IILM Academy Of Higher Learning, Lucknow

SIP Presentation

Faculty Guide- Dr. Mohit Kumar Prepared by- Mohd Abbas Naqui
IILM Lucknow PGDM 19-21
 About school of RPA
School of RPA is a 4 year old Online and Classroom Training Academy. It
provides live,instructor-led Robotic Process Automation(RPA) courses
for beginners and working professionals.
Robotic Process Automation (RPA) is taking the global enterprise world
by storm as business leaders strive for continued business growth. It
provides high quality RPA training courses to get you up and running as
quickly as possible.
Course can be done online and in classroom setting. all our courses are live
instructor led. Our careful selection process ensures only the most experienced of
instructors make it to our classroom.
Courses are Offered
+RPA Business Analyst
+UiPath Training
+Blue Prism Training
+Win Automation Training
Website- https://school-of-rpa.business.site/?m=true
Industry-Education Management
Company size-1-10 employees
Headquarter-navi mumbai, maharashtra
Type-sole Proprietorship
Founded-2017
Specialties-RPA and Blue Prism
 SIP Work Undergone
Marketing and live event management
2 Months internship

• Finding prospects-
1. Through social media like LinkedIn
2. Prospects like web developer and business analyst etc.
3. Making connections with them.
• Contact speakers-
1. Contact the speakers from given lead for the webinar
2. Fixed the time slot.
3. Gave the topic.
• Coordination-
1. Coordinate with alloted team mates.
2. Motivates the team mates about given work.
3. Try to solve the problems regarding the SIPs’ work of team mates.
4. Coordination during webinar.
• Invitation-
1. Invited all the LinkedIn connections into our event.
2. Send the links of webinar to the our LinkedIn connections.
• Promotion-
1. Made the attractive posters for the promotion.
2. Promoted the School Of RPA.
 Comparative analysis between Parle products and Britannia
Industries
About Parle Products
Parle Products Private Limited is an Indian food products company. It
owns the famous biscuit brand Parle-G. In 2019, it had a dominant
share of 7% of the global biscuit market but in the last few months the
brand grew by leaps and bounds and as of 2020, it has a 50% dominant
share of the global biscuit market. As of 2020, as per Nielsen, it is the
largest selling biscuit brand in the world.
Type Private limited
Traded as Unlisted
Industry Food
Founded 1929
Founder Chauhan family
Headquarters Vile
Parle(East), Mumbai, Maharashtra
, India
Products Parle-G, 20-20 Cookies, Happy
Happy, Hide & Seek, Krackjack,
Magix Creme, Milano, Monaco
Owner Vijay Chauhan, Sharad Chauhan &
Raj Chauhan
Number of employees 50,500
Website www.parleproducts.com
 About Britannia Industries
Britannia Industries Limited is an Indian food and beverage
company. Founded in 1892 and headquartered in Kolkata, it is one of
India's oldest existing companies. It is now part of the Wadia Group
headed by Nusli Wadia. The company sells
its Britannia and Tiger brands of biscuits, breads and dairy products
throughout India and in more than 60 countries across the
world. Beginning with the circumstances of its takeover by the Wadia
group in the early 1990s, the company has been mired in several
controversies connected to its management.
Formerly Britannia Biscuit Company Limited
Type Public
Traded as BSE : 500825
NSE : BRITANNIA
NSE NIFTY 50 Constituent

ISIN INE216A01030
Industry Food processing
Founded 1892; 128 years ago in Calcutta
1918; 102 years ago as Britannia Biscuit Company
Limited

