Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

COURSE STRUCTURE
CREDIT- 05
PAPER I
Fundamentals of Management and Organizational Behaviour

BLOCK I CREDIT -01

UNIT I Evolution of management, definition, essence of management, functions of
management
UNIT II Management as a profession, responsibility of manager, managerial
functions
UNIT III Management thoughts and thinkers- classical and Neo-classical theories
(Thoughts of F.W Taylor, Henri Fayol)
UNIT IV Behavioural approach, Hawthorne experiments, Contingency approach,
system approach etc.
BLOCK II CREDIT -01
UNIT I Planning, Concept, Nature, Importance, Types, Steps in Planning,
Limitations
UNIT II Organising: Organising defined, Types, Process of Organising, Principles of
organizing
UNIT III Organisational structure and the concept of staffing
UNIT IV Recruitment and Selection, orientation
BLOCK III CREDIT -01
UNIT I Decision making, Types of Managerial decisions, process of quantitative
decision making
UNIT II Management by objectives: Meaning, process, Advantages, Disadvantages
UNIT III Directing Activities, Motivation-concept, Definition and importance
UNIT IV Intrinsic and Extrinsic motivation, Maslow’s need hierarchy theory
BLOCK IV CREDIT -01
UNIT I Leadership and its types
UNIT II Communication-Definition, Objectives of Communication, Communication
process model
UNIT III Guidelines for effective communication
UNIT IV Controlling: Effective Control System, Control Process, Types of
Managerial Control
BLOCK V CREDIT -01
UNIT I Interpersonal Conflict and conflict resolution
UNIT II Group and its types, why do people join group, group decision making
UNIT III Organizational culture
UNIT IV Work stress and change management

Reference Books
1. Principles of Management, J.S. Chadan
2. Principles of Management, George R. Terry.
3. Principles of Management, B.S. Mathur
4. Principles of Management, J.K. Jain
5. Fundamentals of Management, Stoner.
6. Management Principles and Application- Griffin, R.W. Cengage Learning.
7. Organgational Behavioiur, Stepher P. Robbien
8. Organgational Behavioiur, J. S. Chandar

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

PAPER II CREDIT- 05

Computer Application in Business

BLOCK I CREDIT-01
UNIT I Computer and Computer system: Concepts and definition
UNIT II Components of Computes system, input and output devices
UNIT III Evolution of Computer and Computer Generations
UNIT IV Role of computer in business
BLOCK II CREDIT-01
UNIT I Operating system and its types, Windows and its features
UNIT II Types of Software and Hardware and its uses
UNIT III MS office: an Introduction (Word and PPT)
UNIT IV MS office: an Introduction (MS Excel)
BLOCK III CREDIT-01
UNIT I Internet and Intranet, networking and its types, Working of Internet
UNIT II Internet Addressing, IP Address, Electronic Mail Web Address, URL, E-
Mail
UNIT III Network layer in Internet IP Protocol, IP Address
UNIT IV TCP/ IP Service Model, TCP Connection management
BLOCK IV CREDIT-01
UNIT I Domain Name System, Name for Machine
UNIT II Flat Name Space, Hierarchical Names Internet Domain names
UNIT III Domain Name Revolution
UNIT IV Cyber threat, Cyber crime and its prevention
BLOCK V CREDIT-01
UNIT I DBMS and its components
UNIT II MIS and its components
UNIT III Introduction to E-Commerce
UNIT IV ERP, Data warehousing

Reference Books

1. Introduction to Computer- P.K Sinha

2. Networking – Behrouz A. Forouzan & Uyless Black
3. Computer Fundamentals – P. K. Sinha
4. MIS – W. S. Javdekar
5. DBMS – Korth IV Edition
6. Internet Technology – P. K. Sinha & V Rajaraman
7. Operating System – Galvin. Godbole
8. FRP – Vinod Kumar Garg, Venkat Krishnan

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

PAPER III CREDIT-05

MARKETING AND INTERNATIONAL MARKETING

BLOCK I CREDIT-01
UNIT I Marketing- Definition, nature and scope, difference between domestic and
international marketing
UNIT II Need of International marketing, consumer buying behaviour in domestic
and international market
UNIT III Influence of environment on consumer buying behaviour
UNIT IV Environment scanning and PESTLE analysis
BLOCK II CREDIT-01
UNIT I Introduction to International Marketing Scope of International Marketing
UNIT II International Marketing vs. Domestic Marketing, Principles of International
Marketing
UNIT III MNCs and TNCs, Why go International? Benefits of international
marketing
UNIT IV International Marketing Environment
BLOCK III CREDIT-01
UNIT I International Product Policy and Planning, STP analysis
UNIT II New product development, PLC, Product Adoption and Standardization
UNIT III International Pricing Policy, methods of pricing and factors affect
international pricing, Pricing Strategies
UNIT IV Dumping and Price Distortion
BLOCK IV CREDIT-01
UNIT I International Distribution and Logistics Planning, Definition and
Importance, Direct and Indirect Channels
UNIT II Modes of Transportation in International Marketing
UNIT III Factors Involved in Distribution Systems
UNIT IV International Packaging
BLOCK V CREDIT-01
UNIT I International Promotional Strategies
UNIT II Communications Process in International Marketing
UNIT III Media Selection, Personal Selling, Public Relations and Publicity, Sales
Promotion, advertising
UNIT IV E-commerce and e-marketing

