Module 9 The Information Age

SORSOGON STATE COLLEGE | GE 7 - SCIENCE, TECHNOLOGY, AND SOCIETY STS
SPECIFIC ISSUES IN SCIENCE, TECHNOLOGY, AND SOCIETY
THE INFORMATION AGE 9

SUGGESTED TIME ALLOTMENT | 3 HOURS
OVERVIEW
This module introduces the information age, its history, and its impact to the
present society. The module is divided into three (3) lessons namely, 1) The VOCABULARY LIST
Development of Information Age, 2) The World Wide Web, and 3) Social Media.
Specifically, this module will: a) present the history of information age through
a timeline, how it began, and what significant inventions and discoveries have INFORMATION AGE. Defined
developed since it began; b) cover the concept of the World Wide Web as one as a period starting in the last
of the major developments in the information age, applications of computers quarter of the 20th century when
in science and research as well as how to check the reliability of web sources; information became effortlessly
and c) introduce concepts such as the different types of social media accessible through publications
platforms, its uses, its advantages and disadvantages, its impact to the people and through the management
and society, and the responsible use of social media. of information by computer
and computer networks.
LEARNING PLAN | WEEK 13 COMPUTER. Electronic device

that stores and process data
Materials and Media To do for OL/B/FLEX Expected Output (information). It runs on
program that contains the
▪ Course Packet ▪ Any available ▪ Picture exact, step-by-step directions
Module online learning interpretation to solve a problem.
platforms for regarding the
▪ Pretest, Lesson
teaching preferred effects of social INTERNET. A huge network
Contents,
by the teacher media in the of computers all connected
Supplemental
accessible to society together
Video (links),
majority of
Assignment, and ▪ Pretest and Post
students (user WORLD WIDE WEB. A
Post Test Test (quiz/
friendly) collection of webpages found
formative
▪ Posted tasks in the assessment) on this network of computers.
institutionalized It is the leading information
LMS retrieval service of the Internet.
Web browsers uses the internet
to access the web page.
LESSON OBJECTIVES SOCIAL MEDIA. Refers to

new forms of media that involve
1) Define information age.
interactive participation. It
2) Identify important inventions and discoveries during the information age.
may also refer to websites and
3) Differentiate different types of computers.
applications that are designed
4) Differentiate the world wide web from the internet.
5) Determine the origin and the development of the world wide web.
to allow people to share content
6) Identify applications of computers in science and research. quickly, efficiently, and in real-
7) Check the reliability of web sources. time.
8) Define social media and its different forms.
9) Determine the advantages and disadvantages of social media.
10) Evaluate oneself on the responsible use of social media.
Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 1

SORSOGON STATE COLLEGE | GE 7 - SCIENCE, TECHNOLOGY, AND SOCIETY MODULE 9
PRETEST
Directions: Encircle the letter that corresponds to your best answer.
1. Information Age is also known as the _______________.

a. New Age b. Age of Development c. Digital Age d. Industrial Age
2. Who invented woodblock printing?

a. Chinese b. Greeks c. Egyptians d. Romans
3. He invented the printing press.

a. Samuel Johnson c. Eadweard Muybridge
b. Augusta Lady Byron d. Johannes Gutenberg
4. Portable computers that integrate the essentials of desktop computer in a battery-powered package.
Commonly known as "notebooks".
a. Personal Computer e. Server
b. Desktop Computer f. Mainframe
c. Laptop g. Wearable Computer
d. Personal Digital Assistant (PDA)
5. Computers that has been improved to provide network services to other countries. It usually boasts
powerful processors, tons of memory, and large hard drives.
a. Personal Computer e. Server
b. Desktop Computer f. Mainframe
c. Laptop g. Wearable Computer
d. Personal Digital Assistant (PDA)
6. These are the electronic connections that link related pieces of information in order to allow users to access
the web.
a. Medialink b. Interlink c. Hyperlink d. Textlink
7. He invented the World Wide Web

a. Sir Tim Berners-Lee c. Jack Dorsey
b. Claude E. Shannon d. Steven Chen
8. HTTP stands for ________________________________________.

a. HypterText Transfer Program c. HypterText Technology Program
b. HypterText Transfer Protoco d. HypterText Technology Protocol
9. A kind of address that is unique to each resource on the web.

a. HTML b. URL c. HTTP d. LAN

PRETEST
10. The suffix ".com" on the domain name of a website means ____________________.
a. Computer b. Command c. Community d. Commercial
11. In social media, it is described as a microblogging system that allows a person to send and receive short
posts up to 140 characters.
a. Pinterest b. LinkedIn c. Twitter d. Reddit
12. Which of the following social media platform is specifically created for photo sharing?
a. Vimeo b. Pinterest c. LinkedIn d. Tumblr
13. Which of the following is a social media platform designed for video sharing?
a. Vimeo b. Pinterest c. Twitter d. Reddit
14. Which of the following social media platform does NOT belong to the group?
a. Facebook b. LinkedIn c. Twitter d. YouTube
15. A Chinese short-form video-sharing app that allows users to create and share 15-second or 60-second
videos?
a. Snapchat b. Reddit c. Tiktok d. Tumblr

LESSON 1 DEVELOPMENT OF
INFORMATION AGE
The Information Age is defined as a period starting in the last quarter of the
20th century when information became effortlessly accessible through
SCIENCE is the study of the nature
and behavior of natural things and publications and through the management of information by computer and
the knowledge that we obtain about computer networks.
them. It is a system of acquiring
Also called the Digital Age and the New Media Age because it was associated
knowledge based on the scientific
with the development of computers.
method. It is also an organized body
of knowledge gained through According to James R. Messenger who proposed the Theory of Information
research. It is done through Age in 1982, “the Information Age is a true new age based upon the
Figure 1. Pictograph by Sumerians
observation of natural phenomena, interconnection of computers via telecommunications”.
and/or through experimentation that
tries to simulate natural processes
under controlled conditions. HISTORY OF INFORMATION AGE
The table below traces the history and emergence of the Information Age
It is from the Latin word ‘scientia’, (United States American History, n.d.).
meaning "knowledge“. It is a
systematic enterprise that builds and
Table 1. TIMELINE OF THE INFORMATION AGE
organizes knowledge in the form of
testable explanations
Figure 2. Egyptian and predictions
Hieroglyphics YEAR EVENT
about nature and the universe. 3000 BC • Sumerian writing system used pictographs to represent words (see Figure 1)
2900 BC • Beginnings of Egyptian hieroglyphic writing (see Figure 2)

