S.

No Functional
Bucket SOW KPI / Target
. Area

Better organic
Google My
SEO visibility,
9 Business Setting up GMB account and
(Organic) enquiries and
Listings verifying all business sales
locations to show in all
related queries

Inline with the business

objective(s)
(visibility/sales/B2B/B2C)
and hence the campaign
10 SEM Paid Search goals, set up the Ad words  
account and campaigns as
per the defined budgets.
Track and monitor
performance and keep
optimizing/adding/removing
campaigns.
         
FB & Instagram: Create FB
location pages; work on 1. Run Targeted
11 SMM Paid Social
increasing followers & start  Campaigns
ad campaigns
2. Run website
      conversion ads-
  optimized for sale
        3. Bulk Leads