Republic of the Philippines

City of Taguig

TAGUIG CITY UNIVERSITY

Gen. Santos Avenue, Central Bicutan, Taguig City
TCU PHILOSOPHY SOCIAL TRANSFORMATION FOR A CARING COMMUNITY AND AN ECOLOGICALLY BALANCED COUNTRY.
TCU VISIONAN EMINENT CENTER OF EXCELLENT HIGHER EDUCATION College ofTOWARDS
EducationSOCIETAL ADVANCEMENT.
TCU MISSIONTO NURTURE A VIBRANT CULTURE OF ACADEMIC WELLNESS RESPONSIVE TO THE CHALLENGES OF TECHNOLOGY AND THE GLOBAL COMMUNITY.
In support of the University vision, CED is committed to:
 Promote a culture of academic excellence.
 Advance knowledge through critical insights, creative works and breakthrough research.
 Provide excellent and empowering learning experiences through innovative teaching.
CED MISSION  Develop community awareness through participation and observation that highlight the impact of education, arts, sciences and professional ethics
 Provide a strong elementary and secondary education based on the seamless integration of science, technology and the humanities.
 Develop globally competitive graduates who possess excellent communication skills, leadership quality, and whose profession and works will reflect
honor and integrity.

 Strengthening of scientific literacy, enhancing precision in numerical expression, logical thinking and problem solving and conveying a general
understanding of arts and science as a way of looking at the world.
 Acquisition of deeper understanding on the totality of human experience and empowering students formulate for themselves a human perspective
that integrate all branches of knowledge in a profound understanding of the individual and society.
 Offer a broad range of academic opportunities leading to a career in education. The college aims to produce highly competent educators founded on
CED OBJECTIVES technology and values.
 Creation of a strong awareness of the general social problems and issues with relevance to the Philippines and the global society.
 Developing effective communication skills both in English and Filipino and fostering critical understanding and appreciation of how people give
expression to their intellectual products and their experiences in the world.
 Promoting intellectual leadership and sustaining a humane and technologically advanced community where people of diverse orientation work and
learn together to attain unity, cooperation and excellence in a changing world.
 College of Education
Department of Secondary Education/Elementary Education
Course Title: Purposive Communication Course Code: GE 5

Pre-requisite:None Course Credit:3

Course Description: Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20
s 2013). Purposive Communication is a three-unit course that develops students’ communicative competences and enhances that cultural and
intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural
audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language
and the impact of images to emphasize the importance of conveying messages responsibility. The knowledge, skills, and insights that students gain
from this course maybe used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and produce
relevant oral, written, audio-visual and/or web-based output for various purposes.

Institutional Learning Outcomes (ILOs) Program Learning Outcomes (PLOs) Course Learning Outcomes (CLOs)

A TCU graduate must be able to demonstrate
the following competencies:
Upon completion of the Bachelor of Elementary At the end of the Course the students should be
Education/Bachelor of Secondary program, the able to:
graduate must pass the Licensure Examination
for Teachers (LET) and must be able to
demonstrate:

1 Creative and critical thinking
2 Effective communication
1 Supervisory and instructional skills to 1 Describe the nature, elements, and
design best teaching approaches, methods function of verbal communication in various
and strategies as well as evaluation and and multi-cultural contexts.
assessment tools.
2 High order level of critical thinking, excellent 2 Explain how cultural and global issues
communication skills and ability to become affect communication.
collaborative team workers.
3 Collaborative and team player
4 Strong service orientation
5 Adeptness in the responsible use of
technology
6 Community engagement
7 Passion to life-long learning
8 High level of leadership and organizational
skills
9 Sense of personal and professional ethics
10 Global responsiveness and sense of
nationalism
PREPARED BY:
PROF. EDITHA C. MATEO
Faculty
3 A prolific and versatile educator-He/She
can apply relevant knowledge and skills for
effective practice of the profession.
4 An intellectual leader/builder who can
generate products or services that benefit
the students and the immediate community
surrounding the university.
5 Research-oriented traits He/She can apply
critical and discovery skills as well as
research skills in solving various problems
related to the teaching-learning process.
6 A socio-ethical conversant teacher who
holds ethical values and beliefs of peace-
loving, environment-conscious and
freedom-loving Filipino consistent with the
institution, industry and community desired
values.
7 Evidence of being abreast with the current,
new, and emerging trends and challenges
that affects the educational system.
8 Flexibility and ability to adapt to a new
world view, new educational landscape and
share expertise to educate people in the
new area; and
9 A culture of high quality leadership in the
field of educational management that meets
global standards
CHECKED BY:
____________________________________________________
Chairperson
3 Evaluate multimodal texts critically to
enhance receptive (Listening, reading,
viewing) skills.
4 Convey ideas through oral, audio-visual,
and/or web-based presentations for
different target audiences in local and
global settings using appropriate registers.
5 Present Ideas persuasively using
appropriate language registers, tone, facial
expressions, and gestures.
6 Write and present academic papers using
appropriate tone, style, conventions, and
reference styles.
7 Create clear, coherent, and effective
communication materials.
8 Appreciate the differences of the varieties
of spoken and written language.
9 Adopt awareness of audience and context
in presenting ideas.
APPROVED BY:
____________________________________________________
Dean
 Course Plan
Week Topic Learning Outcomes Activities R esources Assessment
 Communication Describe the nature, Lecture and class LCD projector or manila Quizzes and seat work
processes, Principles, elements, and functions discussion on paper on identifying elements
and ethics of verbal and non-verbal elements and types of of communication (e.g.
communication in communication Audio and/or video clips of sender, message,
various and multicultural identified influences. various media (e.g. TV channel, receiver,
contexts. Group work on commercials; movies; effect.)
identifying elements of newscasts; etc.)
communication in
various texts. Texts from newspapers,
magazines, journals

See
http://www.healthknowledg
1
e.org.uk/public-health-
textbook/organization-
managent/5aunderstanding
itd/effectivecommunication.
See
http://promeng.eu/downloa
ds/trainingmaterials/ebooks
/sorftskills/effectivecommun
nicationskills.pdf.
Chase, R. & Shamo, S.
(2013). Elements of
effective communication,
4th ed. Washington, Utah:
 Plain and precious
Publishing.

Communication and Explain how cultural and Class discussion of LCD projector or manila Reaction paper and/or
Globalization global issues affect essay, “Flight from paper discussion forum on the
communication conversation” or video impact of globalization
“connected but alone” See “communicating in a on how people
Appreciate the impact of and “How social multicultural society and communicate, and vise
communication in media can make world” versa
society and the world. history” or “Wiring a Article “Flight from
web for global good”. conversation”
http://www.nytimes.com/20
12/04/22/opinion/sunday/th
e-flight-from-
conversation.html?_r=0
Video “connected but
2 alone” in TED talks
http://www.ted.com/talks/sh
erry_turkle_alone_together
Video “How social media
can make history”
http://www.ted.com/talks/cl
ay_shirky_how_cellphones
_twitter_facebook_can_ma
ke_history
Video “Wiring a web fo
global good”
https://www.ted.com/talks/g
ordon_brown
 Local and Global
Communication in
multicultural settings
Varieties and registers of
spoken and written language
3-4
Determine culturally Lecture and class LCD projector or manila Quiz and seatwork on
appropriate terms, discussion on using paper using culturally
expressions, and images culturally appropriate Invited students/speakers appropriate terms,
(sensitivity to gender, terms, expressions, from different cultures expressions, and
race, class, etc.) and images; varieties Films or videos showing images; varieties and
and registers of different speakers from registers of language.
Adopt cultural and language various regions Research and report on
intercultural awareness Communicating in a various cultural modes
and sensitivity in Class discussion of multilingual setting of communication (e.g.,
communication of ideas cultural (e.g.”Lost in Translation”) words/gestures used in
appropriateness in See TED Talks “Pop a particular region or
communicating as culture in the Arab world” country to show
tackled in film/video http://celsalangues.wordpre respect) and/or various
ss.com/2015/01/29-aint- issues in
Exercises on using right-innit-about-language- communication (e.g.,
culturally appropriate register-in-english/ use of politically correct
terms, expressions, See http://www.really-learn- words in today’s world;
and images. english.com/language- gender sensitivity
register.html through language)
Interview invited See https://www.uni-
speakers/students due.de/SVE/
See
http://www.icaltefl.com/cate
gory/varieties-of-english
See
http://www.britishcouncil.or
g/blog/which-variety-
english-should-you-speak
Dainton, M. & Zelley E.
(2015).Applying
communication theory fo
professional life. A practical
introduction 3rd ed. Sage
 Publications.
Biber, D. & Conrad S.
(2009). Register, genre,
and style. Cambridge:
Cambridge Univ.Press.