It is also the human attempt to
understand the natural world, with 1300 BC • Tortoise shell and oracle bone writing were used (see Figure 3)
or without concern for practical uses 500 BC • Papyrus rolls was used (see Figure 4)
of that knowledge. The natural world 220 BC • Chinese small seal writing was developed (see Figure 5)
includes volcanoes, gravity, atoms, 100 AD • Book (Parchment Codex - earliest form of a bound book) (see Figure 6)
plants and animals, people, societies 105 AD • Woodblock printing and paper was invented by the Chinese (see Figure 7)
and galaxies.
• Johannes Gutenberg invented the printing press (Gutenberg Press)
1455
using movable metal type (see Figure 8)
Science tries to discover facts and 1755 • Samuel Johnson’s dictionary standardized English spelling
relationships
Figure and then
3. Oracle tries
Bone to create
Writing
• The Library of Congress was established
theories that makes sense of these 1802
• Invention of the carbon arc lamp (see Figure 9)
facts and relationships. 1824 • Research on persistence of vision published
• First viable design for a digital computer
TECHNOLOGY came from two (2) 1830’s • Augusta Lady Byron (also known as Ada Lovelace, the first computer
Greek words: “techne” (skill, programmer) writes the world’s first computer program (see Figure 10)
craftsmanship, art) and “logos” 1837 • Invention of telegraph in Great Britain and the United States
(discourse, reason). It is the skills,
1861 • Motion pictures were projected onto a screen
methods and processes used to
1876 • Dewey Decimal system was introduced
achieve goals. It refers to tools and
machinesFigure
that4.may
Papyrus
beRoll / Scroll
used to solve 1877 • Eadweard Muybridge demonstrated high-speed photography
real-world problems. It is the human 1899 • First magnetic recordings were released
attempt to change the world. It is a 1902 • Motion picture special effects were used
human activity involved with making 1906 • Lee de Forest invented the electronic amplifying tube (triode) (see Figure 11)
and using of material artifacts. • Television camera tube (also known as Iconoscope) was invented by
1923
Russian-American inventor Vladimir Zworykin (see Figure 12)
Technology involves tools, 1926 • First practical sound movie
techniques and procedures for
1926 • First practical sound movie
putting the findings of science to
1939 • Regularly scheduled television broadcasting began in the US
practical use.
1940’s • Beginning of information science as a discipline
Figure 5. Chinese Small Seal Writing 1945 • Vannevar Bush foresaw the invention of hypertext (see Figure 13)

• ENIAC (Electronic Numerical Integrator and Computer) was

1946
developed by John Mauchly and J. Presper Eckert (see Figure 14)
1948 • Birth of field-of-information theory proposed by Claude E. Shannon
1957 • Planar transistor was developed by Jean Hoerni
1958 • First integrated circuit
SCIENCE is the study of the nature 1960’s • Library of Congress developed LC MARC (machine-readable code)
and behavior of natural things and
• UNIX operating system was developed, which could handle
the knowledge
Figure 6.that we obtain
Parchment Codex about
1969
multitasking
them. It is a system of acquiring 1971 • Intel introduced the first microprocessor chip - the Intel 4004 (see Figure 15)
1972 • Optical laserdisc was developed by Philips and MCA
of knowledge gained through 1974 • MCA and Philips agreed on a standard videodisc encoding format
research. It is done through • Altair Microcomputer Kit was released: first personal computer for the
1975
observation of natural phenomena, public
and/or through experimentation that 1977 • RadioShack introduced the first complete personal computer (see Figure 16)
tries to simulate natural processes 1984 • Apple Macintosh computer was introduced (see Figure 17)
under controlled conditions.
Mid 1980’s • Artificial Intelligence was separated from information science
It is from the Latin word ‘scientia’, 1987 • Hypercard was developed by Bill Atkinson recipe box metaphor
meaning "knowledge“. It is a • Four hundred fifty (450) complete works of literature on one CD-ROM
1991
systematic enterprise that builds and was released
organizes knowledge in the form of • RSA (encryption and network security software) Internet security code
January 1997
testable explanations and predictions cracked for a 48-bit number
about nature and the universe.
It is also
Figurethe human
7. Chinese Blockattempt
Printing to
and Papermaking
understand in Ancient
the natural Chinawith
world,
or without concern for practical uses
of that knowledge. The natural world
includes volcanoes, gravity, atoms,
plants and animals, people, societies
and galaxies.
Science tries to discover facts and

relationships and then tries to create Figure 10. Ada Lovelace: The Figure 11. Lee de Forest and Figure 12. Vladimir Zworykin
First Computer Programmer the Triode and the Iconoscope
theories that makes sense of these
facts and relationships.
TECHNOLOGY came from two (2)

Greek words: “techne” (skill,
craftsmanship, art) and “logos”
methods Figure
and 8.processes used to
Gutenberg Press
machines that may be used to solve
real-world problems. It is the human
attempt to change the world. It is a Figure 13. Vannevar Bush Figure 14. ENIAC Figure 15. Intel 4004
human activity involved with making
and using of material artifacts.
Figure 16.
Technology involves tools, RadioShack Figure 17.
techniques and procedures for Computer Set, the Apple
TRS-80 McIntosh
putting the findings of science to computer in
practical use. 1984
Figure 9. Carbon Arc Lamp

