SUMMARY OUTPUT

Regression Statistics
Multiple R 0.303353448473969
R Square 0.092023314701049
Adjusted R Square 0.073493178266377
Standard Error 0.599900499192766
Observations 51

ANOVA
df SS
Regression 1 1.78721870976419
Residual 49 17.6341498376548
Total 50 19.421368547419

Coefficients Standard Error

Intercept 2.08287441079012 1.07849911733518
Consumer Buying Behaviour 0.610094740280955 0.273771132864296
 MS F Significance F
1.78721870976419 4.96614339702651 0.03046851827475
0.35988060893173

t Stat P-value Lower 95% Upper 95% Lower 95.0%

1.93127131706571 0.05924468259523 -0.0844507086724 4.25019953025264 -0.0844507086724
2.22848455166882 0.030468518274752 0.05993105103605 1.16025842952586 0.059931051036
 Upper 95.0%
4.25019953025264
1.16025842952586
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.30335344847397
R Square 0.09202331470105
Adjusted R Square 0.07349317826638
Standard Error 0.29828463213366
Observations 51

ANOVA
df SS MS F
Regression 1 0.44185626086261 0.441856260862611 4.9661433970266
Residual 49 4.35971236658837 0.08897372176711
Total 50 4.80156862745098

Coefficients Standard Error t Stat P-value

Intercept 3.25186467218857 0.30602332863813 10.6261986191054 2.5791032707E-14
Product Score 0.15083446655953 0.06768477100125 2.22848455166882 0.0304685182748
 Significance F
0.030468518274752

Lower 95% Upper 95% Lower 95.0% Upper 95.0%

2.63688776897352 3.86684157540362 2.6368877689735 3.86684157540362
0.014816826824652 0.2868521062944 0.0148168268247 0.286852106294399
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.36153599306088
R Square 0.13070827427852
Adjusted R Square 0.11296762681481
Standard Error 0.29186115927336
Observations 51

ANOVA
df SS MS F Significance F
Regression 1 0.62760474912398 0.627605 7.367729 0.009142
Residual 49 4.173963878327 0.085183
Total 50 4.80156862745098

Coefficients Standard Error t Stat P-value Lower 95%Upper 95%

Intercept 3.1339670468948 0.29517159965353 10.61744 2.653E-14 2.540798 3.727137
Technology Score 0.17442965779468 0.06426189398062 2.714356 0.009142 0.045291 0.303569
Lower 95.0%
Upper 95.0%
2.540798 3.727137
0.045291 0.303569
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.734
R Square 0.538
Adjusted R Square 0.534
Standard Error 0.529
Observations 51

ANOVA
df SS MS
Regression 1 5.53844700245335 5.538447
Residual 49 31.9256052851283 0.651543
Total 50 37.4640522875817

Coefficients Standard Error t Stat

Intercept 0.59 0.295 2.004
Promotion strategy Score 0.454 0.072 11.11
 F Significance F
8.5005092525726 0.0053410254738

Sig Lower 95% Upper 95% Lower 95.0%

Upper 95.0%
0.480 -3.0558267426481 2.776561 -3.05583 2.776561
0.000 0.3337355161059 1.814255 0.333736 1.814255
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.373357029209996
R Square 0.139395471260514
Adjusted R Square 0.121832113531136
Standard Error 0.713263654831107
Observations 51

ANOVA
df SS MS F
Regression 1 4.0377674859555 4.037767 7.93672106487
Residual 49 24.928507023849 0.508745
Total 50 28.966274509804

Coefficients Standard Error t Stat P-value

Intercept -0.146651421104215 1.2823030205805 -0.114366 0.90941528401
Consumer Buying Behavio 0.91702058150931 0.3255056448141 2.817219 0.00696429455
Significance F
0.00696429455

