News & Opinions from around the world of Graphic Arts

Omni Channel
Experience

Learn how leading Service Providers

use ES: From Photo to Multichannel
Production, On & Off-shore, for Retail,
Brands, and even Public Transport. And
also: TWIST - from State of the Art Fashion
at Max Mara to Decades of Production at
Allied Printing, and much more..

Issue 21 including: A Guide to DALIM SOFTWARE Solutions

Refreshing your Workflow
 Bring a physical presence
to online shopping with the leading
augmented reality platform.

Scan this page with Augment to see the chair come to life.

www.augment.com
 20TH – 23RD JUNE, 2017
Hotel Intercontinental
BERLIN - GERMANY

GLOBAL LEARNINGS
FROM LOCAL SUCCESS

Retail is a low-margin business that needs to expand globally if it wants to continue

to grow. But retail does not cross borders easily. It is still dominated by local players,
because the devil is in the details of local execution. Digital or brick-and-mortar,
established or new, successful local players have much to teach.

JOIN US AT THE GLOBAL SUMMIT 2017 !

www.tcgfsummit.com

Dr. Carol Werlé
CEO, DALIM SOFTWARE GmbH
W
elcome to the 21th edition of THEMAGAZINE, page, rich of international stories produced just
in time by a handful of people on little sleep. This time, THEMAGAZINE will take the reader
from the French Mediterranean city of Montpelier, where one of the largest players in trade
show booth construction and point of sales production is located—all the way to the East
Coast of the USA where over twenty years ago Allied Printing began producing jobs with DALIM TWIST.
It did so on what was then the fastest supercomputer, available from Silicon Graphics. While the stories
inside will walk through consumer goods packaging to fashion, accessories—and even public transport
branding and communication—this edition will not forget the print and publishing industry. DALIM SOFT-
WARE, with its roots solidly anchored in print, does not forget the fascinating world it comes from. See
how Mondadori in Paris entrusts the robust ES solution to produce award-winning magazines such as
GRAZIA.

THE MAGAZINE 21 features its signature back cover gatefold and includes, if you picked the right copy, a rather unique 16-page product
description insert that may well make history. To understand why and how, please join us at either one of our upcoming DUO (Dalim User
Organization) events. EuroDUO starts on March 13 in the fastest growing city in France, Montpellier. USDUO returns, by popular demand,
to Las Vegas and kicks off on April 19. Just a few days later in Las Vegas, DALIM SOFTWARE will host our own booth for the first time at
NABShow, sponsored by the nation’s radio and television broadcasters association, ‘where content comes to life’. That’s quite an evolution
since the early days of DALIM LiTHO page make-up on super computers!

Browsing through the pages you will also find images of the third generation of our bottled water, highlighted by its embossing and innova-
tive two-sided stickers. The bottle was produced entirely from scratch, including its revolutionary 3D shape, which you can “Augment”
from Augment (the company’s) advertising page.

It’s no mistake if the back cover of THEMAGAZINE 21 features, once again, our client, Airbus. Their newest aircraft, the A350, boasts
25% fuel consumption savings. Just as our civilization realizes how crucial it is to preserve our natural resources, DALIM SOFTWARE
has, since 2014, switched our energy to 100% sustainable sources. Hydroelectricity is now at the origin of all the software products we
create and commercialize. Try our latest: PDFLight, downloadable from either the Appstore or our website, will dramatically reduce PDF
file sizes for screen optimization.

Enjoy the reading!

Carol

C
ette vingt et unième édition de THEMAGAZINE, riche en témoignages en provenance du monde entier, est produite comme à
l’habitude, en quelques jours seulement, par une poignée de passionnés, qui, lors du bouclage, dorment peu...Cette fois THE-
MAGAZINE emmènera le lecteur de Montpellier , au Sud de la France, vers la côte Est des Etats Unis. Dans cette édition, nous
rendons visite à DUO Display, une entreprise innovante, qui, forte de son savoir faire, est devenue un acteur global incontournable
en matière de stands et d’habillage de points de vente, généralement utilisés lors des salons professionnels. Sur la côte Est, également,
nous écouterons Allied Printing, imprimeur “pionnier”, qui le premier à déployé TWiST sur les supercomputer de Silicon Graphics, voici plus
de vingt ans. Les autres thèmes de cette édition, vont de l’emballage des biens de consommation, à la mode. Celle-ci aussi, s’automatise
et se met à la validation en ligne. Il en est de même, pour le Comité d’Entreprise de la RATP dont le choix récent de notre outil est aussi
innovant que logique.

Ce numéro 21 fait aussi la part belle à l’imprimerie et à l’édition. DALIM SOFTWARE n’oublie pas ses racines solidement ancrées, dans
l’invention de Gutenberg, puis la production pour les arts graphiques. L’article sur Mondadori nous éclaire sur la technologie ES. Comme
pour des centaines de magazines, des plus grandes maison d’édition de Tokyo à New York, ES contribue désormais à la production de
Grazia, Science & Vie, et Gala, pour ne citer qu’eux. THEMAGAZINE 21 contient au sein de son rabat de couverture la brochure originale
des produits DALIM SOFTWARE. Peut-etre même, tenez vous en mains, une version HISTORIQUE à plusieurs égards ! Rendez-nous visite
sur l’un de nos événements DUO pour vous en convaincre. EuroDUO commence le 13 Mars à Montpellier. USDUO retourne à Las Vegas
pour démarrer quelques jours à peine avant le plus grand salon audiovisuel NAB où nous aurons un stand pour la première fois. Que de

5
MESSAGE///////////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
chemin parcouru depuis notre logiciel de mise en page LiTHO, qui transforma alors les supercomputers de la silicon valley en puissantes
consoles de mise en page numérique!

À parcourir les pages le lecteur découvrira aussi notre troisième génération de bouteille d’eau. Véritable concentré d’innovation, la bouteille
est née en 3D et scanner la page concernée avec l’application “Augment” vous permettra de la voir sans l’avoir. À essayer absolument.

Nos utilisateurs et amis d’Airbus nous confient enfin en avant dernière de couverture un A350 qui décollera si vous l’ « Augmentez ». Bijou
technologique économisant jusqu’à 25% du carburant autrefois nécessaire, cet avion nous rappelle l’importance de la sauvegarde de
l’environnement. A ce sujet, DALIM SOFTWARE a recours depuis 2014 à l’énergie hydraulique, 100% renouvelable pour produire ses logiciels.
Enfin, au chapitre des Economie d’énergie, et d’espaces de stockage , faites l’essai de PDFLight (en téléchargement sur les Appstore ou
notre site Web). ! Vous serez surpris de sa redoutable efficacité pour réduire la taille des fichiers PDF, et optimiser leur consultation écran.

Bonne lecture !
Carol

H
erzlich Willkommen zu der 21. Ausgabe von THEMAGAZINE, für das eine Handvoll Leute mit sehr wenig Schlaf wieder viele Beiträge
aus aller Welt zusammengetragen haben. In dieser Ausgabe nehmen wir den Leser von der mediterranen Stadt Montpellier, der
Heimat eines der größten Anbieter für schlüsselfertige visuelle Kommunikationstechnik, über den Atlantik an die Amerikanische
Ostküste, wo Allied Printing schon vor über 20 Jahren die Produktion mit DALIM TWIST begann. Schon damals auf dem Besten,
was das Silicon Valley zu bieten hatte, den Supercomputern von Silicon Graphics. Und während wir von der Verpackungsproduktion von
Konsumgütern und über Mode und Accessiores berichten – und sogar über das Branding und die Kommunikation für den öffentlichen
Nahverkehr – vergessen wir selbstverständlichen nicht die Druck- und Verlagsbranche. Wir bei DALIM SOFTWARE, mit unseren tiefen
Wurzeln im Druck, besinnen uns gerne auf die faszinierende Welt aus der wir kommen. So berichten wir mit Stolz über Mondadori in
Frankreich und ihr Vertrauen in unsere solide ES-Lösung bei der Produktion von preisgekrönten Zeitschriften wie GRAZIA.

THEMAGAZINE 21 beinhaltet auch wieder eine detaillierte und einzigartige Produktbeschreibung in seinem charakteristischen klappbaren
Umschlag. Mehr Details erfahren Sie bei einer unserer DUO (Dalim User Organisation) Veranstaltungen. EuroDUO öffnet am 13. März in der
jungen und dynamischen Metropole Montpellier in Frankreich seine Tore. Und das USDUO kehrt am 19. April auf vielfachen Wunsch wieder
nach Las Vegas zurück. Und nur wenige Tage später wird DALIM SOFTWARE mit einem eigenen Stand zum ersten Mal auf der NABShow
– dem Event der US-amerikanischen Verband der Radio- und Fernsehstationen – vertreten sein. Hier dreht sich alles um „where content
comes to life“, und ist auch für uns ein gewaltiger Schritt nach unseren Anfängen mit Seitenmontage in DALIM LITHO auf Supercomputern.

Beim Durchblättern werden Sie auch auf Bilder der inzwischen 3. Generation, erkennbar an der Prägung und den innovativen doppelseitigen
Label, unserer Wasserflasche stoßen. Die Flasche wurde von Grund auf neu entworfen, angefangen bei der einzigartigen 3D Form, die
auch Sie mit Hilfe der Augment Anzeige in diesem Heft zum Leben erwecken können.

Und natürlich ist es kein Fehler, dass der Umschlag von THEMAGAZINE 21 schon wieder unseren Kunden Airbus zeigt. Deren neuestes
Flugzeug, der A350, zeichnet sich durch einen um 25% reduzierten Kraftstoffverbrauch aus. Und so wie auch die Gesellschaft realisiert, wie
wichtig der verantwortungsvolle Umgang mit den Rohstoffquellen der Erde ist, haben auch wir bei DALIM SOFTWARE unseren Strombedarf
schon 2014 auf 100% nachhaltige Quellen umgestellt. Seit dem werden all unsere Produkte auf Basis von Elektrizität aus Wasserkraft
entwickelt. Und testen Sie unsere neueste Entwicklung: PDFLight, verfügbar im App Store oder auf unserer Webseite, reduziert die Größe
von PDF Daten dramatisch, optimal für die Bildschirmdarstellung und den Versand.

Viel Spass beim Lesen!

Carol

6
THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////////////////////////////////MESSAGE
Check THEMAGAZINE directly on your iPad

with DALIM DVL App!

D
ownload our free DALIM DVL App from
the AppStore, Google Play Store or
Windows Store and enjoy reading this
magazine and all the previous editions of
THEMAGAZINE directly on your mobile or tablet –
anytime, anywhere!

DVL Touch brings print-ready PDF publications to

your iPad, after turning originally static page docu-
ments into a feature rich multi-media experience with
DALIM SOFTWARE’s e-PubMaker.

Based on DALIM SOFTWARE’s DVL Touch technol-

ogy and a complete web-based enriching application,
that allows interactive insertion of hyperlinks, videos,
slide shows and more, you can turn your print-ready
PDF versions into an intuitive iPad app

DIALOGUE Touch is the mobile client for ES –

DALIM SOFTWARE´s streamlined online environ-
ment to produce, manage, transform and share digi-
tal content – and enables approval over a Wi-Fi or
broadband connection from practically anywhere.
It enables you to communicate with your users like
never before, increasing overall efficiency. The App is
available for iOS, Android and Windows and is also
available as white label upon request.

From our friends at Augment, Augment is the #1 aug-

mented reality app. With ES releases 5 and above,
users can seamlessly publish and link 3D models
to any 2D marker without leaving the ES user inter-
face. The results are jaw-dropping augmented real-
ity effects as the ones hidden between the pages of
this magazine. Try scanning the A350 or the BMW
i3 from the back cover with the Augment App for a
teaser.

7
TECHNOLOGY//////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
 Enquête sur les
jeunes féministes
américaines
Rencontre avec
Annie Ernaux,
une plume libre

72
Philippe Starck :
« Je suis fier de
mes combats »

Semaine du 1er au 7 avril 2016

gsd group
ENVIE DE
VOYAGER ?
EN FRANCE OU
AU BOUT DU MONDE,

63
LES 18 PLUS BEAUX
SPOTS À DÉCOUVRIR
Semaine du 1er au 7 avril 2016 / www.grazia.fr

Mondadori

L’ESPRIT Beauté

MODE
Les soins peau &
cheveux des sportives
+ Toutes blondes :
de d’ ploi

18
Cogediq
30
DUO Display

Printers Marketing & Media Services

56 Allied Printing sees no match for DALIM TWIST 72 gsd group - “Nowadays, offshore-production is a must”
86 IWCO Direct 80 Turquoise- Soft proofing, how providers and clients see it
94 Primary Color - Essential proofs for Primary Color 88 Williams Lea Tag - Superior service starts with ES

Creative Professionals & Publishers

Integrated Services 63 Mondadori
16 Enjoying a dialogue with DALIM SOFTWARE at the World Wide
Technical Meeting
38 Tapestry - ES ups the game

Contributors: Irvin Press, irv@press-plus.com - Didier Destabeaux, didier@destabeaux.com - Michael Walker, m@michaelwalker.co.uk - Frederic Sanuy, frederic.sanuy@dalim.com
Carol Werlé, carol.werle@dalim.com - Sabine A. Slaughter, editor@globalprintmonitor.info - Rick Darnell, rdarnell@c-k.com - Translation: Sparkling Lengua, www.sparklinglengua.
com - David L. Zwang, david@zwang.com
 88
Williams Lea Tag

10
Max Mara

46 38 Tapestry
Omni Channel
Experience

Labels, Packaging & Displays Technology

18 Cogetiq - Labels with a twist 46 Omni Channel Experience
30 For DUO Display ‘TWIST is all about service!’ 07 DALIM DVL App

Brands & Retail Partnerships

10 Fashion: Max Mara - Fashionable DIALOGUE, let’s talk fashion 60 The Work and Value of the Ghent Workgroup
66 Public Transport: How the CRE RATP is consolidating its
communications network with the ES portal
THEMAGAZiNE
10 BRANDS & RETAIL
Fashionable DIALOGUE
///////////////////////////////////////
Let’s talk fashion
DALIM SOFTWARE’s DIALOGUE Engine is playing a key role in the image post-pro-
duction and approval cycle for an international fashion brand’s e-commerce
operation
R
ecognised throughout the world as the
precursor of modern prêt-à-porter fashion,
the Max Mara Fashion Group (MMFG) is
a leading international fashion house.
Founded in 1951, it was the first Italian clothing com-
pany to offer ‘haut de gamme’ luxury women’s cloth-
ing produced to the highest industrial standards. The
Group has consolidated its position over time thanks
to a meticulous, luxurious style that has continuously
achieved increasing success, reflected today in more
than 2300 stores around the world.
Foreseeing the implementation of new technology
and new processes based around Marketing Product
Master Data management, MMFG decided to insti-
gate an important technology upgrade in 2014. This
was in order to support the Group’s various digital
communication and sales channels, and e-commerce
in particular, which was crucial.
Hyphen Italia was chosen as technology partner and
was given the task of analysing, proposing and imple-
menting a hardware and software solution for indus-
trial-strength management of product photography
based around the DAM (digital asset management)
and PCM (product content management) capabili-
ties of the Chalco.net online platform and the HSL
(Hyphen Still Life) product photography system.
Luca Grioni, one of Hyphen Italia’s senior pro-
ject engineers, worked on the project from start
to finish. Grioni has hands-on knowledge of
DALIM SOFTWARE applications and describes the
project thus:
“One of the aspects of implementation covered the
management of photographic image and data flows
for MMFG items, specifically the product images and
data (clothes and fashion accessories) which power
the company’s e-commerce process.”
11
BRANDS & RETAIL//////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
The process covered by Hyphen Italia’s HSL+Chalco
suite encompasses full workflow management – from
photography to publication on the e-commerce plat-
form – and according to Grioni includes:
• importing and constant updating of records of pro-
ducts from the company ERP system on Chalco;
• generation, in Chalco, of a specific seasonal
e-commerce catalogue (including remapping of
product data from MMFG’s ERP/MIS database to
its e-commerce platform), and the ability to create
subgroups of matching products (‘looks’ or ‘outfits’)
for photographic purposes;
• display of the shooting list for photographers and,
during the photo shoot, automatic association of
pictures with product data via barcode reading at
the time of shooting;
• management of the image approval cycle (based
on DIALOGUE) and image publication for the
e-commerce site.
The Chalco.net and DIALOGUE Engine integration
provides excellent results in the image approval cycle,
overcoming the various inefficiencies and problems
which have previously characterised photo shoot
image management. Grioni confirms: “Previous tech-
nological limitations required all parties involved in
the photography and image creation process – pho-
tographers, product managers and post-production
operators – to all be working together in a single
location over the course of a photographic session,
with slow and expensive manual transfer of images
for retouching, previewing and approval between the
various local computers and hard disks.”
The new workflow enables photographers to send
JPG or TIFF shots from the HSL workstation to
the Chalco system, which regularly notifies remote
post-production operators. These then access the
DAM, find and download the images to post-pro-
duce, perform the necessary work then upload the
post-production images to the system.
Where approval is required, the relevant product
managers will receive notifications and access
the DAM to preview, comment on and approve the
post-production images through the integration with
DIALOGUE Engine.
If a post-production image is not approved, a notifi-
cation will be sent to the operator, who can see the
online comments through DIALOGUE, and can then
proceed with the requested modifications. This cycle
is repeated until approval is given.
Luca underlines how “... amongst the advantages of
the new process, based on centralised online compo-
nents such as DIALOGUE, the following benefit has
also become clear: everything is performed in real
time, enabling the various parties – and even those
not directly involved – to have an ever-evolving view
of work in progress”.
The HSL+Chalco solution itself can boast some
rather impressive figures: in the 2015 fashion sea-
sons there were more than 100,000 images shot and
managed on the platform; of these, around 20,000
were managed with the approval workflow based on
DIALOGUE Engine, averaging four or five images for
every product.
• annotation, with history and author identification;
• comparison between the processed post-production
image and its previous version to obtain a rapid de-
cision on the post-production result.
DIALOGUE Engine’s Compare function in particular
has been a critical factor in the implementation pro-
ject, as Grioni explains:
“Complex projects such as this often require a bu-
siness process re-engineering approach, and this
is precisely what has been adopted for MMFG. In
this context, change management is of fundamental
importance; involving the various parties in the pro-
cess and gaining their acceptance is a determining
factor for the project’s success. For MMFG, one of
the most important drivers for involvement and accep-
tance of the system by the product managers was the
Compare function in DIALOGUE Engine, which has
made the image approval phase easy and even plea-
surable, thanks to its sleek ergonomics.”
As far as Luca Grioni is concerned, “DIALOGUE is
really in fashion.”

