: General Advice for Students - Policies and

Procedures
For general information on university policies and procedures relevant to students, and for details about the
range of Student Services available, please see General Advice for Students, which can be accessed online at
http://business.uow.edu.au/UOW144987.html. Hard copies of Section C: General Advice for Students can be
obtained from Business Central.

Please note that some of these policies, procedures and services may not be available at PSB Academy,
Singapore. Please contact the Student Services Centre Ph: 65172555 or
http://www.psb-academy.edu.sg/current-students/enquiries/ for more information.

MARK101 Subject Outline Spring, 2020, Wollongong, Regional Page 26 of 26