Lower 95% Upper 95%

-2.72353581776 2.43023297555
0.26289249815 1.57114866487
 I am likely to purchase I am likely to buy Vehicle
I am likely to buy Vehicle that vehicle where I can have that I see if the price is
Saves fuel good service appealing.
5 2 3
3 1 5
3 5 5
5 5 5
3 5 5
3 5 5
3 4 5
2 3 5
5 3 4
2 1 5
5 5 4
5 5 5
5 5 5
4 5 5
5 5 5
5 4 5
3 4 4
3 2 5
3 4 5
3 3 3
3 3 4
5 1 2
3 3 3
3 3 4
3 4 3
4 4 3
4 4 3
5 4 3
3 3 4
5 2 3
5 3 3
5 5 3
5 5 3
5 5 4
5 5 3
5 5 3
3 5 4
3 3 4
3 4 3
3 4 3
3 4 3
5 3 4
3 4 3
5 4 2
3 4 3
5 4 2
5 4 3
3 4 4
5 5 1
5 3 4
5 2 3
 I am likely to buy I am likely to buy I am likely to buy
I am likely to buy Vehicle Vehicle that I see if it Vehicle that I see on vehicle if it is
that based on Online is a brand I know and if it is Unique in technologically
Reviews trust. aestthetics advanced
4 3 3 3
4 4 2 2
5 3 5 5
3 5 3 3
4 5 3 5
5 5 3 4
5 5 3 2
5 5 2 4
5 5 5 4
4 5 3 4
5 5 5 4
4 5 4 3
5 5 2 3
4 5 4 3
4 5 4 3
5 5 4 2
3 5 4 3
5 5 3 2
5 4 3 2
5 5 3 1
5 5 3 2
5 5 2 2
4 5 3 1
4 5 5 5
5 2 3 2
4 3 3 2
4 4 3 2
5 3 3 2
5 3 3 2
5 5 5 1
5 4 3 3
5 3 1 3
5 5 2 3
5 5 5 3
5 5 5 3
5 4 3 5
5 3 5 3
5 5 5 2
5 3 5 1
5 5 3 3
3 4 3 3
5 5 5 3
5 3 3 2
5 5 3 3
5 5 3 3
5 2 3 2
5 4 5 2
5 4 3 3
5 4 5 2
5 3 5 3
5 5 5 3
 Some of my
vehicle purchases
I generally purchase are through
Vehicle based on my Friends or Family I buy vehicle only in festive
Income Reviews seasons or discount period Consumer Buying Behavi
3 1 3 3
5 4 3 3.3
3 4 3 4.1
3 4 3 3.9
3 5 5 4.3
3 5 5 4.3
3 5 5 4
5 5 3 3.9
3 3 3 4
5 4 3 3.6
3 5 3 4.4
5 4 3 4.3
3 4 5 4.2
5 4 3 4.2
3 4 3 4.1
5 4 3 4.2
5 4 5 4
3 5 5 3.8
3 3 5 3.7
5 3 5 3.6
5 5 5 4
5 5 5 3.7
5 5 3 3.5
3 5 3 4
5 4 5 3.6
5 4 5 3.7
5 4 5 3.8
5 4 3 3.7
5 4 3 3.5
5 5 4 4
5 5 5 4.1
5 5 5 4
4 5 5 4.2
4 4 5 4.5
4 4 5 4.4
2 4 5 4.1
1 5 5 3.9
3 5 5 4
5 5 5 3.9
4 5 5 4
4 5 5 3.7
4 5 5 4.4
3 5 3 3.4
3 5 4 3.9
5 5 3 3.9
4 5 3 3.5
3 5 3 3.9
5 3 3 3.7
5 3 5 4
5 5 3 4.1
5 5 5 4.3

I am likely to buy Vehicle

that Saves fuel 5
I am likely to purchase
vehicle where I can have
good service 5
I am likely to buy Vehicle
that I see if the price is
appealing. 5
I am likely to buy Vehicle
that based on Online
Reviews 3
I am likely to buy Vehicle
that I see if it is a brand I
know and trust. 5
I am likely to buy Vehicle
that I see on if it is Unique
in aestthetics 3
I am likely to buy vehicle if
it is technologically
advanced 3
I generally purchase
Vehicle based on my
Income 3