Thanks to DIALOGUE, a highly valuable series of

functions, actions and characteristics are available
to MMFG product managers:
• high resolution previewing of images;
• accurate colour display of images, thanks to the
colour profiles selected and made available by
DIALOGUE on the individual product managers’
workstations;

Luca Grioni,
Senior Project Engineer

12
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////BRANDS & RETAIL
DIALOGUE?
///////////////////////////////////////
Va proprio … di moda
Il software Dalim nel ciclo di postproduzione e approvazione immagini per
l’e-commerce di un fashion brand internazionale

M
axMara Fashion Group (MMFG) è ri-
conosciuta in tutto il mondo come una
delle più importanti fashion house in-
ternazionali, nonché come precursore
del pret-à-porter moderno: è stata infatti la prima
azienda di confezione italiana fondata, nel 1951, con
l’intento di proporre abbigliamento femminile “haute
de gamme” prodotto secondo processi industriali
d’eccellenza. Un primato che il Gruppo Max Mara ha
consolidato nel tempo grazie ad uno stile rigoroso,
ottenendo un crescente successo su scala mondiale,
dimostrato oggi dagli oltre 2.300 store presenti in
tutti i continenti.

MMFG ha deciso nel 2014 l’avvio di un importante

progetto di miglioramento che prevedeva l’implemen-
tazione di nuova tecnologia (e nuovi processi) per la
gestione del Marketing Product Master Data, in grado
di alimentare i vari canali digitali di comunicazione e
vendita del Gruppo: fra questi, il primo rilevante set-
tore interessato è stato quello, di importanza cruciale,
dell’e-commerce.

La scelta del partner tecnologico è caduta su

Hyphen-Italia, che ha avuto l’incarico di analizzare,
proporre e implementare la soluzione basata sulla
propria piattaforma DAM&PCM (Digital Asset Ma-
nagement - Product Content Management) Chalco.
net e su HSL (Hyphen-Still-Life), il “bundle HW&SW”
per la gestione industrializzata dei processi fotografici
di prodotto.

Luca Grioni, uno dei Project Engineer più esperti di

Hyphen-Italia, ha seguito l’intero progetto di imple-
mentazione. Luca può anche vantare una conoscenza
diretta degli applicativi Dalim ed è in grado di descri-
vere al meglio gli aspetti più rilevanti del progetto:

13
BRANDS & RETAIL//////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
“Uno dei filoni di implementazione ha riguardato la
gestione del flusso fotografico-informativo per gli ar-
ticoli di MMFG, quindi immagini e dati dei prodotti
(abiti e accessori moda) che alimentano il processo
dell’e-commerce aziendale.”

Il processo coperto dalla suite HSL+Chalco di

Hyphen-Italia riguarda la gestione completa del flus-
so, dalla fotografia alla pubblicazione verso la piatta-
forma di e-commerce, e comprende
• l’importazione e costante allineamento dell’anagrafi-
ca degli articoli dal sistema ERP aziendale in Chal-
co
• la generazione in Chalco dello specifico “catalogo
e-commerce” di stagione (con la conseguente ri-
classificazione), e la possibilità di creare specifici
sotto-insiemi di prodotti tra loro abbinati (il “look” o
“outfit”) ai fini della fotografia
• l’esposizione della lista di scatti (shooting list) per
i fotografi e, durante la sessione fotografica, l’as-
sociazione automatica degli scatti fotografici ai dati
di prodotto tramite lettura di barcode al momento
dello scatto
• la gestione del ciclo di approvazione delle immagini
(basata su Dalim Dialogue) e della loro pubblicazio-
ne per il sito di e-commerce.

Ed è proprio nel ciclo di approvazione delle immagini

che l’integrazione Chalco.net – Dialogue Engine per-
mette ancora una volta di raggiungere brillanti risultati,
superando una serie di inefficienze e di problemi che
caratterizzavano in precedenza il processo di gestio-
ne delle immagini da sessioni fotografiche.

Luca conferma: “Le precedenti limitazioni tecnologi-
che costringevano in effetti tutti gli attori del processo
fotografico e di realizzazione delle immagini (fotografi,
product manager, operatori di post-produzione) a la-
vorare tutti insieme e in un’unica location, nel corso
della sessione giornaliera di fotografia, con lunghi e
dispendiosi processi manuali di trasferimento delle
immagini fra vari computer e hard disk locali allo sco-
po di permettere il ritocco, la visualizzazione e l’ap-
provazione delle immagini”.
Il nuovo flusso consente ora ai fotografi di inviare gli
scatti fotografici realizzati in JPG/TIFF dalla worksta-
tion HSL al sistema Chalco, che notifica a cadenza
regolare gli operatori remoti di postproduzione. Que-
sti accedono al DAM, ricercano e scaricano le imma-
gini da postprodurre, effettuano in locale le lavorazioni
necessarie e ricaricano le immagini post-prodotte a
sistema.
Per i casi in cui è prevista l’applicazione del ciclo di
approvazione, i Product Manager responsabili ricevo-
no notifica e accedendo al DAM possono visualizza-
re, commentare e approvare le immagini post-prodot-
te tramite l’integrazione con Dialogue Engine.
La mancata approvazione dell’immagine post-pro-
dotta comporta la notifica all’operatore, che tramite
Dialogue può visualizzare i commenti online per poi
procedere con le modifiche, a seguito delle quali il
ciclo si ripete fino ad approvazione.
Luca sottolinea come “… fra i vantaggi del ‘nuovo
processo’ – basato su componenti centralizzati e

14
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////BRANDS & RETAIL
 online come Dialogue – è risultato evidente anche
questo: tutto risulta tracciato in tempo reale, permet-
tendo ai vari attori/ruoli anche non direttamente coin-
volti di avere una ‘vista’ sempre aggiornata sull’avan-
zamento dei lavori”.

In totale, i “numeri” del nuovo processo fotogra-

fico gestito attraverso la soluzione complessiva
HSL+Chalco sono piuttosto rilevanti: nelle due sta-
gioni della moda 2015 sono state oltre 100.000 le
immagini scattate e gestite in tutto dalla piattaforma;
di esse, circa 20.000 sono state gestite con il flusso
di approvazione basato su Dialogue Engine, per una
media di circa 4-5 immagini per ogni prodotto.

Grazie a Dialogue, una serie di funzioni, azioni e ca-

ratteristiche di grande valore è disponibile per i PM
(Product Manager) di MMFG:
• visualizzazione in alta risoluzione delle immagini
• elevata resa cromatica delle immagini a video, grazie
ai profili colore accordati e resi disponibili da Dialo-
gue sulle workstation dei singoli PM
• apposizione delle note, con cronistoria e identifica-
zione degli autori dei vari commenti
• funzione di comparazione fra l’immagine elabora-
ta / post-prodotta e la sua versione precedente,
per ottenere un rapido riscontro sul risultato della
post-produzione.

In particolare, la funzione di Compare messa a di-

sposizione da Dialogue Engine si è rivelata elemento
determinante nel progetto di implementazione, come
spiega Luca:
“Progetti molto articolati come questo richiedono
spesso un approccio di tipo BPR, cioè di Business
Process Re-engineering, ed è precisamente ciò che
è stato adottato nel caso di MMFG. In questo con-
testo, è fondamentale la gestione del cambiamento
(change management, ndr) che coinvolge i vari attori
del processo, e la loro accettazione, determinante per
il successo del progetto stesso. Con MMFG, uno dei
più importanti driver di coinvolgimento e accettazione
del sistema da parte degli utenti (i Product Mana-
ger) è stata proprio la funzione Compare presente in
Dialogue Engine, che con la sua ergonomia ha reso
evidente come sia facile e anche piacevole gestire
l’operatività collegata alle fasi di approvazione delle
immagini”.

Se chiedete a Luca Grioni, vi dirà sicuramente che

“Dialogue? È proprio … di moda.”

15
BRANDS & RETAIL//////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
Enjoying a dialogue with
DALIM SOFTWARE at the
World Wide Technology Meeting

R
iding the rails into Strasbourg, France from
Paris, I realized I still had to make my way
over the Rhine River to Kehl, Germany,
before settling into my hotel to attend the
DALIM SOFTWARE’s 2016 World Wide Technical
Meeting (WWTM) the next day. Not an easy task,
with the temptation of one of Europe’s famous Christ-
mas markets on the way to Kehl. But with a combina-
tion of taxis, trams and buses—and French, English
and German—I eventually made it to Kehl on a Sun-
day night after everything had closed, except for the
local McDonalds.

As the vice president of the DALIM Users Organi-

zation in the United States (US DUO), I was invited
to attend the WWTM along with Steve Daniel, the
reigning president of US DUO. For my part, I offered
to write this article for the MAGAZINE, give a presen-
tation at EuroDUO 2017, and test drive a BMW i8 on
loan to the WWTM from a local dealership. All were
sacrifices I was willing to make to spend four days
learning more about ES 5, upcoming improvements,
and communicating that experience to other users.

Like the DUO conference in the US, the first eve-

ning is a ‘meet and greet’, before the two days of
the WWTM. The following morning we were all ac-
counted for, loaded onto a bus and transported to the
conference venue for Day 1 of presentations.

Keeping within the limited constraints of an article,

I will focus on the first presentation, which I found
especially interesting. Like most sessions, this one
was about a future feature that may be upcoming in
a ES update later this year. In this case, the topic
is DIALOGUE Engine closed loop color in HTML5.
Also, this will probably be the first new feature on the
horizon added to ES.

By adding closed loop color to the HTML viewer,

DALIM SOFTWARE has transitioned all the ma-
jor DIALOGUE Engine Java features to the newer
HTML5 viewer. However, keep in mind, this relates to

16
THEMAGAZiNE//////////////////////////////////////////////////////////// CREATIVE PROFESSIONALS & INTEGRATED SERVICES
DIALOGUE Engine, only. With the latest release of
TWIST, DALIM SOFTWARE provides a native Mac
and Windows App that doesn’t require Java any-
more—although it still looks like the Java client.
Currently, I am not using closed loop color in Java,
mostly because no one has pushed for it yet, and
we have had other priorities. But, I would like to test
it once it is released in an ES update. My goal is to
set up a common area with one of the recommended
monitors and some color management software for
calibration.
At the conference it was said that the closed loop
feature will likely NOT appear in the next update (5.1,
or whatever the versioning number may be), but this
feature will be one of the first new major features
added to ES later in 2017.
This new feature will have the same functionality as
the Java version. The user interface will be different in
DIALOGUE Engine with the convenience of no plu-
gin. I will be curious to compare the reliability of use
of HTML5 across multiple browsers and versions, to
the Java release of their existing plugin.
17
CREATIVE PROFESSIONALS & INTEGRATED SERVICES ////////////////////////////////////////////////////////////THEMAGAZiNE
16
The main holdback for me is the need to wrangle a
special monitor, calibrating software and spectro-
photometer—all third-party, and no software or mea-
suring devices have been recommended, yet. DALIM
SOFTWARE does not sell any of these and the ES
system does NOT do calibrations, a point clearly
stated several times. What it does DO is verify if the
monitor has been calibrated, how recently, and under
what “viewing conditions” it was assigned to the user.
Essentially, closed loop color is the ES server activa-
ting the “approval” and “reject” buttons, if the user is
complying with the set soft-proofing requirements for
the job. The soft-proofing setting itself needs to be
initiated by the admin, or delegated project manager.
There is a way to set the job, so the user has a choice
to approve with the critical color setting or not. Howe-
ver, that is not considered “closed loop”. You have to
force someone to view the file in a certain way, hence
“closed loop”. A lot of places use this method of soft
proofing to insure everyone is viewing the same color
across their monitors. But in the end, they may still
produce a hard proof to send to the printer. It isn’t
necessarily a replacement of all hard proofing, but
we can dream, can’t we?
Overall, the WWTM offered a big glimpse into the
future of ES. Each session felt like a deep dive into
the topic and some were explored further during the
optional two-day hands-on workshop that followed
the conference presentations. As a part of the confe-
rence fee the meals were provided, so I never had to
visit McDonalds again.
If you have any input or suggestions about DALIM
SOFTWARE conferences, feel free to contact me.
I will be involved with planning for the next two US
DUOs (2017 and 2018) and, who knows—maybe
another WWTM travel essay.
 Cogetiq
Labels with a twist

C
ogetiq has been on the adhesive label market for 20 years,
aiming to offer a complete service to facilitate handling of cli-
ents’ labels. Ranking among the top 60 companies in France,
with a turnover of close to €7M and a workforce of 40 em-
ployees, Cogetiq chose DALIM SOFTWARE.
Interview with Séverine Wolff, Cogetiq’s CEO, and Marie-José LEAL, Co-
getiq’s Prepress Manager, who uses the DALIM TWIST tool on a daily
basis.

What were the factors that made you switch over to

DALIM TWIST?
Séverine Wolff: We handle a lot of references. As we specialised in the
multi-reference management of label ranges, we handle more and more
products, with quite frequent renewals, whether it’s due to marketing or re-
gulation issues. We had to cope with an increase in the volume of files to be
handled, which made us seek an automated solution. Up to this point, eve-
rything was handled manually. We handle approximately 2000 references
per month, which means 2000 order lines/month. Some of our clients can
have up to 1500 different references for labels, of various types.

What are the fundamental advantages of DALIM SOF-

TWARE?
S W: We wanted to have maximum automation in order to save time. We
also wanted to secure our files to ensure systematic file correction pro-
cesses, directly through standardisation of the files. However, we could
not find solutions adapted to our line of business. That is why, in collabo-
ration with Max-André Carru, from our IT partner Galilée, we developed a
specific solution using the DALIM TWIST workflow that corresponds to
a «Cogetiq standard». And we continue to refine the tool. 8

19
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 Do you have an example of a specific response?
S W: We automated the approval of the print proofs. As we were among
the first companies to offer our clients the possibility of validating their
proofs online, we also wanted to provide them with an optimal service but
in terms of differentiation, this initial solution was not going far enough.
Max-André developed a proof standardisation workflow and made it
available online, which also involved interfacing DALIM TWIST with our
Magento platform.

In practical terms, how does that work?

M-J L: The prepress department includes a label image to a PDF format
into the flow, which will then retrieve an xml file from the ERP and merge
the two together, which in turn will automatically generate a proof. The xml
file adds all the technical data needed to the proof: dimensions, number
of colours, winding direction, number of labels per spool, etc.). This proof
is then incorporated in another workflow, which will automatically send
an email to inform the client, with a link to the online proof. The client will
then be able to validate the proof, or decline it and request modifications,
or delegate it to a contact person.

How does this functionality fit into Cogetiq’s strate-

gy?
S W: We would like to provide our clients with differentiation. Our MyCo-
getiq portal started offering online proofs in 2012, but then the standar-
disation came along naturally as we needed to optimise productivity. In a
market that has become very competitive, we obviously want to save time
and avoid staff increases – as this is what is costly – we need powerful IT
tools, whether in prepress or in automated management tools.
In our organisation, the starting point is our ERP, followed by DALIM
TWIST and ultimately MyCogetiq.
Having these three systems integrated and updating these strategic tools
represents a substantial investment, yet it is essential in terms of time and
money. 8

20
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 22
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Can you illustrate your position on
this differentiation factor? Which diffe-
rentiating elements have you set up,
aside from the standardisation work-
flow and the online proofs?
S W: Our starting point was delivery reactivity. In a
market where cycles were relatively long, up to 3 to
4 weeks, we offered delivery within 10 to 15 days,
which became even shorter as time passed. However,
this reactivity extends beyond delivery, into file mana-
gement and client guidance… We really focused on
the service, on being as accommodating as possible.
The DALIM TWIST tool strengthens this personalised
service, by making the online proofs available on our
web portal.
However, we can now see the limitations of this plat-
form–this is why we are contemplating the possibility
of escalating with ES.
What added value would you get from
ES, as far as personalised service is
concerned?
M-J L: What we find interesting in ES, as an added
personalised service to the client, is the follow-up
platform allowing several collaborators to work on
one file, one brand, etc. It is particularly interesting
for large accounts that have to manage a lot of re-
ferences. The reduction of the proof’s file weight
is another one of our current concerns. When our
clients wish to download it for archiving purposes,
the current proof can reach 15 MB; and it seems that
ES can improve this, without losing quality.
What do you think about the 3D repre-
sentation of the label, directly on the
product?
S W: This is a marketing strategy that could be in-
teresting to our clients, as soon as the label is de-
signed. We have to consider a label as a strategic
Interview conducted by Didier Destabeaux
23
LABELS, PACKAGING & DISPLAYS////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
element of the product, rather than a «consumable».
It is an integrated part of the industrial production.
Therefore, the challenge is to position ourselves with
the client from the moment that the label is being
created, to being able to offer them solutions aligned
with their marketing strategy. We believe 3D is an
interesting development in terms of providing ser-
vice and advice.
How do you currently offer this ser-
vice and this advice, prior to develo-
ping the label?
S W: Firstly, through our sales team which is very
active in the field. Then, the client who reaches out
to us will always find a knowledgeable contact per-
son to advise them depending on the actual manu-
facturing phase. In spite of our growth, we wanted to
keep our initial agility and skilfulness to help clients
find exactly what they’re looking for. We definitely
want to spare them the cold greeting of: «To reach
a certain department, press 1…» where they never
seem to get to the right place. We would rather offer
human contact … and professionalism, of course!
Have you calculated productivity
g a i n s s i n c e DA LI M T W I S T wa s
implemented?
S W: Yes, we have definitely increased our produc-
tivity. In the past few years, we grew strongly and
DALIM TWIST has allowed us to carry out this
growth by limiting staff hiring, given that we are talk-
ing here about tasks that have no added value for
the operators or for the company. DALIM TWIST
allows prepress operators to refocus on their core
businesses, such as client adjustment or corrections.
You know, historically, for print shops, the prepress
service is very difficult to sell, whereas the time spent
on this is very important. Quite often, all, the client
wants is to see is the price of the printed label.
Cogetiq
L’étiquette autrement

S
ur le marché de l’étiquette adhésive, Cogetiq existe depuis 20
ans, avec pour mission d’offrir une prestation complète pour
faciliter la gestion des étiquettes de ses clients. La société se
positionne parmi les 60 premiers en France, pour un CA de
près de 7 M€, avec un effectif de 40 personnes. Elle a fait le choix de
DALIM SOFTWARE.
Entretien avec Séverine Wolff, présidente de Cogetiq, et Marie-José
LEAL, responsable prépresse de Cogetiq, utilisatrice de l’outil DALIM
TWIST au quotidien.