Reference Books

1. Export Marketing : Strategies for success- Bhattacharya,B

2. International Marketing : Strategies for success- Johri ,Lalit M.
3. Global Marketing Management- Keegan, Warren
4. International marketing analysis and strategy- Onkvisit,Sak,and J.J shaw,
5. International Marketing- Pripalomi ,V.H. :
6. Terpstra,vern and sarathi,R. :International Marketing
7. International marketing - Varshney & Bhattacharya ,Himalaya Publishing Delhi.
8. International Marketing- Rathore & Rathore, Himalaya Publishing.
9. P. Sarvanavel, International Marketing, Himalaya Publishing, New Delhi.
10. Cateora, Philip. R. International marketing.
11. Marketing Management- Phillip Kotler

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

PAPER IV CREDIT-05

India's Foreign Trade: Export-Import Procedures and Documentation

BLOCK I CREDIT-01
UNIT I Meaning and Definition of Export & Import, Classification
UNIT II Strategy and Preparation for Export Marketing, Export Marketing
Organizations
UNIT III Registration Formalities to be an exporter/importer, IEC, RCMC
UNIT IV Export/Import Licensing, types of exporter/importer
BLOCK II CREDIT-01
UNIT I Documents required for exporting/importing products: Pricing Quotations,
Payment Terms, Commercial Invoice, Shipping Bill
UNIT II Documents required for exporting/importing products: Certificate of Origin,
Consular Invoice, Mate’s Receipt, Bill of Lading, GR Form, ISO 9000 and
Procedure for obtaining ISO 9000, BIS 14000 Certification
UNIT III Types of Marine Insurance Policies, Bill to Entry, Certificate of Inspection
UNIT IV Certificate of Measurements, Freight Declaration
BLOCK III CREDIT-01
UNIT I Steps in Export Procedure, Export Contract, Forward Cover, Export
Finance, Institutional framework for Export Finance
UNIT II Excise Clearance, Pre-shipment Inspection, Methods of Pre-shipment
Inspection
UNIT III Role of Clearing and Forwarding Agents, Shipping and Customs
Formalities, Customs EDI System
UNIT IV Negotiation of Documents, Realisation of Exports Proceeds
BLOCK IV CREDIT-01
UNIT I Steps in Import Procedure, Legal Dimensions of Import Procedure
UNIT II Customs Formalities for Imports, Warehousing of Imported goods
UNIT III Exchange Control Provisions for Imports
UNIT IV Retirement of Export Documents.
BLOCK V CREDIT-01
UNIT I Highlights of current Foreign Trade Policy
UNIT II Special Focus Initiatives, Duty Drawback, Deemed Exports, ASIDE, MAI
& MDA
UNIT III Star Export Houses, Town of Export Excellence, EPCG Scheme, Incentives
for Exporters
UNIT IV Export Promotion Councils, Commodity Boards, FIEO, IIFT, EOUs, SEZs,
ITPO, ECGC and EXIM Bank
Recommended books :
1. Handbook of Import-Export Procedures – Ministry of Commerce, GoI, New Delhi
2. Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi

3. Exports – Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi

4. Import – Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi

5. Export Marketing, TAS Balagopal , Himalaya Publishing House

6. Export Documentation and Procedures, , Nabhi Publications, New Delhi

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

7. International Marketing Management, R.L. Varshney, Sultan Chand

8. International Marketing, Terpstra, Holt Saunders

9. International Business, Concept, Environment and Strategy, Sharan V., –

10. Export Management, D.C. Kapoor, Vikas Publishing House

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

PAPAER V CREDIT-05
International Business Environment and Market Research

BLOCK I UNIT-01
UNIT I Business environment and its components, Globalization & Global crisis
and its Impact of socio-cultural environment on business
UNIT II Political environment and government policies, types of political system
UNIT III Political risk and indicators of political risk, management of political risk
UNIT IV Governance and business opportunity
BLOCK II CREDIT-01
UNIT I Economic environment and its indicators, balance of payments and balance
of trade, disequilibrium, methods of correction
UNIT II International economic organisations, IMF, World Bank, WTO, ADB,
BRICS Bank etc.
UNIT III Tariff and non tariff barriers, Regional Integration and economic power,
SAARC, ASEAN, BRICS etc., Trade agreements- bilateral and multilateral
UNIT IV Most favoured nations and strategic alliances/partners, Exchange rate
determination
BLOCK III CREDIT-01
UNIT I Socio-economic environment and its indicators, Technology and its impact
on International business
UNIT II Legal framework in International business, arbitration and mediation in
International business, courts and tribunals
UNIT III Ethics in trade, environment centred business policy
UNIT IV CSR and Philanthropic Act.
BLOCK IV CREDIT-01
UNIT I Research and research design, research objectives, types of research-
exploratory, causal and descriptive
UNIT II Steps in conducting market research
UNIT III Sampling techniques and sample selection
UNIT IV Survey and questionnaire design
BLOCK V CREDIT-01
UNIT I Hypothesis testing, data interpretation and data analysis
UNIT II Computer aided research techniques, ethics in research, limitation of
research
UNIT III Research to measure market potential, target segment and product research
UNIT IV Research agencies and their types
Reference Books
1. The International Business Environment-Challenges and Changes- Ian Brooks, Jamie
Weatherston, Graham Wilkinson, Pearson
2. The International Business Environment Global and Local Marketplaces in a
Changing World- Janet Morrison, Palgrave

3. International Business -K. Aswathappa, Tata McGraw-Hill Education Pvt. Ltd

4. Market Research- G.C Beri, Tata McGraw Hill Education Pvt. Ltd
5. Marketing Research: An Applied Orientation- Naresh K. Malhotra, Pearson

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

PAPAER VI CREDIT-05
International Financial & FOREX Management

BLOCK I UNIT-01
UNIT I International Financial Environment, International Monetary System
UNIT II International Financial Market (Equity & Bond), Currency and
Convertibility
UNIT III Foreign Exchange Reserve, BOP and BOT, Current Account Deficit
UNIT IV FDI and FII and Policy regarding the same
BLOCK II CREDIT-01
UNIT I Foreign Exchange Markets, Foreign Exchange Rate Exposure and Risk
Management
UNIT II Spot and Forward Foreign Exchange Markets, Quotations and Market Rules
UNIT III Speculation and Arbitrage in Foreign Exchange Markets
UNIT IV Exposure from Equity and borrowing in International Financial Markets
BLOCK III CREDIT-01
UNIT I Foreign Exchange Rate Determination
UNIT II devaluation or depreciation of Rupee (domestic currency against
dollar/pound sterling/Euro)
UNIT III Theories of Exchange Rate Determination, Fundamental International Parity
Conditions – Purchasing Power and Interest Rate Parity
UNIT IV Forecasting Exchange Rates and techniques
BLOCK IV CREDIT-01
UNIT I International Sources of Finance for the Firm & International Financing
Decision
UNIT II Bond Financing, Loan Financing, Securitized Financing and Equity
Financing
UNIT III Loan agreement features and loan negotiation
UNIT IV International working capital management
BLOCK V CREDIT-01
UNIT I Analysis of International Capital budgeting,
UNIT II Cost of Capital of a Foreign Investment, Issues in Overseas Funding
Choices
UNIT III International Accounting &Taxation, Currency crisis
UNIT IV International Tax Laws, Transfer Pricing , Tax heavens, double taxation
treaties
Reference Books

1. Levi, Maurice, International Finance, New York, McGraw Hill Inc., 1996.
2. Eiteman, David K., Arthur Stonehill and Michael H. Moffett , Multinational
BusinessFinance, Reading mass., Addision – Wesley Publishing

3. company,1998.

4. Shapiro, Allen C., Multinational Financial Management, New Delhi, Prentice

Hall India Pvt. Ltd., 1995.

5. Apte P.G., Multinational Financial Management, New Delhi, Tata McGraw

Hill,1998.

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

6. Seth A.K., International Financial Management, New Delhi, Galgotia

Publishing Company, 2000.

7. Errunza, V. R., Singh, D. and Srinivasan, T.S. 1994, International Business

Finance, Global Business Press.

8. Seth, A.K. 2000, International Financial Management, Galgotia Publishing

Company.

9. Hull, J. C. 1999, Introduction to Futures and Options Markets, Prentice Hall of

India.

10. Kolb, R. W. 1997, Understanding Futures Markets, Prentice Hall of India.

11. Rebonato, R. 1996, Interest Rate Option Models: Understanding, Analysing

and Using Models for Exotic Interest Rate Options, John Wiley and Sons.

12. Kohn, M.1998. Financial Institutions and Markets, Tata McGraw Hill
Publishing

Prospectus of PG Diploma in International Business and Export Management

 Institute of Distance Education, Dr. Harisingh Gour Vishwavidyalaya, Sagar, M. P.

PAPAER VII CREDIT-02

PROJECT WORK

Every student enrolled in the programme will opt a topic relevant to the diploma programme
OR in consultation with the programme coordinator. They have to prepare a detail project on
the assigned topic.
Student must have to face a Viva Voce exam based on the project.

Prospectus of PG Diploma in International Business and Export Management