TECHNICÅLENGLISH

LESSON FOUR

WHAT

CONTENT:
Definition
Basic Functions
Explanation
Li l i a E v e •l y n G u z m ó n V i d a l

r.WlÅGEr.1ENT
Management is defined as the art of leading the MANAGEMENT:
organization to accomplish its objectives. It is done with and Leads the
organization to
through people, as well as through other organizational
accomplish its
resources. The process of management is realized by four objectives.
basic functions: planning, organizing, directing and
controlling.

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Planning: This is the process of deciding in advance
what; when, where, why and how to do to accomplish
BASIC
organizational
FUNCTIONS:
goals. It has two categories: strategic and tactical. Strategic Planning,
Planning is of a long-range nature and involves what must Organizing,
be done to achieve the goals of the organization in the long Directing,
run. Tactical Planning is of a short-range nature and Controlling
involves the current operations in the organization in iess thana year. When
managers work on plans, they establish objectives, programs, standards, policies,
procedures, methods and budgets.
Organizing: After setting the plans of the firm, managers have to provide beforehand
all the resources available needed to perform a plan. These have to be orderly used as
management established. So, there is an arrangement of people, things and functions in
the business to accomplish all the goals already planned. It ORGANIZING
determines the division of work, staffs the organization, furnishes COMPONENTS:
the business with the required equipment, materials, tools, etc. Line
Organizing has three common components: line organization, staff Staff
organization, and service organization. Line organization performs Service
its basic functions. Staff organization advises the members of all the
departments. Service organization contributes indirectly to the Very good!
accomplishment of the basic functions of the business.
Directing: It is the use of leadership and communication to
make individuals follow certain course to get the TOWARDS =
accomplishment of organizational plans. It guides employees Hacia
towards objectives.
Controlling: It measures performance against previous plans. This must be
done in order to be successful in the future. Control sets a
PERFORMANCE =
standard of performance, then measures performance against Desempeño
plan, and afterwards takes corrective action when needed.
Within this framework we find that management in an organization requires a
number of functions, skills, and learned talents from all the individuals involved in the
process. Thus management must also understand that to motivate the members of the
organization to accomplish its goals, it requires the understanding SUCCESS =
of human needs. In this way the organization as a whole will get
Éxito
into success with the cooperation and effort of all the personnel,
staff and top management together.
READING ADAPTED FROM:
 TM
Castro de Bravo, Bertha (1994:57-58) TM Horngren, Charles T. y otros
(1996:842)

DIALOG

LUIS: I mue an interview with the General Manager next week. But I don't know what does
he want from me.
TOM: He'll probably check if you have some knowledge about management. You know,
planning, organizing, controlling and directing.
LUIS: Yes, now I understand the management process. Well, at least there's only one
manager.
TOM: Sorry, that's not true. There are a lot of managers in a firm, each of them is in
charge of a special department.
LUIS: Oh, you're right! But I don't know their titles in English! Oh, no! I still have to continue
studying!

SUMMARY
Management IS defined as the art of leading the organization to
accomplish its objectives.
Its basic functions are: planning, organizing, directing and controlling.
Planning decides in advance what to do to accomplish organizational
goals. It has two categories: Strategic and tactical.
Organizing provides beforehand all the resources available to perform
a plan. It has three components: line, staff and service. Directing guides
employees towards objectives.
Controlling measures performance against plan.
Management also motivates the personnel understanding human needs.

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l.JtGV

Lilia
 B(ERCISES
A: Match the correct title with the corresponding definition
a) Accountant f) Purchasing Manager
b) Foreman g) Personnel Manager
c) President h) Sales Manager
d) Plant Manageri) Finance Director
e) Marketing Manager j) Mañaging Director
1 . The person responsible to buy all the supplies. .