Quelles problématiques vous ont amené vers l’outil

DALIM TWIST ?
Séverine Wolff : Nous manipulons énormément de références. Spécialisés
dans la gestion multi-références de gamme d’étiquettes, nous traitons de
plus en plus de produits, avec des renouvellements assez fréquents, que
ce soit suite à des problématiques marketing ou de réglementation. Nous
avons dû faire face à un accroissement du volume de fichiers à traiter, ce
qui nous a amenés à réfléchir à une solution d’automatisation. Jusque-
là, tout était traité manuellement. Nous gérons environ 2000 références
par mois, soit 2000 lignes de commande/mois. Certains de nos clients
peuvent avoir jusqu’à 1500 références d’étiquettes différentes, tous for-
mats confondus.

Quels atouts DALIM SOFTWARE avez-vous retenus ?

S W : Nous voulions automatiser au maximum afin de gagner du temps.
Nous souhaitions également sécuriser les fichiers, de manière à ce qu’il
y ait des interventions automatiques de corrections dans le fichier, directe-
ment, par la normalisation des fichiers. Or, nous ne trouvions pas de
réponses adaptées à notre activité. C’est pourquoi, en collaboration avec
Max-André Carru, de la société Galilée, notre partenaire informatique,
nous avons développé une réponse spécifique utilisant le flux DALIM
TWIST, correspondant à un « standard Cogetiq ». Et nous continuons
encore à affiner l’outil. 8
Avez-vous un exemple de réponse
spécifique apportée?
S W : L’automatisation de la validation des Bons à
Tirer. Nous étions parmi les premiers à offrir à nos cli-
ents la possibilité de valider leur Bon à Tirer en ligne,
mais nous souhaitions leur offrir un confort optimal
et, en termes de différenciation, cette première solu-
tion n’allait pas assez loin. Max-André a développé
un flux de normalisation du B.A.T avec une mise à
disposition sur le site, ce qui a impliqué également
d’interfacer DALIM TWIST avec notre plateforme
Magento.
Comment est-ce que cela se passe,
en pratique ?
M-J L : Le service Prépresse glisse dans le flux un vi-
suel d’étiquette au format PDF, le flux va chercher un
fichier xml dans l’ERP puis va fusionner les deux, ce
qui va générer un B.A.T automatiquement. Le fichier
xml enrichit l’étiquette de toutes les données tech-
niques dont le B.A.T a besoin : les dimensions, le
nombre de couleurs, le sens d’enroulement, le nom-
bre d’étiquettes par bobine, etc.) Ensuite ce B.A.T
va être glissé dans un autre flux, qui va envoyer au-
tomatiquement un mail pour prévenir le client, ce mail
contiendra un lien vers le B.A.T en ligne. Le client
pourra alors valider le B.A.T, le refuser et demander
des modifications ou le déléguer à un interlocuteur.
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Comment s’inscrit cette fonctionnali-
té dans la stratégie de Cogetiq ?
S W : Nous souhaitons apporter une différenciation
à nos clients. Notre portail MyCogetiq proposait le
B.A.T en ligne dès 2012, puis la normalisation est
venue naturellement, puisque nous avions un besoin
de gain de productivité. Sur un marché devenu très
concurrentiel, il est évident que si nous pouvons
gagner du temps et gagner en personnel – puisque
c’est ce qui coûte cher – il nous faut des outils infor-
matiques puissants, que ce soit en prépresse ou en
outils de gestion automatisée.
Dans notre organisation, le point de départ est notre
ERP, puis DALIM TWIST et enfin MyCogetiq.
Faire cohabiter ces trois systèmes et suivre les mises
à jour de ces outils stratégiques représente un inves-
tissement important mais nécessaire en termes de
temps et d’argent.
Pouvez-vous illustrer votre position-
nement sur ce facteur de différen-
ciation  ? Mis à part le flux de nor-
malisation et le B.A.T en ligne, quels
éléments différenciateurs avez-vous
mis en place ?
S W : Notre point de départ a été la réactivité de
livraison. Sur un marché où les délais étaient relative-
ment longs, pouvant aller jusqu’à 3 ou 4 semaines,
 27
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nous avons proposé de livrer sous 10 à 15 jours, ce
qui s’est encore raccourci par la suite. Mais cette ré-
activité s’étend au-delà de la livraison, dans le traite-
ment du dossier, l’accompagnement du client… Nous
avons beaucoup misé sur le service, par un accom-
pagnement humain le plus personnalisé possible.
L’outil DALIM TWIST renforce cet accompagnement
personnalisé, par la mise à disposition du B.A.T en
ligne, via notre portail web.
Aujourd’hui, nous voyons les limites de cette plate-
forme, c’est pourquoi nous étudions la possibilité de
monter en puissance avec ES.
Quelle valeur ajoutée trouveriez-vous
dans ES, sur le plan de l’accompagne-
ment personnalisé ?
M-J L : Ce qui nous intéresse dans ES, comme ajout
de service personnalisé client, est la plateforme de
suivi à plusieurs collaborateurs autour d’un dossier,
d’une gamme, etc. C’est notamment intéressant pour
les grands comptes, qui ont beaucoup de références
à gérer. La réduction du poids du fichier de B.A.T
est également une de nos préoccupations actuelles.
Lorsque nos clients souhaitent le télécharger pour
l’archiver, le B.A.T actuel peut monter à 15 Mo, ce qui
semble-t-il peut être amélioré sans perte de qualité
par ES.
Que pensez-vous de la représenta-
tion 3D de l’étiquette, en situation sur
le produit ?
S W : C’est un axe marketing qui pourrait intéresser
nos clients, dès la conception de l’étiquette. Il faut
penser l’étiquette comme un élément stratégique, et
non comme un « consommable ». Elle accompagne
le produit, tout au long de sa production industrielle.
L’enjeu est donc de nous positionner auprès du cli-
ent dès le début de la création d’étiquette, pour être
en mesure de lui proposer des solutions en fonction
de sa stratégie marketing. La 3D est pour nous une
évolution intéressante en termes d’apport de service
et de conseil.
Propos recueillis par Didier Destabeaux
28
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Comment proposez-vous actuelle-
ment ce service et ce conseil, en
amont de la réalisation d’étiquette ?
S W : D’abord par notre équipe commerciale, très
présente sur le terrain. Ensuite, le client qui nous
appelle trouvera toujours un interlocuteur adapté, il
sera aiguillé selon l’étape de fabrication. Nous avons
souhaité conserver, malgré notre croissance, l’agilité
et la polyvalence que nous avions à nos débuts, pour
que le client s’y retrouve. Nous voulons à tout prix lui
éviter la relation froide d’un groupe : « Pour obtenir tel
service, tapez 1... », où on n’est jamais au bon endroit.
Nous préférons privilégier le lien humain… et bien sûr
le professionnalisme.
Avez-vous mesuré des gains de pro-
ductivité depuis la mise en service de
DALIM TWIST ?
S W : Oui, nous avons gagné en productivité. Nous
avons eu une forte croissance ces dernières an-
nées, et DALIM TWIST nous a permis d’accompa-
gner cette croissance en limitant les embauches,
sachant que nous parlons ici de tâches sans valeur
ajoutée, ni pour les opérateurs ni pour l’entreprise.
DALIM TWIST permet aux opérateurs prépresse de
se recentrer sur l’essentiel de leur métier, comme la
retouche ou les corrections client. Vous savez, histo-
riquement, chez les imprimeurs, le service prépresse
a du mal à se vendre, alors que ce temps passé est
très important. Le client ne veut souvent voir que le
prix de l’étiquette imprimée.
 www.druckstudiogruppe.com
Wer Schönheit vervielfältigt,
muss auch das Original bewahren.
Wie verbindet man als Druck- und Mediendienstleister
eigentlich ökologische und soziale Verantwortung mit
wirtschaftlichem Erfolg?

Ganz einfach: mit der Art, wie wir leben, denken und
handeln. Indem wir nicht nur Hochwertiges produzieren,
sondern auch aktiv den Klimaschutz vorantreiben. Nicht
nur profitieren, sondern uns auch sozial engagieren.
Nicht nur in modernste Druckmaschinen und -techno-
logien investieren, sondern auch in perfekt geschulte
und motivierte Mitarbeiter. Nicht nur an uns und unsere
Kunden denken, sondern auch an die nächste Generation.
Mit einem Wort: mit Nachhaltigkeit.

So gelingt uns das Kunststück, gleichzeitig Schönes

zu produzieren und zu bewahren. Auch das gehört zu
unserem Anspruch:

Wir erweitern das Spektrum.

For DUO Display
‘TWIST is all about service!’

30
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Pour DUO Display
‘TWIST, c’est d’abord du service !’
LABELS, PACKAGING & DISPLAYS
31 THEMAGAZiNE
For DUO Display
‘TWIST is all about service!’

D
UO Display, a Montpellier-based company, designs and makes
exhibition stands, and distributes them worldwide. They also
have sites in Montréal, Chicago and Düsseldorf. Their unique
selling point is the design of a patented aluminium modular
stand, with the graphic section printed on taut fabric using dye sublima-
tion. This allows them to deliver turnkey solutions to a network of dealers
(since DUO Display does not offer direct sales). This industrial production
process is aimed at exhibition service companies and communication
agencies, who can then work with the end client in terms of proximity,
logistics and distribution…

What issues were you experiencing before you

started using TWIST?
Nicolas Crestin, DUO Display Marketing Director: We receive a lot of files
to print, but we used to do press proofs manually, a process that was both
risky and time consuming. That is why we decided to automate it. When
it came to choosing a solution, our requirements were a little bit different,
since our main objective was not to increase productivity, but to add value
to the service provided to clients (our dealers). We had peaks of activity,
with everyone sending their file between 2 and 4 pm, and expecting an
answer right away: “Will you be able to print my work?” By automating all
that, we’ve been able to spread out the times we’re receiving files.

Do you have other examples of value added by

TWIST, in terms of service provided to clients?
Our dealers are now made aware of the stage their work is at, either
through automated emails or by logging on to XPO Center, our TWIST
platform. A set of green, amber and red indicators show them if their files
are on schedule, are being processed or if there is a problem. We also
give them the possibility to store all their stand-related files for two years,
which they can access from their order history or dashboard. It means
they can rely on a dealer portal tailored to their needs. Since we do a lot
of export business, we send press proofs in many languages, which is one
major benefit of the TWIST platform for our international clients.
In Europe, emails are sent in French, Spanish, German and English, with the
system automatically choosing the right language. As for Canadian clients,
they can choose between English and French for their communications.

32
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LABELS, PACKAGING & DISPLAYS
33 THEMAGAZiNE
 34
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 Name of company: DUO Display
Area of activity: provider of turnkey exhibition stands and communications tools, 100% dealers
Date founded: 1981
Sites: Montpellier, Düsseldorf, Chicago, Montréal
Workforce: 130 employees
Turnover: approx. €14 million, around 55% exported
DALIM SOFTWARE solutions used: TWIST, Basic Tool Merge expert
Reason for purchase: automating file processing to add value to the service provided to clients

What other advantages of TWIST have
you experienced?
We have still seen a significant increase in produc-
tivity. We are dealing with more and more files, and
it’s a big plus to be able to automate the process,
for cost-efficiency reasons. When we’re dealing with
big stands, for example, this leaves us more time to
produce more basic products, such as small pull-up
banners and pop-up stands. We’ve also been able to
keep the same team but instead of having them work
on repetitive manual tasks, such as creating press
proofs, we can now have them talking to clients on
the phone, advising them and answering their ques-
tions.
Has it had an impact on your rela-
tionships with clients?
At first, following the new procedures was a bit an-
noying for our clients. Historically, they would send us
huge files via WeTransfer and just wish us good luck,
since we accepted everything. Now we have to warn
them to be careful, explaining that this platform won’t
accept such big files. You should never underestimate
the impact of change, external or internal, and that’s
why the added value is incredibly important. Some
people say it’s more complicated than it used to be
but when we ask them: “what should we do? Do you
want us to get rid of it?” they say, “No, no, don’t do
that, it works well!” Now, everyone can see the same
things on the platform: clients, prepress, client ser-
vices, and that is really quite lovely.
Have you got ideas for how you want
your use of DALIM SOFTWARE to de-
velop in future?
I think we are done with the development of the
downstream phase of the order, i.e. managing press
proofs and dealing with files. Our next priority is to
focus on improving the upstream phase, which is
related to order taking. Also, with regard to TWIST,
we acquired a third productivity driver last December
(TWIST Hardworker) to be in line with our product
name, as we noticed a peak at 2 pm (Paris time) when
Canada was beginning its work day. For wide-format
projects, we would sometimes get non-compressed
1 GB files, which could clog up the system. We’ve
got plenty of ideas for improving flow management,
and we want to get more skilled at using TWIST with
the help of Galilée, our systems integrator. We also
really appreciated Carol Werlé coming to visit us at
DUO Display. He is so enthusiastic and really took
the time to listen to our client services and prepress
teams. DALIM SOFTWARE and Galilée have such
brilliant staff, and we have a very constructive dia-
logue with them.
Interview conducted by Didier Destabeaux

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 L
a société DUO Display, dont le siège social est basé à Montpel-
lier, conçoit, fabrique et distribue des stands d’exposition dans
le monde entier. L’entreprise est également établie à Montréal,
Chicago et Düsseldorf. Son originalité est la conception d’un
système de stand modulaire breveté, à base d’aluminium, qui intègre la
partie graphique imprimée par sublimation sur du tissu tendu. Cela lui
permet de livrer des solutions clés-en-mains à un réseau de revendeurs
(DUO Display ne propose pas de vente en direct). Ce processus indus-
triel de fabrication va intéresser avant tout les standistes et agences de
communication, qui apporteront ensuite au client final leur spécificité de
proximité, logistique, distribution…

Quelle problématique rencontriez-vous, avant d’in-

tégrer TWIST ?
Nicolas Crestin, directeur Marketing de DUO Display : Nous recevons
beaucoup de fichiers à imprimer, or nous faisions les BAT à la main, ce qui
est consommateur de temps et source de risque. Nous avons donc voulu
automatiser nos process. La spécificité de la demande de DUO Display,
vis-à-vis de la solution choisie, est que le premier objectif souhaité ne soit
pas un gain de productivité, mais une valeur ajoutée de service au client
(nos revendeurs). Nous connaissions des pics d’activité, tout le monde
amenait son fichier entre 14h et 16h et voulait une réponse immédiate-
ment : « Mon travail est-il imprimable ou pas ? »… En automatisant cela,
nous avons pu décaler les heures de réception des fichiers.

Avez-vous d’autres exemples de valeur ajoutée par

TWIST, en service apporté au client ?
En termes de service ajouté, nos revendeurs sont désormais informés de
l’état d’avancée de leurs travaux, soit par mail, automatiquement, soit en se
connectant sur XPO Center, notre plateforme TWIST. Là, ils visualisent,
grâce à des signaux verts, oranges, rouges, si leurs fichiers sont dans les
temps, en cours de traitement ou s’ils posent problème. Nous leur offrons,
de plus, la possibilité de conserver tous les fichiers de leurs stands pen-
dant deux ans, auxquels ils accèdent par l’historique des commandes ou
par tableau de bord. C’est un véritable portail revendeurs que nous avons
créé pour eux. Travaillant beaucoup à l’export, nous faisons du BAT dans
toutes les langues. Pour nos clients internationaux, c’est un réel avantage
que la plateforme TWIST procure.
En Europe, c’est donc en français, espagnol, allemand, anglais que les
e-mails sont envoyés aux interlocuteurs, automatiquement dans la bonne
langue. Et, concernant le Canada, le client peut choisir entre l’anglais et
le français pour son BAT.

Quels autres avantages la solution TWIST vous a-t-

elle amenés ?
Le gain de productivité est tout de même important. Nous traitons de plus
en plus de fichiers, et si, sur un gros stand, nous pouvons dégager da-
vantage de service, sur des produits basiques, de type petit enrouleur ou
stand parapluie, c’est un plus intéressant d’automatiser le process, car on
est là sur des problématiques de coût. Et puis, nous avons gardé la même

36
THEMAGAZiNE////////////////////////////////////////////////////////////////////////////////////////LABELS, PACKAGING & DISPLAYS
 équipe, sauf qu’au lieu de la dédier au traitement de tâches répétitives et
manuelles, telle la création du BAT, cette équipe, aujourd’hui, accompagne
les clients au téléphone, les conseille et répond à leurs questions.

Cela a-t-il impacté votre relation client ?

Suivre de nouvelles règles a été un peu embêtant pour nos clients, au
début. Autrefois, ils envoyaient de lourds fichiers par WeTransfer et nous
souhaitaient « bon courage ! », car on acceptait tout. Aujourd’hui nous leur
disons « attention, vous allez passer sur une plateforme dont l’entrée est un
peu plus petite ». Il ne faut pas sous-estimer la dynamique du changement,
que ce soit en externe ou en interne, c’est pourquoi la valeur ajoutée est
fondamentale. Ceux qui nous disent que c’est plus compliqué qu’avant,
quand on leur demande « Que fait-on ? On l’enlève ? » nous répondent
« Non, non, surtout pas, ça fonctionne bien ! »… Aujourd’hui, tout le monde
partage la même vision autour de notre plateforme : clients, prépresse,
service à la clientèle, et cela, c’est plutôt très agréable.

Avez-vous des perspectives de développement liées

à DALIM SOFTWARE ?
J’ai l’impression que l’on a développé toute la phase en aval de la com-
mande, c’est-à-dire la gestion des BAT et le traitement des fichiers. Dans
le futur, nous allons nous concentrer sur l’amélioration de la phase amont,
autour de la prise de commande. Par ailleurs, concernant TWIST, nous ve-
nons d’acquérir un troisième moteur de productivité en décembre dernier,
car nous nous sommes aperçus d’une crête à 14h (heure Paris), lorsque
le Canada commençait à travailler. Sur le grand format, il nous arrivait de
recevoir des fichiers de 1 Go, non aplatis, ce qui pouvait bloquer le sys-
tème. Nous ne manquons pas d’idées pour améliorer la gestion des flux,
et nous souhaitons monter en compétences sur TWIST, aidés pour cela
par Galilée, notre intégrateur. Nous avons également beaucoup apprécié
la visite de Carol Werlé à DUO Display, c’est une personne passionnée
qui a consacré un vrai moment à écouter notre service clientèle et notre
service prépresse. Le dialogue est constructif, car DALIM SOFTWARE
et Galilée sont des sociétés composées de gens brillants !