COMPUTER
Computers are electronic device that stores and process data (information). It
runs on program that contains the exact, step-by-step directions to solve a
problem.
SCIENCE is the study of the nature TYPES OF COMPUTER

the knowledge thatComputer
Personal we obtain about 1. Personal Computer (PC)
them. It is a system of acquiring It is a single-user instrument. PC’s were first known as microcomputers
knowledge based on the scientific since they were a complete computer built on a smaller scale than
method. It is also an organized body enormous systems operated by most businesses.
of knowledge gained through
research. It is done through 2. Desktop Computer (Workstation)
observation of natural phenomena, It is described as a PC that is not designed for portability. A workstation is
and/or through experimentation that simply a desktop computer that has a more powerful processor, additional
tries to simulate natural processes memory, and enhanced capabilities for performing special group of tasks,
under controlled conditions. such as 3D graphics or game development. Offer more storage, power,
and versatility than their portable versions
It is from the Latin word ‘scientia’,
meaning "knowledge“.
Desktop It is a
Computer (Workstation) 3. Laptops
systematic enterprise that builds and These are portable computer that integrate the essentials of desktop
organizes knowledge in the form of computer in a battery-powered package. Commonly known as
testable explanations and predictions “notebooks”.
4. Personal Digital Assistants (PDAs)
It is also the human attempt to Tightly integrated computers that usually have no keyboards but rely on a
understand the natural world, with touch screen for user input. Typically smaller than a paperback,
or without concern for practical uses lightweight, and battery-powered.
includes volcanoes, gravity, atoms, 5. Server
plants and animals, people, societies Refers to a computer that has been improved to provide network services
Laptop
and galaxies. to other countries. Usually boast powerful processors, tons of memory,
and large hard drives.
relationships and then tries to create 6. Mainframes
theories that makes sense of these These are huge computer systems that can fill an entire room. Used
facts and relationships. especially by large forms to describe the large, expensive machines that
process millions of transactions every day.
Greek words: “techne” (skill, 7. Wearable Computers
craftsmanship, art) and “logos” Involves materials that are integrated into cell phones, watches, and other
(discourse, reason). It is the skills, small objects or places. Perform common computer function such as
methods and processes used to databases, email, multimedia, and schedules.
Personal Digital Assistants (PDAs)
attempt to change the world. It is a
Technology involves tools,

practical use. Wearable Computer
Mainframes
Server

LESSON 2
WORLD WIDE WEB vs INTERNET
THE WORLD
WIDE WEB

and behavior of natural things and Very often, people think that the internet and the World Wide Web is same.
the knowledge that we obtain about However, these two things are different from each other. Internet is a huge
them. It is a system of acquiring network of computers all connected together while the World Wide Web
knowledge based on the scientific (www or ‘web’ for short) is a collection of webpages found on this network of
method. It is also an organized body computers. It is the leading information retrieval service of the Internet. Web
of knowledge gained through browsers uses the internet to access the web page.
research. It is done through The World Wide Web gives users access to a vast array of documents that are
Figure 1. Sir Tim Berners-Lee
observation of natural phenomena, connected to each other by means of hypertext or hypermedia links
and/or through experimentation that (hyperlinks). Hyperlinks are electronic connections that link related pieces of
tries to simulate natural processes information in order to allow a user easy access to them.

meaning "knowledge“. It is a ORIGIN OF THE WORLD WIDE WEB
systematic enterprise that builds and Historians trace the origin of the Internet to Claude E. Shannon, an American
organizes knowledge in the form of Mathematician who was considered as the “Father of Information Theory”. He
testable explanations and predictions worked at Bell Laboratories and at age 32, he published a paper proposing that
about nature and the universe. information can be quantitatively encoded as a sequence of ones and zeroes.
It is also the human attempt to It was developed during 1970’s by the Department of Defense was used mainly
understand the natural world, with by scientists to communicate with other scientists remained under government
or without concern for practical uses control until 1984. (Rouse, 2014)
of that knowledge. The natural world In 1989, the world wide web was invented by Sir Tim Berners-Lee and his
includes volcanoes, gravity, atoms, colleagues at CERN (Conseil Européen pour la Recherche Nucléaire) or the
plants and animals, people, societies European Organization for Nuclear Research) based in Geneva, Switzerland. He
and galaxies. was trying to find a new way to easily share data from their experiments.
Science tries to discover facts and Hypertext and internet already existed at this point but no one had thought of a
relationships and then tries to create way to use the internet to link once document directly to another.
DEVELOPMENT OF WORLD WIDE WEB
Greek words: “techne” (skill, ▪ 1989. Sir Tim Berners-Lee wrote the original proposal for the world wide
craftsmanship, art) and “logos” web.
(discourse, reason). It is the skills, He wrote about the technologies needed to make the world wide web to
methods and processes used to work. These included the three main technologies (HTML, URL and HTTP) that
achieve goals. It refers to tools and were need and which remains in use today.
real-world problems. It is the human HTML stands for HyperText Markup Language
attempt to change the world. It is a The publishing format for the web. It includes the ability to format
human activity involved with making documents and link to other documents and resources.
and using of material artifacts. URL stands for Uniform Resource Locator
It is a kind of ‘address’ that is unique to each resource on the web. It
Technology involves tools, could be the address of a webpage or an image file.
putting the findings of science to HTTP stands for HyperText Transfer Protocol
practical use. This allows HTML documents to be requested and transmitted between
browsers and web servers via the internet.

