SECTION 1 – PLEASE TELL US A LITTLE ABOUT YOURSELF AS A YOGA TEACHER

1. Which of the following best describes you:

1. I am a yoga teacher
2. I am a studio operator
3. I am both a yoga teacher and a studio operator
4. I am a yoga student/enthusiast
5. Other_______________________________________
2. Gender:
1 Male
2 Female
3 Prefer not to say

3. Please specify your age group:

1 Below 18
2 18-24
3 25-34
4 35-50
5 Above 50
4. I live in:
1 Canberra
2 New South Wales
3 Northern Territory
4 Queensland
5 South Australia
6 Tasmania
7 Victoria
8 Western Australia
5. Yoga teaching:
1 Is my primary source of income
2 A secondary source of income
3 Not applicable/other ___________________________
6. I have been a yoga teacher for:
1. Less than 1 year
2. 1 to 2 years
3. 3 to 5 years
4. 6 to 10 years
5. More than 10 years
6. Not applicable

SECTION 2 - ABOUT YOUR YOGA BUSINESS

Please help us to understand a little about your yoga business and your involvement in
running retreats.

7. How important is growing your income from your yoga business?

(1=not at all important, 2=unimportant, 3=somewhat important, 4=important, 5=very
important)

8. How do you view international retreats as a means of diversifying your yoga business
income? (May tick more than one)
1. I do not currently offer retreats but am interested in this in the future
2. I already offer domestic retreat opportunities to my students
3. I already offer international retreat opportunities to my students
4. I am not interested in offering international yoga retreats / vacations to my
students

9. What are the primary obstacles to offering an international yoga retreat to your students?

_______________________________________

10. Please indicate how many domestic and international yoga retreats you have run in the
past:

Domestic retreats International retreats

None None

1 1

1
 2 2

3 3

4 4

5 to 10 5 to 10

10+ 10+

Please indicate the geographic locations in which you have run these retreats:

SECTION 3. YOUR EXPECTATIONS AS A YOGA TEACHER

Krama Yoga is considering establishing a riverside centre for yoga teachers / studios to offer
international retreats in Kampot, Cambodia. We’d like to understand what would be
important to you.

11. Please list your primary motivation(s) for offering an international yoga retreat to your
students

________________________________________________________________________

1. How would you rate Cambodia as a possible location for an international retreat?
(1=no desirable, 2=undesirable, 3=somewhat desirable, 4=desirable, 5=totally
desirable)
2. What do you see as positive aspects of Cambodia as a retreat location
____________________________________________________________
3. What concerns would you have about offering a retreat in Cambodia?
____________________________________________________________

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 4. Please rate the factors, which are important to you in selecting an international yoga
retreat/vacation centre.
(1=not at all important, 2=unimportant, 3=somewhat important, 4=important, 5=very
important)

Factors 1 2 3 4 5

Reputation of the retreat 1 2 3 4 5

location among other yoga
teachers

Pre-departure support with 1 2 3 4 5

logistics, project
management and budgeting
Assistance with developing 1 2 3 4 5
a retreat activity timetable /
schedule
Promotional support to help 1 2 3 4 5
recruit students to your
retreat
Airport transfers to the 1 2 3 4 5
retreat destination
Administrative & logistical 1 2 3 4 5
support during the retreat
Availability of vegetarian 1 2 3 4 5
food
Availability of non- 1 2 3 4 5
vegetarian food
Availability of Cambodian 1 2 3 4 5
food
Perception of destination 1 2 3 4 5
safety
Natural setting of the 1 2 3 4 5
location

Quiet surroundings with 1 2 3 4 5

absence of external noise
such as traffic

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Local involvement in 1 2 3 4 5
retreat operation
Local architectural style of 1 2 3 4 5
retreat buildings
Availability of alternative non-yoga activities:
Swimming pool 1 2 3 4 5
River swimming 1 2 3 4 5
Spa and massage 1 2 3 4 5

