Quantative Methods Assignment

Group 1
Members : Ajay Choudhary, Deepika Lodhi, Kaustuv Bharadwaj,Pooja Devgan, Shivaji Kulkarni and Vijay Kumar.

Executive Summary

Quality Alloys Inc.’s motto to launch a company web presence in mid 2008 and commissioning a professionally pro
sales, boost the revenue/ profits whereas post analysis of the data provided, it can be concluded that the website is
have been. The investment of $25K neither increased the sales nor expanded their presence in Asia as planned. Reve
scenario the company must reduce and revisit the promotion activity immediately. Further the set of data provided a
and profit post promotion period. Past few years’ data of weekly sales, revenue and profit might help in deriving the
Referring the below pie-chart we observe that as Quality Alloys also wants to increase its presence in Asian market
visits, 34% come from South America and 27% from North America, followed by Central America 10%, Europe 16%, a
engine’s search. Thus if Quality Alloys Inc. wants to expand its business in Asia it should focus on increasing brand aw

 
 

We acting as trusted advisors advice the following to the Quality Alloys Management:

1) Quality Alloys must review the investment made in direct mail marketing. As the promotional period increased traffi
2) Quality Alloys should continue their website but must trial a B2C facility by adding shopping cart and virtual ass
convert visitors into customers. This is particularly useful for selling in small quantities.
3) Further if Quality Alloys wants to continue online promotional activities then they must prefer “googleads.g.dou
they have contributed the maximum weightage of visitors.
4) Quality Alloys must continue the investment made in referring sites and search engines but must evaluate or der
adopting similar options listed in point number 3.
5) Presence in Asian market can be enhanced by marketing more via search engines widely used in the Asian regio
warehouses can help in timely supply of materials as desired in the business.
6) It is observed that sales in pre promotional times are more than that in post promotional period. QA website is u
shopping cart. Website is also not helping in yielding sales. Thus it must be understood sales are either going down
force which is eventually affecting the sales like price reduction by competitors once they came to know about the ca
7) It is also recommended that in future marketing campaigns risk assessment of the investment must be done prior
e Methods Assignment
ulkarni and Vijay Kumar.

tive Summary

missioning a professionally produced brochure in mid-December 2008 was basically done to drive new
concluded that the website is not adding any value towards the increment in sales or profit as it should
sence in Asia as planned. Revenue generated only appears to be effected by pound sold. Thus in such a
ther the set of data provided are not sufficient to derive the forces that are presently affecting the sales
ofit might help in deriving the reasons behind the low sales in the post promotion period.
e its presence in Asian market whereas by looking at demographic data, it can be concluded that most
al America 10%, Europe 16%, and Asia 12% and referring sites brings the most traffic followed by search
focus on increasing brand awareness and marketing more in Asian countries.

t:

motional period increased traffic to the website but it did not increase the sales.
shopping cart and virtual assistance (AI Chat Assistance) to study impact on sales. This could help

must prefer “googleads.g.doubleclick.net” and “pagead2.googlesyndication.com” as referring sites as

ines but must evaluate or derive a process to convert visitors (potential customers) into customers by

widely used in the Asian region and in various Asian languages. Apart from this partnership with Asian