▪ 1991. the first website went live at CERN in Europe

Sir Tim Berners-Lee created the first-ever website. It was hosted by CERN in
Switzerland, the research center he worked at.
Web Server is a computer where files are stored which can be accessed
via the internet using HTTP.
and behavior of natural things and The NeXT Computer used by Sir Tim Berners-Lee at CERN was the first
the knowledge that we obtain about Web server. (see Figure 2)
Figure 2.
knowledge The NeXT
based on Computer
the scientific ▪ 1992. The first web server outside of Europe was set up at Stanford
method. It is also an organized body University in the USA.
All the early web servers had been set up in Europe, this was the first in
research. It is done through
America. There were only 10 known web servers around the world in 1992.
observation of natural phenomena,
▪ 1993. CERN allowed anyone to use the web protocols and code for free.
under controlled conditions. The technologies that had been developed to make the world wide web
became ‘open source’ so that anyone could use them for free. People started
It is from the Latin word ‘scientia’, to create websites for personal and online businesses. The number of known
meaning "knowledge“. It is a servers increased to 50 during 1993.
organizes knowledge in the form of ▪ 1994. Telecommunications companies started to provide internet access.
testable explanations and predictions
Access to the world wide web started to become available in people’s homes.
The number of web servers increased to 623. During this year the World Wide
Web Consortium (W3C) as founded by Sir Tim Berners-Lee. The W3C is the
organization that makes sure that the world wide web continues to develop.
understand the natural world, with
of that knowledge. The natural world THE IMPORTANCE OF WEB
plants and animals, people, societies The World Wide Web opened up the internet to everyone, not just scientists. It
and galaxies. connected the world in a way that was not possible before and made it easier
for people to get information, share and communicate. It allowed people to
Science tries to discover facts and share their work and thoughts through social networking sites, blogs and video
relationships and then tries to create sharing.
HOW TO CHECK RELIABILITY OF WEB SOURCES
TECHNOLOGY came from two (2) The internet contains a vast collection of highly valuable information but it may
Greek words: “techne” (skill, also contain unreliable, biased information that mislead people. The following
craftsmanship, art) and “logos” guidelines can help check the reliability of web sources being gathered. It is
(discourse, reason). It is the skills, noteworthy to consider and apply these guidelines to avoid misinformation.
methods and processes used to (Lee College Library, n.d.)
machines that may be used to solve 1. WHO IS THE AUTHOR OF THE ARTICLE/SITE?
attempt to change the world. It is a ▪ How to find out?
human activity involved with making Look for an “About” or “More About the Author” link at the top, bottom,
and using of material artifacts. or sidebar of the webpage. Some pages will have a corporate author
rather than a single person as an author. If no information about the
Technology involves tools, author(s) of the page is provided, be suspicious.
techniques and procedures for • Does the author provide his or her credentials?
putting the findings of science to • What type of expertise does he or she have on the subject he or she is
practical use. writing about? Does he or she indicate what his or her education is?
• What type of experience does he or she have? Should you tryst his or her
knowledge of the subject?

2. WHO PUBLISHED THE SITE?

▪ How to find out?
Look at the domain name of the website that will tell you who is hosting
the site. For instance, the Lee College Library website is:
http://www.lee.edu/library. The domain name is “lee.edu”. This tells you
SCIENCE is the study of the nature that the library website is hosted by Lee College.
Search the domain name at http://www.whois.sc/. The site provides
the knowledge that we obtain about
information about the owners registered domain names. What is the
Figure 2. The NeXT organization’s main purpose? Check the organization’s main website, if it
knowledge based on Computer
the scientific
has one. Is it educational? Commercial? Is it a reputable organization?
of knowledge gained through Do not ignore the suffix on the domain name (the three-letter part that
research. It is done through comes after the “.”). The suffix is usually (but not always) descriptive of
observation of natural phenomena, what type of entity hosts the website. Keep in mind that it is possible for
and/or through experimentation that sites to obtain suffixes that are misleading. Here are some examples:
• .edu is for educational
• .com is for commercial
• .mil is for military
• .gov is for government
• .org is for organization
testable explanations and predictions 3. WHAT IS THE MAIN PURPOSE OF THE SITE? WHY DID THE AUTHOR
about nature and the universe. WRITE IT AND WHY DID THE PUBLISHER POST IT?
▪ To sell a product?
▪ As a personal hobby?
▪ As public service?
▪ To further scholarship on a topic?
▪ To provide general information on a topic?
▪ To persuade you of a particular point of view?
and galaxies.
4. WHO IS THE INTENDED AUDIENCE?
▪ Scholars of the general public?
relationships and then tries to create
▪ Which age group is it written for?
▪ Is it aimed at members of a particular geographic area?
▪ Is it aimed at members of a particular profession or with specific training?
Greek words: “techne” (skill, 5. WHAT IS THE QUALITY OF INFORMATION PROVIDED ON THE
craftsmanship, art) and “logos” WEBSITE?
▪ Timeliness: When was the website first published? Is it regularly updated?
Check for dates at the bottom of each page on the site.
▪ Does the author cite resources? Just as in print sources, web sources that
cite their sources are considered more reliable.
▪ What type of other sites does the website link to? Are they reputable
sites?
▪ What type of sites link to the website you are evaluating? Is the website
being cited by others?
practical use.

LESSON 3 SOCIAL MEDIA
Social media is a term often used to refer to new forms of media that involve
interactive participation. It may also refer to websites and applications that are
and behavior of natural things and designed to allow people to share content quickly, efficiently, and in real-time.
knowledge based on the scientific TYPES OF SOCIAL MEDIA
of knowledge gained through SOCIAL NETWORKING SITES
research. It is done through The most traditional form of social media which allows users to interact with
observation of natural phenomena, each other in different ways. Major platforms include Facebook, Twitter, and
and/or through experimentation that LinkedIn. Users can communicate with others through simple actions like
tries to simulate natural processes tagging, hashtagging, commenting, and private messaging reacting to posts,
under controlled conditions. and re-sharing content. One common feature is a newsfeed which is designed
to show off a mic of text and visuals.
meaning "knowledge“. It is a ▪ FACEBOOK
systematic enterprise that builds and A social networking site designed in 2004 by Harvard
organizes knowledge in the form of students Mark Zuckerberg, Eduardo Saverin, Andrew
testable explanations and predictions McCollum, Dustin Moskovitz and Chris Hughes
about nature and the universe. originally intended to put college students in touch
with one another, share their photos and meet new
It is also the human attempt to people.
or without concern for practical uses ▪ TWITTER
includes volcanoes, gravity, atoms, A microblogging system that allows a person to send
plants and animals, people, societies and receive short posts called tweets that can be up to
and galaxies. 140 characters long. It can include links to relevant
websites and resources. It was founded in 2006 by
Science tries to discover facts and Jack Dorsey along with Evan Williams, Biz Stone, and
relationships and then tries to create Noah Glass.
facts and relationships. ▪ LINKEDIN
A social network founded in 2002 by Reid Hoffman,
TECHNOLOGY came from two (2) Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc
Greek words: “techne” (skill, Vaillant. It is specifically designed for career and
craftsmanship, art) and “logos” business professionals to network; obtain resources
(discourse, reason). It is the skills, and support; and build relationships with potential
methods and processes used to customers, clients, and partners.
real-world problems. It is the human PHOTO SHARING
attempt to change the world. It is a A type of social media specifically designed to share photos to other users. Major
human activity involved with making platforms include Instagram and Pinterest.
▪ INSTAGRAM
techniques and procedures for An American photo and video-sharing social
putting the findings of science to networking service owned by Facebook, Inc. it was
practical use. created by Kevin Systrom and Mike Krieger, and
launched in October 2010.