Headquarters Kolkata, West Bengal

, India
Area served Worldwide
Key people •Nusli WadiaChairman)
•Varun Berry(Managing Director)
Products •Bakery
products including biscuits, Bread, cakesand rusk
Dairy products including milk, butter, cheese, ghee
and dahi
Revenue ₹10,672.97 crore (US$1.5 billion)
(2019)
Operating income ₹1,716.11 crore (US$240 million)
(2019)
Net income ₹1,122.20 crore (US$160 million)
(2019)
Total assets ₹3,696.14 crore (US$520 million)
(2017)
[1]
Number of employees 4,480 (as on 31 March 2019)
Parent Wadia Group
Website www.britannia.co.in
 Objective
1. To access the quality of Parle and Britannia
biscuits available to consumers.
2. To study awareness level and preference for
various biscuits segments among retailers and
customers.
3. To find out the satisfaction level of retailers
towards services provided by Parle & Britannia
4. To compare companies (Parle, Britannia) on the
basis of retailer’s feedback with respect to
services, schemes and practices adopted by
them.
Research Methodology
Sources of Data
To accomplish the objectives of the study, the researches have to
depend on both primary and secondary data.
Primary Data
Primary data sources were face to face interaction, interview with
retailers and customers, filed survey. In a systematic manners covering
adequate and relevant questions which cover all the aspects of the
study.
Secondary Data
The theoretical background of the present study was collected from
secondary sources, which includes websites and other related research
work on it.
Sample Size
Sample size considered for the study was 70 respondents.
Research Design- descriptive Research

Data Analysis & Interpretations

Table 1
Which Factor is the Most Important when you
buya biscuit?
Factors Parle Products Britannia
Industries
Price 8 5
Brand name 6 8
Taste 14 16
Avaialability 6 4
Calories 1 2
Interpretation
Above figure depicts that price and taste are
the two most important factors considered
among the five factors considered. Consumers
have the tendency to consume biscuits because
their prior preference is the taste and if we look
at the table we can see that in terms of taste
preference Britannia is preferred most.
Table 2
Do you Stock Biscuit at Home?
Stock biscuits Parle Britannia

Yes 21 14

No 15 20

Interpretation
Parle as a brand is the most
preferred biscuits brand consumer’s
wants to stock compared to
Britannia as we can see from the
table.
Table 3
How much amount do you spend
monthly for purchasing biscuits?
Amount spent Parle Britannia
monthly
Below 50 2 4
50-100 8 15
100-200 16 10
Above 200 9 6

Interpretation
Consumer’s wants to spend more on
Britannia on an average of Rs 50-100 on
monthly but if we consider the slab of Rs
100-200, we can see that parle is more
acceptable.
Table 4
Your primary influences in purchasing?

Influencer for Parle Britannia

purchasing
Spouse 6 8
Friends 14 13
Children 9 7
Relatives 3 4
Media 1 3
Interpretation
For the consumers friends and children are the
two influencers of these two biscuit brands. If
we consider the children as an influencer parle
is most favorable although Britannia is closer,
but if we consider friends Britannia and Parle
seems closer.
Table 5
Who are your primary influences in
purchasing PARLE-G and BRITANNIA
biscuits?
Have you seen any Parle Britannia
advertisement

Yes 25 29
No 10 6

Interpretation
From the survey conducted we can see that
people purchasing Britannia biscuits are more
than people purchasing Parle. 29 people
purchased Britannia by gathering information
throw advertisement and 25 people purchased
Parle by gathering information throw
advertisement.
Table 6
What attracted you in the
advertisement?
Attractive Parle Britannia
advertisement
Creativity 6 20
Delivery of 19 14
messages
Frequency of 5 6
advertisement

Interpretation
Parle’s way of delivering the message
has attracted the most of the consumer
compared to Britannia, but if we
consider the parameter of
creativity Britannia stands far better
than the parle.
Table7
What do you like the most in PARLE- G
and BRITANNIA biscuit?
Most preferably Parle Britannia
part
Taste 9 20
Brand 13 6
Packaging 7 5
Price 4 3

Interpretation
Among the several parameters
mentioned above packaging and price
sound good for both the brands. If brand
name is considered consumers are much
more aware about the brand parle.
Table 8
Are you satisfied with the price of the
product?
Price satisfactory Parle Britannia

Yes 31 32

No 3 4

Interpretation
From the data collected we can say that
31 people consuming Parle feels that the
price is affordable by them. While 32
people consuming
Britannia feels that the price is
affordable.
Table9
I like PARLE-G and BRITANNIA biscuits
because
Like biscuit Parle Britannia
because
It tastes good 11 16
It satisfies my 17 10
hunger
It has wide variety 5 6
It makes me 2 3
energetic

Interpretation
From the data collected we can see that from the
total number of people consuming Parle- 17 people
like the biscuit as it satisfies their hunger. And from
the total number of people consuming Britannia-
16 people like the biscuit as it tastes good.
Table10
Do you get the biscuit pack in your
nearby retail outlet?
Availability of Parle Britannia
biscuit in nearby
outlet
Yes 35 30