Propos recueillis par Didier Destabeaux

Nom de l’entreprise : DUO Display

Activité : fournisseur de stands d’exposition et supports de communication clé en main,
100 % revendeurs
Date de création : 1981
Implantations : Montpellier, Düsseldorf, Chicago, Montréal
Effectif : 130 personnes
CA : environ 14M€, dont 55 % à l’export
Solutions DALIM SOFTWARE utilisées : TWIST, Basic Tool Merge expert.
Raison de l’achat : valeur ajoutée de service au client, par l’automatisation du traitement des fichiers.
ES
ups the
game

London-based creative production house and long-standing DALIM

customer Tapestry has replaced an outgrown in-house asset management,
soft-proofing and approval tracking system with ES, solving a number of
production issues.
38
THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////// MARKETING & MEDIA SERVICES
 39
MARKETING & MEDIA SERVICES/////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
B
ased in Soho, the lively creative hub of
London, Tapestry is an independently
owned multi-disciplinary creative produc-
tion agency that prides itself on both its
staff and its client retention; some of the latter group
have been with the company for nearly two decades.

Tapestry’s history with DALIM stretches back that

far too. In the mid-1990s the company was the first
UK site to install the DALIM LITHO artwork make-up
system, and with four seats, was one of the biggest
users of that dedicated production system which of-
fered capabilities and performance that Mac-based
alternatives of the time could not match.

“It was a huge investment at the time but it supported

our work for News International and Express Group
newspapers,” recalls Tapestry managing director
Tony Garrett, adding, “DALIM was a huge part of
that operation, producing all adverts for both groups.”

Growth in work for publishing clients such as Dor-

ling Kindersley led Tapestry to add DALIM TWiST to
automate workflows. “The success of LITHO meant
that buying TWiST was a matter of course. It went
into use on ads and publishing work and was crucial
for us,” confirms Garrett. TWiST’s ability to automate
production tasks right through to the final deliverable
was key, and it is still very much part of Tapestry’s
production suite today.

Although the newspaper work declined, DALIM

LITHO remained in use until the mid-2000s, produ-
cing packaging for Marks & Spencer. “LITHO was
brilliant for this,” says Garrett. “It could handle cutter
guides, special colours and transparency so we used
it for artwork make-up. We then won Marks & Spen-
cer’s point-of-sale (PoS) work and were producing
up to two thousand pieces of artwork a week. We
wouldn’t have got by without DALIM tools.”

40
THEMAGAZiNE//////////////////////////////////////////////////////////// CREATIVE PROFESSIONALS & INTEGRATED SERVICES
 Over time, however, the prevalence of Mac-based
artwork and files being sent into the organisation
meant that LITHO had to be retired and Tapestry
went all-Mac as part of moving its packaging opera-
tion to the Frith Street, Soho site in 2003. The packa-
ging operation, with it DALIM DIALOGUE soft-proo-
fing and clients Playstation manufacturer Sony and
games developer Electronic Arts.

Knowing the score

Growth in workload at Tapestry meant that by
2007/8, a more advanced asset management and
approval tracking system was needed to book and
track jobs for the Marks & Spencer PoS work.

“The number of assets had grown, more people were

involved and we were handling work for global territo-
ries,” explains technical director Mark Saunders. “We
needed a client-facing tool but there wasn’t a great
deal of choice, so we chose best-of-breed solutions
for digital asset management (DAM), soft-proofing, a
web front-end and a database back-end.”

The components that were selected were Xinet’s

WebNative Suite for the DAM and client-facing por-
tal, DIALOGUE engine for soft-proofing and File-
Maker for the internal job database. Knitting these
together was done in-house by Saunders and his
colleagues, and the resulting system was called Sym-
phony.

“We fused the different software together and

created a bit of a beast,” jokes Saunders. “The DA-
LIM and Xinet elements fitted each other well and
security was not such an issue then.”

However, continued strong growth in the Sony and

EA accounts meant that by summer of 2016 the
Symphony system was becoming increasingly dis-
cordant. 8

41
CREATIVE PROFESSIONALS & INTEGRATED SERVICES ////////////////////////////////////////////////////////////THEMAGAZiNE
“We were handling creative work for each Sony game
title, which had to be rolled out across multiple plat-
forms and in multiple languages, plus ‘bundle box’
variants that included the game and additional peri-
pheral hardware items” explains Saunders. The EA
work was predominantly digital and so did not include
box packaging but software download cards, marke-
ting and PoS items; all these items were also tracked
within Symphony.
“Each item was in a separate approval cycle and they
were all different,” says Saunders. “We were hitting
the limits, trying to do things Symphony wasn’t initially
designed for. The workflows were getting so complex
that we couldn’t do what our clients wanted and were
having to put manual steps back into the workflow.”
Further pressure was added by the fact that all games
developers work to the same annual cycle, with peak
production between August and November in time
for the Christmas season. Tapestry’s in-house team
were self-trained and were struggling to resolve the
issues that the burgeoning workload was generating.
Because of the bespoke nature of the system, it was
also difficult to get external support.
42
THEMAGAZiNE//////////////////////////////////////////////////////////// CREATIVE PROFESSIONALS & INTEGRATED SERVICES
In an increasingly online world, security was also be-
coming a significant concern. “The system is pene-
tration tested regularly by our larger clients. As more
sophisticated vulnerabilities were found, our remedia-
tion time was becoming longer and longer, due to the
resource strain on our development team,” explains
Saunders.
There were also usability barriers: “Passing authen-
ticated users between the Xinet DAM software and
DIALOGUE soft-proofing was hard enough, but
keeping granular permissions between different sof-
tware packages was nearly impossible. This led to
constantly patching security flaws and ultimately ha-
ving to strip functionality from the system in order to
make it as secure as possible,” he adds.
User management and system scaling were also
problems, while maintenance and support costs
were spiralling because of the multitude of contracts
needed to cover all the components of the system.
Producing accurate client reports based on usage of
Symphony was also rather a hit-and-miss affair.
There all the time
As matters came to a head during the 2016 produc-
tion peak, Tapestry arranged what turned out be a
pivotal meeting with DALIM integrator IO Integration
to look at what steps could be taken.
It turned out that the answer had literally been there
all along. Tapestry had bought an early version of
DALIM ES in 2011 to provide flatplanning capabili-
ties in support of a pitch to a prospective publishing
client.
“We had looked at ES again as versions 3 and 4
were released, but we still saw it as a flatplan tool,”
recalls Saunders. “In our meeting with IO, it became
apparent that ES could provide a solution. It was the
best meeting I’ve ever been in, as we sat there ticking
off the list of key components.”
Having realised that ES could do everything that Ta-
pestry needed, and continue to provide the familiar
DIALOGUE and TWiST capabilities, it was a case of
effectively building a new system around it. The next
challenge was whether this could be done in time to
be ready for the next production peak.
From the October 2016 meeting, the system was built
and implemented in time for key Tapestry clients to be
testing it by the end of January 2017, with jobs being
booked in to the new ‘Symphony ES’ from mid-Fe-
bruary.
43
CREATIVE PROFESSIONALS & INTEGRATED SERVICES ////////////////////////////////////////////////////////////THEMAGAZiNE
“It’s been incredibly fast, IO helped us enormously,”
comments Saunders, adding, “Initial client meetings
have been very positive, we’ve focused on the speed
of the new system, showing how asset filtering and
searches that used to take a significant length of time
are now achieved in seconds.”
In the new configuration, ES takes on the task of
the DAM and online portal, plus handling interac-
tion with DIALOGUE for soft-proofing and TWiST
for production automation. The load on FileMaker is
consequently reduced as its role reverts to that of
version logging, and updating job statuses for internal
purposes.
The system is now based in a highly secure data
centre, meeting the security requirements of 8
 Tapestry’s clients and providing easy scalability. The TWiST server located
in Soho will also be transitioned to the data centre in coming weeks.

While the user interface that Tapestry’s client see for soft-proofing via
DIALOGUE will change slightly, Saunders is confident that the dramatic
increase in speed and security will more than offset any resistance to
change.

Another benefit for Tapestry is that the company now feels able to use its
in-house asset management system as a sales tool rather than keeping it
behind the scenes. “We never actively sold Symphony”, explains Saun-
ders, “but due to ES’s scalability, putting extra strain on the system is less
of a concern and the sales guys are certainly interested. It’s a tool they’ve
never had in their armoury.”

While Tony Garrett is holding the sales team’s enthusiasm in check for
the time being, pointing out that it’s important to gain the confidence of
their existing users first, he can already see how several other Tapestry
clients could benefit. He says that DALIM software has been central to
the company’s continuing success:

“DALIM has been a big thing for us throughout the company’s histo-
ry. We’ve been users of its four major software solutions – LITHO,
DIALOGUE, TWiST and ES.”

Saunders agrees that the strength of the enduring relationship has been
key to the most recent developments. “Knowing DALIM was a big factor
in our decision. The future of our business hangs on this working properly,
we had to put our trust in them.”

After more than 20 years working together, that trust looks justified.

Name of company: Tapestry

Area of activity: Multi-disciplinary production agency
Workforce: approximately 100
Turnover: approximately £7 m
DALIM SOFTWARE solutions used: DIALOGUE Engine, ES, TWiST
Reason for purchase: to improve responsiveness and security of asset search, soft-proofing and
production management facilities
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 Omni Channel
Experience
DX (digital experience) is the key to everything

WCM: web content management

DAM: Digitalassets amanagement
T
1
he new world of customer engagement has
changed during the past few years. The
marketing technology ecosystem is a world
where the empowered customer rules, and
the demand for rich media to fuel customer experi-
ences is high.

Customers rely on the content you produce to create

relevant interactions with your brand. While content
is the primary milestone, rich media – like images and
videos – bring value to your ad. Text is important,
but rich media is unparalleled in its ability to drive
customer attention and create emotional connections.

A DAM (Digital Asset Management) is the first re-

quirement for any organization wishing to organize
its content and retrieve it with custom and advanced
searches—now driven with learning engines. But
alongside the tools and practices of understanding
the audience, the efficient management and delivery
of content outside an HTML page is a growing busi-
ness imperative. Do you think that a DAM can be the
home of your brand?

After reviewing some of the unique core features of

the DALIM ES that fits your organization, we will see
how we can maximize the value of your content using
a custom web gate portal. Finally, we will review how
the CMS (Content Management System) and WCM
(Web Content Management system) is currently the
answer to customer engagement across the omni-
channel business process management.

At the heart of the digital place the DALIM ES. It acts

as a single source of truth for your marketing organi-
zation. How much time is spent by your organization
retrieving assets? The DAM brings together people,
processes, and data to make many essential content
marketing workflows—including creative collabora-
tion, content review and approval, brand manage-
ment, version control, and license management—
more streamlined and efficient.

ES 5 is a robust enterprise DAM that offers benefits

that span the content lifecycle from creation to man-
agement to distribution to storage, so it can help your
organization master the challenges of modern content
marketing. 1

48
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////////TECHNOLOGY
 By allowing your team to create content once and
then customize it for delivery across multiple media
channels, an ES DAM helps you reach more custom-
ers on more platforms with more targeted content
so that you can be more effective at making sales.
And, ES 5 can interface with your existing marketing
automation solutions to provide a single view into all
of your marketing data, analytics, and resources.

With ES5 you have a set of tools (web widgets) to

design your custom smartview. The design is not only
the definition of how the objects are placed, but is
also the clear representation of the customer experi-
ence. ES5 brings order to complexity. 2

The benefits of a DAM to improve time to market and

the omni-channel engagement include:
• Increased productivity through collaboration and
workflows, making your DAM the repository of truth
for the entire organization.
• Protecting the content of your brand and unlocking
your digital assets with rights clearance.
• Integrating all your marketing technology with API
connectivity.
• Providing a new user shopping experience to man-
2 age the content across all the new digital formats:
3D, augmented reality, video 360, etc.
• To be at the heart of the customer journey and syn-
chronizing all the right content across channels.
• Thinking personalization and local, to manage differ-
ent languages to obtain resonant offers.

In order to deliver a new user engagement, it was

time for ES to deliver simplicity and offer a new DAM
portal. The ES Desktop is a new way of sharing digi-
tal content to the end customer. By making it easy for
team members to access the digital assets they need,
an ES DAM accelerates review, approval, and delivery
of final files to distribute content to market faster, giv-
ing you an edge over your competition

ES Desktop makes it significantly faster and easier

to repurpose content across devices and platforms,
opening up possibilities for new revenue streams.

A DAM can be integrated with your marketing re-

source management (MRM), product information
management (PIM), content management system

49
TECHNOLOGY//////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
(CMS), customer relationship management (CRM),
or other marketing automation solutions. It acts as a
single source of truth that helps you better manage
projects, allocate resources, personalize and target
content, and understand which assets are performing
best across different channels. 3
Becoming relevant to the user
Most brands, retailers and agencies now take it for
granted that they can reach customers seamlessly
across different devices and channels. Moreover, they
expect the customer experience of your digital presence
to be as good as, if not better than, their experiences
elsewhere. Can you deliver?
Users demand to engage with you at their convenience,
on whichever device they are using, wherever and whe-
never it suits them. This might be a mobile phone, tablet,
desktop, or perhaps something more unusual, yet in-
creasingly popular, such as a smartwatch or other ‘thing’
connected to the Internet.
Devices provide access to multiple channels through a
range of clients. These go beyond web (e.g, Chrome)
and email (e.g., GMail) and include a proliferation of new
channels covering social media (e.g., Twitter app) and
custom offerings, such as employer apps. With the In-
ternet increasingly accessed by more ‘things’, dedicated
device/client combinations are creating a plethora of
new and niche channels to consider—or not
The challenge is to establish and maintain an outstan-
ding digital presence that is beneficial to your brand and
business, yet sustainable. Being present is no longer
enough: being differentiated means being relevant to
your customers or employees at their convenience. It is
imperative to be relevant to the user—all of this within
the limits of your budget and/or team.
Digital requires visionary thinking as well as the tech-
nology that can enable realization of that vision, today
and tomorrow. It means seamless digital experiences to
in-house users and customers. And it means being agile
enough to pivot when customers change their conver-
sations, as well as expansion as successes increase
your bottom-line.
50
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////////TECHNOLOGY
From the last Gartner report (Critical Capabilities for
Horizontal Portals by Jim Murphy, Gene Phifer, Ga-
vin Tay, Magnus Revang - November 2016) it was
analyzed that selecting web portal software remains
difficult because of the expanding scope and increa-
sing overlap you can find among related product
categories. DALIM SOFTWARE has the responsi-
bility of bringing innovations for portal initiatives, and
identifying the capabilities that matter most in support
of business goals.
The Web portal market embodies a set of capabilities
at the top of the digital experience platform market,
representing a more comprehensive set of capabili-
ties required for digital presence.
HTML web portals and web content management
(WCM) systems can now easily support digital mar-
keting and participate as the home of the brand.
WCM is a modern way to empower business users,
but also exists at the heart of your application of big
data and machine learning to improve the customer
engagement.
DALIM SOFTWARE wanted to make sense of pro-
viding smart connections to your favorite CMS. The
most commonly used CMS by brands worldwide is
WordPress, offering an easy and stunning web expe-
rience. Always at the cutting edge of the mobile-res-
ponsive experience and in a cost-effective way,
WordPress offers control and facilitates the process
as one that both talks (publishes) and listens (ingests)
content. 4
Now, directly from WordPress, you can click on the
ES icon to search, view and insert your files into your
articles. Key features include:
• Selection of all types of media, including photos
and videos
• Searches from WordPress
• Creating image galleries
• Displaying IPTC proprieties from DALIM ES
• Options for layouts
• Images in a gallery: from a list, grid, miniatures, or
carousel
• Creating a video playlist
3

ES Desktop to drive a new digital experience.

51
TECHNOLOGY//////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
But if you are working in an entreprise organization, 5
you probably have to manage multiple websites. DA-
LIM SOFWARE has a new partnership with JAHIA.
JAHIA provides a platform that unifies content ma-
nagement, portal, digital marketing and commerce
that matches enterprise needs. 5

JAHIA’s greatest strengths lie in architecture and

development, web content, and cloud capabilities.
Like many other providers, JAHIA focuses its mar-
keting efforts on the surge of interest and spending
in digital marketing and other customer-facing sce-
narios. However, when it comes to the needs of lea-
ding-edge organizations, Gartner finds the JAHIA
offering as one of the most adequately equipped for
those seeking a common architecture that supports
a wider range of portal initiatives. 6

Digital Experience is the core of your

digital enterprise.
Now you can manage your entire digital ecosystem
to drive value through quality customer experiences
with your brand. Your tailored User Experience Plat-
form (UXP) is the ‘engine’ that helps you develop
and deliver quality digital experiences for all users:
both external customers and your internal collea-
gues. WordPress is used by 27.4% of all the
websites, that is a content manage-
Vendors’ Product Scores for the Portal as a Common ment system market share of 58.6%.
Architectural Framework Use Case from Gartner report
( Critical Capabilities for Horizontal Portals by Jim Mur-
phy, Gene Phifer, Gavin Tay, Magnus Revang - November
2016) 7

How are you working for your organization? Are you

spending time developing an asset collection from
your DAM and managing the digital delivery to your
CMS without any automation? If you want to avoid
spending way too much money, the time of doing
this manually is over.

DALIM SOFTWARE GmbH and JAHIA have

unveiled a connector to drive your assets from the
DAM to the CMS, making them available from the
JAHIA Public App Store. From JAHIA you can simply
select the right content to publish at the right time.
8

52
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////////TECHNOLOGY
 8

Product or Service Scores for Portal as a Common Architectural

6
Framework

53
TECHNOLOGY//////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
The new ES -JAHIA connector we are rolling out has
a number of new features:
• Connect to an asset
• Connect to a folder
• Support any asset (picture, video)
• Gallery templates samples for pictures (carousel,
slideshow, lightbox, flat…)
• DIALOGUE Engine action
• Metadata information
• Advanced search
Conclusion
Choosing the right DAM and CMS platform is not just
about choosing a technology. It is about choosing a
platform that fits your business needs and objectives.
In the scope of the omni-channel brand challenges,
from your creative team up to the digital delivery,
you need a seamless workflow without comprise,
that also is easy on your corporate budget. The time
spending excess resources for a custom-developed
or sophisticated, integrated CMS is over.
ES integrates all brand channels from DAM to WCM
54
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////////TECHNOLOGY
What you need is a single source of truth to organize
your digital content. DALIM ES 5 is the clear repre-
sentation of that goal, from the DAM up to the BPM
(Business Process Management) to maximize value of
your brand.
DALIM ES5 and these new CMS connectors offer the
ability to employ a range of content management ca-
pabilities (whether their own or from third parties) to
improve the portal experience for the user and impact
for the business.
DALIM ES DAM and WCM can help marketers build
strong, coherent brands by keeping distributed teams,
creative content and brand guidelines in sync. Now it is
the time for marketers to work smarter to accelerate pro-
ject cycles, streamline distribution of content and auto-
mate repetitive tasks—and to connect stakeholders and
creative assets with their teams and touchpoints. Only
then will it provide self-serve access from anywhere
along with clear metrics for understanding use.
HTTP volume in JAHIA : Any folder or volume can be
set as http mounting point in JAHIA using the ES API.