▪ PINTEREST
A visual discovery tool that was originally created for
people to share ideas and inspiration for various
interests and projects. This social media site was
founded by Ben Silbermann, Evan Sharp, and Paul
SCIENCE is the study of the nature Sciarra and was launched in 2010.
them. It is a system of acquiring VIDEO SHARING
knowledge based on the scientific A social media platform for sharing videos. Major platforms include YouTube and
method. It is also an organized body Vimeo.
research. It is done through ▪ YOUTUBE
observation of natural phenomena,
A video sharing service that allows users to watch
videos posted by other users and upload videos of
their own. It was registered on February 14, 2005 by
Steve Chen, Chad Hurley, and Jawed Karim, three
former employees of the American e-commerce
company PayPal.
▪ VIMEO
testable explanations and predictions A video sharing platform that was launched in 2004
about nature and the universe. by filmmakers Jade Lodwick and Zach Klein. It is very
much known specifically for creative artistry.
or without concern for practical uses INTERACTIVE MEDIA
includes volcanoes, gravity, atoms, Allows users to share photos and videos and has a variety of unique
plants and animals, people, societies interactive and highly experimental features. Major platforms include
and galaxies. Snapchat and TikTok.
▪ SNAPCHAT
relationships and then tries to create A popular messaging app that lets users exchange
theories that makes sense of these pictures and videos called snaps that are meant to
facts and relationships. disappear after they’re viewed. Its essential function is
to take a picture or video, add filters, lenses or other
TECHNOLOGY came from two (2) effects and share them. Founded in 2011 by Evan
Greek words: “techne” (skill, Spiegel, Reggie Brown, and Bobby Murphy, students
craftsmanship, art) and “logos” at Stanford University.
methods and processes used to ▪ TIKTOK
achieve goals. It refers to tools and A Chinese short-form, video-sharing app that allows
machines that may be used to solve users to create and share a 15-second to 60-second
real-world problems. It is the human videos, on any topic. It is owned by the Chinese
attempt to change the world. It is a company ByteDance founded in 2012 by Zhang
human activity involved with making Yiming. TikTok is formerly known as Musical.ly. It was
and using of material artifacts. launched in 2017 for users outside China.

techniques and procedures for BLOGGING/COMMUNITY
putting the findings of science to This type of social media allows users to post about interesting niche topics,
practical use. like memes, events, politics, and pop-culture. These platforms allow other
users to share them or add to the conversation with their own commentary.
Major Platforms include Tumblr and Reddit.

▪ TUMBLR
A blogging platform for short-form microblogging,
also known as tumblelogging. It is a social networking
service that lets users create and post their own
original content such as written entries, photographs,
SCIENCE is the study of the nature video clips or links to other websites. Founded by
and behavior of natural things and David Karp in 2007.
them. It is a system of acquiring ▪ REDDIT
knowledge based on the scientific A social news aggregation, web content rating, and
method. It is also an organized body discussion website. Members submit links, text posts,
of knowledge gained through and images, which are then voted up or down by
research. It is done through other members. Posts are organized by subject into
observation of natural phenomena, user-created boards called “subreddits” which covers
and/or through experimentation that topics like news, science, movies, video games, music,
tries to simulate natural processes books, fitness, food, and image-sharing. Founded by
under controlled conditions. Steve Huffman and Alexis Ohanian in 2005.

meaning "knowledge“. It is a OTHER FORMS OF SOCIAL MEDIA
▪ EMAIL
testable explanations and predictions The most common form of social media used in everyday life. It involves
about nature and the universe. users logging into an account in order to send and receive messages to
other users
understand the natural world, with ▪ TEXTERS
or without concern for practical uses A two-way communicating channel that allows individuals to quickly
of that knowledge. The natural world send a message to another person or a group of people. Texters are
includes volcanoes, gravity, atoms, derived from chatters, or computer programs that make use of the
plants and animals, people, societies internet to allow people to quickly talk back and forth via text characters.
and galaxies.
▪ MESSAGE BOARDS
Science tries to discover facts and An online discussion area in which users with similar interests discuss
relationships and then tries to create topics. These conversation or discussions are available in the form of
theories that makes sense of these posted messages. Members are allowed to view posts, post new queries
facts and relationships. or respond to existing queries posted by other members. This is also
known as a forum, an online forum, and internet forum or a discussion
TECHNOLOGY came from two (2) board.
Greek words: “techne” (skill,
(discourse, reason). It is the skills, IMPACTS OF SOCIAL MEDIA
achieve goals. It refers to tools and The following are the positive and negative effects of social media based on a
machines that may be used to solve paper entitled Social Media its Impact with Positive and Negative Aspects by
real-world problems. It is the human Shabnoor Siddiqui and Tajinder Singh.
human activity involved with making 1. EDUCATION
and using of material artifacts. Positive Negative
Technology involves tools, ▪ Students effectively reach each other ▪ Social media can be a destruction to
techniques and procedures for in regards to class activities. students present in class.
putting the findings of science to ▪ Students who are passive in class can ▪ Privacy issues such as posting personal
express their thoughts on social media. information online.
practical use.
▪ Teachers can post class activities, ▪ Inappropriate information may lead
school events, etc. that are useful to students to the wrong side.
students. Continued on the next page