No 2 3

Interpretation
As we can see that 35 people consuming
Parle get it at their nearby outlet while
30 people consuming Britannia get it at
their nearby outlet.
Table11
How long are you using the current
brand?
Consumption of Parle Britannia
current brand
Less 1 year 15 5

1-2 years 12 9

2-3 years 6 4

Above 3 years 12 7

Interpretation
From the survey we find that 12 people have been
consuming Parle for 1-2 years now and 9 people have
been consuming Britannia for 1-2 years now. And in case
of Parle 12 people are consuming the product for more
than 2 years while 7 people are consuming Britannia for
more than 3 years.
Parle Industries reports standalone
net profit of Rs 1.35 crore in the
March 2020 quarter
Parle-G records 'best sales' in 8 decades during COVID-19 lockdown.
The company also restocked its distribution channels within 7 days to
guarantee product availability at retail outlets during the coronavirus
lockdown phase.
Everyone's go-to biscuit brand Parle-G, a name which has been a common
choice since 1938, achieved a unique feat of selling the most amount of
biscuits during this coronavirus lockdown.
“We’ve grown our overall market share by nearly 5%... And 80– 90% of this
growth has come from the Parle-G sales. This is unprecedented," Mayank
Shah, category head at Parle Products, was quoted as saying by multiple
outlets.
Consumers were taking whatever was available - be it premium or economy
priced. "Players had been focusing on enhancing distribution reach,
especially in rural areas in the past 18-24 months; this worked well for them
during the pandemic.

For the fourth quarter ended March 31, 2020 (Q4 FY20),
Britannia Industries posted a 26 per cent rise in its
consolidated net profit to Rs 375 crore.
According to Motilal Oswal, its large brands like Good Day, Milk Bikis and
Marie Gold have employed localized strategies to meet the unique needs of
different markets and fight local players.

It has also partnered with Swiggy and retailers to sell directly to consumers
outside the big cities.
Britannia makes nearly 80% of its revenue from biscuits. This growth rate is
impressive not just because it is better than most other companies, this is also
better than Britannia’s record before the pandemic. The fact that people were
hoarding easily consumable items like biscuits led to a spike in sales. And that
is the reason why the stock has run up 38% since March 31 until now as
investors expect a blockbuster earnings from the company that makes 80% of
its revenue from biscuits.
Findings
1. We can see that price and taste are the two most important factors
considered among the five factors. Consumers have the tendency to
consume biscuits because their prior preference is the taste and if we
look at the chart we can see that in terms of taste preference
Britannia is preferred most. (Fig: 1)
2. Parle as a brand is the most preferred biscuits brand consumer’s
wants to stock compared to britannia as we can see from the table
(Fig:2)
3. Consumer’s wants to spend more on Britannia on an average of Rs
50-100 on monthly but if we consider the slab of Rs 100-200, we can
see that Parle is more acceptable. (Fig:3)
4. For the consumers friends and children are the two influencers of
these two biscuit brands. If we consider the children as an influencer
Parle is most favorable although Britannia is closer, but if we consider
friends Britannia and Parle seems closer. (Fig:4)
5. From the survey conducted we can see that a people purchasing
Britannia biscuit is more than people purchasing Parle. 29 people
purchased Britannia by gathering information throw advertisement and
25 people purchased Parle by gathering information
throwadvertisement. (Fig:5)
6. Parle’s way of delivering the message has attracted the most of the
consumer compared to Britannia, but if we consider the parameter of
Creativity Britannia stands far better than the Parle. (Fig:6)
7. Among the several parameters mentioned above packaging and
price sound good for both the brands. If brand name is considered
consumers are much more aware about the brand Parle. (Fig:7)
Conclusion
1. Children play the part of the major influence in purchases decision of
biscuits. For attracting them, the advertisements should be focused on
the wants, needs and pleasure of children.
2. The design of the study reveals that consumer’s preference on brand
loyalty, Britannia has a high image among the consumer than the Parle
in respect of quality, quantity and taste.
3. Due to have good distribution network, Parle is available at more
stores and gaining the profit.
References
Parle Products- Wikipedia
Britannia.co.in
Business standard.com
economictimes
THANK YOU