otional period. QA website is unable to fetch adequate number of customers due to non-availability of
d sales are either going down due to mismanagement of sales department or there exists an external
ey came to know about the campaign.
vestment must be done prior to deployment.
Week (2008-2009) Revenue Profit Lbs. Sold Inquiries Unique Visits
May 25 - May 31 $480,728 $118,684 16,585 13 1,509 U
Jun 1 - Jun 7 $641,155 $269,605 18,906 7 1,450 4,000
Jun 8 - Jun 14 $890,077 $275,218 28,053 5 1,306 3,500
3,000
Jun 15 - Jun 21 $552,674 $204,153 19,382 3 1,301 2,500
2,000
Jun 22 - Jun 28 $750,777 $256,091 24,274 3 1,255 1,500
Jun 29 - Jul 5 $553,055 $178,135 15,309 5 841 1,000
No. of Unique Visits 500
Jul 6 - Jul 12 $274,568 $62,580 8,633 16 731 0
Jul 13 - Jul 19 $619,285 $248,458 17,216 7 706 31
ay Jun
Jul 20 - Jul 26 $674,485 $238,498 17,309 6 976 -M -
25 22 l
Jul 27 - Aug 2 $762,559 $230,238 24,571 6 850 n Ju
ay J u
M
Aug 3 - Aug 9 $479,084 $156,660 14,390 4 791
Aug 10 - Aug 16 $528,271 $186,776 17,231 9 685
Aug 17 - Aug 23 $540,676 $164,499 13,802 10 668
Aug 24 - Aug 30 $768,109 $213,673 26,653 8 594
Aug 31 - Sep 6 $403,820 $135,191 12,403 8 537
$1,000,000
Sep 7 - Sep 13 $388,745 $148,951 11,695 11 508 $900,000
Sep 14 - Sep 20 $622,367 $153,422 26,362 9 495 $800,000
Sep 21 - Sep 27 $456,012 $158,316 15,772 6 585 $700,000
Sep 28 - Oct 4 $951,216 $273,175 31,969 8 549 $600,000
$500,000
Oct 5 - Oct 11 $534,542 $167,637 15,531 10 500 $400,000
Oct 12 - Oct 18 $537,652 $134,115 19,734 1 525 $300,000
Revenue Generated
Oct 19 - Oct 25 $623,710 $228,045 17,193 5 520 $200,000
Oct 26 - Nov 1 $764,839 $202,703 22,591 9 511 $100,000
$0
Nov 2 - Nov 8 $315,647 $119,860 8,992 8 507 31
Nov 9 - Nov 15 $610,985 $170,026 19,104 6 500 a y Ju
-M -
Nov 16 - Nov 22 $563,525 $189,705 21,455 6 511 25 22 l
n Ju
a y Ju
Nov 23 - Nov 29 $555,497 $123,129 18,784 4 510 M
Nov 30 - Dec 6 $432,657 $121,400 14,298 9 498
Dec 7 - Dec 13 $488,986 $152,476 17,215 4 499
Dec 14 - Dec 20 $689,428 $215,421 27,257 7 535
Dec 21 - Dec 27 $343,105 $100,388 11,292 3 366
Dec 28 - Jan 3 $605,155 $119,903 20,148 1 385 $300,000
Jan 4 - Jan 10 $407,277 $134,854 16,454 8 495
Jan 11 - Jan 17 $405,484 $129,974 12,703 7 583 $250,000

Jan 18 - Jan 24 $519,934 $179,884 26,303 6 734

$200,000
Jan 25 - Jan 31 $614,455 $113,249 22,199 4 930
Feb 1 - Feb 7 $516,270 $193,465 16,535 5 1,136 $150,000
Feb 8 - Feb 14 $297,813 $89,803 7,814 7 2,229
$100,000
Feb 15 - Feb 21 $692,677 $184,368 28,041 7 1,946 Profit
Feb 22 - Feb 28 $897,164 $266,477 31,496 11 2,228 $50,000
Mar 1 - Mar 7 $417,727 $111,835 10,181 9 3,617
Mar 8 - Mar 14 $326,969 $122,687 9,727 4 2,482 $0
Mar 15 - Mar 21 $326,482 $114,328 18,323 8 2,896 31 21 12 g 2 23
ay Jun Jul Au Aug S e
-M - - - - -
Mar 22 - Mar 28 $508,027 $159,945 17,299 6 1,585 25 15 Jul 6 l 27 17 p 7 p
y un J u g Se Se
M
a J Au
 $0
31 21 12 g 2 23
ay Jun Jul Au Aug S e
-M - - - - -
25 15 Jul 6 l 27 17 p 7 p
y n J u g e Se
Mar 29 - Apr 4 $413,937 $143,254 13,862 7 1,689 a Ju Au S
M
Apr 5 - Apr 11 $422,488 $81,841 19,007 5 1,030
Apr 12 - Apr 18 $376,751 $137,256 23,284 9 1,166
Apr 19 - Apr 25 $410,241 $90,175 17,374 3 1,178
Apr 26 - May 2 $549,750 $138,599 18,195 5 1,613
May 3 - May 9 $268,160 $98,680 9,176 5 1,452
35,000
May 10 - May 16 $322,730 $84,806 12,881 7 1,246
30,000
May 17 - May 23 $397,140 $112,040 15,524 6 1,137
May 24 - May 30 $370,914 $102,976 15,406 5 912 25,000