Some of my vehicle
purchases are through
Friends or Family Reviews 4

I buy vehicle only in festive

seasons or discount period 3
Are you the end decision ma 1
What do you depend on for 3
Do you keep updated with la 3
Consumer Buying Behaviou 3.9
Product Score 4.29
Uniqueness of the product 4
I am influenced by vehicle v 4
I am interested in technolo 4
Exteriors and Interiors of ve 4
Quality, Durability and Relia 5
International recognition of 4
Driving comfort is important 5
Technology Score 3.67
Fuel efficiency and Vehicle 5
I am interested to purchase 3
Electric Vehicles fascinate 3
Price score 5.00
I buy vehicle based on my 5
I buy vehicle based on loan a 5
Fuel prices influences my v 5
Promotion Score 2.20
Tv advertisements influenc 3
SMS/ email related promoti 1
I follow blogs and company 1
Reviews on social media pla 3
I follow regular updates of 3
Social aspect score 4.50
I am concerned about pollut 5
I wanted to save fuel and go 4
Place aspect score 0.00
Product Score Driving comfTechnology Score Price score Promotion Score
1.57 1 2.33 3.00 1.80
4.71 5 4.00 4.33 2.80
5.00 5 5.00 3.67 3.80
4.29 5 3.67 5.00 2.20
5.00 5 4.00 3.00 4.20
4.86 5 4.67 3.67 3.40
4.86 5 4.67 3.67 3.40
4.71 5 3.67 2.00 3.60
3.71 4 3.33 5.00 4.20
4.86 5 3.67 3.33 2.40
3.71 4 5.00 5.00 3.60
3.86 5 4.67 5.00 3.20
3.71 5 5.00 5.00 1.80
5.00 5 4.00 4.00 3.60
4.86 5 4.33 4.67 3.80
5.00 5 4.33 4.33 3.20
4.71 4 3.33 4.00 3.40
4.29 5 3.67 3.00 3.80
4.71 5 5.00 3.00 3.60
4.43 5 5.00 3.67 3.60
4.71 5 5.00 3.00 3.60
3.71 5 5.00 5.00 1.80
4.00 4 4.00 3.00 3.20
4.00 4 4.00 3.00 3.20
3.86 5 4.33 3.00 3.40
3.86 4 4.00 3.33 2.60
4.00 4 3.67 4.00 3.20
4.14 5 5.00 4.33 3.20
5.00 5 5.00 3.67 3.40
4.43 5 5.00 5.00 5.00
4.71 5 5.00 5.00 3.20
4.71 5 5.00 5.00 3.80
4.71 5 5.00 5.00 3.80
4.43 5 5.00 5.00 3.80
4.14 5 5.00 5.00 3.00
5.00 5 5.00 5.00 3.80
5.00 5 5.00 4.33 3.00
5.00 5 5.00 3.67 3.00
4.71 5 5.00 3.67 3.40
5.00 5 5.00 3.00 3.40
5.00 5 3.67 3.00 3.20
4.43 5 5.00 4.33 5.00
5.00 5 5.00 4.33 3.00
5.00 5 5.00 5.00 2.60
4.43 5 5.00 3.00 3.00
4.00 4 5.00 5.00 4.60
5.00 5 5.00 5.00 4.20
5.00 5 5.00 3.00 4.20
3.57 5 5.00 5.00 4.20
5.00 5 5.00 5.00 5.00
5.00 5 5.00 5.00 5.00