Evaluating messages and/or Evaluate multimodal Lecture and Class LCD projector or manila Invitation for people to
images (e.g. pictures, texts critically to discussion on critical paper join cause- oriented
illustrations) of different types enhance receptive reading and listening Authentic texts about events using various
of texts reflecting different (listening, reading, cultural sensitivity from media such as email,
cultures (regional, Asian, viewing) skills Exercises on various media (text social media, print
Western, etc) analyzing content of messages; social media and/or electronic
1. What is the Convey ideas through various texts messages; news paper, advertisements
message? oral, audio-visual, and/or magazine, and journal
2. What is the purpose web-based articles; print and electronic
of the message? presentations for advertisements)
3. How is the message different target See sample:
conveyed by the text audiences in local and http://www.kwintessential.c
and/or image? global settings using o.uk/cultural-
5-6
4. Who is the target appropriate registers services/articles/cultural-
audience of the Adopt awareness of sensitivity.html
message? audience and context in See sample:
5. What other ways of presenting ideas http://mindspaceintuition.file
presenting the s.wordpress.com/2015/01/c
message are there? ross-cultural.jpg
See sample:
http://i.telegraph.co.uk/multi
media/archive/01440/burge
r_144021c.jpg
See Sample:
http://atlantablackstar.com/
2013/11/19/9-racist-ads-
 commercials-that-promote-
negative-images-ofblack-
people/3/
Moonley, A., Peccei, J.S.,
La Belle, S, et.al (2010).
Language, society and
power: An introduction, 3rd
ed. London: Routledge.

7 Midterm Examination

Communication aids and Convey ideas through Lecture and class LCD projector or manila Oral, audio-visual,
strategies using tools of oral, audio-visual, and/or discussion on paper and/or web-based
technology web-based preparing audio visual Texts, video/audio clips presentations to
presentations for and web-based from various resources promote cultural values
different target presentations See (e.g., respect for elders,
audiences in local and Group work and class http://creatingmultimodaltex bayanihan spirit, etc.)
global settings using discussion on ts.com/
appropriate registers identifying problems “The world’s worst research
Adopt awareness of the with the research presentation”
8
audience and context in presentation in the https://www.youtube.com/w
presenting ideas. video atch?v=nnSGqp4bZQY
Adler, R., Elmhorst, J.M &
Lucas, K. (2012).
Communicating at work:
Strategis for success in
business and the
professions. NT: McGraw
Hill.
 Communication for various Convey ideas through Lecture and class LCD projector or manila Public announcements
purposes oral, audio-visual, and/or discussion on paper (audio/video, social
1. To obtain, provide, web-based informative, Sample texts (inquiry letter, media) about disaster
and disseminate presentations for persuasive and police reports, political preparedness
information different target argumentative speeches, letters of
2. To persuade and audiences in local and communication appreciation, etc.) Editorial about
argue global settings using See environmental issues
appropriate registers Lecture and http://www.capmembers.co
discussion of types of m/media/cms/l2l_mod2_ch Formal one-minute
Create clear, coherent, speeches and public 8_effective_communicatio_ speech based on
and effective speaking (Read, 63afca8970d43.pdf current issues
communication materials memorized, See (extemporaneous)
impromptu/ http://hplengr.engr.wisc.edu
Present ideas Extemporaneous) /prof_comm.pdf
persuasively using See
appropriate language Short exercises: http://www.pearsonhighere
9-11 registers, tone, facial asking for information d.com/samplechapter/0205
expressions, and through inquiry letter 524214.pdf
gestures or interview, response Searles, G. (2014).
to queries, incident Workplace communication:
Adopt awareness of reports The Basics. Boston: Allyn &
audience and context in Bacon, 6th ed.
presenting ideas Dainton, M. & Zelley E.
(2015). Applying
communication theory for
professional life. A practical
introduction. 3rd ed. Sage
Publications.