May 31 - Jun 6 $299,425 $89,826 14,536 3 909 20,000

Jun 7 - Jun 13 $297,326 $106,085 10,397 3 848 15,000
Jun 14 - Jun 20 $336,762 $110,672 11,054 6 896 10,000
Lbs. Sold
Jun 21 - Jun 27 $419,302 $100,319 17,855 2 789
5,000
Jun 28 - Jul 4 $191,172 $46,906 7,197 6 762
0
Jul 5 - Jul 11 $133,967 $32,825 3,826 7 750
31 21 12 g 2 2
Jul 12 - Jul 18 $615,713 $166,568 22,821 11 828 ay Jun Jul Au Aug
-M - - - - -
Jul 19 - Jul 25 $360,033 $121,356 12,758 4 811 25 15 Jul 6 l 27 17 p 7
ay Ju
n Ju ug Se S
Jul 26 - Aug 1 $573,918 $187,699 22,325 4 828 M A

Aug 2 - Aug 8 $397,550 $124,641 18,566 5 737

Aug 9 - Aug 15 $282,045 $75,557 12,294 5 718
Aug 16 - Aug 22 $310,116 $82,771 11,293 7 714
Aug 23 - Aug 29 $615,950 $206,441 23,762 8 709
 Unique Visits Vs Week
4,000
3,500
3,000
2,500
2,000
1,500
1,000
Unique Visits 500
0
31 28 26 23 20 18 15 13 10 b 7 r 7 r 4 y 2 30 27 25 22
ay Jun Jul Aug Sep Oct Nov Dec Jan - F e Ma - Ap Ma ay Jun Jul Aug
-M - - - - - - - - 1 - 9 - -M - - -
25 22 l 20 17 14 12 v 9 c 7 n 4 eb ar 1 r 2 r 26 24 21 l 19 16
n u t
J ug ep Oc No De J a a
F M M Ap a y J u n u
J ug
ay J u A S A
M M

Week

Revenue Vs Week
$1,000,000
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
nue Generated
$200,000
$100,000
$0
31 28 26 23 20 18 15 13 10 b 7 r 7 r 4 y 2 30 27 25 22
ay Jun Jul Aug Sep Oct Nov Dec Jan - Fe Ma - Ap Ma ay Jun Jul Aug
-M - - - - - - - - 1 - 9 - -M - - -
25 22 l 20 17 14 12 v 9 c 7 n 4 eb ar 1 r 2 r 26 24 21 l 19 16
n Ju g ep ct o De Ja F M a n Ju g
a y Ju Au S O N M Ap ay Ju Au
M M

Week

Profit Vs Week
$300,000

$250,000

$200,000

$150,000

$100,000

$50,000

$0
31 21 12 g 2 23 13 t 4 25 15 c 6 27 17 b 7 28 21 11 y 2 23 13 l 4 25 15
ay Jun Jul Au Aug S ep - Oc Oct Nov - De Dec Jan - F e Feb ar Apr Ma ay Jun - Ju Jul Aug
-M - - - - - 8 - - 0 - - 1 - -M - - -M - 8 - -
25 15 Jul 6 l 27 17 p 7 p 2 19 v 9 v 3 21 11 eb 22 15 r 5 r 26 17 n 7 un 2 l 19 g 9
n t p
Ju ug Se Se Oc No No ec Jan F eb ar A Ap ay Ju J Ju Au
a y Ju A D F M
M M