3 5 5 3 3

5 5 5 4 3

5 5 5 4 4

4 4 5 3 5

5 5 5 5 5

3 4 2 4 3

5 3 3 3 2

3 5 3 5 5

5 4 4 4 5

5 3 5 5 5
1 2 2 2 1
3 3 3 2 1
1 3 1 3 3
4.3 4.3 4.2 4 4
5.00 3.86 3.71 4.71 4.71
5 3 3 5 5
5 3 3 5 5
 5 4 4 5 5
5 4 3 5 5
5 5 5 5 5
5 3 3 4 3
5 5 5 4 5
4.00 4.67 5.00 3.33 5.00
5 5 5 4 5
3 5 5 3 5
4 4 5 3 5
3.00 5.00 5.00 4.00 3.00
3 5 5 5 3
3 5 5 4 3
3 5 5 3 3
4.20 3.20 1.80 3.40 3.60
3 4 2 4 3
3 2 1 3 3
5 3 3 3 4
5 3 2 4 5
5 4 1 3 3
4.50 4.50 4.50 4.00 5.00
4 5 5 4 5
5 4 4 4 5
0.00 0.00 0.00 0.00 0.00
Social aspect score Place aspect score GovernmentI make my pWhat do you think is the most influential strategy in ma
1.00 1.00 1 1 1
4.00 3.50 3 4 1, Technology
4.00 4.00 4 4 Promotions, 1, Aesthetics, Technology
4.50 3.50 3 4 Promotions
4.50 3.00 3 3 Promotions, Product line, 1, Aesthetics, Technology
5.00 3.00 3 3 Promotions, 1, Technology
5.00 3.00 3 3 Promotions, 1, Technology
5.00 2.50 2 3 1
3.00 5.00 5 5 Promotions
4.50 3.00 3 3 1, Technology
5.00 5.00 5 5 Promotions, 1, Technology
4.50 5.00 5 5 Technology
4.50 5.00 5 5 Product line, Technology
4.00 4.50 5 4 Promotions, 1, Aesthetics, Technology
4.00 4.50 5 4 Promotions, 1, Aesthetics, Technology
4.00 3.50 3 4 1, Aesthetics, Technology
4.00 4.00 4 4 Product line, Aesthetics, Technology
4.50 3.00 3 3 1, Technology
4.00 4.00 3 5 Promotions, Product line, 1, Technology
5.00 4.00 3 5 1, Aesthetics, Technology
5.00 3.00 3 3 1, Aesthetics, Technology
4.50 5.00 5 5 Product line, Technology
4.00 3.00 3 3 1, Technology
4.00 3.00 3 3 1, Aesthetics, Technology
4.00 4.00 3 5 Product line, Aesthetics, Technology
5.00 3.00 3 3 Product line, 1, Technology
5.00 3.00 3 3 Product line, 1, Aesthetics, Technology
5.00 4.50 4 5 Promotions, Product line, 1
5.00 4.00 3 5 Product line, 1, Technology
5.00 4.00 3 5 Product line, Technology
5.00 4.00 3 5 1, Technology
5.00 4.00 3 5 Promotions, Product line, 1, Technology
5.00 4.00 3 5 Promotions, Product line, 1, Technology
5.00 5.00 5 5 Promotions, Product line, Technology
5.00 5.00 5 5 Promotions, Product line, Technology
5.00 5.00 5 5 Product line, 1, Technology
3.00 3.00 3 3 Promotions, Product line, Aesthetics, Technology
3.00 3.00 3 3 Product line, 1, Technology
4.50 4.00 3 5 1, Aesthetics, Technology
5.00 4.00 3 5 Promotions, 1, Aesthetics, Technology
4.00 4.00 3 5 Promotions, 1, Aesthetics, Technology
5.00 5.00 5 5 1, Aesthetics, Technology
5.00 4.00 3 5 Product line, 1, Aesthetics, Technology
5.00 4.00 3 5 Product line, 1, Aesthetics, Technology
5.00 4.00 3 5 Product line, 1, Technology
5.00 5.00 5 5 1, Aesthetics, Technology
5.00 5.00 5 5 Promotions, Product line, 1, Technology
5.00 5.00 5 5 Promotions, 1, Technology
5.00 5.00 5 5 Promotions, Product line, Technology
5.00 5.00 5 5 Promotions, Product line, 1, Aesthetics, Technology
5.00 5.00 5 5 Promotions, Product line, 1, Aesthetics, Technology

4 5 5 5 5 5 5

4 2 3 5 5 5 5

3 3 3 3 3 4 3

4 5 5 5 5 5 5

4 5 4 3 5 5 5

3 5 3 1 2 5 5

2 1 3 3 3 3 3

5 5 5 5 4 4 4

4 5 5 5 5 4 4

5 4 5 5 5 5 5
1 2 2 1 1 1 1
3 2 3 2 2 2 1
3 3 3 1 1 3 3
3.8 4 4.1 4 4.2 4.5 4.4
4.00 4.43 4.71 4.71 4.71 4.43 4.14
4 3 5 5 5 5 3
4 5 5 5 5 3 3
 4 5 5 5 5 5 3
4 5 5 5 5 5 5
4 5 5 5 5 5 5
4 3 3 3 3 3 5
4 5 5 5 5 5 5
3.67 5.00 5.00 5.00 5.00 5.00 5.00
3 5 5 5 5 5 5
4 5 5 5 5 5 5
4 5 5 5 5 5 5
4.00 5.00 5.00 5.00 5.00 5.00 5.00
4 5 5 5 5 5 5
4 5 5 5 5 5 5
4 5 5 5 5 5 5
3.20 5.00 3.20 3.80 3.80 3.80 3.00
2 5 2 2 2 2 2
2 5 3 2 2 2 2
4 5 3 5 5 5 3
5 5 5 5 5 5 5
3 5 3 5 5 5 3
5.00 5.00 5.00 5.00 5.00 5.00 5.00
5 5 5 5 5 5 5
5 5 5 5 5 5 5
0.00 0.00 0.00 0.00 0.00 0.00 0.00
the most influential strategy in making vehicle purchase