▪ Social media marketing can prepare ▪ Students lose their ability to engage in
young workers to become successful face to face communication.
marketers. ▪ Wrong information from writers and
▪ Provides opportunities for educators bloggers may lead to education
to teach good digital citizenship and system to fail.
the use of Internet for productivity.
and behavior of natural things and 2. BUSINESS
them. It is a system of acquiring Positive Negative
▪ Social media helps entrepreneurs to ▪ Negative comments of fans and
method. It is also an organized body better understand audience by their followers on a business may lead to
of knowledge gained through likes and dislikes. failure.
research. It is done through ▪ Helps business for promotional ▪ Some large organizations may fall
observation of natural phenomena, activities. victim to hackers.
and/or through experimentation that ▪ Social networking sites help to make ▪ Wrong online brand strategy may
tries to simulate natural processes new customers by providing useful doom a company which is a social
facilities. disadvantage.
▪ Helps to enhance market insight and ▪ Getting involved in social media can
stretch out beyond with rivals with be time consuming as organization
It is from the Latin word ‘scientia’, online networking. needs to assign a person to manage
meaning "knowledge“. It is a its profile.
▪ Helps increase awareness among
systematic enterprise that builds and brands and reach with little to no ▪ Some companies have difficulty in
organizes knowledge in the form of budget. measuring results of social media
testable explanations and predictions advertising.
It is also the human attempt to 3. SOCIETY

understand the natural world, with Positive Negative
of that knowledge. The natural world ▪ Helps to meet people outside the ▪ Social media can be addicted and
includes volcanoes, gravity, atoms, social media forums. diverts people’s concentration and
▪ Helps to share ideas beyond the focus from a particular task.
geographical boundaries. ▪ Shared information that contains
and galaxies. violence may affect behaviour or kids
▪ Provides open opportunity for writers
and bloggers to connect with their and teenagers.
Science tries to discover facts and clients. ▪ Abuses the society by invading on
relationships and then tries to create ▪ Unites people on a huge platform for people’s privacy.
theories that makes sense of these the achievement of a specific goal ▪ Family may weaken as people spend
facts and relationships. which may bring positive change to more time connecting to new people.
the society. ▪ People may use images and videos
TECHNOLOGY came from two (2) ▪ Provides awareness among society to that can encourage others to use it
Greek words: “techne” (skill, help them to be up to date with the falsely.
current information.
methods and processes used to 4. YOUNGSTERS
machines that may be used to solve Positive Negative
▪ Helps youngsters to stay connected ▪ Social media can expose youngsters to
attempt to change the world. It is a with each other. potentially harmful strangers.
human activity involved with making ▪ Can exchange useful information. ▪ Social violence such as kidnapping and
and using of material artifacts. robbery can be easily done by sharing
▪ Allows teens to find support online
that they may lack in traditional details on social media.
Technology involves tools, relationships. ▪ May lead to unsafe social meet up.
techniques and procedures for ▪ Social networking can provide advice ▪ Too much exposure may affect health.
putting the findings of science to and information for youngster during ▪ Inappropriate blogs may influence
practical use. their critical development. youth to become violent and take
▪ Youngsters can look to social media to incorrect actions.
get answers related to their career
objectives.

SUPPLEMENTAL CONTENTS
For further content on this module you may watch the following YouTube videos below. Use the links
provided below:
LESSON 1 – DEVELOPMENT OF INFORMATION AGE

1. UNIVAC – Information Age: Then and Now (https://www.youtube.com/watch?v=h4wQJfdhOlU)
2. Early Computing: Crash Course Computer Science #1 (https://www.youtube.com/watch?v=O5nskjZ_GoI)
3. Claude Shannon – Father of the Information Age (https://www.youtube.com/watch?v=z2Whj_nL-x8)
LESSON 2 – THE WORLD WIDE WEB

1. The World Wide Web: Crash Course Computer Science #30 (https://www.youtube.com/watch?v=guvsH5OFizE)
2. What is the world wide web? Twila Camp (https://www.youtube.com/watch?v=J8hzJxb0rpc)
3. The Web Is Not The Net (https://www.youtube.com/watch?v=scWj1BMRHUA)
LESSON 3 – SOCIAL MEDIA

1. How social media drastically affect us (https://www.youtube.com/watch?v=x4Atnti70cM)
2. How social media makes us unsocial | Allison Graham (https://www.youtube.com/watch?v=d5GecYjy9-Q)
3. What is Fake News? – BBC Click (https://www.youtube.com/watch?v=UfTUdOtRrwo)

LEARNING TASK 1
PICTURE INTERPRETATION
Below are pictures depicting social media in the society. Give a short interpretation for each of the
pictures. (See rubrics for rating details)
PICTURE NO. 1
Interpretation:
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LEARNING TASK 1
PICTURE NO. 2
Interpretation:
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LEARNING TASK 1
PICTURE NO. 3
Interpretation:
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POSTTEST
Guide Questions: (for rating your answers, see Rubric for Open Response Questions)
1. Which of the developments in the information age has/have brought significant changes in the way you
live today? How?
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2. If the internet and the World Wide Web was not developed, what kind of situation could we possibly have
today?
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Author | ALVIN
ELDEN ZAULDA
GRENCIOGRULLA
ORGELA Editor/Layout | ALVIN ZAULDA GRULLA 18
POSTTEST
3. Scan the screenshots of the two websites and answer the question after. You can
also use the links below to visit the websites for a clearer view.
WEBSITE NO. 1 WEBSITE NO. 2
Website No. 1: https://www.lifewire.com/what-is-social-networking-addiction-2655246

Website No. 2: https://www.psychologytoday.com/us/blog/in-excess/201805/addicted-social-media
Author | ALVIN
ELDEN ZAULDA
GRENCIOGRULLA
POSTTEST
Question for No. 3:
Which of the two websites is more reliable? Why?
_________________________________________________________________________________________________________________
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Author | ALVIN
ELDEN ZAULDA
GRENCIOGRULLA
RUBRICS
SCORING RUBRIC FOR PICTURE INTERPRETATION