Week
 $0
31 21 12 g 2 23 13 t 4 25 15 c 6 27 17 b 7 28 21 11 y 2 23 13 l 4 25 15
ay Jun Jul Au Aug S ep - Oc Oct Nov - De Dec Jan - F e Feb ar Apr Ma ay Jun - Ju Jul Aug
-M - - - - - 8 - - 0 - - 1 - -M - - -M - 8 - -
25 15 Jul 6 l 27 17 p 7 p 2 19 v 9 v 3 21 11 eb 22 15 r 5 r 26 17 n 7 un 2 l 19 g 9
a y Ju
n Ju ug Se Se Oct No No ec Jan F eb ar Ap Ap ay Ju J Ju Au
M A D F M M

Week

Lbs. Sold Vs Week

35,000
30,000
25,000
20,000
15,000

old 10,000
5,000
0
31 21 12 g 2 23 13 t 4 25 15 c 6 27 17 b 7 28 21 11 y 2 23 13 l 4 25 15
ay Jun Jul Au Aug S ep - Oc Oct Nov - De Dec Jan - F e Feb ar Apr Ma ay Jun - Ju Jul Aug
-M - - - - - 8 - - 0 - - 1 - -M - - -M - 8 - -
25 15 Jul 6 l 27 17 p 7 p 2 19 v 9 v 3 21 11 eb 22 15 r 5 r 26 17 n 7 un 2 l 19 g 9
n u e t
J ug Se S Oc No N e Ja o c n p
F eb ar A Ap ay Ju J Ju Au
ay J u A D F M
M M

