Wine of Moldova

A success story

Digolean Andrian, 19.09.2019, Warsaw

Introductory note

National Office for Vine and Wine (ONVV) was created as a result of complex
sectorial reforms (by Governmental Decision) and by influence of external and
internal factors and is designated to advice and implement and state policies in wine
trade, vine and grape harvesting
Creation influencing factors
INTERNAL EXTERNAL
1. State policy for consolidation and 1. Opening of new market
concentration of efforts opportunities with regard to EU
association
2. Aging of wine plantations and lack of
information on current situation on 2. Issues with exports to traditional
sizes and productivities markets

3. Concentration of private sector 3. Strong support of international

(wineries) to be represented in State donors and advisors (USAID/CEED II,
CBI)
Key competencies

1. Implement and advice State policies

2. Promote internal consumption and exports
3. Manage wine country brand (WCB)
4. Perform sector analyses and provide private sector with business intelligence
5. Manage production of IGP and DOP wines
6. Monitor production potential
7. Establishing and keeping of vineyards registrar
Private – Public partnership
How it is applied
 Two areas of influence

Private
Public Sector ONVV Sector

Regulatory Organizational/Decisional
Financial Financial
Organizational/Decisional Operational
Action plan implementation
O P E R AT I O N O F T H E P U B L I C - P R I V AT P A R T N E R S H I P
In practice
PUBLIC SECTOR PRIVATE SECTOR
Regulatory: Provides all regulatory basis

Financial: Contribution of equal shares 50/50 to Vine

and Wine Fund (ONVV financing source)

Organizational/Decisional: 10 out of 13 members of

Coordination Council (supreme organizational
structure) are representatives of private sector. 3
members appointed by MAIA
Operational: Major operational decisions are
discussed at workgroups with participation of private
sector
Strategic view
Marketing Initiatives Sectorial initiatives

Regulatory changes &

WCB Creation
Relevant product portfolio

WCB Awareness Selection criteria and

Trade stimulation
campaigns methodology

Stimulate changes in wineries

Export stimulation Value chain control
portfolios
Key export markets
Primary/West
• Polond/Romania
• Czech/ Slovakia
• Romania
•Tarile
PrimaryBaltice
/ Est
•Russia / Ucraine
•Kazakhstan / Belarus

MOLDOVA
Secondary

(Local)
•China
•USA
•Baltics / Scandinavian
Where is the Republic of Moldova?
H I S T O R Y:

5000 BC II-III AD XV-XVI AD XIX AD XX AD

Viticulture in Roman Dacia Ștefan cel Mare Phylloxera Soviet period – mass
Cucuteni – vine cultivation viticulture- each 4-th
Trypillia culture at nobile courts bottle in USSR made in
Moldova

XIX AD 1982
VI BC IX-XIV AD XVIII AD

Greek Christians and Dimitrie Cantemir Influence of French Record Harvest

Colonization wine culture in first wine and Swiss colonists - 12 mln hl
monasteries classification 1-st shool of 193 000 ha of
winemaking vineyards

NATIONAL OFFICE FOR VINE AND WINE

 GENERAL FACTS ABOUT MOLDOVA

• Nr 6 in Europe by vines surface

• 128,000 ha vines, over 30 grape varieties
• 1.3 mln hl – annual wine production
• 67 mln of bottles are exported annually
• 250,000 people (15% of active population) involved in
wine production or adjacent idustries
• 330 mln USD investments in wine industry over the last
decades
NATIONAL OFFICE FOR VINE AND WINE

• Consulting and implementing the state policy

• Promoting „Wine of Moldova. A legend alive” country
brand
• Diversifying wine export markets
• Managing production of wines with PGI and PDO
• Managing and developing the Wine Registrar
A strategic sector

Surface : 128 000 Ha

Heavy weight of the economy

• 3% of the territory of the country

• 7% agricultural surfaces
• 3d place in the Black Sea basin
• 6th place in Europe
• 19-th wine producer in the world
• every 4yh active Moldovan - involved in the wine sector
Varieties / Wine Styles

45% 38% 15% 2%

White Red Efervescent Rose

EXPORT OF BOTTLED WINE 2018 (bottles)

OTHER AFRICA
3% 1% AMERICAS
6% Exported volume in bottles

ASIA
56, 716 904
CIS 11%
30%

Exported value in EUR

66, 451 329

EUROPE
49%
 Climatic factors and pedoclimatic zones

Agroclimatiques
Indices
I Ia II IIa III

Sunny days 290-300 280-290 310-320 290-300 310-320

Tº average 8,0-8,5 7,0-8,0 9,0-9,5 8,5-9,0 9,5-10,0

 Tº > 10º 2750-3000 2750-2800 3000-3200 2900-3000 3200-3450

Precipitations, mm 550-600 550-630 500-550 550-600 450-550

Vegetation period,
167-176 166-167 177-182 178-182 179-187
days

Altitude, m 100-300 200-300 50-200 200-400 10-200

 Relief / Geomorphology

34% of the vineyards are found on slopes in the

valleys of the Nistru, Prut and Raut rivers;
52% of vineyards are found on hillsides (natural
amphitheaters 3-5 km in diameter);
The large forests (Codru) at the top of the hills
protect the vineyards from strong winds, cold
winter and summer drought.
Landscapes
Landscapes
Landscapes
Landscapes
Landscapes
Underground Galleries / Wine Collections
Wine of Moldova. A Legend Alive.
Soroca legend
QUALITY SEGMENTATION OF WINE SECTOR

PDO

PGI

WINE OF MOLDOVA

WINE
W I N E S E C TO R O F M O L D OVA G O I N G TO WA R D S 2 0 3 0
(10 YEARS TIMELINE)

Viticulture / Winemaking focus: sustainable development

• Local varieties + new selection varieties

(resistant to diseases + climate factors)
• Strengthening of the sector / Competitiveness of companies
• Promotion of Sustainable Production Models
• Quality upgrade of the existing potential (vineyards)
• Capacity development / human resources

Consumer focus
• Revealing of the unique character of Moldovan wines
(PGI + VDO + Bio)
• International development and markets diversification
• Development of internal market (wine tourism)

NATIONAL OFFICE FOR VINE AND WINE

Bostavan. Daos – Pinot Noir + Feteasca Neagra

Vinification Bostavan
Grape name Feteasca Neagra
Vintage 2016
Harvest Method manual
MLF Da
Barrique New French YES 10 months
oak (Seguin Moreau)
Technical info:
Alc, %vol. 13,5
SUGAR 2,3
TOTAL acidity, g/l 5,1
Volatile acidity, g/l 0,53
SO2 total, mg/l 68

Caracterisitica organoleptic: gust –catifelat,fructat,aroma-visina,pruna

uscata,coacaza rosie,

Produced quantity 10000 bottles

Bostavan. Daos – Pinot Noir + Feteasca Neagra

Vinification Bostavan
Grape name Feteasca Neagra
Vintage 2016
Harvest Method manual
MLF Da
Barrique New French YES 10 months
oak (Seguin Moreau)
Technical info:
Alc, %vol. 13,5
SUGAR 2,3
TOTAL acidity, g/l 5,1
Volatile acidity, g/l 0,53
SO2 total, mg/l 68

Caracterisitica organoleptic: gust –catifelat,fructat,aroma-visina,pruna

uscata,coacaza rosie,

Produced quantity 10000 bottles

 Thank you!
Noroc!

NOVW 126 Dosoftei str. MD-2004, Chisinau, Moldova \ www.wineofmoldova.com \ adigolean@wineofmoldova.com