CRITERIA 10 8 6 4
Pictures are Pictures of the

Pictures are Pictures are
Content extremely well photographs are
well explained confusing and
explained, and all a little confusing
and Clarity assumptions are
and all assumptions
or incomplete.
incomplete.
(50%) have supporting Assumptions are
backed up with Supporting reasons
reasons. not supported.
good reasons. are vague.
Information is
Organization Information is
Information is organized, but The information
very organized,
(25%) brief, and too
organized, and the analysis is appears to be
too the point. too complex or disorganized.
the point.
lengthy.
1–3 4-5 6 or more

Spelling No grammatical,
grammatical, grammatical grammatical,
spelling or
and Grammar punctuation
spelling or spelling, or spelling, or
(15%) punctuation punctuation punctuation
errors.
errors errors. errors.
Report was Report was

Report was
submitted two (2) Report was submitted one (1)
Promptness submitted one (1)
days prior to submitted on the day or more past
(10%) the date of
day prior to the
date of submission. the date of
date of submission.
submission. submission.
Reference: WQ Wilson Photo Analysis Rubric. Retrieved from myconnect.waynesburg.edu.

RUBRICS
SCORING RUBRIC FOR OPEN RESPONSE QUESTION
SCORE CRITERIA
▪ All parts of the question are correctly answered

▪ An explanation stating the logic behind the answer is
provided with each answer (because…)
4
▪ Complete sentences are used
(Advanced)
▪ Each question is related in the answer
▪ Proper scientific terminology is used in all parts of the
answer
▪ All parts of the question are correctly answered.

▪ No explanation of the answers is given
3
▪ Complete sentences are used.
(Proficient)
▪ The question is fully restated in the most of the answers
▪ Some scientific terms are used.
▪ Some parts of the question are correctly answered.

▪ Some parts of the question are partially correct
2 ▪ No explanation of the answers is given
(Needs Improvement) ▪ Complete sentences are used.
▪ The question is not restated in the most answers
▪ Very few scientific terms are used.
▪ One part of the question are correctly answered.

▪ It is unclear what is meant by many of the answers
1
▪ No explanation of the answers is given
(Failing)
▪ Sentences are incomplete
▪ No scientific terms are used.
0 ▪ No parts of the question are answered

REFERENCES
BOOKS
Serafica, J.P.J., et. al. 2017. Science, Technology, and Society. First Edition. Rex Book Store, Inc. (RBSI), 856 Nicanor
Reyes Sr., Sampaloc, Manila/Tel.
McNamara, DJ, SJ. et.al. 2018, Science, Technology, and Society. C & E Publishing, Inc. 839 EDSA, South Triangle
Quezon City
WEB RESOURCES
BBC Bites. What is the world wide web? Retrieved from

https://www.bbc.co.uk/bitesize/topics/zkcqn39/articles/z2nbgk7
Encyclopaedia Britannica. World Wide Web. Retrieved from https://www.britannica.com/topic/World-Wide-
Web
Bump, Pamela. 2019. The 5 Types of Social Media and Pros & Cons of Each. Retrieved from
https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on
Christensson, P. 2009. YouTube Definition. Retrieved from https://techterms.com
Deurmyer, Randy. 2019. Introduction to LinkedIn. Retrieved from https://www.thebalancesmb.com/introduction-
to-linkedin-1794572
Elgersma, Christine. 2018. Everything you need to know about Snapchat. Retrieved from
https://phys.org/news/2018-06-snapchat.html
Hosch, William L. 2020. YouTube. Encyclopedia Britannica. Retrieved from
https://www.britannica.com/topic/YouTube
Manning, J. 2014. Definition and Classes of Social Media. Encyclopedia of social media and politics. University of
Nevada, Reno. Retrieved from
https://www.researchgate.net/publication/290514612_Definition_and_Classes_of_Social_Media
Moreau, Elise. 2019. What is Vimeo? An Intro to the Video Sharing Platform. Lifewire. Retrieved from
https://www.lifewire.com/what-is-vimeo-3486114
O’Connell, Brian. 2020. History of Snapchat: Timeline and Facts. The Street. Retrieved from
https://www.thestreet.com/technology/history-of-snapchat
Rudy, Melissa. A Brief History of Pinterest. Retrieved https://guides.co/g/how-to-market-your-business-on-
pinterest/17105
Siddiqui, S. and Tajinder Singh. Social Media its Impact with Positive and Negative Aspects. IJCAT Vol. 5 Issue 2.
Retrieved from https://ijcat.com/archives/volume5/issue2/ijcatr05021006.pdf
Strickland, Jonathan. 2007. How Facebook Works. Retrieved from
https://computer.howstuffworks.com/internet/social-networking/networks/facebook.htm
Techopedia. What is message board? Retrieved from https://www.techopedia.com/definition/23565/message-
board
The Linked In Man. 2014. The History of LinkedIn. Retrieved from https://thelinkedinman.com/history-linkedin/
UKRI Economic and Social Research Council. What is twitter and why should you use it? Retrieved from
https://esrc.ukri.org/research/impact-toolkit/social-media/twitter/what-is-twitter/
Wikipedia. Instagram. Retrieved from https://en.wikipedia.org/wiki/Instagram
Wikipedia. Reddit. Retrieved from https://en.wikipedia.org/wiki/Reddit

REFERENCES
Wikipedia. TikTok. Retrieved from https://en.wikipedia.org/wiki/TikTok