etics, Technology

line, 1, Aesthetics, Technology

etics, Technology
etics, Technology

ics, Technology

line, 1, Technology

ics, Technology

hetics, Technology

line, 1, Technology
line, 1, Technology
line, Technology
line, Technology

line, Aesthetics, Technology

etics, Technology
etics, Technology

hetics, Technology
hetics, Technology

line, 1, Technology

line, Technology
line, 1, Aesthetics, Technology
line, 1, Aesthetics, Technology

5 3 3 3 3 3 5 3 5 3

5 5 3 4 4 4 3 4 4 4

3 4 4 3 3 3 4 3 2 3

5 5 5 5 5 3 5 5 5 5

4 3 5 3 5 4 5 3 5 5

3 5 5 5 3 3 5 3 3 3

5 3 2 1 3 3 3 2 3 3

2 1 3 5 4 4 4 3 3 5

4 5 5 5 5 5 5 5 5 5

5 5 5 5 5 5 5 3 4 3
2 1 1 2 1 2 2 1 1 1
3 3 3 3 1 3 2 3 3 3
1 3 3 3 3 3 3 3 1 1
4.1 3.9 4 3.9 4 3.7 4.4 3.4 3.9 3.9
5.00 5.00 5.00 4.71 5.00 5.00 4.43 5.00 5.00 4.43
5 5 5 5 5 5 3 5 5 3
5 5 5 5 5 5 5 5 5 5
 5 5 5 5 5 5 5 5 5 5
5 5 5 5 5 5 5 5 5 5
5 5 5 5 5 5 5 5 5 5
5 5 5 3 5 5 3 5 5 3
5 5 5 5 5 5 5 5 5 5
5.00 5.00 5.00 5.00 5.00 3.67 5.00 5.00 5.00 5.00
5 5 5 5 5 5 5 5 5 5
5 5 5 5 5 3 5 5 5 5
5 5 5 5 5 3 5 5 5 5
5.00 4.33 3.67 3.67 3.00 3.00 4.33 4.33 5.00 3.00
5 5 5 5 3 3 3 5 5 3
5 5 3 3 3 3 5 5 5 3
5 3 3 3 3 3 5 3 5 3
3.80 3.00 3.00 3.40 3.40 3.20 5.00 3.00 2.60 3.00
1 3 3 3 3 3 5 3 1 2
5 3 3 3 3 3 5 3 1 2
5 3 3 3 3 3 5 3 5 3
5 3 3 5 5 5 5 3 5 5
3 3 3 3 3 2 5 3 1 3
5.00 3.00 3.00 4.50 5.00 4.00 5.00 5.00 5.00 5.00
5 3 3 5 5 3 5 5 5 5
5 3 3 4 5 5 5 5 5 5
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
 5 5 3 5 5 5

4 4 4 5 3 2

2 3 4 1 4 3

5 5 5 5 5 5

2 4 4 4 3 5

3 5 3 5 5 5

2 2 3 2 3 3

4 3 5 5 5 5

5 5 3 3 5 5

3 3 3 5 3 5
1 1 1 1 1 1
2 2 1 2 2 1
3 3 1 3 1 1
3.5 3.9 3.7 4 4.1 4.3
4.00 5.00 5.00 3.57 5.00 5.00
4 5 5 3 5 5
4 5 5 3 5 5
 4 5 5 3 5 5
4 5 5 3 5 5
4 5 5 5 5 5
4 5 5 3 5 5
4 5 5 5 5 5
5.00 5.00 5.00 5.00 5.00 5.00
5 5 5 5 5 5
5 5 5 5 5 5
5 5 5 5 5 5
5.00 5.00 3.00 5.00 5.00 5.00
5 5 3 5 5 5
5 5 3 5 5 5
5 5 3 5 5 5
4.60 4.20 4.20 4.20 5.00 5.00
5 5 3 5 5 5
5 5 3 5 5 5
5 3 5 3 5 5
5 5 5 5 5 5
3 3 5 3 5 5
5.00 5.00 5.00 5.00 5.00 5.00
5 5 5 5 5 5
5 5 5 5 5 5
0.00 0.00 0.00 0.00 0.00 0.00
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.685250070485638
R Square 0.469567659100571
Adjusted R Square 0.336959573875714
Standard Error 0.507486994465818
Observations 51