Browse your DAM from the CMS and provides stunning galleries and full responsive UI: Select the assets you want to publish and apply a html template
to design a nice gallery.

55
TECHNOLOGY//////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
 56
THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////////////////////////////////PRINTERS
 Over 20 years,
Allied Printing sees no match
for DALIM TWIST

E
stablished in 1949 and based in Manchester, CT in the US, Allied
Printing Services, Inc., is a full service commercial and financial
printing services company. From its first 150 sq. ft. location in
1949, Allied now operates out of a 300,000 sq. ft. modern facility
designed specifically for its needs, on a beautiful 30-acre campus. They
are a third generation family owned business, managed by current Pre-
sident John G. Sommers, Jr., grandson of the founder. Their sales growth
places them among the top 50 printers in the United States—the largest
family-owned commercial printer on the East Coast.

With a vast array of prepress, offset web and sheetfed printing, digital prin-
ting, finishing equipment, and fulfillment solutions, they service a wide range
of companies, many of whom are listed in top 100 of the Fortune list. Allied
continues its mission to be the technological leader in the commercial prin-
ting segment. They point out that they will print anything—fast and of high
quality.

Allied was the first company with a computer-to-plate system because of its
relationship with Gerber in early 1990s. They were also a large Scitex shop,
along with National Geographic and Newsweek.

“Until CtP, we were in a digital world, but still outputting film. We still had to
split it and process digital files,” muses Jonathan Kaufman - Senior VP Tech-
nical Development. “If we wanted to print a poster, it took 20 minutes to an
hour to process a file. If we built a silhouette or resized artwork, we expected
processing time to be about an hour before plotting the file on the plateset-
ter or imagesetter—which took about 20 minutes for a 30” x 40” film. Unfor-
tunately, many very high-end RIPs were still relying on single 32-bit proces-
sor Intel-based computers running Windows NT. It was like carving on walls
with loincloth. In those days before CTP, if another plate was needed, it took
forever. You would have to go back, reprocess, and reset.” 8

57
PRINTERS///////////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
One of Kaufman’s friends was working for Alcatel in
Silicon Valley—before it was Silicon Valley. Kaufman
visited him and saw the advantages of 64-bit proces-
sing. The fastest was going to help the printing indus-
try, which was behind in technology. In those days,
Silicon Graphics 64-bit processing was driving more
imaging and processing than a room of computers.
The Sun Sparc was also significant in the business
space and dabbled with Xerox in typesetting and dri-
ving digital printers. Some prepress manufacturers
were rebranding Sun boxes as their own. Allied had a
DEC, which owned the 64-bit space for government
and large businesses (such as Oracle).

As CTP came out, the RIP was brought to plate room.

“I had the three manufacturers of hardware and my
task was to find the best prepress software to run on
the platforms: One ran on a Sun system and one on
DEC, while DALIM TWIST ran on an SGI system. I
visited all of the facilities and was looking at a mul-
ti-million dollar investment that not even our largest
competitors were spending. The more processors or
RAM that could be used, the more efficient file pro-
cessing would be. Through testing, a file that took 20
minutes to create a bitmap file ready for a RIP on a
high-end Scitex system took less than 20 seconds
on SGI/DALIM TWIST, because it could scale on as
many processors as were available. It flattened and
created a PostScript—and subsequently a PDF—file Jonathan Kaufman, Senior VP Technical Development at Allied
while offering the best trapping,” marvels Kaufman. Printing, poses in the 1990s with their Cray computer.
“We decided to invest in DALIM TWIST as our work-
flow. DALIM TWIST had scripts and programming pre-
written as icons. It was fully customizable for the user.
With DALIM SOFTWARE, we moved away from the
era of slower RIPs and workflows. It was efficient and,
with two 14-processor servers running at full speed
and complete bandwidth, we could operate very qui-
ckly. Every three years we would grow prepress 300%
faster, with more capacity.”

Meanwhile, SGI bought Cray and Allied Printing be-

came the first Cray printing installation running DALIM
TWIST. “Those computers had the shortest electro-
nic travel path, which made them the fastest systems.
They also offered full redundancy. We ran dual en-
terprise servers, so if one went down it wouldn’t stop
the plates, press, and printing. DALIM TWIST could
scale as many processors at 64 bit, with no celling.
We also were faster because we were the first in the
printing industry to adopt ATM OC12 and OC3 fiber
networking between our workstations and servers,

58
THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////////////////////////////////PRINTERS
 with fully redundant one terabyte of FibreChannel at-
tached storage—which only NASA had at that time!”
asserts Kaufman.

“No matter, how much I threw at DALIM TWIST, it took

it. At the time, a new idea was to build different work-
flow paths dictated just by naming convention names.
We had lots of proofing systems along with plateset-
ters, imagesetters and digital printers,” says Kaufman.
“With just one different letter in the filename, we could
move files through the network at amazing speeds. We
were doing it nearly instantly when it took the industry
hours to output files. Remember, this was 1996.”

“Just recently you see everyone with icon based

Manchester, CT- US, Allied Printing Services, Inc.
scripts. The industry took 20 years to catch up to me!
In that time, we got much better and continue to grow
using new versions of DALIM TWIST and new gene-
rations of Linux and Mac. You see designers taking a
month to create a logo with millions of colors. With
DALIM TWIST we get a pure match and the software
tears right through it,” remarks Kaufman. “We now use
high performance servers with terabytes of RAM and
8-core processors—but the software is still the same.
The advantage we had 20 years ago is still the answer
today.”

“During all this time, IO Integration really has played

above the rim,” says Kaufman. “They understand us
as a customer and as friends—a true partner. They
know we want to stay ahead of the competition, have
realistic expectations, but always exceed them. I need
three pieces to make things happen: an integrator I
trust, software and hardware.”

Our future will include faster machines and faster

technology—and, I presume evolving to DALIM ES.
Prepress is so integrated upstream to customers with
soft proofing and asset management, so I need to keep
TWIST for the heavy lifting and ES is a better fit for
the customer-facing part of Allied. We’ve had a pretty
good run for 20 years, so I don’t see any reason to
change systems.”

“It’s really a testament of what DALIM TWIST does

and what we do with it,” attests Kaufman. “We’re a
high performance shop. We get the work when the
customer has run out of time and the work is very com-
plex. We are still doing best of breed work with TWIST.
DALIM SOFTWARE has robust, high performance
customizable software. No one else does that.”

59
PRINTERS///////////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
The Work and Value of the
Ghent Workgroup

By David L. Zwang – GWG Chairman

S
ince 2002, the Ghent Workgroup
has been the leading international
assembly of industry associations and
suppliers for the printing, publishing
and packaging industries. This community of
industry leaders has produced specifications
for efficient and reliable PDF exchange and
production workflows. It has also developed
useful tools for automating processes and testing
workflows to establish consistent quality print and
publishing, and packaging production.

The GWG efforts demonstrate our members’

deep knowledge of the graphic arts market
and our ongoing commitment to developing
technologies that support the industry. The
diverse membership of industry associations,
printers, hardware manufactures and software
developers, educational institutions, and industry
stakeholders guarantees a unique dynamic,
resulting in a broad consensus and adoption of
our specifications by the market.

One of the reasons why the GWG has been

so successful is the collaborative nature of its
members. DALIM SOFTWARE is dedicated to
the development of open standards and is a long
time member of the GWG. DALIM SOFTWARE
is a respected, customer-first company and we
look forward to its continued contribution to our
work in streamlining graphic arts production.

60
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////// PARTNERSHIPS
The Ghent Workgroup also maintains a special and close
relationship with the independent ISO organization. Many GWG
members are members of their respective national ISO committees
as well. We can therefore work in a very integrated and aligned
manner, with cross-validation among us all. Many of these efforts
ultimately become solutions in ISO standards. Such standards
have included PDF/X-4 (ISO 15930-7), PDF 2.0 (ISO 32000-2.4),
and requirements for color softproofing (ISO 14861). 8

Other soon-to-be-published Packaging focused
efforts include Processing Steps (ISO 19593-1), that
can be associated with PDF content data to facilitate
more automated production workflows, as well as the
use of CxFX-4 standardized in ISO 17972-4, as a
way to extend the use and accuracy of special colors
in a PDF/X file. The ultimate goal is the have one
PDF file that can serve multiple purposes, and can
be used by many people in the pre-production and
production process according to their needs.
Through this new approach, the PDF files are
described more intelligently, beyond just the
printable objects it contains. This improved PDF
communication and extended sharing will be of huge
benefit to all involved developers, manufacturers,
printers and end users like brand owners. Not only
optimizing the entire preproduction process but
eventually leading to better quality output.
GWG efforts and best practices are evidently giving
companies the profit-leading edge they need. As a
result, more developers and end users are taking
notice of the significant value-add GWG compliance
can bring, and are consequently participating in the
GWG.
At the core of the GWG philosophy is the desire
to use the inherent expertise to educate the global
graphic arts community. In line with that desire, there
are a lot of free resources available on the GWG
website. These include:
62
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////// PARTNERSHIPS
Specifications
• GWG PDF/X Plus 2015
• GWG 2015 Packaging Specifications
• Processing Steps Specification
• Digital Photography for Print and Publication
White Papers
• Using PDF to associate processing steps and
content data, as discussed above
• GWG 2015 PDF/X Workflow
• PDF File Aggregation: What you need to know
about placing a PDF in PDFs
• PDF/VT: Overview and Practice – Dive into the
PDF variable data format
Test Suites
Ghent PDF Output Suite V5.0 - The Ghent PDF
Output Suite ships with a 6-page PDF and 48
assembled patches. These pages and patches can
be processed directly in a PDF output workflow (e.g.
imposed), or placed like ads on a page. The Ghent
patches are simple to evaluate. A failure is most
typically indicated by the appearance of a large,
visible cross.
Staying in touch with GWG
That is just a small sampling of what we have been
up to. For free downloads, more information about
becoming a GWG member, or to stay up-to-date
with the latest presentations and events taking place
worldwide, visit: www.gwg.org. Also, be sure to
follow GWG on Facebook at:
www.facebook.com/GhentWorkgroup
David Zwang can be reached at: david@zwang.com
ES thumbnail at the heart
of Mondadori magazines
M
ondadori France, publisher of over 30
magazines in France, including Grazia,
Pleine Vie, Auto Plus, Closer and Télé
Star, is increasingly using ES for pro-
ducing its magazines. Jean-Philippe Mas, Editorial
IT Project Manager in the ISD (Information Systems
Division), Sylvain Boularand, Prepress Service Man-
ager in the IOD (Industrial Operations Division), and
Christophe Guérin, his deputy, talk about the inte-
gration process.
In what context did ES arrive at Mondadori?
J-P M: We started to internalise the photoengrav-
ing of our magazines several years ago, either into
the internal prepress department when there was a
need for expertise (cropping, photo retouching, etc.)
or directly into the editorial offices thanks to automatic
tools for image processing, PDF generation and au-
tomating tasks without added value.
S B: We have three operating modes for photoen-
graving with the editorial offices:
• Titles processed 100% externally, whereby the pho-
toengravers provide us with their digital thumbnails,
• Sharing the titles between external photoengrav-
63
PUBLISHERS///////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
er and internal processing. The subcontractor will
take care of the “hot” sections with late deadline for
schedule flexibility reasons,
• Titles managed 100% internally, including adver-
tising pages.
J-P M: In this context, it was essential to set up a
thumbnail tool for two reasons in particular:
• To provide production monitoring for the prepress
department with statistical and analysis tools to op-
timise the scaling up of this department with a view
to increasing the number of titles processed.
• The external service providers offered the editors
their own digital thumbnail tools for validation re-
quests and corrections. In moving these titles in-
house, we had to provide the editors with the same
level of service quality.
How did you come to choose this tool?
J-P M: ES, from DALIM SOFTWARE, quickly
emerged as the most robust on the market, used as
a reference by our external photoengravers. After re-
viewing the competition, the choice was made quite
naturally, the ISD and the IOD quickly agreed.
How did the integration of ES go? N o18 MARS-AVRIL 2016
TOUS LES
2 MOIS !

S B: At Mondadori, we observe quite strict comput-

er protocols, within which the integration of ES ran
smoothly.
top forme !
TONUS+MINCEUR+ÉNERGIE
LE PROGRAMME
We are deploying it gradually. We know we could do PALEO Fit
COMME SI ON Y ÉTAIT !
yummy !
MUESLI,
GRANOLA...
JE FAIS MON

many more things, but we like to concentrate on the RENFO MUSCULAIRE

P’TIT DÈJ
HEALTHY

heart of the matter. À 2, C’EST MIEUX!

ON VOUS MONTRE...

du pep’s !

VTT
UN COUP DE BARRE ?
LES BARRES RAW FOOD

J-P M: Our deployment phase is rolling out title by

AU BANC D’ESSAI
7 CONSEILS

PRÊTE
DE PRO
POUR BIEN

title. We follow strict acceptance procedures that

DÉBUTER

guarantee the stability of our production environment. À COURIR !

À chaque objectif, mon plan d’ent
raînement
DALIM SOFTWARE has provided us with a technical Premières courses, 10 km, semi, trail...
Les meilleures chaussures Les secrets de la récup’

procedure that allows us to reproduce the test instal- by

L’agenda des courses
Thalasso
Et si on partait
lation identically in production. A dummy run of a pilot L 12300 - 18 - F: 3,50 € - RD
en cure sport?

title, Sciences & Vie Découvertes, was conducted by

BEL : 3,60 € - ESP : 3,80 € - GR : 3,80 € - DOM S : 3,90 €
ITA : 3.80€ LUX : 3,60 € - PORT CONT : 3,80 € - CAN : 5,50 $CAN
L 12300 - 18 - F: 3,50 € - RD MAR : 40 DH - TOM S : 600 CFP - CH : 4.50FS - TUN : 8 DTU

the internal prepress. After checking its quality, we

presented it to the editors and asked them to use ES DOSSIER MÉDECINE

TOP SaNTE - N°308 - mai 2016

BELLES JAMBES

N°308 - mai 2016

for the next issue. The operation was a great success SANS VARICES
• Les techniques pour les supprimer

and training was fast because the tool is intuitive.

• Les traitements anti-jambes lourdes
Vu
à la
TV
BON MORAL, PHYSIQUE AU TOP !

ACTU
C G: With Sciences & Vie Découvertes, which is 84 LES ORDONNANCES
NATURELLES
pages, the editors did have some reservations, but ANTI-FATIGUE
SOINS BEAUTÉ
they disappeared quite quickly. We now have about EN CADEAU ! MÉDECINES DOUCES
Ce qui marche pour
soulager les RÈGLES

ten titles: Sciences & Vie Junior, SVJ hors-série, SV, DOULOUREUSES
PRENDRE SOIN DE SOI

N ° 4

L’Auto-Journal, le Chasseur Français, Nous Deux, la minceur

BIEN
DANS MON
J’EN VEUX !

Revue nationale de la chasse, Grand Gibier, La Veil-

LES CURES
DE JUS
ça fait trop
MÉDECINE

du bien !

lée des Chaumières, amongst others.

Tendance, detox, sainTTES
VENTRE ! ✔JE PERDS DES KILOS
NUTRITION

E
2 2 R EC
 ! ✔JE NE SUIS PLUS BALLONNÉE...

VEGGIE CRANBERRIES
  ✔JE SOIGNE MA FLORE INTESTINALE
✘ 7 jours de menus ventre plat
QUESTIONS/RÉPONSES

oh oui!!
J-P M: The easiest thing for us was to move to ES
une petite baie mais
un super aliment
LE MINI-MAG DES FILLES BIEN DANS LEUR PEAU www.topsante.com L 15911 - 308 - F: 2,90 € - RD
*DIFFUSION INDIVIDUELLE/OJD 2014
DOM : 4,70 € - BEL : 2,90 € - CH : 5,40 FS - CAN : 4,50 $CAN - ESP : 3,50 € GB : 2,95 £ - GR : 3,30 € - ITA : 3,30 €

the titles that are already processed 100% internal-

LUX : 2,90 € - MAR : 30 DH - TOM S : 600 CFP – TOM A : 1150 CFP - PORT.CONT : 3,30 € - TUN : 5,5 DTU

ly. When all the internal titles have been deployed,

the mixed titles, temporarily assembled at the exter-
nal photoengraver’s, will each in turn be switched to
Mondadori’s ES. Centralisation allows Mondadori to
minimise the impact of any potential change in pho-
togravure provider.

What advantages do you get from ES in every-

day work?
Company: Mondadori France, SAS
C G: With this tool, you really know where you are Location: Montrouge, France
with things at any given moment. From an organisa- Activity: Publishing of journals and
tional perspective, it is excellent; you have a clearer periodicals
picture of how the magazine is progressing, which 2014 Turnover: Approx. €345 million euros
previously was very fragmented. We also found it dif- Staff: 1,000
ficult to find the right partners, but installing ES meant DALIM SOFTWARE products: ES
we had to go and look for them. The solution from Reasons for purchase: Magazine production
management
DALIM SOFTWARE brings together all the depart-
ments involved: promotion, advertising, subscriptions,

64
THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////////////////////////////PUBLISHERS
 Enquête sur les
jeunes féministes
etc. Today, the more titles we deploy, the more time
américaines
Rencontre avec
we gain in their management. Further time is saved
Annie Ernaux,
une plume libre because the PDF is automatically transferred to the
Philippe Starck :
« Je suis fier de printer whereas previously we had to send it manually
mes combats »
by FTP. Multiplied by twenty titles, you soon see the
point! Another advantage is the traceability: which
Semaine du 1er au 7 avril 2016

ENVIE DE pages often come back to validation? Why? This

VOYAGER ?
EN FRANCE OU
AU BOUT DU MONDE,
allows us to pinpoint what may be improved within
LES 18 PLUS BEAUX
SPOTS À DÉCOUVRIR
photogravure to increase productivity.