Week
Week (2008-2009) Visits Unique Visits Revenue Profit Lbs. Sold Visit & Financial Su
May 25 - May 31 1,632 1,509 $480,728 $118,684 16,585
Jun 1 - Jun 7 1,580 1,450 $641,155 $269,605 18,906 Mean
Jun 8 - Jun 14 1,441 1,306 $890,077 $275,218 28,053 Median
Jun 15 - Jun 21 1,452 1,301 $552,674 $204,153 19,382 Std. dev.
Jun 22 - Jun 28 1,339 1,255 $750,777 $256,091 24,274 Minimum
Jun 29 - Jul 5 892 841 $553,055 $178,135 15,309 Maximum
Jul 6 - Jul 12 797 731 $274,568 $62,580 8,633
Jul 13 - Jul 19 744 706 $619,285 $248,458 17,216
Jul 20 - Jul 26 1,044 976 $674,485 $238,498 17,309
Jul 27 - Aug 2 906 850 $762,559 $230,238 24,571 Visit & Financial Sum
Aug 3 - Aug 9 849 791 $479,084 $156,660 14,390
Aug 10 - Aug 16 737 685 $528,271 $186,776 17,231 Mean
Aug 17 - Aug 23 734 668 $540,676 $164,499 13,802 Median
Aug 24 - Aug 30 626 594 $768,109 $213,673 26,653 Std. dev.
Aug 31 - Sep 6 577 537 $403,820 $135,191 12,403 Minimum
Sep 7 - Sep 13 562 508 $388,745 $148,951 11,695 Maximum
Sep 14 - Sep 20 563 495 $622,367 $153,422 26,362
Sep 21 - Sep 27 652 585 $456,012 $158,316 15,772
Sep 28 - Oct 4 611 549 $951,216 $273,175 31,969
Oct 5 - Oct 11 561 500 $534,542 $167,637 15,531 Visit & Financial Su
Oct 12 - Oct 18 558 525 $537,652 $134,115 19,734
Oct 19 - Oct 25 570 520 $623,710 $228,045 17,193 Mean
Oct 26 - Nov 1 551 511 $764,839 $202,703 22,591 Median
Nov 2 - Nov 8 537 507 $315,647 $119,860 8,992 Std. dev.
Nov 9 - Nov 15 543 500 $610,985 $170,026 19,104 Minimum
Nov 16 - Nov 22 558 511 $563,525 $189,705 21,455 Maximum
Nov 23 - Nov 29 536 510 $555,497 $123,129 18,784
Nov 30 - Dec 6 549 498 $432,657 $121,400 14,298
Dec 7 - Dec 13 545 499 $488,986 $152,476 17,215
Dec 14 - Dec 20 591 535 $689,428 $215,421 27,257 Visit & Financial Sum
Dec 21 - Dec 27 383 366 $343,105 $100,388 11,292
Dec 28 - Jan 3 402 385 $605,155 $119,903 20,148 Mean
Jan 4 - Jan 10 547 495 $407,277 $134,854 16,454 Median
Jan 11 - Jan 17 631 583 $405,484 $129,974 12,703 Std. dev.
Jan 18 - Jan 24 795 734 $519,934 $179,884 26,303 Minimum
Jan 25 - Jan 31 1,000 930 $614,455 $113,249 22,199 Maximum
Feb 1 - Feb 7 1,207 1,136 $516,270 $193,465 16,535
Feb 8 - Feb 14 2,317 2,229 $297,813 $89,803 7,814
Feb 15 - Feb 21 2,013 1,946 $692,677 $184,368 28,041
Feb 22 - Feb 28 2,324 2,228 $897,164 $266,477 31,496
Mar 1 - Mar 7 3,726 3,617 $417,727 $111,835 10,181
Mar 8 - Mar 14 2,563 2,482 $326,969 $122,687 9,727
Mar 15 - Mar 21 3,006 2,896 $326,482 $114,328 18,323
Mar 22 - Mar 28 1,663 1,585 $508,027 $159,945 17,299
Mar 29 - Apr 4 1,779 1,689 $413,937 $143,254 13,862
Apr 5 - Apr 11 1,086 1,030 $422,488 $81,841 19,007
Apr 12 - Apr 18 1,231 1,166 $376,751 $137,256 23,284
Apr 19 - Apr 25 1,248 1,178 $410,241 $90,175 17,374
Apr 26 - May 2 1,674 1,613 $549,750 $138,599 18,195
May 3 - May 9 1,514 1,452 $268,160 $98,680 9,176
May 10 - May 16 1,302 1,246 $322,730 $84,806 12,881
May 17 - May 23 1,191 1,137 $397,140 $112,040 15,524
May 24 - May 30 957 912 $370,914 $102,976 15,406
May 31 - Jun 6 963 909 $299,425 $89,826 14,536
Jun 7 - Jun 13 882 848 $297,326 $106,085 10,397
Jun 14 - Jun 20 942 896 $336,762 $110,672 11,054
Jun 21 - Jun 27 835 789 $419,302 $100,319 17,855
Jun 28 - Jul 4 802 762 $191,172 $46,906 7,197
Jul 5 - Jul 11 806 750 $133,967 $32,825 3,826
Jul 12 - Jul 18 900 828 $615,713 $166,568 22,821
Jul 19 - Jul 25 860 811 $360,033 $121,356 12,758
Jul 26 - Aug 1 924 828 $573,918 $187,699 22,325
Aug 2 - Aug 8 792 737 $397,550 $124,641 18,566
Aug 9 - Aug 15 781 718 $282,045 $75,557 12,294
Aug 16 - Aug 22 776 714 $310,116 $82,771 11,293
Aug 23 - Aug 29 772 709 $615,950 $206,441 23,762
 Visit & Financial Summary Measures-Initial Period
Visits Unique Visits Revenue Profit Lbs. Sold
1,055 976 608250.12 200233.41 18,737
899 846 586169.66 208913.00 17269.7
355.03 319.6 155930.40 60691.55 5427.39
626 594 274567.61 62580.40 8633.06
1,632 1,509 890076.65 275218.10 28,053

Visit & Financial Summary Measures- Pre Promotion

Visits Unique Visits Revenue Profit Lbs. Sold
563 517 534313.52 159932.03 18,441
558 510 534541.68 152476.40 17215.12
80.87 70.9 150502.82 42682.68 5965.63
383 366 315647.11 100388.40 8992.42
795 734 951216.16 273174.70 31,969