ANOVA
df SS MS F
Regression 10 9.119646565341 0.911965 3.54101831954174
Residual 40 10.301721982078 0.257543
Total 50 19.421368547419

Coefficients Standard Error t Stat P-value

Intercept 1.22700293208876 1.12814880930741 1.087625 0.28327099315025
I am likely to buy Vehic -0.156675271810595 0.081043079758425 -1.933234 0.06030730290468
I am likely to purchase 0.115184118979594 0.070790239541154 1.627119 0.11156500976126
I am likely to buy Vehicl 0.155817185638152 0.090753834055313 1.716921 0.09372870154969
I am likely to buy Vehi 0.144776083208175 0.131664535597606 1.099583 0.27808789012361
I am likely to buy Vehicl -0.005253188880695 0.089995504692027 -0.058372 0.95374321149417
I am likely to buy Vehicl 0.043954946992606 0.069881524711537 0.628992 0.5329299263059
I am likely to buy vehicl 0.01080948148631 0.08494343320293 0.127255 0.89937611617173
I generally purchase V 0.08268870718165 0.08124323320443 1.017792 0.31489369742354
Some of my vehicle pur 0.368380186925177 0.092758895502352 3.971373 0.00028982834622
I buy vehicle only in fe 0.017860660605328 0.082191087706079 0.217307 0.82907412687888
 Significance F
0.002010337561088