S B: The advantage of the ES system, besides its

simplicity and the abandonment of paper thumbnails,
lies in being masters of our production in the short-
term by internalising the thumbnails into all editorial
L’ESPRIT Beauté
offices, including those that are external. The exter-

MODE
Les soins peau &
cheveux des sportives
+
Toutes blondes : nal photoengravers will feed into Mondadori’s ES by
mode d’emploi
putting their documents on our server. We will gain
DE LA SAISON DOM : A/6 € - S/4 € - BEL : 2,30 € - CH : 3,80 FS - CAN : 4,95 $CAN
flexibility without losing sight of the precise progress
of production.
D : 4,50 € - AND : 2,30 € - A : 4,50 € - ESP : 3 € - FIN : 4,50 €
GB : 5 £ - GR : 3,50 € - ITA : 3,50 € - LUX : 2,30 € - MAR : 40 DH
36 pages de pur style TOM SURFACE: 750 CFP - PORT.CONT: 3 € - TUN: 6 DTU - USA: 4,95 $

et de shopping éclairé

What would you like to see in any subsequent

development of ES?
S B: In terms of development, a real plus that could
be added to the tool would be to provide access, live,
to the costs incurred by the corrections on a page, or
Les soirées to establish a warning system to advise a threshold is
PROGRAMMES DU 9 AU 15 AVRIL
Révélations
TV les plus
détaillées Koh-Lanta being exceeded*.
Et le sexe dans
tout ça ?
P.20
Are you exploring other possibilities with DAL-
4 AVRIL 2016
SUISSE : 2,50 FS
IM SOFTWARE?
ESPAGNE : 1,70€
MAROC : 17 DH
PORT. CONT : 1,80€
TUNISIE : 2,5 DTU
J-P M: Alongside internalisation into ES, we are cur-
www.telestar.fr
rently deploying a plurimedia editorial tool. We have
Scoop worked with DALIM SOFTWARE on drafting specifi-
Bertrand cations for interconnection between the editorial tool

Kate
Chameroy and the prepress tool. How do these tools need to
Il ne reviendra pas
dans Touche pas
à mon poste ! P.14 communicate with each other? What are the triggers
Enquête in the editorial tool for exporting certain information
Pourquoi to ES, and in what format will that be done? We are
les prime Middleton currently defining the information circuits, then the
Une princesse
commencent
si tard P.24
bridges, so that eventually we will have one overall
Psycho
dans la solution rather than two separate tools. Via its API,
Radicalisation
des jeunes
Ce que les parents
doivent savoir P.116
tourmente P.16
the ES solution will then be fully integrated into our
editorial production flow.
Nouveau ! deDocs : Les témoignages les plus forts

la semaine Votre cahier jeux 
Interview by Didier Destabeaux

* Editor’s note: In response to this request, the new version of ES, ES5, presented at drupa 2016, offers a new
module that makes it possible to generate KPI (key performance indicators) according to the chosen strategy.

65
PUBLISHERS///////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
 How the
CRE RATP
is consolidating its
communications
network with the

ES
portal

T he third-biggest works council in France, after

those of EDF-GDF and the SNCF, the Comité
de Régie d’entreprise (CRE–Works Council) of
RATP employees is a private organisation with almost
500 employees, founded 70 years ago (1947). It re-
ceives funding from the RATP (a public body), which
allows it to develop a range of social and cultural ac-
tivities for current and retired employees of the RATP.
The CRE therefore needs to communicate about the
services it offers: cinema tickets, exhibition visits, holi-
day destinations, children’s summer camps, i.e. a wide
range of sporting, cultural and leisure activities.

Patricia Guillamot, who has been Director of com-

munications for the CRE RATP for the last 4 years,
is in the process of bringing a number of previously
subcontracted packages back in house, as she belie-
ves the Communications department offers real added
value:
“We were producing a number of supporting mate-
rials for the CRE’s various programmes (flyers, pos-
ters, documentation), and we noticed that sometimes

66
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////BRANDS & RETAIL
 Comment le
CRE RATP
consolide son
réseau
com grâce au
portail
ES
T
roisième plus grand comité d’entreprise
de France, après ceux d’EDF-GDF et de
la SNCF, le Comité de Régie d’entreprise
(CRE) des agents de la RATP est une
structure de droit privé comptant près de 500 sa-
lariés, existant depuis 70 ans (1947). Recevant une
subvention de la RATP (établissement public) lui
permettant de développer des activités sociales
et culturelles à destination des agents et retraités
RATP, le CRE se doit donc de leur délivrer un certain
nombre d’informations sur les services qu’il offre :
billets de cinéma, visites d’expositions, lieux de va-
cances, colonies pour les enfants, soit de multiples
activités sportives, culturelles et de loisirs.

Patricia Guillamot, directrice de la Communication

du CRE RATP depuis 2014, a opté pour la réinterna-
lisation d’un certain nombre de dossiers, auparavant
sous-traités, estimant que le service Communication
leur offre une vraie valeur ajoutée :
« Nous produisons un certain nombre de supports
pour les différentes directions du CRE (flyers, af-

67
BRANDS & RETAIL//////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
the process wasn’t working well, deadlines would be
pushed back, and reprints would take a long time.
We realised that our file transfer and archiving sys-
tems were either not fit for purpose or non-existent.
This created problems in terms of scheduling, asset
protection, archiving and storage, and meant that our
communications service was suboptimal. We were
slow to react and lacked autonomy. We were contrac-
ting out, but had untapped human resources. All this
affected our ability to support and advise other depart-
ments, and created stress, as we alternated between
frenzied activity and waiting for files. We needed to
change our process for the design and production of
supporting materials. The volume we deal with is tre-
mendous: between all our documents, we printed over
600,000 copies in 2016.

“We issued a call for tenders in 2015, after having

presented our pre-project to the representatives. (The
CRE works somewhat like a local government, with
an administrative structure implementing policies set
by elected representatives). Following our proposal
to invest in a production workflow, a call for tenders DIALOGUE Engine softproofing annotation view
went out, and 8 service providers responded. 3 pro-
posals were considered in-depth by a procurement This means we have been able to set out a framework,
committee, and DALIM SOFTWARE was chosen. including requiring a brief and a visual study, as well as
What appealed to us about this solution was its almost asking for a destination, aim, number of copies, date,
“made to measure”, personalised and scalable nature. etc. The tool lets us include a provisional timetable,
Then we created a very detailed technical specifica- so the user can see if it’s already too late, and if they
tion setting out our requirements. To produce this, we will need to opt for digital content rather than printed
formed an internal project team that made an inventory materials. ES enabled us to be much clearer and more
of our supporting materials and dissected our work, so transparent about the process for creating and produ-
that DALIM SOFTWARE’s solution could be tailored cing supporting materials, especially for users but also
to our needs as closely as possible. within our team.
Another major plus was the care they took to familiarise
themselves with our situation, working on the ground “The longest stage was identifying a lead person
with our team to follow our production processes clo- for communications within each team that uses our
sely. Upstream of the project, DALIM SOFTWARE’s services, as well as who was responsible for signing
partner company, Galilée, visited us and cooperated off projects and who could deputise for them. It was
with the graphics studio and the Director of Communi-
cations to see how we worked. Then Galilée took care
of all solution implementation, as well as providing 4 or
5 training sessions during 2016, some of them highly
technical, others teaching users about the interface.

“In order to make ES feel like our own, we renamed

it, “Créacom”. Every team that needs communications
support can make a request via the Créacom interface.
Once the request has been signed off by that team’s
management, it comes to us, and goes through a nu- Comparing 2 revisions in the DIALOGUE view
mber of essential stages before the project begins. Comparaison de 2 documents dans le module DIALOGUE

68
THEMAGAZiNE//////////////////////////////////////////////////////////////////////////////////////////////////////////BRANDS & RETAIL

Vue du module d’annotation à distance DIALOGUE Engine
ES Flatplan view
Vue du module chemin de fer de ES
fiches, documentations), et nous nous sommes aper-
çus d’un certain nombre de dysfonctionnements et
de retards dans les délais, les réimpressions. Nous
avons fait le constat que nos solutions d’échange de
fichiers ou d’archivage étaient parfois insuffisantes,
voire manquantes. S’ensuivaient des problèmes
de planning et de sécurisation, d’archivage ou de
stockage, pour un service com qui n’était pas op-
timal, manquant de réactivité et d’autonomie. Nous
sous-traitions, alors que nous disposions d’un po-
tentiel inexploité en termes de ressources humaines.
Tout cela nuisait à notre mission de conseil pour les
69
BRANDS & RETAIL//////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
différentes directions, et générait du stress, alternant
les pics d’activité et les attentes de dossiers. Il fallait
agir, au niveau du processus de conception/réalisa-
tion des supports, dont le volume par an est tout de
même considérable : tous documents confondus,
nous sommes à plus de 600 000 impressions en
2016.
« Nous avons passé un appel d’offres en 2015, après
avoir présenté un avant-projet aux élus. Le CRE s’ap-
puie pour fonctionner, un peu comme une collectivi-
té, sur un appareil technique mettant en œuvre une
politique définie par des élus. Suite à notre propo-
sition d’investir dans un flux de production, un appel
d’offres a été lancé, pour lequel 8 prestataires ont
été initialement pressentis. 3 dossiers sont passés
en commission des marchés, pour finalement choi-
sir DALIM SOFTWARE. Ce qui nous a séduit dans
cette solution est son aspect presque « sur-me-
sure », personnalisable et évolutif. Nous avons alors
écrit un cahier des charges techniques très précis
concernant nos attentes. Pour cela, nous avons
monté une équipe projet en interne qui a recensé
les supports, décortiqué notre travail, de manière à
adapter la réponse DALIM SOFTWARE au plus près
de nos besoins.
Leur deuxième atout a été l’accompagnement : le
travail sur le terrain, avec notre équipe, pour coller à
nos processus de production. En amont du projet,
nous avions eu la visite de représentants de Galilée,
société partenaire de DALIM SOFTWARE, qui ont
collaboré avec le studio graphique et la chargée de
com pour étudier nos méthodes de travail. Puis Ga-
lilée a assuré tout le déploiement de la solution, ainsi
que 4 ou 5 séances de formation sur l’année 2016,
parfois très techniques, parfois orientées utilisateur
(interface).
« Afin de mieux nous approprier ES, nous l’avons re-
nommé « Créacom », après un vote collectif des uti-
lisateurs. Tout service ayant un besoin en support de
com peut faire sa demande dans l’interface de Créa-
com. Une fois validée par sa hiérarchie, la demande
nous parvient, et passera par un certain nombre
d’étapes, incontournables pour pouvoir démarrer le
projet. Cela nous a permis de refixer un cadre, tel
que la nécessité d’un brief, d’une recherche visuelle,
la mention de la destination, de la cible, du nombre
d’exemplaires, de la date, etc. L’outil nous permet
d’intégrer un planning prévisionnel, ainsi l’utilisateur
peut savoir s’il est déjà trop tard, et si, à défaut d’un
quite a long and sometimes complicated process, but “We recently integrated a Fluidbook generation mo-
it meant the teams could take on more responsibility for dule into ES, so we can make a paper document avai-
their own projects. Now that we have a collaborative lable on the web as an ePub file. It has become a natu-
platform, sign off doesn’t come from a communica- ral part of the process, whereas we only used to use it
tions manager but instead from the project lead within sparingly when we contracted it out, for cost reasons.
the teams. It also means we can make suggestions We’ve finally reached CRE 2.2017! Furthermore, at the
for improvements. We quickly realised that each team moment we’re thinking about acquiring a module to
needed to make its own sign off process clearer, and manage our photo library (DAM), integrated into Créa-
the designated communications lead wasn’t always the com (ES), so everyone can look at the image database
relevant person. ES held a mirror up to our organisa- and give the graphic designer clearer instructions. If
tion, whereas before the communications team acted we could have a single platform that brought together
as some sort of buffer, an adjustment variable. Now all our artwork, archives and supporting materials, and
things are clearer, we have concrete examples where provided access to all our digital, video and photo ar-
things that used to take weeks now take days. The chives, it would save time and make day-to-day tasks
teams that use our services have told us how satisfied easier for everyone.
they are with the quicker turnaround. The platform was
launched two months ago, we should have soon our The way of accessing information has evolved for
first set of data to analyse. people working at RATP, Créacom will be the tool
supporting an even more impacting communication
“Going digital has meant things flow more smoothly. strategy.”
As everyone involved can see where things are up to
in real time, and is notified when action is required, the Interview conducted by Didier Destabeaux
process is a lot more responsive at every level: design,
printing, finishing, distribution…
The tool also offers us the option to archive suppor-
ting materials that have been produced in the past.
Some documents are perennial, with slight modifi-
cations each time: prices need to be updated, or the
publication year changed. By archiving them all in the
same place, the tool will make it easier to access them,
and let us play a fuller role in supporting and advising
teams. By getting rid of these time-consuming tasks,
we are able to recommend a particular version of a
poster, change a visual, suggest a specific medium or
think differently about communication, providing our
real added value upstream in the analysis and prepa-
ration phases. Patricia Guillamot, Director of communications for the CRE RATP
Patricia Guillamot, directrice de la Communication du CRE RATP

Name of company: CRE RATP

Area of activity: socio-cultural and sporting opportunities for RATP employees (58,000)
Workforce: approx. 500
DALIM SOFTWARE solutions used: TWIST Engine, ES Core Engine, DIALOGUE Engine, Flatplan modules,
ES Enterprise project tracking, Custom Job Ticket, e-Publication
Reason for purchase: bringing company communications back in house, improving document production
flows, making archiving more sustainable, making resources available online

THEMAGAZiNE
70 BRANDS & RETAIL
support imprimé, il doit se rabattre sur un support
web. ES nous a permis d’avoir beaucoup plus de
transparence dans le processus de conception et
de fabrication des supports, aussi bien pour notre
service que pour l’utilisateur, voire même davantage
pour ce dernier.
« La partie la plus longue a été d’identifier les ré-
férents, mais aussi les validants et suppléants de
chaque service demandeur. Cela a été un process
assez long, parfois compliqué, mais qui nous a per-
mis de responsabiliser les services. Nous avons une
plateforme collaborative, ce n’est donc pas la direc-
tion de la communication qui donne le « go », mais
bien le responsable du projet, au sein de chaque
service. Cela nous permet également de pointer les
pistes d’amélioration. Nous nous sommes très vite
aperçus que chaque service avait besoin d’éclaircir
ses propres circuits de validation, la personne dé-
signée comme référente n’étant pas toujours la plus
à même de valider un support ou de le relire. ES a
eu un effet miroir sur notre organisation, alors qu’au-
paravant le service communication jouait un peu un
rôle tampon, une variable d’ajustement. Grâce à ces
éclaircissements, nous avons eu des cas concrets
où, de plusieurs semaines auparavant, nous sommes
passés à quelques jours de délai. Des retours de
satisfaction sur ces gains de temps nous ont été ex-
primés par les services demandeurs. La plateforme
a été lancée il y a deux mois, nous attendons sous
peu les premiers retours chiffrés.
Ce que nous offre également l’outil est la possibili-
té d’archiver les supports que les uns et les autres
ont été amenés à réaliser par le passé. Un certain
nombre de documents sont récurrents, avec des mo-
difications à la marge : mises à jour de tarifs, année
d’édition à changer. En unifiant leur archivage, l’outil
va donc faciliter leur mise à disposition et nous per-
mettre ainsi de jouer à plein notre rôle de conseil. En
nous délestant de ces tâches chronophages, nous
pouvons préconiser telle version d’une affiche, chan-
ger tel visuel, penser à tel média, réfléchir autrement
à la communication en apportant notre réelle valeur
ajoutée en amont, dans l’analyse et l’anticipation.
« Nous avons récemment intégré dans ES un mo-
dule de génération de FluidBook, permettant de
basculer la consultation d’une publication papier en
ePub sur le web. C’est devenu un processus naturel,
alors que nous ne l’utilisions qu’au compte-gouttes
lorsque nous sous-traitions cette opération, pour des
raisons de coût. Nous sommes enfin passés au CRE
2. 2017 ! Par ailleurs, nous réfléchissons aujourd’hui
à l’acquisition d’un module de gestion de notre pho-
tothèque (DAM), intégré à Créacom (ES), permettant
à chacun de consulter la base d’images pour orienter
plus facilement le graphiste dans sa mise en page.
Si on pouvait avoir une même plateforme regroupant
les maquettes, archives, supports, donnant un accès
à notre patrimoine numérique, vidéothèque, photo-
thèque, ce serait un gain de temps et un confort
pour tous dans un fonctionnement au quotidien.

« La dématérialisation entraîne une plus grande flui-
dité du circuit. Comme chaque acteur, en temps réel,
sait où en est le dossier et est averti de l’action qu’on
attend de lui, forcément la réactivité est beaucoup
plus grande à tous les niveaux : conception, impres-
sion, finition, diffusion…
Les agents de l’entreprise RATP ont évolué dans
leur façon d’accéder à l’information, Créacom doit
devenir un outil au service d’une stratégie de com-
munication toujours plus impactante. »
Propos recueillis par Didier Destabeaux

Nom de l’entreprise : CRE RATP

Activité : offres socio-culturelles et sportives pour les employés RATP (58000)
Nombre d’employés : environ 500
Solutions DALIM SOFTWARE : TWIST Engine, ES Core Engine, DIALOGUE Engine, Flatplan modules,
ES Entreprise project tracking, Custom Job Ticket, e-Publication
Raison de l’achat : réappropriation de la communication d’entreprise, fluidification de la production de
documents, pérennisation de l’archivage, ouverture du patrimoine sur le web

BRANDS & RETAIL

71 THEMAGAZiNE
“Nowadays, offshore-production is a must,
and for us, DALIM SOFTWARE is an integral part of this”, says Sven Leonhardt-
Schuster, general manager at gsd international GmbH, member of eupro group.

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THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////////////////////////////////PRINTERS
“Offshore-Produktion ist heutzutage ein Muss, und DALIM
SOFTWARE ist bei uns ein integraler Bestandteil hierfür”, sagt Sven Leonhardt-
Schuster, General Manager bei gsd international GmbH, Mitglied der eupro group.

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PRINTERS///////////////////////////////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
F
ourteen years ago, the eupro group which, among
others, includes gsd international GmbH, eupro
medientechnik and media it services & consult-
ing GmbH, began to expand into Asia. Currently,
the company has full service prepress sites in Thailand and
Cambodia.

