Branding Basics for Small Business: How to

Create an Irresistible Brand on Any Budget // Maria

Ross

Branding Basics for Small Business: How to Create an Irresistible Brand

on Any Budget // Maria Ross // 2010 // NorLightsPress.com, 2010 //
1935254243, 9781935254249 // In Branding Basics for Small Business,
marketing expert Maria Ross uses real-life examples to show how
organizations of any size can create a winning brand to stand out, delight,
and connect with their audiences. Small businesses, start-ups, and
non-profits enviously watch the "big guys" create tribes of loyal
followers. How do they do it? What can time and resource-strapped
organizations learn from them? The secret is starting with a strong Brand
Strategy. Brand is more than just a pretty logo: it is your core promise,
personality, and reason for being. Branding effectively and connecting
with customers isn't about how much money you spend, but about how
clearly and consistently you communicate the right message through
everything you do. This book reveals a ten-step process to create a strong
Brand Strategy so you can craft messages to connect with the right
customers, make smart marketing decisions and save money, inspire
customer loyalty, share a clear vision with partners and employees, and
break away from the pack and grow your business. file download
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