Lower 95% Upper 95%Lower 95.0%

Upper 95.0%
-1.05307086300577 3.507077 -1.053071 3.507077
-0.320469445864977 0.007119 -0.320469 0.007119
-0.027888292030918 0.258257 -0.027888 0.258257
-0.027603154946981 0.339238 -0.027603 0.339238
-0.121327869464251 0.41088 -0.121328 0.41088
-0.187140888651944 0.176635 -0.187141 0.176635
-0.09728088283896 0.185191 -0.097281 0.185191
-0.160867600928256 0.182487 -0.160868 0.182487
-0.081509992076736 0.246887 -0.08151 0.246887
0.180907465993382 0.555853 0.180907 0.555853
-0.148253724059933 0.183975 -0.148254 0.183975
 I am likely to purchase I am likely to buy Vehicle
I am likely to buy Vehicle that vehicle where I can have that I see if the price is
Saves fuel good service appealing.
5 2 3
3 1 5
3 5 5
5 5 5
3 5 5
3 5 5
3 4 5
2 3 5
5 3 4
2 1 5
5 5 4
5 5 5
5 5 5
4 5 5
5 5 5
5 4 5
3 4 4
3 2 5
3 4 5
3 3 3
3 3 4
5 1 2
3 3 3
3 3 4
3 4 3
4 4 3
4 4 3
5 4 3
3 3 4
5 2 3
5 3 3
5 5 3
5 5 3
5 5 4
5 5 3
5 5 3
3 5 4
3 3 4
3 4 3
3 4 3
3 4 3
5 3 4
3 4 3
5 4 2
3 4 3
5 4 2
5 4 3
3 4 4
5 5 1
5 3 4
5 2 3
 I am likely to buy
I am likely to buy Vehicle Vehicle that I see if it
that based on Online is a brand I know and
Reviews trust.
4 3
4 4
5 3
3 5
4 5
5 5
5 5
5 5
5 5
4 5
5 5
4 5
5 5
4 5
4 5
5 5
3 5
5 5
5 4
5 5
5 5
5 5
4 5
4 5
5 2
4 3
4 4
5 3
5 3
5 5
5 4
5 3
5 5
5 5
5 5
5 4
I am likely to buy I am likely to buy
Vehicle that I see on vehicle if it is
if it is Unique in technologically
aestthetics advanced
3 3
2 2
5 5
3 3
3 5
3 4
3 2
2 4
5 4
3 4
5 4
4 3
2 3
4 3
4 3
4 2
4 3
3 2
3 2
3 1
3 2
2 2
3 1
5 5
3 2
3 2
3 2
3 2
3 2
5 1
3 3
1 3
2 3
5 3
5 3
3 5
5 3 5 3
5 5 5 2
5 3 5 1
5 5 3 3
3 4 3 3
5 5 5 3
5 3 3 2
5 5 3 3
5 5 3 3
5 2 3 2
5 4 5 2
5 4 3 3
5 4 5 2
5 3 5 3
5 5 5 3
 Some of my
vehicle purchases
I generally purchase are through
Vehicle based on my Friends or Family I buy vehicle only in festive
Income Reviews seasons or discount period Product Score
3 1 3 1.57
5 4 3 4.71
3 4 3 5.00
3 4 3 4.29
3 5 5 5.00
3 5 5 4.86
3 5 5 4.86
5 5 3 4.71
3 3 3 3.71
5 4 3 4.86
3 5 3 3.71
5 4 3 3.86
3 4 5 3.71
5 4 3 5.00
3 4 3 4.86
5 4 3 5.00
5 4 5 4.71
3 5 5 4.29
3 3 5 4.71
5 3 5 4.43
5 5 5 4.71
5 5 5 3.71
5 5 3 4.00
3 5 3 4.00
5 4 5 3.86
5 4 5 3.86
5 4 5 4.00
5 4 3 4.14
5 4 3 5.00
5 5 4 4.43
5 5 5 4.71
5 5 5 4.71
4 5 5 4.71
4 4 5 4.43
4 4 5 4.14
2 4 5 5.00
1 5 5 5.00
3 5 5 5.00
5 5 5 4.71
4 5 5 5.00
4 5 5 5.00
4 5 5 4.43
3 5 3 5.00
3 5 4 5.00
5 5 3 4.43
4 5 3 4.00
3 5 3 5.00
5 3 3 5.00
5 3 5 3.57
5 5 3 5.00
5 5 5 5.00
Technology Score Price score Promotion Score Social aspect score Place aspect score
2.33 3.00 1.80 1.00 1.00
4.00 4.33 2.80 4.00 3.50
5.00 3.67 3.80 4.00 4.00
3.67 5.00 2.20 4.50 3.50
4.00 3.00 4.20 4.50 3.00
4.67 3.67 3.40 5.00 3.00
4.67 3.67 3.40 5.00 3.00
3.67 2.00 3.60 5.00 2.50
3.33 5.00 4.20 3.00 5.00
3.67 3.33 2.40 4.50 3.00
5.00 5.00 3.60 5.00 5.00
4.67 5.00 3.20 4.50 5.00
5.00 5.00 1.80 4.50 5.00
4.00 4.00 3.60 4.00 4.50
4.33 4.67 3.80 4.00 4.50
4.33 4.33 3.20 4.00 3.50
3.33 4.00 3.40 4.00 4.00
3.67 3.00 3.80 4.50 3.00
5.00 3.00 3.60 4.00 4.00
5.00 3.67 3.60 5.00 4.00
5.00 3.00 3.60 5.00 3.00
5.00 5.00 1.80 4.50 5.00
4.00 3.00 3.20 4.00 3.00
4.00 3.00 3.20 4.00 3.00
4.33 3.00 3.40 4.00 4.00
4.00 3.33 2.60 5.00 3.00
3.67 4.00 3.20 5.00 3.00
5.00 4.33 3.20 5.00 4.50
5.00 3.67 3.40 5.00 4.00
5.00 5.00 5.00 5.00 4.00
5.00 5.00 3.20 5.00 4.00
5.00 5.00 3.80 5.00 4.00
5.00 5.00 3.80 5.00 4.00
5.00 5.00 3.80 5.00 5.00
5.00 5.00 3.00 5.00 5.00
5.00 5.00 3.80 5.00 5.00
5.00 4.33 3.00 3.00 3.00
5.00 3.67 3.00 3.00 3.00
5.00 3.67 3.40 4.50 4.00
5.00 3.00 3.40 5.00 4.00
3.67 3.00 3.20 4.00 4.00
5.00 4.33 5.00 5.00 5.00
5.00 4.33 3.00 5.00 4.00
5.00 5.00 2.60 5.00 4.00
5.00 3.00 3.00 5.00 4.00
5.00 5.00 4.60 5.00 5.00
5.00 5.00 4.20 5.00 5.00
5.00 3.00 4.20 5.00 5.00
5.00 5.00 4.20 5.00 5.00
5.00 5.00 5.00 5.00 5.00
5.00 5.00 5.00 5.00 5.00
What do you think is the most influential strategy in making vehicle purchase
1
1, Technology
Promotions, 1, Aesthetics, Technology
Promotions
Promotions, Product line, 1, Aesthetics, Technology
Promotions, 1, Technology
Promotions, 1, Technology
1
Promotions
1, Technology
Promotions, 1, Technology
Technology
Product line, Technology
Promotions, 1, Aesthetics, Technology
Promotions, 1, Aesthetics, Technology
1, Aesthetics, Technology
Product line, Aesthetics, Technology
1, Technology
Promotions, Product line, 1, Technology
1, Aesthetics, Technology
1, Aesthetics, Technology
Product line, Technology
1, Technology
1, Aesthetics, Technology
Product line, Aesthetics, Technology
Product line, 1, Technology
Product line, 1, Aesthetics, Technology
Promotions, Product line, 1
Product line, 1, Technology
Product line, Technology
1, Technology
Promotions, Product line, 1, Technology
Promotions, Product line, 1, Technology
Promotions, Product line, Technology
Promotions, Product line, Technology
Product line, 1, Technology
Promotions, Product line, Aesthetics, Technology
Product line, 1, Technology
1, Aesthetics, Technology
Promotions, 1, Aesthetics, Technology
Promotions, 1, Aesthetics, Technology
1, Aesthetics, Technology
Product line, 1, Aesthetics, Technology
Product line, 1, Aesthetics, Technology
Product line, 1, Technology
1, Aesthetics, Technology
Promotions, Product line, 1, Technology
Promotions, 1, Technology
Promotions, Product line, Technology
Promotions, Product line, 1, Aesthetics, Technology
Promotions, Product line, 1, Aesthetics, Technology
S.No Item Description SA A N
Product Strategies 5 4 3
Uniqueness of the product influences me
1 5 4 3
towards purchase
2 I am influenced by vehicle variants 5 4 3
I am interested in technological
3 5 4 3
advancements