2. The person that studies the selling strategies for the company's
products.

3. The person who is responsible of all the factory. .

4. The person in charge of all the sales department. ..... ......

5, The main head of the Board of Directors. ..... ..... ..... .....
6. His concern are all money matters. ..
7. The person responsible for all the company. .
8. His concern are all the books and records of the firm. .
9. He is in charge of all the people who work in the firm. .
10. Labor workers are supervised by this person

B: Complete the reading with the following words

Integrity / communicate / organization I leadership / initiative / confident

What makes a good manager? First of all, the ability to
(1) .. . . ... . .............,to get your ideas across and to listen to other people.
Secondly, a good sense of (2) ..... ..................so that working practices are
efficient and problems can be anticipated and avoided. A good manager
must also be (3) .........in his own ability to deal with difficult situations and
show qualities of (4) . .......................so that others will want to follow.
Managers have to take the (5) ... ...........and baring fresh, creative
ideæ to old problems. Once decisions are taken, a manager has to make
sure they.are implemented and obeyed. For this, he must demonstrate (6)
• this includes a sense of honesty, trust and loyalty to the organization
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and the personnel under his control.*
* Exercise adapted from: Strut, Peter (2000:36)
D: Listen carefully and fill in the blanks
1 . Every business must have a to accomplish its
goals.

2. Planning, organizing, directing and controlling are

its ......................................
3. There are two in planning:
strategic and tactical.

4. Organizing is to provide in advance ..... .... ..... ..... .. ..... . . to

perform a plan.
5. It also determines the ..... ..... ..... ..... ..
6. It has ..... ..... .... .... .... ..... ..... ..... .. components: line, staff and
service.
7. Controlling . . . ..... ..... ..... performance against plans.
8. Management . . every individual involved in the
process to do his part.
9. . ..... ..... ..... ... is something that management uses in this process.

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10. It is very important for management
that ..... ..... ...... ..... ..... ..... ..... of the business work

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Lilia E v e l y n G u z m á n V i d a l

vocnouurt
1. Accomplish cumplimiento, cumplir 30. Follow seguir
2. Achieve lograr, cumplir 31. Foreman capataz, supervisor
3. Advise aconsejar 32. Framework marco de trabajo
4. Afierwards después 33. Function función
5. Alike por igual 34. Goal meta
6. Arrangement arreglo 35. Head jefe
7. Available disponibles 36. Hierarchy jerarquía
37. In advance por adelantado
8. Beforehand de antemano
38. In order to a fin de, para
9. Board of Directors junta
39. Involves comprende
directiva
40. Laborers obreros
10. Boss jefe
41. Lead guiar
11. Budgets presupuestos
42. Leadership liderazgo
12. Catering aprovisionamiento
43. Less menos
13. Come up surgir, presentar
44. Line línea, lineal
14. Component componente
45. Long range largo plazo
15. Concern preocuparse(v),
46. Long run a la larga
empresa(s).
47. Maintenance mantenimiento
16. Contribute contribuir
48. Major principal
17. Controlling control
49. Management administración
18. Course curso
50. Manager gerente
19. Chairman presidente
51. Marketing mercadotecnia
20. Current corriente, presente 21 .
Deal with trata con 52. Matters asuntos
22. Development desarrollo 53. Measure medir
23. Directing dirección 54. Methods métodos
24. Effort esfuerzo 55. Nature naturaleza
25. Employees empleados 56. Orderly ordenado
26. Equipment equipo 57. Organizing organización
27. Establish establecer 58. Output rendimiento, producción
28. Facility instalación(es), recursos 59. Overview panorama
29. Factory fábrica

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60. Perform desempeñar, realizar,

ejecutar
61 Performance ejecución, desempeño 79. Short range corto plazo
62. Personnel personal 80. Staff personal (s), proveer de perso-

63. Planning planeación nal (v)

81 . Standards normas
64. Plant planta, operaciones
65. Policies políticas 82. Strategic estratégico
83. Success éxito
66. Portfolio cartera
83. Successful exitoso
67. Previous previos, anteriores
68. Procedures procedimientos 85. Suppliers proveedores
86. Tactical táctico
69. Product producto
87. Talent talento
70. Production producción
71 . Provide provee 88. Team equipo
89. Thus por ello
72. Purchasing compras
90. Tools herramientas
73. Require requiere
74. Research investigación 91. Top Cima
75. Resources recursos 92. Top management alta gerencia
93. Towards hacia
76. Run manejar, dirigir
77. Sales ventas 94. Well being bienestar

78. Set (setting) establecer 95. Whole completo, un todo

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REFERENCES

Castro de Bravo, Bertha (s/ref) Technical English for Business, México, Mc Graw Hill.
Strutt, Peter (2000) Powerhouse An Intermediater Business English Course, Oxford,
Longman.

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