“Our production is almost exclusively offshore,” explains

Sven Leonhardt-Schuster. “The production sites in Phuket,
Khon Kaen as well as Phnom Penh are our competitive ad-
vantage. One hundred eighty employees work in Phuket,
eighty in Kohn Kaen and three hundred sixty in Phnom Penh.
Due to the time difference, we are able to process orders
around the clock and provide our customers with their jobs
as quickly as possible.”

In addition to German-speaking and international manage-

ment, the company increasingly focuses on its own, long-
term employees in their respective countries who have ad-
vanced through the company.

“In Thailand, we have a contract with the Thai government to

educate and train digital media designers (Mediengestalter).
We are the only company permitted to do so. The training
takes place at our site in Khon Kaen,” adds Sven Leonhardt-
Schuster. “After the apprenticeship, an examination has
to be taken, and when that is successfully completed the
participants receive their training certificate.” Eupro group
trains more than 100 new digital media designers per year
in Thailand.

DALIM SOFTWARE plays a central role in this operation.

The orders are input into DALIM ES by the employees at
eupro group’s headquarters in Munich, and also at their sites
in Hamburg and Nürnberg. Roles and responsibilities, as
well as the entire workflow, are determined by eupro group
member company media it services & consulting GmbH. The
offshore employees then process the orders and, depending
upon the customer or workflow, fine-tuning takes place in
direct communication with the customer or via the German
companies.

“Establishment of the workflow, allocation of rights etc. is

being carried out centrally from Munich,” explains Petra Wal-
ton, CEO of media it services & consulting GmbH, respon-
sible for the IT of the entire group. “We use standard solu-
tions almost exclusively and DALIM ES is such a standard
solution for us. In addition to the wide range of customers, it
is important for us that the solutions we employ are sustain-
able and continue to be developed. DALIM SOFTWARE, as
a market leader, is offering this for us.”8

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THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////// MARKETING & MEDIA SERVICES
 B
ereits vor 14 Jahren hat die eupro group, zu der neben der gsd
international GmbH auch die eupro medientechnik sowie media
it services & consulting GmbH und weitere Unternehmen ge-
hören, begonnen nach Asien zu expandieren. Derzeit hat das
Unternehmen Fullservice-Prepress Standorte in Thailand und
Kambodscha. 8

75
MARKETING & MEDIA SERVICES/////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
 Roland Seebauer, owner oft eupro group Sven Leonhardt-Schuster, General Manager at gsd international GmbH
Roland Seebauer, Inhaber eupro group Sven Leonhardt-Schuster, General Manager bei gsd international GmbH

“We map all our workflows in DALIM ES. For us, au-
tomated processes are imperative, with the manual
effort as minimal as possible. There is hardly anything
that we have not been able to reproduce in DALIM
ES,” continues Petra Walton. “We do not need so
much support from DALIM SOFTWARE because the
system is designed in such a way that we can handle
much of it with our internal IT support and seldom
need to refer to DALIM SOFTWARE.”
Petra Walton, CEO of media it services & consulting GmbH
Before DALIM ES was installed, time-consuming Petra Walton, CEO der media it services & consulting GmbH
proofs had to be produced, either locally at eupro
group companies or remotely at customer sites. “We
have eliminated remote proofs. For years, we have
only used softproofs,” says Sven Leonhardt-Schuster. Whether the orders are comprised of catalogue pag-
“We have successfully introduced and connected our es, complete catalogues, flyers, brochures, magazine
customers to DALIM ES. Colour accuracy and re- pages, complete magazines, single images or other
liable, accurate reproduction are an absolute must for prepress orders, the offshore employees from eupro
our clients. DALIM SOFTWARE enables us to fully group handle all print and online communication or-
satisfy our customers in this respect.” ders as well as eCommerce orders with the same
accuracy. This is highly valued by all customers. Pac-
kaging orders have been included in the mix for nearly
two years now, with 3D rendering also being used.

“In addition to our own company activities, we now

also have joint ventures with other companies that
want to secure production capacities offshore.”

“Within the past three years, the prepress landscape

has changed dramatically,” says Sven Leonhardt-
Schuster. “Services now are sold only based8

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THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////// MARKETING & MEDIA SERVICES
„Wir produzieren fast ausschließlich offshore“, erklärt
Sven Leonhardt-Schuster. „Unsere Produktionsstan-
dorte in Phuket, Khon Kaen sowie in Phnom Penh sind
unser Wettbewerbsvorteil. Wir haben 180 Mitarbeiter
in Phuket sowie 80 in Khon Kaen und 360 Mitarbeiter
in Phnom Penh. Durch die Zeitverschiebung sind wir
in der Lage Aufträge rund um die Uhr zu bearbeiten
und unseren Kunden die Ergebnisse schnellstmöglich
zur Verfügung zu stellen.“
Neben deutschsprachigem und internationalem Ma-
nagement setzt das Unternehmen verstärkt auf eige-
ne, langjährige Mitarbeiter in den jeweiligen Ländern,
die im Laufe der Zeit die Karriereleiter erklommen
haben.
„In Thailand haben wir einen Vertrag mit der Re-
gierung. Wir sind das einzige Unternehmen im Land
welches Mediengestalter ausbilden darf. An unserem
Standort in Khon Kaen werden diese ausgebildet“,
so Sven Leonhardt-Schuster. „Im Anschluss an die
Ausbildung findet in der Ausbildungsakademie eine
Prüfung statt und bei erfolgreicher Teilnahme wird
das Ausbildungszertifikat verliehen.“ Die eupro group
bildet jedes Jahr über 100 neue Mediengestalter in
Thailand aus.
„Wir bilden unsere gesamten Arbeitsabläufe in
DALIM SOFTWARE ab. Für uns ist es zwingend
notwendig, automatisierte Prozesse zu haben, wobei
der manuelle Aufwand möglichst gering sein sollte.
Es gibt weniges, was wir in DALIM ES noch nicht
geschafft haben abzubilden“, fährt Petra Walton
fort. „Wir brauchen gar nicht so viel Support, weil
das System so aufgebaut ist, dass wir mit unserem
internen IT-Support bereits vieles selbst erledigen
können.“
Vor dem Einsatz von DALIM SOFTWARE wurden
zeitaufwändige Proofs, lokal in den einzelnen Gesell-
schaften, als auch bei den Kunden vor Ort als Re-
moteproof gefertigt. „Remoteproofs haben wir abge-
schafft“, sagt Sven Leonhardt-Schuster. „Wir setzen
seit Jahren nur noch Softproofs ein. Unsere Kunden
haben wir in der Vergangenheit sukzessive an DALIM
SOFTWARE herangeführt und angeschlossen. Für
unsere Kunden ist die Farbechtheit und verlässliche,
originalgetreue Wiedergabe ein absolutes Muß. Die
DALIM SOFTWARE ermöglicht es uns, unsere Kun-
den in diesem Bereich absolut zufrieden zu stellen.“

Die DALIM SOFTWARE hat hierbei eine zentrale

Rolle. Die Aufträge werden von den Mitarbeitern in
der Münchener Zentrale, aber auch in Hamburg oder
Nürnberg, alles weitere Standorte der eupro group, in
DALIM ES angelegt. Die Rollen und Rechte sowie der
gesamte weitere Workflow wird dann von der media it
services & consulting GmbH festgelegt. Die Offsho-
re-Mitarbeiter bearbeiten dann die Aufträge und je
nach Kunde oder Workflow wird die Feinabstimmung
dann direkt mit den Kunden oder über die deutschen
Unternehmen mit den Kunden, vorgenommen.

„Die Einrichtung des Workflows, Rechtevergabe etc.

wird zentral von München aus gesteuert“, erklärt Pet-
ra Walton, CEO der media it services & consulting
GmbH, die ebenfalls Mitglied der eupro group ist.
Diese verantwortet den gesamten IT-Bereich des Un-
ternehmens. „Wir setzen fast ausschließlich Stan-
dard-Lösungen ein. DALIM SOFTWARE ist für uns
eine Standard-Lösung. Neben der großen Kunden-
breite ist es für uns wichtig, dass die von uns einge-
setzten Lösungen Bestand haben und stetig weiter
entwickelt werden. DALIM, als Marktführer in diesem
Bereich, bietet uns dieses.“8

77
MARKETING & MEDIA SERVICES/////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
 on price. Customers already indicate during the
procurement process that they want offshore pric-
ing to be quoted. Up to now, we have not yet had
customers insisting on production in Germany. We
have strategically selected our locations, both in
Germany as well as abroad. Customer proximity is
important.”

And where does eupro group want to be in 10 years?

“We want to be the market leader in our field,” de-
clares Sven Leonhardt-Schuster. “We will intensify
our offshore activities and joint ventures. Growth is
occurring in Asia—no longer primarily in Germany.
As to future developments and trends, we particularly
see 3D rendering and CGI as major opportunities.
And, of course, for automated mapping and proces-
sing of business processes, DALIM SOFTWARE will
be on board as an integral part of the process.”

78
THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////// MARKETING & MEDIA SERVICES
Egal, ob es sich bei den Aufträgen um Katalogseiten,
Kataloge, Flyer, Broschüren, Zeitschriften, Magazine,
Einzelbilder oder andere Vorstufenaufträge handelt,
die Offshore-Mitarbeiter der eupro group erledigen
alle Print-, Online-Kommunikationsaufträge, sowie
eCommerce-Aufträge mit der gleichen Genauigkeit,
welche von den Kunden hoch geschätzt wird. Seit
knapp zwei Jahren gehören hierzu auch Verpacka-
gungsaufträge, wobei auch 3D Rendering zum Ein-
satz kommt.
„Neben unseren eigenen Unternehmensaktivitäten,
haben wir inzwischen auch Joint Ventures mit wei-
teren Unternehmen, die sich Produktionskapazitäten
Offshore sichern wollen.“
„In den letzten Jahren, insbesondere in den letzten
drei, hat sich die Landschaft im Bereich der Vorstu-
fe krass gewandelt“, so Sven Leonhardt-Schuster.
„Dienstleistungen verkaufen sich größtenteils nur
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MARKETING & MEDIA SERVICES/////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
noch über den Preis. Kunden geben bereits bei Aus-
schreibungen an, dass wir Offshore-Preise anbieten
sollen. Bisher haben wir noch keine Kunden erlebt,
die auf einer Produktion in Deutschland bestehen.
Unsere Standorte haben wir strategisch ausgewählt,
sowohl in Deutschland, wie auch außerhalb. Kunden-
nähe spielt dabei eine wichtige Rolle.“
Und wo möchte die eupro group in 10 Jahren sein?
„Wir möchten als größtes Unternehmen Marktfüh-
rer in unserem Bereich sein“, erklärt Sven Leon-
hardt-Schuster. „Wir werden unsere Offshore-Ko-
operationen und -Joint Ventures intensiv erweitern.
Das Wachstum findet in Asien statt und nicht mehr
vorrangig in Deutschland. In Bezug auf kommende
Entwicklungen und Trends sehen wir insbesondere
3D-Rendering und CGI als Hauptaufgaben für die
Zukunft. Und natürlich wird auch DALIM SOFTWARE
als integraler Bestandteil, und zur automatisierten Ab-
bildung und Abwicklung der Geschäftsprozesse, mit
von der Partie sein.“
Soft Proofing
How providers and clients see it
Le soft proofing
côté prestataire, côté client
Provider’s viewpoint
Sandra Lalanne has been at the helm of Turquoise
since June 2016. Turquoise is a Parisian photogravure
company specialised in fine illustration, art books, and
school textbooks. Sandra, who has been using ES’
soft-proofing since its creation, recently introduced it
as part of a new Turquoise‘s offer.

Can you give us an example of how

you set soft-proofing up with one of
your clients in publishing?
I have just finished setting the system up at Belin
(www.editions-belin.com, an independent academic
publisher). The process was very simple. I gave them
a quick 10-minute demonstration using one of their
publications. I explained how to insert an annotation,
reject or accept a page, and how to view the flat plan.
Set-up was very quick. It only took one meeting. I’ve
just started production with them on a chapter but
they’re already doing a great job on their own! Soft-
proofing is very intuitive…

When you did the demonstration, was

soft-proofing really even an option for
the client? Or was it your demonstra-
tion that won them over?
During a preliminary meeting, I told them that I used
soft-proofing with academic publishers, and asked
if they would be interested. Afterwards, Max-André
Carru, from Galilée, our DALIM SOFTWARE inte-
grator, created a user account for them. I then went
back to see them a fortnight later with the ten-minute
demo, and that was it!

Did you carry out the demonstration

on your screen or theirs?
Theirs. They already had a calibrated screen. These
clients are very aware of what’s going on, and are
heavily involved in calibrating graphics and colour
rendering, even though we are dealing with the 8

82
THEMAGAZiNE///////////////////////////////////////////////////////////////////////////////////////// MARKETING & MEDIA SERVICES
 Côté prestataire
Sandra Lalanne est depuis juin 2016 responsable de
Turquoise, photogravure parisienne spécialisée dans
le beau livre, livre d’art et édition scolaire. Sandra,
utilisatrice du soft proofing d’ES depuis sa création,
l’a récemment introduit dans l’offre de Turquoise.

Pouvez -vous nous donne r un

exemple de mise en place du soft
proofing avec un client éditeur ?
Je viens d’intégrer tout récemment le système chez
Belin (www.editions-belin.com, éditeur indépendant
dans le domaine scolaire et de l’éducation). Cela a
été très simple, je leur ai fait une petite démonstration
de 10 mn sur un de leurs ouvrages. Je leur ai expliqué
comment insérer une annotation, refuser ou accep-
ter une page, visualiser le chemin de fer. La mise en
place a été très rapide, il a suffi d’un rendez-vous. Je
viens de commencer la production avec eux sur un
chapitre, ils se débrouillent très bien tous seuls! Il faut
dire que c’est très intuitif…

Lorsque vous aviez fait la démo, le

choix était-il acté ? Ou est-ce votre
démonstration qui a remporté l’adhé-
sion ?
Lors d’un premier RV, je leur ai dit que je travaillais
de cette façon avec les éditeurs scolaires, et leur ai
demandé s’ils étaient intéressés. Puis Max-André
Carru, de la société Galilée, notre intégrateur DALIM
SOFTWARE, leur a créé un compte utilisateur ; enfin,
je suis retournée les voir 15 jours plus tard avec cette
démo de 10 mn, et c’était parti !

Aviez-vous effectué cette démo sur

votre écran ou sur le leur ?
Le leur, ils avaient déjà un écran calibré. Ce sont des
interlocuteurs extrêmement sensibles et attachés à la
calibration de la chaîne et au rendu chromatique de
leurs ouvrages, même si nous sommes dans le scolaire.
C’est un secteur où il faut aller très vite, ce sont des 8

83
MARKETING & MEDIA SERVICES/////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE
academic world. It’s a sector where you have to work
very fast. Books are put together in a week, two
weeks, or a month. You have to work fast and make
sure it looks good! There’s no time for back and forth
with couriers and test prints. For this reason
soft-proofing is THE solution!

Once the decision has been made, Client viewpoint

how do you implement soft-proofing?
You have to calibrate the screen, adjust its profile, and
adapt it for ambient light. We base our settings on a
test chart that we edit and print here at Turquoise.
The client then validates this test chart. The screen
has to deal as well with coated paper as it does with
offset. For offset paper, Under Colour Removal is es-
sential! If the photogravure operator isn’t capable of
correctly converting the files and properly simulating
paper tests, the gap between offset tests and print
runs can be considerable. Printing can turn into a
disaster. Therefore, the screen simulation prepares
the client. It allows them to see both the dominant
colouring of the paper, and how flattened and muted
images will be rendered. Using adequate correction
ensures the client sees a simulation that will be close
to the printed reality, and above all to what they have
validated! It means they have a greater sense of se-
curity in the end result.
For offset paper, there is a real interest in soft-proo-
fing, with regard to hard copy proof, because the on-
screen simulation takes printing paper characteristics
into account, whereas hard copy proof is not carried
out on the final printing paper. Moreover, changing
support is both quick and affordable, because all you
need to do is adjust a few settings.”
Interview conducted by Didier Destabeaux
Catherine Bulot is head of photogravure for Albin Mi-
chel’s Education division (www.albin-michel.fr).
“Since 2009 a large percentage of photogravure un-
dertaken by this division (school textbooks, children’s
literature and some mainstream books) has used
DALIM SOFTWARE soft-proofing. Since 2009, the
product has evolved a great deal in terms of speed
and design – notably with the electronic flat plan.
From a publishing stand point, most of our editors
are over the moon to be using this new tool. It allows
them to view images and Ben-day dots in context,
and to rapidly view the state of their work using the
flat plan (missing pages and images).
From a production stand point, it lowers photogra-
vure costs, and we gain a significant amount of time
(less need for couriers, real time retouching, etc.).
Tools like the densitometer, colour channels, and ink
coverage allow us to check our work, and/or to give
the photogravure operator clearer instructions about
the result we are looking for. The ‘compare’ function
also allows us to see the photogravure operator’s ac-
tions after correction. This is an important function
because in my role as head of photogravure for Albin
Michel’s Education division, I assess the work carried
out and take the know-how gained from it forward
into subsequent projects.”

Turquoise Photogravure turns 35. Guy and Colette Thill founded the business in 1982, and have made it into one of the most suc-
cessful in Paris, serving a range of clients in advertising and the media, as well as publishing houses and printing firms. In 1990
the business evolved towards traditional photogravure (half-tone, four-colour printing), then began to specialise in colour imagery
(flashing, digitalisation) and shooting. Media Clients: Nouvel Observateur, Paris Capitale, etc. Starting in 1993, Turquoise added
desktop publishing as well as a Kodak Approval System, which was replaced in 2011 by one from GMG. At the end of 2016, Turquoise
moved to Bagnolet, and under Sandra Lalanne’s direction, started using soft-proofing. Since the founder Guy passed away at the
beginning of 2017, Sandra has taken up the torch at Turquoise and, with Colette Thill’s help, is seamlessly moving the business into
the 21st century.

