Professional Documents
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Concepts of Marketing, Elements of Marketing Mix)
Concepts of Marketing, Elements of Marketing Mix)
Concepts of Marketing, Elements of Marketing Mix)
Introduction 1p
( why I have selected this product)
Marketing management 2p
(marketing, market, CONCEPTS OF
MARKETING,ELEMENTS OF MARKETING MIX)
Product mix. 3p
Our product 4p
Brand name and logo 5p
Tagline 6p
U.S.P 7p
SWOT ANALYSIS 8p
COMPETITORS 9p
MANUFACTURING AND PACKING 10p
VARIETYS OF THE PRODUCT 11p
+PRICE MIX 12p
PRICE OF THE PRODUCT AND PROFIT
MARGIN 13p
PACKAGING 14p
OUR OBJECTIVES OF PACKAGING 15p
TYPES OF PACKAGING 16p
PLACE MIX 17p
DISTRIBUTON 18p
(DISTRIBUTION PROCESS THROUGH)
INDIRECT METHOD
DIRECT METHOD
DISTRIBUTION DIRECT,PROCESS 19p
THROUGH METHOD
PROMOTION MIX 20p
ADVERTISEMENT 21p
SOCIAL MESSAGE 22p
# 1p
INTRODUCTION:
WHY HAVE I SELECTED THIS TOPIC? :
PRODUCT MIX 3P
Our product 4P
(image)
Usp 7P #
Our strategies and tactical activities are different from other any other company .
our products usp(unique selling proposition) are:
By keeping all the things in mind we also analysis the market. To know about
strength and weakness of the brand and the available opportunities and threats in
the market.
Usp of nike
Especially “nike” deals in sports equipment with usp of
shoesthat are made for professional athletes’.
USP OF GEAR.
GENERAL COMFORT i.e. SHOULDER STRAPS
ELASTIC CORD
PROTECTIVE AND FIT
WATERPROFNESS
PROVISION WITH VARIETY
#
GEAR BAGS IS A MULTINATIONAL COMPANY THAT IS ENGAGED IN DESIGN.
DEVELOPMENT, MANUFACTURING AND WORLD WIDE MARKETING AND SALES OF THE
BAGS APPAREL,SERVICES EQUIPMENT AND ACCESSORIES.
USP of Skybags #
YOUNG URBAN MEN AND WOMEN FROM THE MIDDLE AND
UPPER MIDDLE CLASS
OUTDOOR AND ADVENTURE PRODUCT
PLEASURABLE PRODUCT
TRENDY,CLASSIC AND PREMIUM
COMFORTABLE
AMERICAN TOURISTER NO
American Tourister was founded by Sol Coffer in 1933. The founder dreamt of
creating a tough suitcase that could sell for a dollar. The company was
acquired in 1993 by Samsonite. Now, American Tourister is a well recognized
and leading brand name in the world of luggage, made famous throughout
the globe by its attractive designs. The brand offers a large selection of
superior quality travel luggage with fun and attractive designs and at an
affordable price. Today, American Tourister sells across a large number of
markets throughout the globe.
#
Puma SE, branded as Puma, is a German multinational company that designs and manufactures
athletic and casual footwear, apparel and accessories, which is headquartered
in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the
world.[4] The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf
Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe
Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948,
forming two separate entities, Adidas and Puma. Both companies are currently based in
Herzogenaurach, Germany.
Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury
group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest
shareholder Artemis SA owns 29% of the share capital. [5] Since 1 July 2013, the company has been
led by former football professional Bjørn Gulden (CEO).
USP OF PUMA #
They are designed with a view that anything and everything can be
stored in a backpack – so they offer ample space
Puma backpacks are a blend of excellent space yet look compact
and are easy to carry
Safety is a huge criterion for Puma. The backpacks for men are
designed to be used ruggedly and be loaded with bulkiest items at
all times without the straps coming off
They come in popping colours and various graphic and geometric
designs
TYCOON
Cutting ,printing,sewing,inspection,packaging,transportation
Steps and gets final touch with inspection and after inspection product get
packed. Through this picture it is cleared that how this product is manufactured.