4 Exteriors and Interiors of vehicle attracts me 5 4 3

Quality, Durability and Reliability matters to

5 5 4 3
me more than Brand Image
International recognition of the brand
6 5 4 3
influences me
7 Driving comfort is important to me 5 4 3
Fuel efficiency and Vehicle performance is
8 5 4 3
my priority
9 I am interested to purchase BS VI Vehicle 5 4 3
10 Electric Vehicles fascinates me 5 4 3
Pricing strategies
1 I buy vehicle based on my income 5 4 3
I buy vehicle based on loan availability and
2 5 4 3
Interest rates
Fuel prices influences my vehicle purchase
3 5 4 3
decision
Promotional strategies
Tv advertisements influences me towards
1 5 4 3
vehicle purchase
SMS/ email related promotions influences
2 5 4 3
me
3 I follow blogs and company websites 5 4 3
Reviews on social media platforms influence
4 5 4 3
me
I follow regular updates of product launches
5 5 4 3
and marketing campaigns
Social aspect
1 I am concerned about pollution 5 4 3
I wanted to save fuel and go for electric
2 5 4 3
vehicles
Place
Government taxation and duty structures
1 5 4 3
influences me
 I make my purchase based on service
2 5 4 3
availability in my place
Purchase Intentions
1 I am likely to buy Vehicle that Saves fuel 5 4 3
I am likely to purchase vehicle where I can
2 5 4 3
have good service
I am likely to buy Vehicle that I see if the
3 5 4 3
price is appealing.
I am likely to buy Vehicle that based on
4 5 4 3
Online Reviews
I am likely to buy Vehicle that I see if it is a
5 5 4 3
brand I know and trust.
I am likely to buy Vehicle that I see on if it
6 5 4 3
is Unique in aestthetics
I am likely to buy vehicle if it is
7 5 4 3
technologically advanced
Actual Purchase
I generally purchase Vehicle based on my
1 5 4 3
Income
Some of my vehicle purchases are through
2 5 4 3
Friends or Family Reviews
I buy vehicle only in festive seasons or
3 5 4 3
discount period
D SD
2 1
2 1
2 1
2 1

2 1

2 1

2 1
2 1
2 1
2 1
2 1

2 1
2 1

2 1

2 1

2 1
2 1
2 1

2 1

2 1
2 1

2 1
2 1

2 1
2 1

2 1

2 1

2 1

2 1

2 1

2 1

2 1

2 1