Visit & Financial Summary Measures-Promotion

Visits Unique Visits Revenue Profit Lbs. Sold
1814.35 1738.82 456398.85 131929.9 17,113
1,663 1585 413937.08 114328.4 17,299
758.10 743.03 161741.10 47776.8 6519.07
1,000 930 268159.51 81841.4 7,814
3,726 3617 897163.71 266476.7 31,496

Visit & Financial Summary Measures-Post Promotion

Visits Unique Visits Revenue Profit Lbs. Sold
856.57 800.79 $371,728 111045.82 14,578
847.5 800 348397.09 104530.45 13,647
70.89 72.36 145728.33 49065.27 5941.56
772 709 133966.90 32825.30 3825.75
963 912 615950.17 206441.20 23761.6
 Mean
Timeline Visits VisitsRevenue Profit Pounds Sold
Unique Visits
2,000 Period
Initial 1,055 976 608,250 200,233 18,737 2000
Pre- 1814
1,800Promotion 563 517 534,314 159,932 18,441 1800
Promotion 1,814 1739 456,399 131,930 17,113 1600
1,600
Post- Promotion 857 801 371,728 111,046 14,578
1,400 1400
1,200 1200
1055
976
1,000 1000
857
800 800
600 563 600
400 400
200 200
0 0
Initial Period Pre- Promotion Promotion Post- Promotion Initial Period Pr

Revenue
700,000 250,000
608,250
600,000 200,233
534,314 200,000
500,000 456,399
150,000
400,000 371,728

300,000 100,000

200,000
50,000
100,000

0 0
Initial Period Pre- Promotion Promotion Post- Promotion Initial Period

Pounds Sold
20,000 18,737 18,441
18,000 17,113
16,000
14,578
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Initial Period Pre- Promotion Promotion Post- Promotion
8,000
6,000
4,000
2,000
0
Initial Period Pre- Promotion Promotion Post- Promotion
 Unique Visits
2000
1800 1739

1600
1400
1200
976
1000
801
800
600 517
400
200
0
Initial Period Pre- Promotion Promotion Post- Promotion

Profit
250,000

200,233
200,000

159,932
150,000
131,930
111,046
100,000

50,000

0
Initial Period Pre- Promotion Promotion Post- Promotion

17,113

14,578

omotion Post- Promotion

omotion Post- Promotion
Please find the findings based on datapoints given in previous answers:

1. Initial Period - In the initial period the no of visits and unique visits are 1055 and 976 and revenue, profits a
highest from all other periods that is pre, promotion and post promotion.
2. Pre-Promotion - During pre-promotion interval visits appear to stabilize, that is the no of visits are 562 and
comparison of all the four periods. But the revenue, profits and pounds sold that are $534,313 , $159,932 and
promotion period.
3. Promotion Period - Due to promotion no of visits and unique visits saw a sharp rise that is 1814 and 1738 a
profits and pounds that are $456398, $131929 and 17112 are sold lower than initial and pre-promotion perio
of visits and unique visits but do not result in higher profit/revenue.
4. Post-Promotion – The visits are levelling off again in this period that is the visits and unique visits decrease
$371,728, $111,045 and 14577 are sold are on lower side.
and 976 and revenue, profits and pounds sold that are $608,250, $200,233 and 18736.73 are also

is the no of visits are 562 and unique visits are 516 i.e they are on lower sides and are lowest in
at are $534,313 , $159,932 and 18440 are on a higher side and greater than promotion and post-

rp rise that is 1814 and 1738 and it is almost around 90% growth from initial period but revenue,
nitial and pre-promotion period. Note-: We can see that effects of promotion are positive on no

its and unique visits decreased to 856 and 800 and revenue, profits and pounds that are
Revenue Lbs. Sold
$480,728 16,585 Pounds Sold
$641,155 18,906
$1,000,000
$890,077 28,053
$900,000
$552,674 19,382
$800,000
$750,777 24,274
$700,000
$553,055 15,309
$274,568 8,633 $600,000

