Paytm – intro

Two words that came to almost every Indian’s mind while Shopping, Post demonetization,
were “Paytm karo.”
Paytm has brought a paradigm shift in the retail industry by completely transforming the
payment methodology.
Paytm is an Indian e-commerce payment system and financial technology company,
based in Noida
Paytm was launched in August 2010 by Vijay Shekhar Sharma. It Started as an online
mobile recharge and bill payment platform, and now enables its users to make almost every
kind of transaction on a click of a button. Customers now can recharge their metro card, pay
bills for utilities like electricity and water, transfer funds to other bank accounts, book
flight/train/bus /movie tickets, make hotel reservations, etc on paytm.
Paytm has started Various services like Paytm mall, paytm Payments Bank,paytm labs, and
Paytm First Games which is a joint venture between paytm and Alibaba group, and
has roped in Sachin Tendulkar as its brand ambassador

With over 450 million registered users ,Paytm is enjoying unprecedented success and has
won several awards such as the golden and diamond sabre awards and the Startup of the
Year Award at Forbes Leadership Awards 2016
Now I would like to call upon Nishant , to explain the reasons for this success of
paytm