Create a Video campaign

Video campaigns allow you to reach and engage with your audience on YouTube and through
Google video partners. When you create a Video campaign, you can choose from different campaign
goals, campaign subtypes, and ad formats that tell people about your products and services and get
them to take action.

To see subtitles in your language, turn on YouTube captions. Click the Settings icon at the bottom of the
video player, select "Subtitles," and then specify your language.

What you’ll learn

A successful Video campaign should include the right targeting, bidding, budget, and ads to reach your
goal. This article guides you through the process of creating a Video campaign:

Choose a goal

Spend your budget effectively

Reach people searching for your brand or business

Organize your ads with ad groups

Create relevant ads

Instructions

1. Choose a goal

When creating a new Video campaign in your Google Ads account, you’ll select one of these campaign
goals: Sales, Leads, Website traffic, Product and brand consideration, and Brand awareness and reach.

The goal you select should align with what you want to achieve with your campaign. For example, if you
want to encourage people to visit your website, you can select Website traffic. Learn more about Video
campaign goals.

The goal you choose also determines the campaign subtype you can choose. A campaign subtype
determines the ad formats you can use in the campaign to better optimize your campaign towards the
goal. For example, if your overall goal is to get people to visit your website and encourage them to make
a purchase, you’d select the Drive conversions campaign subtype.

Create a new campaign and set a goal

2. Spend your budget effectively

Your budget influences how often your ads show and how prominently they’re featured.

Your bidding determines the way your budget is spent. You can choose to put your money towards
getting people to see your ad, click your ad, or make a conversion on your site. Learn more about
campaign budgets and bidding.

Set up your bid strategy and budget

If your campaign spends the budget fully, either reaching the daily limit (for daily budgets) or the average
per day budget (for campaign total budgets), think about increasing your budget to scale your success. If
not, adjust your targeting, bidding, and ads to see if your campaign performs better.

3. Reach people searching for your brand or business

In your campaign, you can reach people in a certain location, those who speak a specific language, or
those with a particular interest using campaign targeting. Google Ads also allows you to add content
exclusions to your campaigns, so that you can make sure your ads don’t run next to sensitive content.
Learn more about targeting.

Set up campaign targeting

After you set up campaign targeting, you’ll set up ad group targeting.

4. Organize your ads with ad groups

You can create ad groups to organize your ads by a common theme. For example, if you sell desserts,
beverages, and snacks on your website, you could create 3 ad groups for each product category. With ad
groups, you can refine your targeting to better reach your intended audience.
Define the people that you want to reach with your ads. You can choose from:

Demographics: With demographic targeting, you can reach people who are likely to be in demographic
groups that you choose, including age, gender, parental status, or household income. Learn more about
demographic targeting.

Audiences: Audiences are groups of people with specific interests, intents, and demographics, as
estimated by Google. Learn more about audience targeting.

Narrow your targeting by adding relevant keywords, topics, and placements.

Now that you’ve set up your targeting, you can begin creating your ads.

5. Create relevant ads

When creating your ads, focus on giving your ads relevant headlines, call-to-actions, and other creative
features that inspire your viewers to take action.

Create your ads

What’s next

Once you've finished setting up your campaign, it may take a few days for your ads to start showing. Ads
are typically approved within a day. It may take longer for bidding to fully optimize performance.

Optimize your Video campaign

Want to make your Video campaigns even better? Learn best practices and tips in our optimization
guides.

Reach a broad audience and build awareness with Video

Drive action with Video

Use square and vertical video to engage mobile customers

Learn more about Video campaign subtypes

For more specific instructions on campaign subtypes, see:

Create a video campaign with bumper ads

Create a Video action campaign

Create a TrueView for action campaign

Create a TrueView for shopping campaign

Create a video ad sequence campaign

Create an outstream video campaign

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About Google ad personalization

About Google ads

As you browse the internet, use mobile apps, read your email, or shop online, you see ads. Google shows
ads on Google products like Search, YouTube, and Gmail. Google's ad network also shows ads on 2+
million non-Google websites and apps. It is one of many ad networks that can personalize ads based on
your online activity.

In this article

Control Google ad personalization

Google and advertising standards

Leave feedback on the ad or website you just saw

Control Google ad personalization

The way Google saves your ad settings has changed. Learn more about how Google uses cookies for ad
personalization

Ads that Google shows can be personalized based on many factors, like the types of websites you visit or
mobile apps you've installed. If ad personalization is off, ads may still use non-personal data, such as your
general location or the topics on the website or app you're looking at.
Where personalization comes from

Google can show you ads based on many factors, including:

Types of websites you visit, and mobile apps you have on your device

Cookies on your browser and the settings in your Google Account

Websites and apps you’ve visited that belong to businesses that advertise with Google

Your activity on another device

Previous interactions with Google’s ads or advertising services

Your Google Account activity and information

Learn more about personalization

You can control how Google personalizes Google ads, or turn off personalization of Google ads, at Ad
Settings.

Important

When showing you personalized ads, Google will not associate an identifier from cookies or similar
technologies with sensitive categories, such as those based on race, religion, sexual orientation, or
health.

Google never sells your personal information to anyone. Learn more about privacy

Mobile controls

Ads can be personalized based on the device or app you're using. You can turn on or off this
personalization though your device’s or app’s settings. These settings apply to apps that use your mobile
device’s advertising identifier or in-app controls.

Android iPhone & iPad

On your Android device, go to Settings.

Tap Privacy > Advanced > Ads.

Turn on Opt out of Ads Personalization and confirm your changes.

Learn more about advertising ID controls

Google and advertising standards

Google's ad network is one of over 100 online ad networks that show you ads on sites and apps. Google
participates in industry groups, like the Digital Advertising Alliance and the Network Advertising
Initiative, that develop and follow standards in online advertising. Where required (for example, the DAA
and the NAI) Google adheres to those groups' codes of conduct and/or self-regulatory principles.

You may have noticed the AdChoices icon AdChoices icon, which appears on ads shown by any ad
network participating in the Digital Advertising Alliance. Industry groups vary by location.

Group Location

Australian Digital Advertising Alliance Australia

Digital Advertising Alliance (DAA) United States

Digital Advertising Alliance of Canada Canada

European Digital Advertising Alliance Europe

Network Advertising Initiative United States