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 Turquoise Photogravure a 35 ans. Guy et Colette Thill créent l’entreprise en 1982 et en font l’une des premières de Paris, pour une clientèle
d’annonceurs, publicitaires et presse, puis éditeurs et imprimeurs. En 1990, l’entreprise évolue vers de la photogravure traditionnelle (trait
simili, quadrichromie), puis se spécialise dans l’imagerie couleur (flashage, numérisation), et la prise de vue. Clients Presse : Nouvel Obs,
Paris Capitale… A partir de 1993, Turquoise intègre une chaîne PAO, ainsi qu’un système d’épreuve Kodak Approval, remplacé en 2011
par du GMG. Fin 2016, Turquoise déménage à Bagnolet et, sous l’impulsion de Sandra Lalanne, fait l’acquisition du soft proofing. Après
le décès de son fondateur, début 2017, Sandra reprend le flambeau de l’entreprise, et, avec l’aide de Colette Thill, l’amène en douceur
vers le XXIe siècle.

livres qui se montent en une semaine, deux semaines,

un mois. On doit faire vite et beau !, On n’a pas le temps
de faire des allers-retours « coursier-épreuve » : pour
cela, le soft proofing, c’est LA Solution !
Une fois la décision prise, comment
s’effectue le déploiement du sof t
proofing ?
Il faut caler l’écran, ajuster le profil écran, l’adapter à
l’éclairage ambiant. Nous basons nos réglages sur
une forme-test éditée et imprimée chez Turquoise.
Le client valide cette forme-test. Le rendu écran doit
aussi bien concerner les papiers couchés qu’offset.
Pour l’offset, le retrait sous-couleur est capital ! Si le
photograveur n’est pas capable de convertir correc-
tement les fichiers et de simuler convenablement les
épreuves papier, l’écart peut être considérable entre
l’épreuve offset et le tirage, c’est vite la catastrophe
en impression. Donc la simulation écran met le client
en condition, elle lui permet de voir à la fois la domi-
nante colorée du papier et le rendu des images en
règle générale aplaties et voilées. Avec la correction
adéquate, elle lui assure une simulation proche de la
réalité imprimée et surtout de ce qu’il a validé ! C’est
pour lui une plus grande sécurité.
En offset, il y a un réel intérêt à faire du soft proofing,
par rapport à l’épreuve papier, car la simulation écran
prend en compte les caractéristiques du papier d’im-
pression, alors que l’épreuve papier ne se fait pas sur
le papier réel d’impression. De plus, changer de sup-
port est à la fois rapide et économique, puisqu’il s’agit
juste d’un simple jeu de paramètres à modifier ! »
Propos recueillis par Didier Destabeaux
Côté client
Catherine Bulot, responsable photogravure du pôle
Education Albin Michel (www.albin-michel.fr)
« Depuis 2009, une partie importante de la photo-
gravure du pôle Education Albin Michel (scolaire,
jeunesse et quelques titres grand public) utilise le
soft proofing de DALIM SOFTWARE. Entre 2009 et
maintenant, le produit a beaucoup évolué au niveau
de la rapidité et de l’ergonomie – notamment avec le
chemin de fer électronique. Du point de vue éditorial,
la plupart de nos éditeurs sont ravis de travailler avec
cet outil : visualisation des images dans leur contexte,
visualisation des couleurs benday, état des lieux ra-
pide de leur ouvrage avec le chemin de fer (images
manquantes, pages manquantes).
Du point de vue fabrication : une baisse des coûts
de photogravure, un gain de temps non négligeable
(plus de coursier, des retouches possibles en temps
réel, etc.).
Les outils comme le densitomètre, les canaux de
couleurs, la couverture d’encre, nous permettent de
vérifier le travail demandé et/ou de mieux orienter
l’opérateur photograveur sur ce que nous souhaitons
obtenir. La fonction « comparer » permet aussi de
visualiser les actions de l’opérateur après correc-
tion. C’est une fonction importante, car en tant que
responsable photogravure du pôle éducation Albin
Michel, j’analyse le travail effectué et capitalise pour
mes prochains travaux. »

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ES
is Making a
Direct Contribution to

IWCO
Direct’s Workflow
D
ata-driven direct marketing providers do not fit the profile More than seven years ago, IWCO Direct
of a typical DALIM ES user. But IWCO Direct, one of the began adding full-color digital print to com-
nation’s largest providers of data-driven direct marketing plement their traditional printing platform,
solutions, is using DALIM ES as one of the underlying which used offline laser personalization.
asset management and preflighting tools for its workflow. Customer needs were met by using a ba-
sic asset management system and creating
IWCO Direct (iwco.com) has been earning customers’ trust by col- folders that accepted a few assets for their
laborating with North American marketers for nearly 50 years. The customers.
company’s full range of services includes strategy, creative, and pro-
duction for multichannel marketing campaigns, along with one of the “Managing customer content was relatively
industry’s most sophisticated postal logistics strategies for direct simple in the beginning of this ‘white paper
mail. Through Mail-Gard®, IWCO Direct offers business continuity environment’ when the use of variable and
and disaster recovery services to protect against unexpected bu- dynamic content was limited,” said Dave
siness interruptions, along with providing print and mail outsourcing Johannes, Senior Vice President of Ope-
services. The company is ISO/IEC 27001 Information Security Ma- rations. “We installed one digital press in
nagement System (ISMS) certified through BSI, reflecting its com- 2010. As customers adopted the new plat-
mitment to data security. form, we continued to expand, and had ten

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digital presses by 2014. As the digital print/white paper platform
grew, we continued to use our conventional print methodology to
manage assets.”
As customers for the new platform grew, preflighting and managing
assets became more challenging. “The easy part is buying a digital
press. The tough part for most people, and what catches them off
guard, is the change in workflow from traditional print to the digital
press platform,” notes Johannes. “Most people underestimate it.”
In the traditional print world, there is a prepress department res-
ponsible for color management across print versions. In a white pa-
per environment, the workflow management needs expand to include
data processing, content development, asset management, page
composition, postal sorting, and data manipulation to create limitless
versions.
In traditional environments, Prepress works with art files for diffe-
rent versions that are sent to a press to produce preprinted shells.
Next, they are personalized and finished offline, prior to inserting and
postal sorting. “The low hanging fruit for early digital print adopters
was postal savings, achieved by combining multiple preprint shells
into a single digital production run,” remarks Johannes. “Once mar-
keters began to realize that three to five versions of preprinted shells
could be a single mailstream in the digital environment, their creativity
kicked in. Suddenly three to five versions became 10, then 20, and
then unscalable using our conventional workflow and tools designed
to support traditional print.”
To manage the increasing demand for true one-to-one marketing,
IWCO Direct re-engineered their front-end workflow. This began
by looking at what assets were required. They knew they needed a
stronger library and better preflighting tools, so they looked at several
providers and full suite capabilities. They determined DALIM TWIST
and ES were a good fit, and installation began in 2015.
“DALIM ES is easy to plug and play. IWCO Direct produces high
volume, highly variable, direct mail acquisition programs. Since this
requires a number of logos and images of multiple sizes, the velocity
of moving assets and files is pretty high,” explains Johannes. “We’ve
had success using DALIM for preflight, as well as reviewing and
checking assets. “DALIM’s tool set allows us to quickly and effi-
ciently evaluate the structure and layers of furnished assets which,
when set up incorrectly, can have a huge impact on printer perfor-
mance,”Johannes added. “We use DALIM’s TWIST product to per-
form these preflight functions prior to adding assets to our library.”
DALIM’s suite of ES and TWIST is being integrated into IWCO
Direct’s full digital workflow along with other tools such as GMC
Inspire, Messagepoint, and Satori for postal sort to build an end-to-
end digital solution.
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Dave Johannes
Senior Vice President of Operations - IWCO Direct
“We like the way DALIM ES is architected.
We included it in our workflow, program-
med the API calls, and made it a part of so-
mething bigger. ES has improved producti-
vity; the preflighting activity for each image
is very good. It has all the functionality we
need, with the additional benefit of flexibility.
It will be a powerful part of our workflow,”
continues Johannes. “Our goal is to build
a portal-based system, with client access
in and out of the system. We are currently
testing our internal system in anticipation of
making it available for client access in the
future.”
In the future, clients will be able to upload
files to a customer-based portal and will be
able to drop content, update content, or de-
lete assets. “We have a few clients who are
interested in using our services for all their
asset management. Once these clients are
fully integrated, we could offer asset ma-
nagement as a broader service where they
can send content to other providers,” adds
Johannes. “DALIM ES is a powerful asset
management tool. It helps with preflighting
as well as storage and reuse of assets—and
DALIM SOFTWARE has been a very good
partner to work with. With new ideas and
challenges, they help us move forward.”
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Superior
Service
Starts with
ES
A global marketing and communications ser-
vices provider has achieved increased produc-
tion efficiency and accuracy for its clients using
DALIM ES, DIALOGUE and TWiST.
W
illiams Lea Tag is a leading provider of marke-
ting and communications supply chain services.
It helps organisations transform their business
processes, enhance customer conversations and
realise the potential of their brands. The company’s solutions com-
bine re-engineered processes, leading technologies and highly
experienced collaborative client teams. As part of the Deutsche
Post DHL Group, its financial strength and global reach enables it
to deliver solutions anywhere in the world.
The client list today is a who’s who of global brand names, inclu-
ding BP, Ikea, Santander and BT; the services provided range from
the supply of digital assets for online advertising to print-ready PDF
files to translation and video production.
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Much of the business is built on long-
standing relationships, one of which is with
DALIM SOFTWARE, whose products have
been in regular use at Williams Lea since the
early 1990s. “We are the largest UK user
of TWiST, with 30-plus hard-workers,” con-
firms Lloyd Hayzer, Global Account Director,
at the firm’s Aldgate, London, offices.
Another long-standing relationship is with
DMG Media, the publishers of the UK’s
Daily Mail newspaper and website, plus its
weekend supplements, the Mail on Sunday
and related brands. Since print advertising
production switched from films and plates
to digital files, Williams Lea Tag has relied
heavily on its own in-house developed pro-
duction management system, called CMD,
to meet the needs of clients like DMG.
“We developed CMD in order to be mas-
ters of our own destiny, but our needs have
become so diverse that we can’t be mas-
ters of everything, so we partner with vari-
ous third parties to provide specific func-
tions,” explains Hayzer.
One of the functions that has been ‘out-
sourced’ in this way is that of flatplanning.
Hayzer and his colleagues had considered
DALIM’s MiSTRAL but felt at the time it
was ‘too weighty’ for their needs and in-
stead developed a bespoke capability in-
house. “This served us well at the time but
in recent years the rate of development
tailed off,” he recalls, so in 2015 Hayzer
and his team were tasked with finding a
third-party alternative.
“CMD flatplan was purely a client-facing
production tool, showing page thumbnails,”
explains Hayzer, “but with the continued
development of CMD, we needed new a
new flatplanning tool to keep up with the
advancements in CMD.” 8
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MARKETING & MEDIA SERVICES/////////////////////////////////////////////////////////////////////////////////////////THEMAGAZiNE

Some heavyweight options were investigated but
cross-over with CMD’s feature set meant that
they would not have been cost-effective, as the
functionality was largely in content management.
Publishing power
DALIM ES provided the solution. When Williams Lea
Tag looked at earlier versions of DALIM’s production
management tool, they felt it was more focused on
printers’ production needs. However, the addition of
support for direct file editability via an InDesign plug-
in in version 5 meant that the printers’ tool was now
equally focused toward publishers.
“Our clients wanted to do more themselves, or to have
us manage the process for them and provide automa-
tion at the back end. DALIM ES gives a nice interface
to the client’s world, giving them and us the access to
fill in the gaps,” says Hayzer.
“With DALIM TWiST sitting behind ES, we were confi-
dent that this would deliver. It was a big factor that
it fitted well with existing workflows and brought the
opportunity to go on to digital media,” he adds.
As the incumbent supplier for DALIM support, LGS
was the natural partner for Williams Lea Tag to pro-
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pose and implement the ES-based system, but Hayzer
concedes, “We did push them hard; we needed to
know that it would service the client’s needs.”
Creative support for The Mail
In early 2016, Williams Lea Tag was invited to pitch
for a project to take on artwork creation for the Daily
Mail’s marketing department.
“They were looking for processes to be put in place
and someone to manage production while their
core team provided top-line creative input,” explains
Hayzer. “I showed them ES in our presentation, but
DIALOGUE was the big selling point, as they were
using manual paper-based methods for managing and
tracking revisions and approvals.”
Having won the tender, the entire production process
was mapped out by DALIM SOFTWARE’s UK inte-
grator LGS, using ES to implement the folder structure
desired by the client and to generate a briefing form to
their specifications.
“We worked with LGS to develop a bespoke creative
management form that would provide a quick way to
ingest client briefs and get the necessary assets out to
the studios. We used ES to create this, covering every
element and media type for each Daily Mail brand. The
user logs in under the appropriate brand and sees
every media type they need. The aim is to make it as
simple as possible, based on templates – if it’s an
ad, for example, there’ll be a drop-down menu for the
available sizes.”
Configuring workflow to match DMG practices for
reviews and approvals was taken in ES’s stride. “We
built the workflow around the people, giving them what
they wanted to see, when they wanted to see it,” says
Hayzer, adding, “There was some customisation for
the eight brand groups, tailored to user profiles ran-
ging from super-users to read-only accounts.”
The original focus in the DMG project was to manage
advertising assets, content and the creative process.
This included transferring legacy data including In-
Design templates and ThinkStock images so that ES
could serve as a portal to both old and new assets,
advert artwork and master templates. This was not
implemented in a full-blown digital asset management
(DAM) configuration, but by simply replicating an exis-
ting folder structure that was familiar to DMG users.
Because the storage is now cloud-based,
the system is accessible from any studio.

Expanding role for ES

Since going live with DALIM ES 5 in July
2016, the usage has expanded. The flat-
plan capabilities of ES are used for Daily
Mail home supplements, while in addition
to advert artwork and related digital assets,
the system also now hosts some point-of-
sale artwork.

Advertising production remains the main

application, however, mostly for print in the
Daily Mail stable of newspapers, with ten or
a dozen house ads being produced each
day, plus two or three supplements a week.
DMG has been able to reduce its internal
headcount thanks to the creative artworking
capability that Williams Lea Tag can offer
via DALIM ES. The system’s approval ca-
pabilities for sign-off on creatives and the
automatic audit trail are also a big plus point
for DMG, Hayzer reports.

John Tucker at DMG Media says: “Thanks

to Williams Lea Tag’s investment in DALIM
tools we have been able to focus our in-
house resource on the top-line for the Crea-
tive Marketing department at DMG Media,
confident that advertisement artwork will be
created and distributed quickly and reliably.
The review and audit trail via DIALOGUE
has greatly simplified the approval process
for us and both this and the job briefing
workflow have been matched exactly to our
requirements, saving time and increasing
accuracy.”

The success of the project has enabled

both Williams Lea Tag and LGS to deve-
lop their relationships with DMG, as well as
building both companies’ capability to serve
other projects and clients. Hayzer and his
colleagues at Williams Lea Tag are using
the ES flatplan capability to produce fashion
retailer Net-a-Porter’s print magazine star-
ting in Q2 2017, and there are plans to use
ES and DIALOGUE for classified adverti-
sing makeup in London’s free daily paper
Metro.

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Essential proofs
for Pr1mary Color
P
rimary Color is a global visual solutions com-
pany, turning heads and getting results with
next-level marketing products since 1984.
Whether it’s a project as small as a greeting
card or as colossal as a skyscraper, they have it cov-
ered. They operate four state-of-the-art facilities—three
in the Los Angeles area and one on Shanghai—with six
core print services under their roofs: premedia, litho,
large format digital, digital silkscreen, dye-sublimation,
and variable data digital. All of these are color man-
aged to each other, ensuring brand consistency for
its clients across all print marketing materials. Primary
Color has been certified as a G7 Master Printer and
is an FSC and 3M certified company. Primary Color’s
heritage and core competency is premedia, something
they like to use to differentiate itself from other printers.
Until four years ago, Primary Color had been using a
proofing and viewing color management solution that
worked well for them, but the interface wasn’t easy for
their clients to use. At the same time, some of Primary
Color’s clients—and prospects—had been working
with DALIM ES. They asked Primary Color to look at it,
because it could help communications. They decided
to invest in it.
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“Bay Digital, our reseller, helped with the installation,”
remembers Chris Milos, Primary Color Management
Specialist and Workflow Automation R&D. “In fact,
they have been extremely helpful. They always answer
the phone immediately, and assist us as quickly as
possible. They’re terrific.”
DALIM ES is used both for proofing and for work-
flows. “We provide a few of our clients full, password
protected access to our server where they upload
images for us to retouch,” explains Milos. “DALIM ES
is a good communication tool and keeps track of eve-
rything. The DIALOGUE Engine within ES also hap-
pens to be a very good color management engine. It
enables us to set up color viewing for formal reviews,
as well as formal processes for approvals.”
“DIALOGUE Engine’s color management control
is very granular, versatile and flexible. Our clients
and we can calibrate and use nearly any monitor
to view accurate color; it’s not limited to a specific
monitor or system. We usually make an initial of-
fice visit to connect the spectrophotometer to the
monitor and teach the client how to calibrate it. The
rest is easy,” comments Milos. “We also do brand
management, so accurately matching our work
is critical. We color manage across devices and
substrates and output—and even our four facili-
ties—making sure that the brand is communicated
correctly to the customer.”
“Paper proofing is outdated. Our clients like the
DIALOGUE Engine technology because the inter-
face is very clean and easily accessible,” adds Mi-
los. “DALIM ES client communication tools are ac-
celerated for corrections. It’s easy to keep track of
changes and log revisions. We have also been able
to promote DALIM ES as a green service. There are
no drivers or delivery services sending proofs, and
the online system is faster and easy to use. In fact,
my favorite thing about ES is revision tracking.”
How Primary Color conducts business really
depends upon each customer, and ES is flex-
ible enough to be set individually everyone. From
DALIM ES, approved images are sent to other file
systems.
One of the features that Milos has not used yet,
but piques his interest, is the ability for clients to
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access and view their job directories securely in
the Primary Color server from within DIALOGUE
Engine. They can access the folders from within
DIALOGUE Engine.
“One of our clients, a large retailer, requested
a sizeable campaign requiring us to build 340
mechanicals,” notes Milos. “I can only imagine the
nightmare it would have been to proof each piece
manually. There were different sizes, images, texts,
and locations—and other specific content. But,
with ES, it was easy for the client to review them.
It would have been a logistic nightmare if done in
an analog way. And, tracking car brochures and
car retouching is something that I know would be
difficult if I were still doing it manually myself. We
really appreciate that it is digital now.”
“DALIM ES has been easy to implement, it’s fast,
and it’s accurate,” summarizes Milos. “We know
we can build an even simpler interface, and make it
even more efficient to get things done. Although we
don’t have any solid plans, we are definitely looking
into other features in ES. Who knows where it will
end up?”
Meet us Here 2017
Calendar
Meet u s H e r e
On this page, we wanted to introduce you to our product portfolio and prepared a small info booklet.
If it is already missing, please contact info@dalim.com, and we will send one to you.