[img]
Variety of the product 11P
Variety of our products are:
In the variety of our brand the first variety is for men. Bags for men gives you
variety is of lots bags men leather bags and etc and also it is convenient for
carrying heavy luggage.
Then second is for women we have various designs and materials in this variety
Our special design for girls comes in the pink colour not only colour convenient
but also it is very light.
Hand bags:
Hand bag of our brand provides you various facilities like colour designs and
space.
It can carry 30kg of weight. It provides you various colour in bright and light
options.
Carry bags:
One of the specialty our brand are carrybags. Our carry bags are famous for its
spacious pockets. It has more than one chains. It is very colourful and designer.
Our travel and tour bags are very convenient for everyone that it gives you the
facility of carrying is very easily by carrying heavy luggage.
Laptop bags:
As according to its name, you can carry laptop in these bags but the specialty of
our bags is that you can carry your lunch. Important documents and accessories in
it. It has wide and long straps, you can move it to short or long.
We want to feel confident that you are getting the absolute best
price of the product you are ordering.
Profit margin:
There are three parties involved in this process:
Wholesalers
Retailers
Consumers
Wholesalers:
Retailers:
For retailers: 15% discount on bulk purchase
Customers:
For customers: buy 2 get 1 free any item(bottle.box)
Packaging: 14P
We very well know about the technology of enclosing and protecting products
For distribution, storage, sale, and use. We protect, preserves and ensures Our
product from any kind of problem. Not just only the packaging but also we focus
in the process of design. Evaluation and production of packages. We have a
coordinated system of preparing goods for transport, warehousing, logistics , sale
and end use . it contains protects ,preserves , transport, inform and sells.
Primary packaging(img)
secoundary packaging(img)
transportation packaging(img)
Place mix: 17P
Distribution
Distribution process through
Indirect method, Direct method
Direct method: we also make the goods available to consumers directly
by the manufacturing house to consumer without any agent.
Indirect method: we makes the goods available to the consumer by
employing more than one intermediaries
Distribution:
Write from (tb)
DISTRIBUTION 18P
Distribution process through
Indirect method
manufacturer wholesaler to
* consumer retailer to
Distribution process through Direct method 19P
Television
Social media
Radio
Magazines
Newspapers
Advertisement:
Advertisement is a means through which our product gets interaction with
customers. We uses to advertise through:
Television
Social media
Radio
Newspaper and magazines
Television:
We use to interact our brand to customer with the medium of television.
Our brands get interact and attract the customers because we use the method of
moving images and sound and also by giving strong proofs.
Magazine advertising in India has been used by advertisers to reach out to their consumers for a long time.
Magazine advertising cost is one of the lowest to reach out to a niche segment. Advertising in magazine gives
an advertiser the capability to reach out to his consumers in a well defined context. 0 Print ad format of
magazines advertising also gives an opportunity to engage with readers using interesting creative.
Magazine ads is the ads that people see placed throughout publications. Magazine Ads continues to be an effective form of
communicating both brand and product-specific messages to targeted audiences.
Radio:
radio has spread its hand all over the area and each and every
Part of the country. It is available with rich and poor families
and also our product is affordable to everyone that’s why we
use the medium of radio to introduce our product to market
Social message: #
Every company produces the goods of high quality and tries to satisfy the ultimate customers. But to
later one side of the satisfy they forget about the another not in environment, animals and other
creatures.
So to satisfy other side of the society we produce products in such a way which is socially satisfied and
provides the message to
We focus on our product that it should be of best and superior quality but without the usage of leather.
Due to the impact of leather we would recommend the commercial society and consumer to avoid
leather. As it derives from the skin of animals (tigers, crocodiles,etc) which are to extinct nearby and
deprived off the forest habitat. Industries are engaged in depriving of all these things. Hence we would
recommend everyone to stop the usage of leather and save our planet.
THANK YOU
MADE BY –
DAKSH.D.NAYAK
CLASS- 12TH