$619,285 17,216 $500,000

$674,485 17,309 $400,000
$762,559 24,571 $300,000
$479,084 14,390 $200,000
$528,271 17,231 $100,000
$540,676 13,802 $0
$768,109 26,653 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
$403,820 12,403
$388,745 11,695
$622,367 26,362
$456,012 15,772
$951,216 31,969
$534,542 15,531
$537,652 19,734
$623,710 17,193
$764,839 22,591
$315,647 8,992
$610,985 19,104
$563,525 21,455
$555,497 18,784
$432,657 14,298
$488,986 17,215
$689,428 27,257
$343,105 11,292
$605,155 20,148
$407,277 16,454
$405,484 12,703
$519,934 26,303
$614,455 22,199
$516,270 16,535
$297,813 7,814
$692,677 28,041
$897,164 31,496
$417,727 10,181
$326,969 9,727
$326,482 18,323
$508,027 17,299
$413,937 13,862
$422,488 19,007
$376,751 23,284
$410,241 17,374
$549,750 18,195
$268,160 9,176
$322,730 12,881
$397,140 15,524
$370,914 15,406
$299,425 14,536
$297,326 10,397
$336,762 11,054
$419,302 17,855
$191,172 7,197
$133,967 3,826
$615,713 22,821
$360,033 12,758
$573,918 22,325
$397,550 18,566
$282,045 12,294
$310,116 11,293
$615,950 23,762
 Correlation Coeffiecient = 0.86893

25,000 30,000 35,000

Revenue Visits
$480,728 1,632 Visits
$641,155 1,580
$1,000,000
$890,077 1,441
$900,000
$552,674 1,452
$800,000
$750,777 1,339
$553,055 892 $700,000

$274,568 797 $600,000

$619,285 744 $500,000
$674,485 1,044 $400,000
$762,559 906 $300,000
$479,084 849 $200,000
$528,271 737 $100,000
$540,676 734
$0
$768,109 626 0 500 1,000 1,500 2,000 2,500 3,000 3,500
$403,820 577
$388,745 562
$622,367 563
$456,012 652
$951,216 611
$534,542 561
$537,652 558
$623,710 570
$764,839 551
$315,647 537
$610,985 543
$563,525 558
$555,497 536
$432,657 549
$488,986 545
$689,428 591
$343,105 383
$605,155 402
$407,277 547
$405,484 631
$519,934 795
$614,455 1,000
$516,270 1,207
$297,813 2,317
$692,677 2,013
$897,164 2,324
$417,727 3,726
$326,969 2,563
$326,482 3,006
$508,027 1,663
$413,937 1,779
$422,488 1,086
$376,751 1,231
$410,241 1,248
$549,750 1,674
$268,160 1,514
$322,730 1,302
$397,140 1,191
$370,914 957
$299,425 963
$297,326 882
$336,762 942
$419,302 835
$191,172 802
$133,967 806
$615,713 900
$360,033 860
$573,918 924
$397,550 792
$282,045 781
$310,116 776
$615,950 772
ts

Correlation Coeffiecient = -0.059392

000 2,500 3,000 3,500 4,000

1. The coefficient of correlation determines the strength of relationship between 2 variables. A po
a negative value indicates negative relationship. A value of zero indicates no relationship. Higher t
relationships.
The coefficient of correlation between Lbs Sold and Revenue is +0.86893. It implies Lbs Sold and R
perfect positive relationship. As the Lb sold increases, Revenue also increases.

2. The coefficient of correlation between Visits and Revenue is -0.05939. It implies that the numbe
influence on Revenue since the value is close to 0.
ship between 2 variables. A positive value indicates a positive relationship and
cates no relationship. Higher the magnitude of the value indicates stronger

6893. It implies Lbs Sold and Revenue are directly proportional and have a
increases.

5939. It implies that the number of visits has no much relationship with and