Lucas, S. (2011). The art of

public speaking. NY:
McGrawHill.

Communication for work
purposes (e.g. health care,
education, business, and
trade, law media, science,
and technology
12-14
Video of “The most
Important Cannot be said”:
Eddie Calasanz at
TEDxADMU (youtube)
Create clear, coherent Lecture and class LCD projector or manila Workplace documents
and effective discussion on paper (e.g. minutes; memo)
communication effective Video of “Giving
materials. communication and presentations Worth Written and/or oral
Present ideas oral presentations in Listening to”. Gordon presentation
persuasively using the workplace Kangas at TEDx Talks (groupreporting) of a
appropriate language (youtube) medical case/ business
registers, tone, facial Analysis of different proposal/ media
expressions and communication Sample communication campaign proposal/
gestures. materials materials from different program or project
workplace settings (e.g. proposal for addressing
Adopt awareness of Writing exercises on minutes, memo, requests, a health issue/ problem
audience and context in communication business,/technical/ (using communication
presenting ideas in materials for the incident reports, letters) aids and strategies-
communicating ideas workplace (e.g. tools of technology)
minutes, memo, See
requests, http://www.vuu.edu/Upload
business/technical/ s/files/SampleMeetingMinut
incident reports, es.pdf
letters) See
http://www.monash.edu.au/l
ls/llonline/writing/medicine/r
eflective/5.xml
See
http://tawanmandi.org.af/kn
owledge-
 portal/Media/Workplace_co
mmunication_chapter_in_c
ommunications.pdf
See
http://www.dol.gov/odep/top
ics/youth/sofskills/communi
cation.pdf
Dainton, M. & Zelley E.
(2015). Applying
communication theory for
professional life. Apractical
introduction 3rd edition.
Sage Publications.

Searles, G. (2014).
Workplace Communication:
The Basics. Boston: Allyn &
Bacon, 6th ed.
Communication for academic Write and present Lecture and class Analysis papers (e.g.,
purposes (e.g. research- academic papers using discussion on LCD projector or manila literary analysis paper)
based journal or magazine appropriate tone, style, communication on paper and/or Technical
article, etc.) conventions and communication for Bullock, R. & Goggin, M. Papers (for journal
reference styles academic purposes (2013). The Norton Field article or magazine
Guide to Writing 3rd edition. article) on political,
Adopt awareness of Independent research W.W Norton and Company. social, cultural,
15-17 audience and context in (topic proposal, See http://english28- economic or health,
presenting ideas literature review, data payte.weebly.com/uploads/ environment issue
gathering, gathering, 3/8/2/9/38294063/nortonfiel
Convey ideas through data analysis.) dguide2.pdf Academic
oral, audio-visual, and/or See Presentations (e.g.,
web-based http://www4.stat.ncsu.edu/~ paper presentations for
presentations for reich/st810A/oral.pdf a local/international
different target See conference; lecture
 audiences in local and http://pne.people.si.umich.e presentations for a
global settings using du/PDF/howtotalk.pdf local/ international
appropriate registers forum) of analysis/
technical paper

Final project:
Multimodal Advocacy
campaign (print, audio,
visual, web-based)
Addressing current
issues tackled in
previous tasks (e.g.,
good governance,
responsible citizenship,
disaster preparedness,
environmental
preservation, poverty
reduction, etc.)

18 Final Examination
 Attendance 10%

Written Works 25%

Performance Task 35%

Major Examinations 30%

Total 100%

Midterm Grade 50%

Final Grade 50%

PREPARED BY: CHECKED BY: APPROVED BY:

Prof. Editha C. Mateo Prof. Archie L. Ferrer Dr. Jennifer E. Tolang

Faculty Chairperson BSE English College Dean