River cruises 1 2 3 4 5
Availability of medical care 1 2 3 4 5
Kayaking 1 2 3 4 5
Hiking 1 2 3 4 5
Local interest tours 1 2 3 4 5
Cooking classes 1 2 3 4 5

An ‘adventurous’ 1 2 3 4 5
destination

Language and/or cultural 1 2 3 4 5

instruction
Local community 1 2 3 4 5
involvement

5. What other yoga or non-yoga related facilities should Krama Yoga make available at
the Centre?

6. Krama Yoga’s social mission:

a. How important would Krama Yoga’s mission ‘to provide social rehabilitation
to disadvantaged kids and young adults through yoga’ to you in considering
our retreat centre as a location?
(1=not at all important, 2=unimportant, 3=somewhat important, 4=important,
5=very important)

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 b. During a retreat, what would your students like to learn or experience in
relation to Krama Yoga’s social programs?
___________________________________________________

7. What is your preferred duration for a yoga retreat? (Q48)

a. 2 days & 1 night
b. 5 days & 4 nights
c. 7 days & 6 nights
d. 14 days & 13 nights
e. Other: _________

8. In what months of the year are you most likely to offer a yoga retreat to your
students? (you may tick more than one)
Jan, Feb, Mar, April, May, June July, August, September, October, November,
December.

9. Would you avoid months with high rainfall in Kampot?

1. Yes 2. No 3. don’t know

10. How likely is it that you would choose to run your retreat in Australian peak periods
such as school/public/ & religious holidays such as Christmas & Easter?
(1=Very unlikely, 2=Unlikely, 3=Neutral, 4-=Likely, 5=Very Likely)

11. What price would your students be willing to pay for a seven day Yoga Retreat in
Cambodia? (including yoga instruction, food and accommodation but excluding air
tickets, local transportation and optional tourist activities)
a. Under $1,000
b. $1,001 - $1,300
c. $1,301 - $1,600
d. $1,601 - $1,999
e. $2,000 - $2,500
f. More than $2,500

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 12. How many students would you need to participate in your retreat to make it
financially viable?
1 0 to 4
2 5 to 9
3 10 to 16
4 16+
5 Other________________
6 Don’t know

13. As the retreat provider, what would your target profit margin be from operating an
international yoga retreat?
a. 0 – 10%
b. 10.1% - 15%
c. 15.1% - 20%
d. 20.1% - 25%
e. 25.1% - 30%
f. Over 30%

14. What would your student’s accommodation preferences be?

Strongly Strongly
Somewhat Prefer
Dislike Prefer

1 2 3 4 5
1 Dorm

2 Twin share

3 Private sleeping quarters

4 Fan

5 Air-conditioning

6 Free internet

7 Private relaxation space

8 Provision of alcohol

9 Private bathrooms

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10 Shared bathrooms

11 Self-catering cooking facilities

12 Laundry facilities

13 Communal dining

14 Separate dining area

15. How many months would you need to plan and prepare your international retreat?
a. _____________ months
16. When booking your retreat centre:
a. What percentage of the total booking fee would you be prepared to pay as a
deposit? __________ percents
b. How far in advance would you pay this (months)? _______months
c. Don’t know

17. How would you rate the following media as a preferred way for Krama Yoga to
promote their retreat centre to you?

Strongly Strongly
Somewhat prefer
Media not prefer prefer

1 2 3 4 5
1 Social media (i.e., Facebook, Instagram, Twitter)

2 Website

3 Yoga specific magazine

4 E-marketing newsletter

5 Direct mail

6 Mobile application

7 Telemarketing

8 Yoga events

9 Referrals from other yoga teachers

10 Other: ______________________

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 18. Which of the following reflects the likelihood of you selecting Krama Yoga’s retreat
centre as a location for a retreat in the next two to five years?
(1=Very unlikely, 2=Unlikely, 3=Neutral, 4=Likely, 5=Very likely)

19. What else would you like to add to help us understand what you would need from
Krama Yoga’s social enterprise & retreat centre?

If you are interested in participating in the prize draw for the Cambodian bell, please enter your
email address here:

Thanks you for participating in our survey.