Social Media

Report
– April 2021
Prepared by: Clickable Impact Consulting Group

For: Cities Development Initiatives for Asia (CDIA)

1 | Clickable Impact Consulting Group

Audience Growth
- In April, CDIA’s LinkedIn followers increased by 68, reaching a total of 2,338
followers by April 30.
- CDIA’s Twitter page gained 3 new followers in April.
- Facebook showed the lowest growth rate in April, with only 2 new followers
recorded as of May 2nd.

Audience growth across channels

7000
6000
5000
4000
3000
2000
1000
0

Facebook LinkedIn Twitter

Posts Published
- There were 68 posts published across CDIA’s social media channels – 23 on
Facebook, 23 on Twitter, and 22 on LinkedIn.
- Best times to post:
o Posts on Facebook, Twitter, and LinkedIn received the highest engagement
at 1AM, 2AM, and 7 AM (UTC+7) respectively.
o These engagement times suggest CDIA’s posts achieved significant
audience interaction from American and European times zones.

Engagement Rate*
- In April, CDIA’s Facebook and LinkedIn pages continued to receive more user
engagement than Twitter, with noticeable spikes occurring on April 5th and 13th for
Facebook and on April 16th and 24th for LinkedIn.
- While Twitter again witnessed the lowest engagement rate during the month, the
platform did experience a noticeable spike in audience interaction on April 9th and
10th.
- The posts with the best engagement included:
o On Facebook:
▪ Job post seeking consultancy firm (Apr 29)
▪ Virtual Clinic announcement (Apr 08)
o On LinkedIn
▪ Job post seeking consultancy firm (Apr 29)

2 | Clickable Impact Consulting Group

 ▪ Vietnam climate resilience project (Apr 27)
o On Twitter
▪ Virtual Clinic promotion (Apr 11)
▪ CDIA-supported project featured on Development Asia (Apr 19)

Engagement rate across channels

0.12

0.10

0.08

0.06

0.04

0.02

0.00

Facebook LinkedIn Twitter

*Please note that the engagement rates on those days with “spikes” are aggregate rates of
several posts. We may not be able to solely contribute the spikes to only to the posts
published on those days.

3 | Clickable Impact Consulting Group