What is Tumblr and how is it used? Big Commerce. Retrieved from https://www.bigcommerce.com/ecommerce-
answers/what-tumblr-and-how-it-used/
What is TikTok? What you need to know about the new Musical.ly. 2020. Retrieved from
https://influencermarketinghub.com/what-is-tiktok/
PHOTOS
https://www.omniglot.com/writing/sumerian.htm
https://www.britannica.com/topic/hieroglyphic-writing
http://www.chinadaily.com.cn/a/201711/29/WS5a277055a3107865316d4538.html
https://www.ancient.eu/image/11161/papyrus-scroll-with-farmers-names/
https://ancientart.tumblr.com/tagged/asian
https://www.thebalancecareers.com/codex-the-earliest-form-of-a-bound-book-2800093
https://www.sutori.com/story/block-printing-history--4R3xc764vG3HqAyLhZxKncxC
http://www.absolutechinatours.com/china-travel/paper-making-China-ancient-inventions.html
https://www.clipartkey.com/view/xhTbxT_johannes-gutenberg-printing-press-ink/
https://lightingandceilingfans.com/carbon-arc-lamp-ideas.html
https://pamelahawley.wordpress.com/2016/05/27/ada-lovelace-the-first-computer-programmer/
https://alchetron.com/Lee-de-Forest
https://www.sciencephoto.com/media/813742/view/vladimir-zworykin-russian-american-inventor
https://www.caperay.com/blog/index.php/2014/as-we-may-think/
https://kids.britannica.com/students/assembly/view/208339
https://technologyfacts.wordpress.com/2013/01/19/intel-4004-the-worlds-first-single-chip-microprocessor/
https://www.ricksdailytips.com/about-rick/trs-80-model-1/
https://appleinsider.com/articles/19/01/24/apple-launched-macintosh-on-january-24-1984-and-changed-the-
world----eventually
http://www.soposted.com/reality-bites/tech/choose-right-desktop-personal-computer/
https://www.computerhope.com/jargon/w/workstat.htm
https://koasgadget.wordpress.com/2009/09/16/personal-digital-assistant/
http://quickgiant.com/fileserver.htm
https://www.forbes.com/sites/alexkonrad/2017/07/17/ibm-seeks-boost-with-hacker-proof-
mainframes/#41cac6a7a9e8
https://news.yahoo.com/wearable-computers-look-set-market-storm-023034906.html
https://www.britannica.com/topic/World-Wide-Web
https://www.bbc.co.uk/bitesize/topics/zkcqn39/articles/z2nbgk7
https://commons.wikimedia.org/wiki/File:First_Web_Server.jpg
http://pngimg.com/imgs/logos/facebook_logos/
http://pngimg.com/download/26969
https://1000logos.net/linkedin-logo/
https://www.freepnglogos.com/images/instagram-logo-png-2428.html
https://www.stickpng.com/img/icons-logos-emojis/tech-companies/pinterest-logo
https://www.stickpng.com/img/icons-logos-emojis/tech-companies/youtube-play-logo
https://www.stickpng.com/img/icons-logos-emojis/tech-companies/vimeo-logo
http://www.iconarchive.com/show/simple-icons-by-danleech/vimeo-icon.html
https://www.stickpng.com/img/icons-logos-emojis/tech-companies/snapchat-logo
https://worldvectorlogo.com/logo/tiktok-icon-black-1
https://play.google.com/store/apps/details?id=com.tumblr&hl=en_US
https://www.reddit.com/r/cutouts/comments/6q5a6l/can_someone_give_me_a_round_cutout_of_the_reddit/

ANSWER KEY
PRETEST ANSWER KEY

1) c. Digital Age
2) a. Chinese
3) d. Johannes Gutenberg
4) e. Laptop
5) e. Server
6) c. Hyperlink
7) a. Sir Tim Berners-Lee
8) b. HyperText Transfer Protocol
9) b. URL
10) d. Commercial
11) c. Twitter
12) b. Pinterest
13) a. Vimeo
14) d. YouTube
15) c. TikTok

Module 9 The Information Age

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SORSOGON STATE COLLEGE | GE 7 - SCIENCE, TECHNOLOGY, AND SOCIETY STS

SPECIFIC ISSUES IN SCIENCE, TECHNOLOGY, AND SOCIETY

THE INFORMATION AGE 9

LEARNING PLAN | WEEK 13 COMPUTER. Electronic device

LESSON OBJECTIVES SOCIAL MEDIA. Refers to

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 1

Directions: Encircle the letter that corresponds to your best answer.

1. Information Age is also known as the _______________.

2. Who invented woodblock printing?

3. He invented the printing press.

7. He invented the World Wide Web

8. HTTP stands for ________________________________________.

9. A kind of address that is unique to each resource on the web.

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 2

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 3

2900 BC • Beginnings of Egyptian hieroglyphic writing (see Figure 2)

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 4

• ENIAC (Electronic Numerical Integrator and Computer) was

Science tries to discover facts and

TECHNOLOGY came from two (2)

Figure 9. Carbon Arc Lamp

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 5

SCIENCE is the study of the nature TYPES OF COMPUTER

Technology involves tools,

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 6

SCIENCE is the study of the nature

It is from the Latin word ‘scientia’,

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 7

▪ 1991. the first website went live at CERN in Europe

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 8

2. WHO PUBLISHED THE SITE?

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 9

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 10

Technology involves tools,

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 11

It is from the Latin word ‘scientia’,

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 12

It is also the human attempt to 3. SOCIETY

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 13

LESSON 1 – DEVELOPMENT OF INFORMATION AGE

LESSON 2 – THE WORLD WIDE WEB

LESSON 3 – SOCIAL MEDIA

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 14

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 15

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 16

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 17

WEBSITE NO. 1 WEBSITE NO. 2

Website No. 1: https://www.lifewire.com/what-is-social-networking-addiction-2655246

Question for No. 3:

Which of the two websites is more reliable? Why?

SCORING RUBRIC FOR PICTURE INTERPRETATION

Pictures are Pictures of the

1–3 4-5 6 or more

Report was Report was

Reference: WQ Wilson Photo Analysis Rubric. Retrieved from myconnect.waynesburg.edu.

Author | ALVIN ZAULDA GRULLA Editor/Layout | ALVIN ZAULDA GRULLA 21

SCORING RUBRIC FOR OPEN RESPONSE QUESTION

▪ All parts of the question are correctly answered

▪ All parts of the question are correctly answered.

▪ Some parts of the question are correctly answered.

▪ One part of the question are correctly answered.

0 ▪ No parts of the question are answered