Tec󰈊󰈞󰈡l󰈢󰈇󰉙 &

Mar󰈔󰈩󰉄󰈏n󰈇 Mi󰉖
Group 2 Members:
Ayush Rajbhandari
Binay Basnet
Roshan Shrestha
Shiva Raj Poudel
As󰈻i󰈈n󰈚󰈩󰈞t 1
1. How does Technology affect the Marketing Mix?
Provide Examples
a. Interactive and novel communication channels
b. Customizing products and promotional message
c. Better price and distribution
2. Provide two examples where brands use technology to engage consumers/ enhance
customer relationships
3. Provide two examples where technology was used to add value to the customer

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In󰉃󰈹od󰉉󰇹󰉄󰈏on
✔ Nepal’s No.1 Online Shopping Site
✔ Mode of Operation: Market Place
✔ 100,000+ Monthly Active users
✔ Key online shopping event: 11.11, Dashain, Nepali New year,
Electronics Week (Mobile Week)

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Mar󰈔󰈩󰉄󰈏n󰈇
Mix
How does Technology affects marketing
mix in ?

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Mar󰈔󰈩󰉄󰈏n󰈇 Mi󰉖

Product Place Price

✔ Market Place modality ✔ Online Marketplace ✔ Offer discount through Flash sales,
✔ Retailer can place any product on Sale ○ Customer can view variety of prodct Coupon, Bank discount etc
✔ App is product in itself at once sitting in a chair ✔ Monitor price with offline and maintain
✔ Mobile app: more close and personal same or lowe price

Promotion Process People

✔ Online festival: 11.11, Dashain etc ✔ Digital oder & transaction ✔ Youth focused
✔ Mostaly promotion is done in digital ○ Cash on delivery
medium where ROI can be calculated ○ Card Payment
✔ Offline promotion only during tier A ○ E-sewa (Wallet payment)
campaign: 11.11, Dashain, Mobile week ✔ Online tracking of order
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✔ Tailored “Just for you” section
In󰉃e󰈹󰈀c󰉃󰈏󰉐e c󰈡󰈚󰈛󰉊ni󰇹󰈀󰉄󰈏on 󰇹󰈋󰈀n󰈝󰇵󰈘s

Daraz Call center

Ask question directly to seller and get reply

Darz university for seller training

Uses facebook messenger and communication to sellers
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for direct communication
Cus󰉃󰈡󰈛󰈏ze󰇷 󰈦r󰈡󰇷󰉊󰇸t󰈻 & 󰈦ro󰈚󰈡󰉄󰈏on󰈀󰈗 AI Based Product Display

me󰈻󰈼󰈀g󰇵

Default/ No login Shiva Binay Ayush Roshan 8

Cus󰉃󰈡󰈛󰈏ze󰇷 󰈦r󰈡󰇷󰉊󰇸t󰈻 & 󰈦ro󰈚󰈡󰉄󰈏on󰈀󰈗 AI Based Product Display

me󰈻󰈼󰈀g󰇵

Default/ No Login

Logged in

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 Cus󰉃󰈡󰈛󰈏ze󰇷 󰈦r󰈡󰇷󰉊󰇸t󰈻 & 󰈦ro󰈚󰈡󰉄󰈏on󰈀󰈗
me󰈻󰈼󰈀g󰇵

AI based product display at fb

sponsored ads.

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Be󰉅󰈩r 󰈪󰈸󰈏󰇸e 󰈀n󰇷 D󰈏󰈼t󰈸i󰇻󰉉t󰈏o󰈝
Better price through reduced channel margin

Product Daraz Offline

Mobile 3.7% 8 %+
Laptops 3.13% 20%+
Sausage 11.19% 15%+
Clothing 16.19% 40%+

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Con󰈻󰉉󰈛󰇵r E󰈝󰈈ag󰈩󰈚󰇵󰈞t & Te󰇹󰈋.

Review and
rate the
product

Chat
Directly with
sellers

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Val󰉉󰇵 a󰇷󰇶󰈎t󰈏o󰈝 󰉓󰈎t󰈊 󰉄󰇵c󰈊

Easy Comparison

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Val󰉉󰇵 a󰇷󰇶󰈎t󰈏o󰈝 󰉓󰈎t󰈊 󰉄󰇵c󰈊

Shipment Tracking

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Val󰉉󰇵 a󰇷󰇶󰈎t󰈏o󰈝 󰉓󰈎t󰈊 󰉄󰇵c󰈊

Reviews visible to all

customers

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Val󰉉󰇵 a󰇷󰇶󰈎t󰈏o󰈝 󰉓󰈎t󰈊 󰉄󰇵c󰈊

Recommendations

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Val󰉉󰇵 a󰇷󰇶󰈎t󰈏o󰈝 󰉓󰈎t󰈊 󰉄󰇵c󰈊

Delivery at Home, Office

or Anywhere

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Val󰉉󰇵 a󰇷󰇶󰈎t󰈏o󰈝 󰉓󰈎t󰈊 󰉄󰇵c󰈊

Digital Payment &

Instant Discount

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Tha󰈝󰈕s! Any questions?

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